Blueprint 2014

CONTENTS PAGE

the future of

MEDIA A message from the SABC Great content still rules the roost The future of television Print media embraces change The future of newspapers Co-creating the future of branded content - John Brown The future of magazines Aligning a brand with forward thinking - Mediamark The future of radio Adapting and anticipating the changing landscape - Provantage The future of out of home The future of digital The Future of Media 2013 in pictures A message from Josh Dovey - OMD

2 3 5 9 10 13 14 19 20 25 26 32 35 37

BLUEPRINT 2014

OMD Media Facts 2013 38

The state of global media An excerpt from ‘The Brand Book’ by Thomas Oosthuizen The state of our journalism Technology in media Sponsors A tale of truth and caution

70 73 74 76 78 80

Fu t u re o f M e di a | a

OMD

SA & SADC media facts 2014 edition

Josh Dovey, CEO and Gary Westwater, CFO - OMD

T

he updated OMD SA Media Facts for 2014 comes at time of dramatic change in the structure and direction of above-the-line advertising, and not just in South Africa. The economies of many sub-Saharan countries continue to expand at an ever-increasing pace and new technology is driving the penetration of internet access across the continent.

Global multi-national companies look to Africa’s vibrant economies and see growth potential and new consumers offering opportunities for expansion that are not there in the saturated markets of developed countries. China and India are also well established - Africa is the new frontier.

In terms of media, looking at the South African market there has been a dramatic decline in Print revenues over the past five years (from a 40% share in 2007 to 29% in 2012), the big winners being TV and the Internet. In fact, 2013 was the year that Naspers, one of the giants of SA Media, announced that its Internet division had overtaken pay TV as its key revenue driver. This, surely, is a pointer to the way things are going to go, if we were ever in any doubt.

The Internet will eventually become the portal through which we view all our news and much of our entertainment; the new generation of smart TVs have begun to blur that line already, whilst just about every print title of any stature has had an on-line presence for years. The printed edition of

the Financial Times that came to South Africa will soon be available only online. How long will it be before the tipping point is reached for other highend specialist titles? Once tablets and smartphones increase penetration into the lower LSMs, popular magazines and less highbrow newspapers will then also begin to wonder what the point is of carrying on with paper and ink.

All of this is good news for advertisers in the long term because digital media is so measurable.

In many African countries the research and accountability we take for granted in SA simply doesn’t exist, and this has been a barrier to media investment from clients who, quite rightly, want to know how many consumers they are able to reach for the money they are spending. Once again, digital will change the game.

In the meantime, SA Media Facts continues to provide advertisers with some basic demographic and economic insights for the SADC region, as well as hard data on media consumption and penetration by category where the research is available. We hope you find it useful.

Josh Dovey, CEO www.omd.co.za

Fu t u re o f M e di a | c

OMD

2014

SADC countries in the world South Africa Key Facts SS Economic Indicators SA demographics SA media markets Television Newspapers Consumer magazines Business to business Radio Cinema Online Media Out of home

d | Future of Media

1 3 4 5 7 9 10 12 13 14 15 16 17

SADC countries Angola Botswana DRC Lesotho Malawi Mauritius Mozambique Namibia Seychelles Swaziland Tanzania Zambia Zimbabwe

18 19 20 21 22 23 24 25 26 27 28 29 30 31

Mozambique

Democratic Republic of the Congo (DRC)

Botswana

Namibia

Seychelles

South Africa

Swaziland

Tanzania

Seychelles Malawi

Democratic Republic of the Congo (DRC)

Tanzania

Angola Zambia Zimbabwe

Namibia

Mozambique

Botswana

Mauritius

Lesotho

Zambia

Swaziland South Africa

Malawi

Lesotho

Zimbabwe

SADC COUNTRIeS IN THE WORLD Country

Leaders United States China Japan Germany France United Kingdom India Africa South Africa+ Nigeria Egypt Angola+ Kenya Tanzania+ Zambia+ Congo, Dem. Rep.+ Mozambique+ Botswana+ Namibia+ Zimbabwe+ Mauritius+ Malawi+ Swaziland+ Lesotho+ Seychelles+ World Sub-Saharan Africa World low income World middle income World high income World

GDP US$ billion 2012 Rank growth Pop. millions 2012

15684 8227 5960 3400 2613 2435 1842 384 263 257 114 37 28 21 18 15 14 13 11 10 4 4 2 1 1305 500 22223 48975 71666

1 2.2 313.9 2 7.8 1350.7 3 1.9 127.6 4 0.7 81.9 5 0.0 65.7 6 0.3 63.2 10 3.2 1236.7

Rank

GN Income US$ per capita 2012

Rank#

3 1 10 15 22 23 2

50120 5740 47870 44010 41750 38250 1530

8 75 12 16 16 19 122

25 8 17 56 31 27 69 21 49 147 142 71 155 64 156 144 194

7610 1430 3000 4580 840 570 1350 220 510 7720 5670 680 8570 320 2860 1380 11640

61 124 107 86 140 151 127 166 153 60 77 146 57 164 110 126 46

4.2 911.1 5.9 846.5 5.0 4897.8 1.3 1302.1 2.2 7046.4

1355 584 4369 37595 10015

26 2.5 35 6.6 36 2.2 53 6.8 79 4.3 85 6.9 94 7.3 99 7.2 106 7.4 107 6.1 113 5.0 115 5.0 117 3.2 138 1.9 144 -1.5 148 4.0 157 2.9

51.2 168.8 80.7 20.8 43.2 47.8 14.1 65.7 25.2 2.0 2.3 13.7 1.3 15.9 1.2 2.1 0.1

SADC COUNTRIES SOUTH AFRICA IN THE KEYWORLD FACTS

Mauritius

SADC COUNTRIeS IN THE WORLD

Angola

This table reads: According to the World Bank, South Africa’s Gross Domestic Product in 2012 was US$384 billion (rank 26) which grew by 2.5% over 2011, its population 51.2 million (rank 25) and the average Gross National Income per capita was US$7610 (rank 61).

Source: World Bank/World Development Indicators 2013 Fu t u re o f M e di a | 1

lAND AREA (’000km)) 4.2%

8.1%

Key:

■ Namibia – 824

■ Angola – 1,247

■ Seychelles – 0

■ botswana – 582

■ South Africa – 1,219

■ Congo, Dem. Rep. – 2,345

■ Swaziland – 17

■ Lesotho – 30

■ Tanzania – 947

■ malawi – 118

■ Zambia – 753

13.4% 6.3%

10.2% 0.2% 25.3%

13.1%

■ mauritius – 2

■ Zimbabwe – 391

■ mozambique – 799

TOTAl lAND AReA 9,274

0%

8.9%

8.6% 0% 1.3% 0.3%

GDP 2012 (uS bILLION) 4.4%

17.8%

3.2% 1.7%

0.6%

Key:

0.4% 2.3% 2.8% 1.6% 2.3% 2.0% 0.2%

60.1%

0.7%

■ Angola – uS$114.2 bn

■ Namibia – uS$12.8 bn

■ botswana – uS$14.4 bn

■ Seychelles – uS$1.0 bn

■ Congo, Dem. Rep. uS$17.9 bn

■ South Africa – uS$384.3 bn

■ Lesotho – uS$2.4 bn

■ Swaziland – uS$3.7 bn

■ malawi – uS$4.3 bn

■ Tanzania – uS$28.2 bn

■ mauritius – uS$110.5 bn

■ Zambia – uS$20.7 bn

■ mozambique – uS$14.6 bn

■ Zimbabwe – uS$10.8 bn

TOTAl GDP 639.9

G D P G R O W T H ( PA 2 0 0 8 - 2 0 1 2 )

P O P U l AT I O N ( 2 0 1 2 i n m i l l i o n s )

14.1m

PERCENT

10

20.8m 2.0m

47.8m

6.8

7.0 6.0

1.2m

25.2m 1.3m

0.1m 2.3m

2.1m 15.9m

e 5.2% ZImbAbW

TANZAN IA 18.1% 5.3% ZAmbIA

SeyCHell

eS 0.0%

bIQUe 9.

6% NAmIbIA 0.9%

S 0.5% mOZAm

0.8% mAlAW I 6.0%

TOTAl POPUlATION 263.3

0.5%

DRC 25.0

mAURITIU

0

leSOTHO

5

A 0.8%

10

bOTSWAN

20 15

ANGOlA 7.9%

25

PERCENT

ZImbAbWe

ZAmbIA

TANZANIA

SWAZIlAND

SOUTH AFRICA

NAmIbIA

SeyCHelleS

mAURITIUS

mOZAmbIQUe

mAlAWI

leSOTHO

CONGO, Dem. RePUblIC

ANGOlA 2 | Future of Media

bOTSWANA

30

SWAZIlA ND

0

SOUTH AF RICA 19 .4%

0.9

2

51.2m

2.5

2.2

2.6

3.6

4

3.6

4.6

5.9

6.0

6.1

6.8

65.7m

8 6

13.7m

T e l e C O m m U N I C AT I O N S & O N L I N E

Telecommunications Telephone lines per 100 people Mobile subscribers per 100 people Population covered by mobile Online Broadband percent of internet subscribers

7.9 134.8 96% N/A

Literacy 15+ read/write: total: 93.0%; male: 93.9%;

female: 92.2% Income Share of income of highest 10%: 51.7%; under poverty line: 31.3% Population Urban: 62.4%; in 1m cities: 34.9% HIV/Aids Prevalence: 17.8%.

GDP growth 2.5% (2012 est) Exports FOB US$ 100.7 billion (2012 est) Export partners China (15%), USA (8%), Japan (6%), Germany (6%), India (5%), UK (4%) Exports Gold, diamonds, platinum, other metals and minerals, machinery and equipment.

Imports FOB US$ 105.0 billion (2012 est.)

Import partners China (15%), Germany (10), USA (7), Saudi Arabia (5) India (5) Imports Machinery and equipment, chemicals, fuel, scientific instruments, food.

Currency Rand (ZAR) US$1 8.20 (2012) Source: World Bank/CIA World Book

SOUTH SOUTHAFRICA AFRICA KEY FACTS

Background After rule by various Boer republics and the British, the resulting Union of South Africa (1910) and Republic (1961) operated under a policy of the separation of the races. The 1990s brought an end to apartheid politically, and in 1994 black majority rule.

Climate Mostly semi-arid; subtropical along east coast; sunny days, cool nights in interior.

Terrain Vast interior plateau rimmed by rugged hills and narrow coastal plain.

Resources Gold, chromium, antimony, coal, iron, manganese, nickel, phosphates, tin, uranium, diamonds, platinum, copper, vanadium, salt, natural gas.

Land use Arable: 9.9%; Permanent crops: 0.3%; Other 89.8%.

Age structure 0-14: 28.3%; 15-64: 65.6%; +65: 6.1%.

Ethnic groups Black African: 79%; White: 9.6%; Coloured: 8.9%: Indian: 2.5% (based on 2001 census) Languages Zulu 23.8%; Xhosa 17.6%; Afrikaans 13.3%;

Pedi 9.4%; English 8.2%; Tswana 8.2%; Sotho 7.9%;

Tsonga 4.4%; Other 7.2%

S O U T H A F R I C A K E y FA C T S

SOUTH AFRICA

INTERNET USERS

41%

Households per 100 with computer Internet users per 100 people Households per 100 with internet access Internet users (000) Country code

18.3 41.0 9.8 20987 .za

World Bank, ITU, own files Fu t u re o f M e di a | 3

SA ECONOMIC INDICATORS

S A E C O N O m I C I N D I C AT O R S

S O U T H A F R I C A P R O V I N C E S A N D C A P I TA L S

Province Capital

Area Population# GDP+ Sq Km % ‘000 % %

Eastern Cape Bhisho 168966 Free State Bloemfontein 129825 Gauteng Johannesburg 18178 KwaZulu-Natal Pietermaritzburg 94361 Limpopo Polokwane 125754 Mpumalanga Nelspruit 76495 North West Mahikeng 140882 Northern Cape Kimberley 372889 Western Cape Cape Town 129462 Total 1256812

13.4 6620 12.5 7.5 10.3 2753 5.2 5.7 1.4 12728 24.0 34.5 7.5 10457 19.7 15.7 10.0 5518 10.4 7.0 6.1 4128 7.8 7.1 11.2 3598 6.8 6.5 29.7 1163 2.2 2.2 10.3 6017 11.4 14.2 100 52982 100.0 100

This table reads: Eastern Cape has 13.4% of the area of South Africa, 12.5% of its population and 7.5% of its GDP. # Mid 2013 estimates based on 2011 Census. + Regional estimates of GDP 2011.

Source: Statistics SA/South Africa Yearbook 2012/13.

GROSS DOmeSTIC PRODUCT (GDP) by ECONOmIC ACTIVITy 2003 VS 2012

R millions at constant year 2005 prices

2003 2012 % R millions % R millions % inc

Sector & Activity

Primary sector Agriculture, forestry, fishing Mining, quarrying Secondary sector Manufacturing Electricity, water Construction Tertiary sector Wholesale, retail trade, hotels, restaurants Transport, communication Finance, real estate, bus. services Personal services General government services Total value at basic prices Taxes less subsidies GDP

36070 2.5 103355 7.2

42539 2.2 95637 4.9

17.9 -7.5

232581 16.3 29344 2.1 31575 2.2

299705 15.3 34382 1.8 59422 3.0

28.9 17.2 88.2

172845 12.1 126287 8.8 261123 18.3 83756 5.9 196193 13.7

243824 12.5 176508 9.0 415789 21.3 106419 5.4 267324 13.7

41.1 39.8 59.2 27.1 36.3

1273129 89.2 1741549 89.1 154193 10.8 212754 10.9 1427322 100 1954303 100

36.8 38.0 36.9

This table reads: Agriculture, forestry & fishing accounted for R36070m (2.5%) of GDP in 2003. In 2012 it accounted for R42539m (2.2%) - an increase of 17.9% at constant year 2005 prices..

Source: Statistics SA as at Q2 2013 estimates 4 | Future of Media

SOUTH SAAFRICA DEMOGRAPHICS KEY FACTS

SA DEmOgRAPHICS

P O P U l AT I O N P R O F I l e A D u LT S 1 5 +

Demographic Total

Race Black Coloured Indian White Sex Male Female Age 15-24 25-34 35-49 50+ Household income pm R1-799 R800-1399 R1400-2499 R2500-4999 R5000-7999 R8000-10999 R11000-19999 R20000+ Community Major metropolitan Cities/large towns Small towns/villages Settlements/rural Province Western Cape Northern Cape Free State Eastern Cape KwaZulu-Natal Mpumalanga Limpopo Gauteng North-West Metro area Durban Pietermaritzburg Johannesburg Greater Reef Soweto East Rand West Rand Pretoria

‘000 % 37214 100% 28985 77.9 3410 9.2 986 2.6 3833 10.3 17931 48.2 19283 51.8

RACe

9557 25.7 9243 24.8 9115 24.5 9299 25.0

Key: ■ black

1009 2.7 3515 9.4 4269 11.5 7729 20.8 6163 16.6 4281 11.5 5046 13.6 5203 14.0 14957 40.2 4663 12.5 4282 11.5 13312 35.8

■ Coloured ■ Indian ■ White

AGe

4365 11.7 764 2.1 1964 5.3 4565 12.3 7075 19.0 2824 7.6 3646 9.8 9516 25.6 2496 6.7 2087 5.6 343 0.9 2578 6.9 3889 10.9 1023 2.7 2571 6.9 564 1.5 1927 5.2

Key: ■ 15 - 24

■ 25 - 34

■ 35 - 49

■ 50+

Fu t u re o f M e di a | 5

P O P U l AT I O N P R O F I l e A D u LT S 1 5 + HOUSeHOlD INCOme

Key: R1 – R799 R800 – R1 399 R1 400 – R2 499 R2 500 – R4 999

■ ■ ■ ■

14.0%

R5 000 – R7 999 R8 000 – R10 999 R11 000 – R19 999 R20 000+

2.7%

■ ■ ■ ■

9.4%

13.6%

11.5%

11.5%

20.8% 16.6%

Demographic

Vaal Cape Town Cape fringe Port Elizabeth/Uiten.

East London Kimberley Bloemfontein Read/Understand Yes No Highest education No school Some primary Primary completed

‘000 %

854 2.3 2560 6.9 490 1.3 895 2.4 376 1.0 141 0.4 363 1.0

36746 98.7 468 1.3 741 2.0 2151 5.8 2341 6.3

Some high 14627 39.3 Matric 12323 33.1 Technikon degree 2105 5.7 University degree 1324 3.6 Other post matric 1603 4.3 Artisan Certificate 838 2.3 Post Matric Professional 488 1.3 Post Matric Technical 185 0.5 Post Matric Secretarial 93 0.3 Living Standards Measure (LSM) Group 1 526 1.4 Group 2 1351 3.6 Group 3 2192 5.9 Group 4 4357 11.7 Group 5 6299 16.9 Group 6 8874 23.8 Group 7 4474 12.0 Group 8 3204 8.6 Group 9 3657 9.8 Group 10 2280 6.1 Employment Work full time 10122 27.2 Work part-time 3262 8.8 Non-working housewife 2588 7.0 Student 5636 15.1 Retired 4098 11.0 Unemployed 11508 30.9 Self Employed 3174 8.5 This table reads: According to AMPS 2013 Main Branded BA (July 2012- June 2013, the adult population is 37.2 million.

Of these 29.0 million (77.9%) are Black, 3.4 million (9.2%) are Coloured (Rounding-off occurs).

Source: AMPS 2013 Main Branded BA (July 2012- June 2013)

P O P U l AT I O N b y H O m E L A N g u A g E

6 | Future of Media

0

S. Sotho Tsongo Swazi Venda Ndebele Other

1.5 1.1

2.2

5

9.5

10

10.6

15

■ ■ ■ ■ ■ ■

2.0

20

Zulu Xhosa Afrikaans English N. Sotho Tswana

3.3

■ ■ ■ ■ ■ ■

8.2

25

14.0

8645 23.2 5733 15.4 5211 14.0 3951 10.6 3551 9.5 3388 9.1 3035 8.2 1220 3.3 810 2.2 735 2.0 542 1.5 394 1.1

9.1

%

15.4

Zulu Xhosa Afrikaans English N. Sotho Tswana S. Sotho Tsonga Swazi Venda Other Ndebele

000’s

23.2

Language

% All Races Black Coloured Indian White Population ’000 37214 28985 3410 986 3833 Any of AMPS newspapers Dailies (22) 29.4 26.4 48.1 33.1 34.5 Weeklies (29) 31.8 29.5 33.5 52.7 42.4 Any AMPS newspaper (52) 47.5 44.2 61.0 61.0 56.6 Any of AMPS magazines Weeklies (14) 24.4 19.3 38.6 30.4 49.2 Fortnightlies (2) 3.9 1.5 19.8 3.6 7.7 Monthlies (85) 36.7 33.3 38.8 47.5 58.1 Alternate monthlies (14) 4.8 4.5 4.5 5.3 7.6 Any AMPS magazine (131) 46.8 40.7 61.6 57.8 76.8 Any AMPS newspaper/magazine (183) 63.6 58.2 79.8 78.8 86.8 Cinema/Drive-in Past 3 months 8.1 5.3 9.3 31.8 22.3 Radio Last 7 days 92.1 92.3 89.6 89.5 93.3 TV Last 7 days 91.6 90.4 96.5 96.2 95.7 Internet Accessed last 4 weeks 27.4 22.3 29.2 53.3 57.6 Ads on Outdoor last 4 weeks Building/Construction Site Wrap 48.3 45.9 47.9 71.2 61.2 Bus Shelters 50.3 46.6 57.3 75.1 65.3 Bus Carrying Any Ads (Outside) 59.3 58.0 59.0 76.7 65.5 Dustbins/Litterbins 66.5 62.9 70.9 87.5 83.9 Minibus Taxi Ads 80.0 80.5 79.0 84.8 75.9 Trailer Ads 47.3 44.2 46.9 67.0 65.9 Street Poles 77.4 74.1 84.8 93.4 91.4 Billboards 77.3 76.7 70.9 88.9 84.4 Any OOH Advertising 94.6 94.1 94.1 98.5 98.2

SOUTHSA AFRICA MEDIAKEY MARKETS FACTS

SA mEDIA mARKETS

A C C e S S T O m e D I A A D u LT S A g E D 1 5 +

This table reads: According to AMPS 2013 BA (July 2012-June 2013), 29.4% of all adults aged 15 and over were reached by the average issue of all 22 daily newspapers monitored by the survey. Penetration was highest amongst the Coloured population (48.1%) and lowest amongst the Black (26.4%).

Source: AMPS 2013 BA (July 2012- June 2013))

CHANGe IN mEDIA OPPORTuNITIES Medium Dec 1991 Dec 2004 Dec 2006 Mar 2008 Mar 2010 Mar 2011 Oct 2012 Oct 2013 TV stations 7 67 74 85 100 160 180 192 Radio stations (separate buys) 34 117 115 135 138 173 215 234 Daily newspapers 22 18 20 21 21 22 22 22 Major weeklies 25 25 28 29 26 27 28 28 Consumer magazines & newspapers 250 550 610 690 655 630 600 600 Business to business print 300 640 725 775 700 680 650 650 Community/local newspapers & magazines N/A 330 375 475 470 470 480 490 Internet web pages N/A +8 Bn 9.7 Bn +12 Bn # # # # This table reads: There were 7 TV channels in 1991. In October 2013 there were 192. Comment: TV: Includes commercial and non-commercial Free-to-air, DStv, local and TopTV stations. Radio: Estimated to be actively broadcasting at any one time. Print media: Dailies and weeklies exclude regional supplements/business editions.

Consumer and Business to Business is estimated total opportunities offered. Local includes magazines with local distribution. #Internet: Estimated web pages indexed internationally by Google search engine up to 2008. Google stopped providing estimates in 2006 and since then widely different estimates of size of the internet and page indexing render figures meaningless. In 2009 a Google users blog boasted Google carries over 1 trillion URL addresses.

Cuil.com, a new Google competitor, claimed to index 120 billion web pages. WorldwideWebSize estimated 25.4 billion pages.

Source: Media Manager Fu t u re o f M e di a | 7

TV ADSPEND

AbOve-THe-lINe ADSPeND IN R’mILLIONS

48%

Category 2002 2008 2010 2011 Aug ’12-Jul ’13

R’m % R’m % R’m % R’m % R’m % Daily newspapers 1694.7 16.8 3487.4 14.2 3500.6 12.2 3823.2 11.2 3831.4 10.8 Weekend newspapers 795.2 7.9 1555.6 6.3 1644.3 5.7 1878.8 5.5 1816.8 5.1 Local newspapers 531.0 5.3 1520.7 6.2 1635.0 5.7 1922.6 5.7 1997.3 5.6 Consumer magazines 1033.7 10.3 2206.7 9.0 2112.0 7.3 2006.1 5.9 2045.6 5.8 Trade, technical, financial 372.6 3.7 531.4 2.2 494.4 1.7 479.4 1.4 455.7 1.3 Total print 4427.2 43.9 9301.8 37.9 9386.3 32.6 10110.1 29.7 10146.8 28.7 TV 3591.2 35.6 9964.7 40.5 13408.3 46.6 16162.4 47.5 17004.8 48.0 Radio 1415.9 14.0 3344.8 13.6 3687.8 12.8 5212.7 15.3 5538.9 15.6 Cinema + 78.1 0.8 357.4 1.5 351.3 1.2 0.0 192.0 0.5 Out of Home 427.6 4.2 1079.9 4.4 1226.0 4.3 1597.3 4.7 1579.2 4.5 Direct mail (unaddressed) N/A 0.0 150.5 0.6 141.2 0.5 89.7 0.3 102.5 0.3 Internet 45.7 0.5 375.9 1.5 557.4 1.9 832.1 2.4 851.2 2.4 Total 10078.1 100.0 24575.0 100.0 28778.3 100.0 34004.4 100.0 35415.5 100.0 This table reads: According to Nielsen’s Multimedia, TV accounted for R3591.2 million (35.6%) of the total of R10078.1 million spend in 2002. TV rose to R17004.8 million (48.0%) of the R35415.5 million spend between Aug 2012 - Jul 2013. Rounding off occurs. ‘+ Cinena: no data available 2012Source: Nielsen Media Research Multimedia RETAIL ADSPEND

A b O v e - T H e - l I N e A D S P e N D b y C AT E g O R y Category 2002

% FMCG: Food 4.2 FMCG: Beverages 7.0 FMCG: Health & beauty 9.4 FMCG: Homecare & homeware 4.8 FMCG: Baby care - FMCG: Pets & pet care - FMCG: Tobacco & related 0.0 Financial services 10.3 Travel, sport & leisure 14.1 Automotive

Retail 26.1- Business to business, industrial 13.8 Professional services - Government, education, health 7.9 Social responsibility, welfare - Small display - Media, adv., promotions 2.2 Multimedia - Total 100.0

2010 % 5.0 6.9 8.7 2.8 0.4 0.2 0.1 10.8 6.2 9.2 22.4 3.3 2.9 3.1 3.2 1.0 2.3 11.5 100.0

21.5%

2012 % 5.0 6.5 9.8 2.7 0.4 0.1 0.1 13.7 5.1 9.3 21.6 4.0 3.0 3.7 3.0 0.8 2.5 8.6 100.0

Aug 2012-Jul 2013 R’million % 1713.9 4.8 2164.9 6.1 3100.7 8.8 1271.5 3.6 120.3 0.3 45.2 0.1 12.2 0.0 4829.2 13.6 1820.8 5.1 3332.4 9.4 7616.4 21.5 1341.1 3.8 1101.0 3.1 1338.4 3.8 1141.3 3.2 276.4 0.8 927.6 2.6 3262.3 9.2 35415.5 100.0

This table reads: According to Multimedia, above the line expenditure on Food was R1713.9 million between Aug 2012 and Jul 2013 (4.8% of the total of R35415.5 million. The Source: Nielsen Media Research’s Multimedia percentage was 4.2% in 2002 (note, different categories effective 2010). Note: Rounding off occurs.

Key INDICeS 2003 TO 2013 Year PPI % incr. CPI* % incr. GDP % incr. Rand to US$ Prime Rate % Adspend % incr. MIW % incr.

2003 2.2 6.8 2.9 2004 2.3 4.3 4.6 2005 3.7 3.9 5.3 2006 7.7 4.6 5.6 2007 10.9 6.5 5.5 2008 14.2 11.3 3.6 2009 -0.1 7.1 -1.5 2010 6.0 4.3 3.1 2011 8.4 5.0 3.5 2013 6.2 5.7 2.5

7.58 6.46 6.38 6.78 7.06 8.26 8.44 7.33 7.30 8.21

11.5 11.0 10.5 12.5 14.5 15.0 10.5 9.0 9.0 8.5

17.7 23.3 15.8 17.2 16.4 5.0 -0.6 17.6 10.9 8.2

6.3 7.8 5.2 8.1 13.4 12.0 6.3 7.7 6.0 6.3

This table reads: In year 2003 the Producer Price Index (PPI) rose by 2.2% over 2002. The Consumer Price Index (CPI) rose by 6.8%, the Gross Domestic Product (GDP) rose by 2.9%, the US$ bought R7.58, the Prime lending rate was 11.5%, adspend increased by 17.7% and the Media Inflation Watch Index (MIW) was 6.3%. Note: CPIX (metro & other urban) 2003 to 2008.

CPI new measure 2009 onwards. GDP updated.

Source: Stats SA via Nedcor Economic Unit/Nielsen Media Research’s Multimedia/Ibis Media Data’s Inflation Watch MIW Index.

8 | Future of Media

Station Ownership/ Comment Language

Last 7 days viewership adults 15+ ex AMPS 2013BA (July 2012 - June 2013) Total % of adult population viewing ‘000 Black Coloured Indian White

SABC 1 SABC Free-to-air

All official languages

29521 85.8 76.2 66.2 36.3

SABC 2 SABC Free-to-air

All official languages

26479 69.9 89.0 69.3 65.1

SABC 3 SABC Free-to-air

All official languages

21062 53.9 76.1 76.6 54.8

eTV eTV

Mainly English

Free-to-air

24836 67.1 77.9 71.5 53.1

M-Net M-Net

Mainly English

Analogue/digital pay TV station.

Included in DStv

2560 3.0 12.3 16.1 29.1

DStv

Multichoice Digital satellite pay station. Over 140 channels (plus Mainly English interactive offerings) 18 are HD (11 of which are simulcast. Over 80 are commercial. More than 3.8 million SA subscribers. Larger channels include:

Movies Action

Africa Magic

Supersport 4

Supersport 3

National Geographic

Soweto TV (inc non-DStv) Top TV On Digital Media

Mainly English

Digital pay station. Over 60 channels, 9 commercial.

Subscriber numbers fluctuate between 160,000 - 200,000.

11669

26.8

31.0

54.1

60.5

3761 8.1 15.0 25.4 24.9 4058 12.3 4.0 2.4 1.1 3960 10.8 9.2 14.6 10.0 3864 8.9 12.2 22.0 17.1 3264 6.2 8.6 19.9 25.6 3359 11.2 1.9 1.1 0.4 483

0.9

1.9

7.2

SOUTH AFRICATELEVISION KEY FACTS

The market: TV channel numbers, viewership and adspend continues to climb. Digital transition uncertain but will ultimately provide more opportunity and cover more niches.

2.4

This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days viewership ex AMPS 2013 BA is 29.5 million adults (rounded).

Source: AMPS 2013BA In this 7 day period it reaches 85.8% of all black adults and 36.3% of all white adults.

TOP 5 PROgRAmmES Station & Programme SABC1 Generations Skeem Saam Streets of Mangaung Soul City Hola Mpinji SABC2 Muvhango Powerball Bophele Ke Semphego Nna Sajene Kokobela 7deLaan SABC3 Bold and the Beautiful Days of Our Lives Orange CAF Champ League Isidingo - R The A-Team

Genre

Day

AMR

Time

Soap Thu 27.8 20:00-20:30 Drama Thu 20.7 20:30-21:30 Drama Mon 17.7 20:30-21:00 Drama Fri 16.8 20:30-21:00 Education Wed 15.9 20:30-21:00 Drama Variety Drama Drama Soap

Tue 13.3 21:00-21:30 Tue 11.0 21:30-21:34 Fri 10.2 21:00-21:30 Fri 9.9 21:30-22:00 Mon 8.2 18:30-19:00

Soap Soap Sport Soap Drama

Thu 7.4 Thu 5.2 Sat 4.4 Mon 4.2 Mon 4.2

18:00-18:30 17:15-18:00 17:30-20:00 19:30-20:00 12:00-13:00

Station & Programme Genre Day AMR Time eTV Scandal Drama Thu 13.4 19:30-20:00 News News Thu 11.4 19:00-19:30 Rhythm City Drama Wed 11.3 18:30-19:00 Once upon a time in Mexico Movie Sun 10.7 20:00-22:00 Ekasi Drama Mon 7.7 21:00-22:00 M-Net Carte Blanche Actuality Sun 1.4 19:00-20:00 Idols SA Reality Sun 1.0 17:30-19:00 Joyful Noise Movie Sun 0.8 20:00-22:00 Under the Dome Drama Tue 0.7 21:00-22:00 King & Maxwell Drama Wed 0.6 19:30-20:30 This table reads: SABC1’s leading programme w/c 30th September 2013 was Thursday’s Generations broadcast between 20h00 and 20h30. It achieved 27.8 AMR (TV ratings) against all adults.

Source: SAARF’s TAMS w/c 30th September 2013. Base: all adults Fu t u re o f M e di a | 9

TelevISION

TelevISION

NEWSPAPERS

N e W S PA P e R S

Tv PERFORmANCE Station Cost 20x30+ spots Performance in TVR All adults English/other Afrikaans/both Nguni Sotho Income high Income medium Income low

SABC1 SABC2 SABC3 eTV M-Net Total Total R779,500 R820,000 R612,500 R889,000 R436,000 R3,537,000 122.5 83.2 40.9 95.8 5.9 348.3 19.9 41.2 82.5 92.8 27.2 263.5 26.6 118.0 72.5 99.7 11.6 328.6 167.4 57.0 24.1 85.7 0.5 334.9 138.3 99.8 23.6 102.2 0.6 364.5 71.3 57.2 45.8 73.8 13.4 261.4 142.1 85.9 29.6 92.5 0.4 350.8 157.8 98.2 36.1 125.2 0.2 417.5

This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun cost R779,500 without negotiation. The schedule yielded 122.5 TV ratings (AR) against all adults, and 167.4 against Nguni speaking adults. +Spots spread 15h00-23h00 Mon-Sun week commencing 30 September Analysis: via Telmar 2013. Channels per Media Inflation Watch package. Rates per rate card, significant discounts may be negotiated.

l O C A l N E W S PA P E R S The market: SA has over 450 newspapers and magazines targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. Circulation trend: many local urban newspapers have increased circulation in line with increases in population/urbanisation and wealth. Small “grassroots” publishers are entering the market but churn is high.

Area

Title

Group

Lang.

Appears Circulation (000) Col Cm. 2013 Col Cm. 2013

Apr-Jun ‘13 BW Exc VAT FC Exc VAT

Gauteng: Greater Johannesburg

Alberton Record

Caxton

Eng(+Afr)

Weekly

38.3 free

R68.32*

R102.49*

Boksburg Advertiser

Caxton

Eng(+Afr)

Weekly

43.5 free

R72.24*

R108.36*

Germiston City News

Caxton

Eng(+Afr)

Weekly

30.2 free

R53.54*

R80.30*

Krugersdorp News

Caxton

Eng/Afr

Weekly

29.8 free

R60.06*

R90.09*

Randburg Sun

Caxton

Eng

Weekly

60.4 free

R90.00*

R141.01*

Roodepoort Record

Caxton

Eng/Afr

Weekly

51.5 free

R80.49*

R120.73*

Sandton Chronicle

Caxton

Eng

Weekly

50.5 free

R83.50*

R125.24*

Southern Courier

Caxton

Eng(+Afr)

Weekly

39.8 free

R51.36*

R77.04*

Gauteng: Pretoria

Record Centurion

Caxton

Afr/Eng

Weekly

56.0 free

R96.99*

R131.97*

Gauteng: Vaal

Vanderbijlpark Ster

Media24

Eng/Afr

Weekly

26.1 free

R62.65*

R93.98*

North West

Potchefstroom Herald

Media24

Afr(+Eng)

Weekly

8.3 sold

R 40.40

R 60.50

Rustenburg Herald

Caxton

Eng/Afr

Weekly

25.0 sold

R55.50*

R83.25*

Mpumalanga

Lowvelder

Caxton

Eng/Afr

Tue & Fri

15.7 sold: Fri

R41.34*

R62.01*

Free State

Ons Stad

Media24

Afr/Eng

Weekly

37.9 free

R 39.20

R 62.60

Vista

Media24

Afr(+Eng)

Weekly

38.2 free

R 43.90

R 67.10

KwaZulu-Natal: Durban

Highway Mail

Caxton

Eng

Weekly

54.6 free

R73.60*

R110.40*

Northglen News

Caxton

Eng

Weekly

27.6 free

R53.04*

R79.56*

KwaZulu-Natal: North/South Coast

South Coast Herald

Caxton

Eng

Weekly

15.0 sold

R44.34*

R66.51*

Zululand Observer

Caxton

Eng/Afr

Tue & Fri

13.5 sold: Fri

R49.48*

R74.22*

Eng(+Afr)

Weekly

89.8 free

R 56.20

R 95.70

Eng

Weekly

31.8 free

R 53.80

R 86.08

Eastern Cape: Port Elizabeth

P. E. Express

Media24

Western Cape: Cape Town

Constantiaberg Bulletin

INC

Southern Suburbs Tatler

INC

Eng

Weekly

48.7 free

R 54.90

R 87.84

Tygerburger (12 editions)

Media24

Afr(+Eng)

Weekly

285.5 free

R 312.90

R 372.90

Western Cape: Boland

District Mail

Media24

Eng/Afr

Weekly

10.5 sold

R 42.60

R 65.80

Eikestadnuus

Media24

Afr(+Eng)

Weekly

5.9 sold

R 35.70

R 53.40

Circulation verification: Free: ABC: Free Distribution; Sold: ABC. This table reads: Alberton Record is published by Caxton in English plus some Afrikaans. Its latest circulation (ABC: Free Distribution) is 38,300 (rounded). A column centimetre BW is R68.32 and FC is R102.49 (2014 exc VAT). *2014 rates, otherwise 2013.

10 | Future of Media

The market: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. Last decade has seen a surge in popular journalism with the launch and massive success of Daily Sun. Revenue is under extreme pressure. Circulation trend: most dailies have a moderate to severe circulation decline. Readership trend: Larger English dailies exhibit a black readership in excess of 50%, blurring editorial appeals between black and White categories.

Area Title Group Lang. Appears ABC Circ. (000) Readers (000) Col Cm. 2013 Col Cm. 2013

Apr-Jun ‘13 AMPS ’13BA BW Exc VAT FC Exc VAT National New Age TNA Eng AM N/A 143 Per FC R345.00 Bloemfontein Volksblad Media24 Afr AM 20.0 126 R68.00* R101.00* Cape Town Cape Times INC Eng AM 35.4 251 R116.90 R187.04

Cape Argus INC Eng PM 33.3 303 R145.10 R232.16

Daily Voice INC Eng AM N/A 528 R104.85 R167.76

Burger Media24 Afr AM 59.7 484 R152.00* R214.00*

Son Wes (Mon-Fri) Media24 Afr/Eng AM 91.7 1130 R142.00* R225.00*

Kaap/Cape Son (Mon-Fri) Media24 Afr/Eng AM 100.3 1058 R135.50* R214.30* Durban The Mercury INC Eng AM 30.1 217 R94.04 R150.46

Daily News INC Eng PM 31.4 225 R110.44 R176.70

Isolezwe INC Zulu AM 110.8 1049 Per FC R117.99 East London Daily Dispatch Times Media Eng AM 26.0 224 R64.00 R123.00 Johannesburg Business Day Times Media Eng AM 32.5 69 R179.00 R251.00

Citizen Caxton Eng AM 61.6 448 R109.00 R147.00

Daily Sun Media24 Eng AM 287.2 5488 R354.00* R468.00*

Sowetan Times Media Eng AM 99.5 1692 R199.00 R331.00

Star INC Eng AM/PM 102.5 661 R231.65 R370.64

The Times Times Media Eng AM 143.6 290 R169.00 R239.00

Beeld Media24 Afr AM 64.1 496 R175.00* R245.00* Kimberley Diamond Fields Adv. INC Eng AM 9.4 57 R31.27 R50.03 Pietermaritzburg Witness Media24 Eng AM 17.9 118 R52.40* R104.80* Port Elizabeth Herald Times Media Eng AM 22.3 201 R76.00 R141.00 Pretoria Pretoria News INC Eng PM 17.8 172 R67.53 R108.05 This table reads: Bloemfontein’s Volksblad is published by Media24 in Afrikaans, mornings Mon-Fri. Its ABC circulation April-June 2013 is 20,000 (rounded). Its all adults readership ex AMPS 2013BA (Jul-Jun) is 126,000. A single column centimetre BW is R68.00 and FC is R101.00 (Wed-Fri, 2013 exc VAT). ‘* Wed-Fri or Thu-Fri

SOUTH AFRICA KEY FACTS

D A I ly N E W S PA P E R S

m A J O R W e e K ly N E W S PA P E R S The market: most large urban centres have a Saturday/Sunday edition of relevant dailies. Nationals grew from Johannesburg.

Recent movements include name changes and new launches, especially the emergence of Afrikaans popular journalism. Revenue is under extreme pressure. Circulation trend: most titles are declining. Readership trend: Per dailies.

Area Title Group Lang. Appears ABC Circ. (000) Readers (000) Col Cm. 2013 Col Cm. 2013

Apr-Jun ‘13 AMPS ’13BA BW Exc VAT FC Exc VAT National City Press Media24 Eng Sun 120.7 1989 R279.00 R393.00

Mail & Guardian M&G Media Eng Fri 42.5 486 R320.00 R332.00

Rapport Media24 Afr Sun 192.3 1350 R425.00 R649.00

Soccer Laduma Media24 Eng Wed 292.3 3133 Per FC R379.00

Sondag Media24 Afr Sun 33.1 126 R47.00 R60.00

Sunday Independent INC Eng Sun 35.0 91 R175.70 R281.12

Sunday Sun Media24 Eng Sun 170.8 2646 R165.00 R219.00

Sunday Times Times Media Eng Sun 422.9 3651 R665.00 R1,059.00

Sunday World Times Media Eng Sun 127.7 1620 R147.00 R200.00 Bloemfontein Volksblad Saterdag Media24 Afr Sat 18.1 29 R45.00 R76.00 Cape Town Burger Media24 Afr Sat 74.2 260 R146.00 R206.00

Son Op Sondag Media24 Afr Sun 54.4 454 R45.00 R77.00

Weekend Cape Argus INC Eng Sat/Sun 60.1 Sat: 154/Sun: 139 R145.10 R232.16 Durban Ilanga Mandla-Matla Zulu Mon/Thu 107.1 810 R91.07 R159.84

Ilanga Langesonto Mandla-Matla Zulu Sat/Sun 59.2 917 R46.71 R79.41

Independent on Saturday INC Eng Sat 42.6 190 R108.76 R174.02

Isolezwe ngeSonto INC Zulu Sun 110.8 704 Per FC R117.99

Post INC Eng Wed 44.1 312 R60.85 R97.36

Sunday Tribune INC Eng Sun 73.5 422 R155.98 R249.57 Johannesburg Citizen Caxton Eng Sat 37.9 55 R76.00 R120.00

Naweek Beeld Media24 Afr Sat 59.9 43 R145.00 R202.00

Saturday Star INC Eng Sat 75.1 247 R159.66 R255.46 Port Elizabeth Weekend Post Times Media Eng Sat 20.9 156 R76.00 R137.00 This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Apr-Jun 2013 is 120,700 (rounded) and its AMPS 2013BA (Jul-Jun) readership is 1,989,000 adults all races. A single column centimetre BW is R279.00 and FC is R393.00 (2013 exc VAT).

Fu t u re o f M e di a | 11

CONSUMER MAGAZINES

CONSUmeR mAgAZINES

CONSUmeR mAgAZINES The market: SA has over 400 consumer orientated titles, most of which are small-circulating and highly niched. Churn of titles is high. The top 4 publishers totally dominate circulation and adspend. Circulation trend: Depends on the category, but average title is declining. The important Women’s sector is under pressure from the large number of options allied to consumers reducing range of titles purchased. Readership trend: Like circulation, generally softening. most English, seemingly White editorial focus titles show significant, if not dominant, black readership.

Interest

Celebrity news

Consumer Computing Current Affairs General Interest/TV

Lifestyle/Entertainment

Men’s Interest

Motoring

Music/Youth

Newspaper Supplements Travel/Adventure

Retailer’s titles

Sport

Women’s/Home Interest

Title

Heat People PC Format Time Magazine Bona + Drum + Huisgenoot Reader’s Digest Dish Premium/Skottel TV Plus You Country Life, SA Longevity FHM GQ Mens Health Bike SA Car Speed & Sound Topcar Hype Seventeen My Tyd - Rapport Getaway Weg!/Go! Edgars Club Mag. Jet Club + Amakhosi + Compleat Golfer Kickoff + Stywe Lyne/Tight Lines Cosmopolitan Elle Essentials Fair Lady Finesse Food & Home Entertaining Garden & Home, SA Glamour House & Garden House & Leisure Ideas/Idees Living & Loving Marie Claire Move! + O The Oprah Mag Rooi Rose Sarie True Love + Vrouekeur Woman & Home Women’s Health Your Baby Your Family

Group

Media24 Caxton Panorama Time Warner Caxton Media24 Media24 Reader’s Digest Aus. Multichoice Media24 Media24 Caxton Aegle Media Media24 Conde Naste Media24 Bike SA Ramsay$ OverDrive Media24 Panorama Media24 New Media* Ramsay$ Media24 John Brown Publishing Part.

Backpage Ramsay$ Media24 Outdoor Pub.$ Associated Isiko Media ^ Caxton Media24 Carpe Diem$ Caxton Caxton Conde Naste Conde Naste Associated Media24 Caxton Associated Media24 Associated Caxton Media24 Media24 Caxton Caxton Media24 Media24 Caxton

Language

Eng Eng Eng Eng Eng+3 Eng Afr Eng Eng/Afr edit.

Eng/Afr edit.

Eng Eng Eng Eng Eng Eng Eng Eng Eng Eng Eng Eng Afr Eng Eng/Afr edit.

Eng/Afr edit.

Eng Eng Eng Eng Afr(+Eng) Eng Eng Eng Eng Afr Eng Eng Eng Eng Eng Eng/Afr edit.

Eng Eng Eng Eng Afr Afr Eng Afr Eng Eng Eng Eng

Appears ABC Circ. Readers 000 FP/FC Latest 000 AMPS 2013BA Exc VAT Weekly 27.9 441 R38,180 Weekly 82.6 1276 R33,000 Monthly 13.2 212 R26,140 Weekly 46.0 188 R38,400 Monthly 87.7 2909 R39,100 Weekly 121.0 3027 R47,555 Weekly 280.6 2224 R87,220 Monthly 28.4 404 R19,300 Monthly 1629.5 4067 R85,900 Fortnightly 79.9 940 R36,750 Weekly 165.1 2304 R57,755 Monthly 38.9 103 R27,300 Monthly 20.4 80 R33,975 Monthly 25.6 726 R47,500 10xpa.

29.7 327 R44,000 Monthly 61.7 982 R73,435 Monthly 22.3 194 R21,965 Monthly 79.9 894 R63,000 Monthly 38.8 808 R27,733 Monthly 19.1 757 R41,865 6xpa 14.1 547 R29,280 10xpa 24.3 375 R30,230 Weekly see Rapport R61,632 Monthly 44.5 607 R41,200 Monthly 80.3 341 R54,270 Monthly 790.7 1592 R61,650 10xpa 861.9 4217 R61,450 Monthly 41.3 1724 R30,325 Monthly 11.1 56 R31,600 Monthly 48.1 3567 R54,550 Monthly 19.8 R13,125 Monthly 78.6 897 R62,900 Monthly 30.8 316 R48,580 Monthly 35.2 136 R27,800 Monthly 50.7 853 R49,120 Monthly 70.1 190 R28,000 Monthly 36.0 638 R25,700 Monthly 59.9 579 R44,900 Monthly 70.8 707 R55,400 Monthly 44.5 300 R50,500 Monthly 45.4 166 R40,500 Monthly 88.9 159 R41,330 Monthly 24.2 482 R26,200 Monthly 36.6 214 R48,500 Weekly 124.2 2228 R30,760 Monthly 33.9 354 R47,000 Monthly 95.9 779 R36,900 Monthly 102.2 775 R42,930 Monthly 59.3 2609 R59,460 Weekly 69.8 334 R22,000 Monthly 83.9 341 R53,400 Monthly 55.7 462 R51,300 Monthly 24.0 312 R21,620 Monthly 48.5 352 R29,900

‘+ Predominantly Black editorial focus * Part of Media24 (Naspers). $ Part of Caxton. ^ wef 2014. Monthly includes 11xpa.

This table reads: Heat is published by Media24 weekly in English. Its latest ABC circulation is 27,900 (rounded) and its AMPS 2013BA readership is 441,000 adults all races. A full page full colour is R38,180 (2013 exc VAT).

12 | Future of Media

Interest

Title

Group

Lang. Appears ABC/Circ. Readers (000) FP/FC A4/ Latest (000) AMPS 2013BA FC Exc VAT

Agriculture

Farmers Weekly Caxton

Eng Weekly 15.8 142 R12,900

Landbouweekblad Media24

Afr Weekly 37.4 190 R33,950

Architecture/Building Leading Arch. & Design Media24

Eng 6xpa 5.6 R13,500

SA Builder

Malnor

Eng Monthly 5.0* R12075*

Built

Times Media

Eng 5xpa 4.0 R11,500

Automotive/Transport Auto Forum

Auto Forum

Automobil

Ramsay

Fleet

Autonews/Future Eng Monthly 6.4 R21,594

Aviation

African Pilot

Wavelengths

Eng Monthly 13.3 R16,450 Eng(+Afr) Monthly

7.2

R16,000

Eng Monthly 8.0* R9900+

Business/Management Accountancy SA Inst. Chartered Acc. Eng Monthly 44.1 R32400+

Financial Mail Times Media

Eng Weekly 22.2 172 R58,105

Finweek

Media24

Eng/Afr Weekly 15.2

47 R54,760

Business Start-up/ Emerging

Entrepreneur

Entrepreneur Media Eng Monthly 18.0

207 R34,400

Succeed

Succeed

Eng Monthly 19.6 R28,500

Catering/Hotels Hotel & Restaurant Ramsay

Eng Monthly 6.8 R20,736

Cimarron

Eng Monthly 6.2* R20,000

IT Web

Eng Weekly 8.9 R16,665

RB Magazine

Computers/IT iWeek

SOUTH BUSINESS AFRICA TOKEY BUSINESS FACTS

The market: SA has over 600 trade, technical and professional journals and annuals, most of which are small-circulating and highly niched. Turnover of titles is high. The two big financial weeklies together with Engineering News dominate adspend.

Circulation trend: Pressure on printing and distribution (i.e. postage) costs forces publishers to continually cut non-core market circulation. Publishing costs and pressure on revenue is driving titles online and to e-ditions.

Conservation Urban Green File Brooke Pattrick Eng 6xpa 3.3 R13,400 Electrical/Electronics Electricity + Control Crown

Eng Monthly 4.8 R18,300

EE Pub.

Eng Monthly 5.3 R18,633

Osgard Media

Eng Monthly 20.0* R21,000

Vector

Human Resources HR Future Industry

Civil Eng. Contractor Brooke Pattrick Eng Monthly 3.2 R16,100

Construction World Crown

Engineering News Creamer Media Eng Weekly 10.4 R19700*

Marketing

Strategic Marketing IMM

Eng 6xpa 16.9 R26,500

The Media

Eng Monthly 4.2 R17,900

Wag The Dog

Eng Monthly 4.7 R16,050

Medical

Modern Medicine Modern Media

SA Medical Jnl SA Medical Assoc. Eng/Afr Monthly 14.4 R21,331

Mining

Mining Mirror Brooke Pattrick Eng Monthly 3.2 R16,100

Mining Weekly Creamer Media Eng Weekly 10.4 R17900+

Municipal/Government Government Digest Malnor 3S

Eng Monthly 5.6 R15,200

Eng Monthly 5.1* R11,750

IMIESA

Pharmacy

SA Pharmaceutical Jnl Medpharm

Printing

Graphix

Property

Property Professional Future Pub.

Retail

Wholesale Business Supermarket & Ret. Eng 6xpa

Supermarket & Retailer Supermarket & Ret. Eng Monthly 9.2 R29,940

Infixion

Travel & Tourism SA’s Travel News Weekly Now Media

Eng/Afr Monthly

4.8 R15,900

Eng Monthly 5.8 R17,000 Eng Monthly 1.6 R17800+ Eng 6xpa 10.0* R18,260 11.7 R29,940

Eng Weekly 6.7 R39,291

Monthly includes 10 & 11xpa., * Claimed circulation + 2014 rates, otherwise 2013.

This table reads: Farmers Weekly is published by Caxton weekly in English. Its ABC circulation Apr-Jun 2013 is 15,800 (rounded) and its AMPS 2013BA (Jul 2012-Jun 2013) readership is 142,000 adults all races. A full page full colour (2013, exc. VAT) is R12,900.

Fu t u re o f M e di a | 13

bUSINeSS TO buSINESS

bUSINeSS TO buSINESS

RADIO

RADIO

R A D I O S TAT I O N S The market: Continues in a state of flux as stations vie for audience and revenue. New stations have intensified regional competition. Some churn of community stations as stations close/launch.

Interest/Station

Language/ Format/Target Owner or control

Listenership all adults past 7 days

AMPS

’000 %

National 5fm

English (SABC)

Popular music format to all major metropolitan areas.

Metro FM

English SABC

Contemporary black orientated music, news and talk shows targeted to trendy sophisticated blacks in major metropolitan areas.

SAfm

English (SABC)

Public service content for the well informed.

RSG (Radiosondergrense)

Afrikaans (SABC)

Public service national community/cultural station.

Regional/Inter-regional 702 Talk Radio

English (Primedia)

Mainly talk and news format to greater Gauteng and beyond.

94.7 Highveld Stereo

English (Primedia)

Adult contemp. music format with humour, news and sports bulletins to Gauteng.

Classic FM 102.7

English (Classic FM)

Classic, good music and news. Gauteng based. Plus netcast.

Kaya FM 95.9

English (Primedia/others)

Adult contemporary and smooth music for urban black population in greater Jhb.

99.2 YFM

English (HCI)

Youth station (mainly black) to greater Johannesburg.

94.2 Jacaranda

Eng/Afr Kagiso

Contemporary music format with news, sports bulletins and morning talk to Gauteng and beyond.

North West FM

Setswana/Eng (Various)

Adult contemporary to NW Province and surrounds. Launched Feb 2008.

Capricorn FM

Mainly English (Various)

Adult contemporary to Limpopo and surrounds.

567 Capetalk

English (Primedia)

Talk and news for Cape metropolitan areas. Linked with 702.

Good Hope FM

Eng/Afr (SABC)

Adult contemporary music format with news and sports bulletins to W. Cape

Heart

Eng (Makana Trust/Kagiso)

Adult contemporary music format broadcasting Western Cape metro area.

94,5 Kfm

Eng/Afr (Primedia (+Broadcape)

Adult contemp. music with news, sports and entertainment to W. Cape metro area.

East Coast Radio

English (Kagiso)

Adult contemporary music with news and sport to KwaZulu-Natal.

Gagasi 99.5

Eng/Zulu (Makana Trust/Kagiso) Adult contemporary music format broadcasting KwaZulu-Natal metro area.

Algoa FM

Eng/Afr (AME)

Adult contemporary music with news, sports and talk to Eastern Cape.

OFM (Oranje)

Eng/Afr (AME (+Kagiso)

Adult contemp. music with news sports & talk to Free State, N. Cape and NW Province.

Lotus FM

Eng/Indian (SABC)

Community/cultural station for Indian communities in KZN, Gauteng and other areas.

Ukhozi FM

Zulu SABC

Full service station for Zulu speakers in KwaZulu-Natal, Gauteng, Mpumalanga and other areas. Has split broadcast facility.

Umhlobo Wenene FM

Xhosa (SABC)

Full service station for Xhosa speakers in E Cape, Gauteng, S. Free State and other areas.

Motsweding FM

Setswana SABC

Full service station for Setswana speakers in NW Province, N. Cape, NE Free State and Mpumalanga.

Lesedi FM

Sesotho SABC

Full service station for Sesotho speakers in Free State, Gauteng, N. & E. Cape, NW Province and Mpumalanga.

Thobela FM

N. Sotho (SABC)

Full service station for N. Sotho speakers from Free State, Gauteng, Limpopo.

Munghana-Lonene FM

Tsonga (SABC)

Full service station for Tsonga speakers in Limpopo, NW Province and Gauteng.

Phalaphala FM

Venda (SABC)

Full service station for Venda speakers in far N. Limpopo and Gauteng.

Ikwekwezi FM

Ndebele (SABC)

Full service station for Ndebele speakers in Mpumalanga, Gauteng and Limpopo.

Ligwalagwala FM

Swazi (SABC)

2952

6555

669

1969

858

1816

234

2018

1896

2079

447

1302

137

1007

851

1324

1872

1979

830

453

436

7.9 17.6 1.8 5.3 2.3 4.9 0.6 5.4 5.1 5.6 1.2 3.5 0.4 2.7 2.3 3.6 5.0 5.3 2.2 1.2 1.2

African language 7452

4584

3573

3983

127

20.0

3.4

Full service station for Swazi speakers in Mpumalanga and Gauteng.

1274

817

1742

1599

Community appeal, from niche geographic, retail and religious interest.

9375

12.3 9.6 10.7 8.4

2.2 4.7 4.3

Community Over 190 monitored in Various Independent/NGO AMPS 2013BA

25.2

This table reads: 5fm is an English language station owned by the South African Broadcasting Corporation (SABC). It has a popular music format with 2,952 million listeners (7.9% of the population aged 15+) over the past 7 days (AMPS 2013BA).

14 | Future of Media

Province Centre Area

Screens

Chain

Capacity Ave. Weekly Rate Attendance 30" non-peak

SOUTH AFRICA KEY CINEMA FACTS

The market: Cinema chains are continually building, upgrading and revitalising cinema houses. Attendances: In recent years have been under pressure, fluctuating with the offers of Hollywood/bollywood. Staggering releases is helping to maintain audience levels. Although rates are under pressure very significant discounts may be negotiated and packages bought. Foyer, sampling, branding and other opportunities are offered. Following is a sample of movie houses.

Gauteng Sandton Cine 11 (4x3D) Ster-Kinekor 1457 + R27,500 Fourways Montecasino 15 (4x3D) Nu Metro 3079 17312* R30,500 Hyde Park Hyde Park 10 (2x3D) Nu Metro 1494 5152* R16,000 Rosebank Nouveau 10 Ster-Kinekor 914 + R25,000 Bedfordview Bedford Centre 10 (4x3D) Nu Metro 1622 3421* R19,000 Roodepoort Westgate 10 (1x3D) Ster-Kinekor 1385 + R25,000 Boksburg East Rand Mall 9 (3x3D) Ster-Kinekor 1133 + R22,500 Pretoria CBD Arcadia Sterland 13 (1x3D) Ster-Kinekor 2551 + R32,500 Menlyn Park Menlyn Park 15 (3x3D) Nu Metro 2601 12836* R29,500 North West Potchefstroom Mooi River 6 (1x3D) Ster Kinekor 911 + R15,000 Limpopo Polokwane Mall of the North 6 (1x3D) Ster-Kinekor 995 + R15,000 Mpumalanga Nelspruit Riverside Mall 8 (2x3D) Nu Metro 1092 4817* R13,000 Western Cape Waterfront V&A 11 (3x3D) Nu Metro 1499 9700* R23,500 Cavendish Cineplex 8 (3x3D) Ster-Kinekor 1431 + R20,000 Tokai Blue Route 8 (3x3D) Ster-Kinekor 1166 + R20,000 Canal Walk Canal Walk 17 (3x3D) Nu Metro 3023 14714* R33,000 Bellville Tygervalley 10 (3x3D) Ster-Kinekor 1412 + R25,000 Somerset West Mall Cine 8 (3x3D) Ster-Kinekor 1334 + R20,000 Ster-Kinekor 841 + R15,000 Stellenbosch Eikestad Cine 6 Worcester Mountain Mill 5 Nu Metro 789 2226* R6,000 Eastern Cape Port Elizabeth Greenacres Bridge 8 (2x3D) Ster-Kinekor 1097 + R20,000 Port Elizabeth Walmer Park 8 (2x3D) Nu Metro 1237 4921* R13,000 East London Vincent Park 5 Ster-Kinekor 724 + R12,500 Free State Bloemfontein CBD Mimosa Mall 7 (1x3D) Ster-Kinekor 907 + R17,500 KwaZulu-Natal Suncoast Casino 8 (8x3D) Independent 1501 15227* R24,000 Westville Pavilion 12 (3x3D) Nu Metro 1786 12016* R17,500 Musgrave Musgrave Cine 7 (2x3D) Ster-Kinekor 1046 + R17,500 Umhlanga Gateway Cine 18 (6x3D) Ster-Kinekor 3983 + R45,000 * Nu Metro: claimed average weekly attendance. + Ster-Kinekor: using the top 50 screens for 4 weeks an advertiser can expect an audience of around 400,000 for a ratecard spend of R500,000.

This table reads: Sandton’s Cine complex consists of 11 individual movie screens, 4 of them 3D. It is owned by Ster-Kinekor, capacity is 1457 seats. A 30 second spot (flat rate, effective Jul 2013 exc VAT) on all 11 screens (including 4x3D) cost R27,500 per week.

Fu t u re o f M e di a | 15

CINemA

CINemA

ONLINE MEDIA

ONlINe mEDIA

ONlINe mEDIA South Africa has thousands of sites that accept or would like to accept commercial advertising. bigger sites have sub-communities to attract specialist targets. Following is a selection of some of the larger members of Digital media & marketing Association.

Category/site Address/owner Comment Unique browsers (Pg views)+ ’000 Base rate

South Africa Worldwide Business & finance BD Live www.bdlive.co.za Online companion to daily.

386.9 634.6 R450* (Business Day Online) Times Media

(1665.1) (2294.9) Fin24 www.fin24.com Online companion to weekly.

478.5 586.8 R350*

Media24

(3061.3) (3530.7) Moneyweb www.moneyweb.co.za Independent business & financial site.

242.9 297.6 R400*

Moneyweb Holdings/Caxton (2779.6) (3095.3) Motoring Wheels24 www.wheels24.co.za Feeds from group’s daily and 283.2 346.4 R350*

Media24 weekly newspapers.

(1569.1) (1792.7) News/current affairs Mail & Guardian Online www.mg.co.za Mail & Guardian online.

522.6 818.6 R490*

Mail & Guardian (3996.7) (5364.4) Times Live www.timeslive.co.za Sunday Times/The Times online.

568.8 879.4 R380*

Times Media

(4117.9) (5224.4) Communities Independent Online (IOL) www.iol.co.za Feeds from group’s daily and 1375.0 2154.6 R380*

Independent News & Media weekend newspapers.

(15986.3) (19797.7) M-Web Network www.mweb.co.za From major service provider.

503.0 613.2 R350 ^

Mweb

(11527.5) (12452.8) Howzit MSN http://howzit.msn.co.za From international giant with local 1555.5 2408.2 R315*

Microsoft/Kagiso partner.

(29694.9) (38375.9) News24 www.news24.com Feeds from group’s newspapers 3578.3 5136.6 R320*

Media24 and magazines (56946.8) (68490.4) Industry Engineering News www.engineeringnews.co.za Online edition of weekly magazine.

86.3 137.3 R4300

Creamer Media (449.1) (615.1) pw.^ Marketing BizCommunity www.bizcommunity.com Media, advertising & marketing 174.9 238.8 R300*

Biz Community community.

(1568.1) (1785.0) Sport Supersport Zone www.supersport.com Community of sites for various sporting 638.9 1205.0 R350*

Supersport Holdings codes. Companion to DStv stations (9841.1) (14309.4) Technology/Telecommunications IT Web www.itweb.co.za Internet, computer and 130.4 223.0 R14400

IT Web Group telecommunications.

(451.4) (657.7) pw.* MyBroadband www.mybroadband.co.za Internet, computer and 689.4 1104.3 R400*

MyBroadband telecommunications.

(5641.3) (6552.5) Women Women24 www.women24.com Feeds from group’s major magazines.

328.7 452.4 R350*

Media24

(2182.5) (2650.0) This table reads: DBlive.co.za is owned by Times Media and in September 2013 had 389,900 unique browsers and 1,665,100 Page views from identified South African URL’s. A standard banner cost R405 cost per thousand impressions. + Effective Measure Online Ranking September 2013. * Per 1000 impressions standard 728x90 leaderboard, run of site. ^ Per 1000 impressions standard 468x60 banner. Excludes volume discounts or additions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually available.

mObIle ADVERTISINg

ESTIMATED PENETRATION

98%

mobile phone penetration of South Africans is estimated to be 98%. Over 8 million adults (source: AmPS 2013 bA) used their phone in the last 7 days to access the internet so as to read web/mobi sites, participate in social media such as Twitter and Facebook, watch video and other content. Advertising via mobile is a rapidly developing discipline offering a wide range of customised vehicles, including targetted SmS ads, deals that can be redeemed at point-of-sale in a number of different ways, call-me ads, links to promotions and advertising in other vehicles.

16 | Future of Media

Category Name Business Financial Mail Mailer Industry Mining Weekly Men Popular Mechanics Newsletter

FHM Male Mailer News Beeld

Mail & Guardian Daily Newsletter Radio station Jacaranda Newsletter

Frequency Details Weekly Banner/R2160 per send Daily Banner/R4600 per week Weekly Double banner/R0.30 per subscriber Monthly Sponsorship/R0.50 per subscriber Daily Banner/R0.30 per subscriber Daily Sponsorship/R5700 per send Weekly Leaderboard/R13000 per send

Quantity 12,000 per week 40,000 sends per week 41,000 per week 36,200 per month Varies 14,700 per day 59,000 per week

This table reads: The Financial Mail Mailer is sent weekly to some 12,000 recipients. A Banner costs R2160 per send.

OUT OF HOmE The market: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placed in public washrooms. generally, there is a move away from traditional format sites to newer illuminated, more creative formats. The following variants are numerically/strategically important. Rental rates invariably negotiable.

Varian/format

Comment

Base Rate per unit per month excl. production

Spectaculars/Supersigns/ Building Wraps Large format, landscape or portrait, mainly illuminated.

Wraps placed on strategic buildings on permanent basis. Large format hoardings placed around building sites on a temporary basis. Used as a broadcast medium.

Building wrap: R40000-R300000.

Construction site: R60000-R300000.

Nightlife Static floodlit units and mobile projections onto building.

Located where people congregate at night. Used as an impact broadcast medium.

Projections: from R7000 per night.

Airports Many formats including wraps, billboards, digital out home, smaller units, washrooms.

Units located all over airports in both public and secure areas. Used to target business and tourist travellers.

Mall Media Many formats including banners, billboards, shopping trolleys and aisles in-store.

Banners placed in mall aisles and escalators, billboards in parkades, ads placed on shopping trolleys/trolleys “modified� and aisle advertising in-store. Used as point-of-purchase reminder.

Hanging banner: R15000-R85000.

Parkade billboard: from R37000.

Billboards 3x12: Also termed 96 sheet, 3m deep x 12m wide 3x6: Also termed 48 sheet, 3m deep x 6m wide 12 sheet: 1.5m deep x 3m wide Super Sites: 9m x 6m, 6m x 4m, 4.5m x 18m, 5m x 20m, 4m x 16m Internally illuminated free standing billboards: 7.5m x 5m, 6m x 6m, 6m x 4m, 3m x 6m Street Pole Ads: Various formats depending on contractor & location.

3x12 and 3x6 billboards are the dominant outdoor variant in terms of number of sites in the rural environment. Available nationally.

Smaller formats often placed near transport and shopping hubs, important in rural areas.

Available nationally on highways, at shopping hubs.

Internally illuminated landscape sites, located on major arterials within urban areas. Sites rotate bi-weekly.

Located on major arterials in urban and some rural environments.

@ R5500 pm non-illuminated. @ R3000 pm non-illuminated. @ R1150 non-illuminated.

R13000-R38000 pm non-illuminated.

R25000-R45000 pm illuminated.

R28000 - R35000.

Digital Out of Home Dig. bulletin boards in different formats incl. LED screens.

Growing fast, digital out of home is available in various environments from roadside, campuses, malls, retail incl. pharmacies, pubs, transit, ambient.

Bus shelters Various formats depending on contractor & municipality.

Located along urban bus routes. Many close to schools and en route to main shopping hubs.

Washroom/indoor media Frames and mirrors.

Located in traffic areas including bars, gyms, cinemas, campuses, clinics, retail fitting rooms, shopping malls. Used to focus targets/messages.

Airplanes/Trains/Buses/Taxis External & internal advertising opportunities. Ranging from full wraps to internal window strips.

Available in major metropolitan areas. Often used as alternative out of home medium where other formats not available, eg Cape Town & Durban.

Airplane opportunities range from seat displays to full exterior paint jobs.

Trains: R600 for 4 panels per coach.

Buses: Metro @ R14000 fully branded double decker. @ R9500 fully branded single decker.

Buses : Putco @ R4210 pm / @R1600 back of Putco bus.

Taxis: R2200 Quantum taxi.

Trailer Ads Normally adaptations of 3 x 6m sites to fit on trailer towed by car.

Available in all major metropolitan areas. Often used for area specific or short-term campaigns.

@ R30000 pm plus out-of-town mileage.

Brand Activation Engage & involve consumers, usually at point-of-purchase.

Range of activities designed to drive results.

On quotation.

Number of different opportunities at railway stations and taxi ranks for kiosks and promotional units.

On quotation

SOUTH AFRICA OUT KEY OF HOME FACTS

many online sites and other media owners use e-newsletters delivered via email to promote their medium, keep in contact with their target and to drive traffic. many of these are advertising vehicles in their own right. A selection follows.

OUT OF HOmE

e-NEWSLETTERS

R2800 per face premium sites to R650 lower traffic routes.

On quotation.

@ R4000 illuminated. @ R1950 non-illuminated.

Packages from R62000.

Fu t u re o f M e di a | 17

SADC COUNTRIES

3.9%

A F R I C A N P O P U l AT I O N I N C R E A S I N g Ly u R b A N

Country % urban Growth Angola 59 4.5 Botswana 62 1.9 Cameroon 52 3.7 Democratic Rep. of Congo 34 4.4 Ethiopia 17 4.2 Ghana 52 3.5 Kenya 24 4.4 Madagascar 33 4.8 Mozambique 31 3.4

Country Namibia Nigeria Tanzania Uganda Zambia Zimbabwe

% urban Growth 38 3.3 50 4.0 27 4.8 16 6.1 39 4.2 39 3.4

Average sub-Saharan Africa 36 Average World 52

3.9 2.1

This table reads: 36% of sub-Saharan population resides in urban areas compared to 52% for the World. Sub-Saharan urban population is growing at 3.9% pa compared to 2.1% for the World.

Source: World Bank UNDER AGE 15

43%

A F R I C A N P O P U l AT I O N I S y O u N g

Country Angola Botswana Cameroon Democratic Rep. of Congo Ethiopia Ghana Kenya Madagascar Mozambique

% under 15 48 34 43 45 44 39 42 43 45

Country Namibia Nigeria Tanzania Uganda Zambia Zimbabwe

% under 15 37 44 45 49 47 41

Average sub-Saharan Africa Average World

This table reads: 43% of sub-Saharan population is under the age of 15 compared to 27% for the World.

43 27 Source: World Bank

m e D I A P e N e T R AT I O N O F u R b A N & P E R I - u R b A N P O P u L AT I O N Key:

100 80 % Penetration

SADC COuNTRIES

GROWING AT

60

■ magazines

■ mobile

■ Internet

Comment: Sample of 8168 urban and peri-urban residents aged 15-45 in Ghana, Nigeria, Cameroon, Democratic Republic of Congo, Angola, Zambia, Namibia, Botswana, Zimbabwe, Mozambique, Madagascar, Tanzania, Kenya, Uganda, Ethiopia.

20

18 | Future of Media

■ Newspapers

■ Radio

This table reads: TV has a penetration of above 90% of urban dwellers in 15 countries. Internet’s penetration is the lowest but still near 30%.

40

0

■ TV

medium

Source: Nielsen Company 2011-2012

ANGOlA Background Angola gained independence from Portugal in 1975. In 2002 rebuilding started following the 27-year civil war. Governing MPLA wins 2012 election.

Climate Semi-arid in south and along coast to Luanda; north has cool dry season (May-Oct) and hot rainy season (Nov-Apr).

Terrain Narrow coastal plain rises abruptly to vast interior plateau.

Resources Oil, diamonds, iron ore, phosphates, copper, feldspar, gold, bauxite, uranium.

Land use Arable: 3%, other 97% Age structure 0-14:43.5%; 15-64: 53.6%; +65: 2.9%.

Ethnic groups Ovimbundu: 37%; Kimbundu: 25%; Bakongo: 13%; Mestico (mixed European and native African): 2%; European: 1%; Other: 22%.

Languages Portuguese (official), Bantu and other African languages.

Literacy 15+ read/write: total: 70.4%; male: 82.6%; female: 58.6%.

Income Share of income of highest 10%: 44,7%; under poverty line: 40,5%.

Population Urban: 59.9%; in 1m cities: 31.0%.

HIV/Aids Prevalence: 2,0%.

GDP growth 6.8% (2012 est).

Exports FOB US$ 69.3 billion (2012 est).

Export partners China (46), USA (14), India (11), S. Africa (4) Exports Oil, diamonds, gas, coffee, sisal, fish, timber, cotton.

Imports FOB US$ 22.9 billion (2012 est).

Import partners China (21%), Portugal (20%), S. Africa (7%) Brazil (7%), Imports Machinery, electrical equipment, vehicles, medicines, food, textiles, military equipment.

Currency Kwanza (AOA) US$1 95.468 (2012)

State of the media A rapidly growing media sector in a rapidly growing economy. Government grappling with concept of free media.

Telecommunications Telephone lines per 100 people

1.5

48.6

Mobile subscribers per 100 people Population covered by mobile

SOUTH AFRICA SADC COUNTRIES KEY FACTS

SADC COuNTRIES

40%

Research availability No recent accurate or comprehensive media performance data exists. Some earlier research conducted by TV station.

Television TV per 100 households (2009): 38.5 6 TV stations plus international satellite services. Most important are: TPA1 & 2 (Portuguese/mainly urban/supervised by Government); TV Zimbo (Portuguese/mainly urban/private) TV Globo (Portuguese/broadcasts Brazil and Angola/popular for soaps); DStv (English/satellite broadcast from SA)

Tv 38.5%

Radio Radio per 100 households (2009): 47.8 Stations: AM (24+), FM (10), Shortwave (8). Important rural medium.

Canal A (Multi-lingual/national; Radio LAC (Portuguese/national/commercial and vibey music with youth target) Radio Mais (Portuguese/regional around Luanda); RNA (network of regional stations) Print Dailies (5), Weeklies (8), Magazines (14+) Pan-African titles circulated.

Jornal de Angola (Portuguese/national daily newspaper/government) Semanario Angolense (Portuguese/weekly/private) A Capital (Portuguese/daily/Luanda/private) Economia & Mercados (Portuguese/quarterly business magazine)

Novo Jornal (Portuguese/weekly/private) Folha 8 (Portuguese/weekly/private) Vida (Portuguese/weekly magazine)

Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with fixed internet access

16.9 3519 5.7

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

16.9%

6.3 7.1 .ao

Sources: BBC, CIA World Book, World Bank, ITU, own files Fu t u re o f M e di a | 19

SADC COuNTRIES b O T S WA N A Background Formerly the British protectorate of Bechuanaland, Botswana adopted its new name upon independence in 1966.

Climate Semi-arid; warm winters and hot summers.

Terrain Predominantly flat to gently rolling tableland; Kalahari Desert in south west.

Resources Diamonds, copper, nickel, salt, soda ash, potash, coal, iron ore, silver .

Land use Arable land: 0.5%; other 99.5%.

Age structure 0-14: 33.2%; 15-64: 62.8%; +65: 4.0%.

Ethnic groups Tswana: 78%; Kalanga: 8%; Basarwa: 3%; Other, including Kgalagadi and white: 11%.

Languages Setswana: 78%; Kalanga 8%; Sekgalagadi: 3%; English (official): 2%; Other 9%.

Literacy 15+ read/write: total: 85.1%; male: 84.6%; female: 85.6% Income Share of income of highest 10%: N/A; under poverty line: 30.3%.

Population urban: 62.2%; in 1m cities: 0%.

HIV/Aids Prevalence: 24,8%.

GDP growth 6.1% (2012 est) Exports FOB US$ 6.3 billion (2012 est).

Export partners European Free Trade Assoc., Southern African Customs Union, Zimbabwe.

Exports Diamonds, copper, nickel, soda ash, meat, textiles.

Imports FOB US$ 6,9 billion (2012 est).

Import partners Southern African Customs Union, EFTA, Zimbabwe.

Imports Food, machinery, electrical goods, transport equipment, textiles, fuel, wood and paper products, metal.

Currency Pula (BWP) US$1 7.62 (2012)

State of the media A vibrant but small media industry concentrated around Gaberone.

Telecommunications Telephone lines per 100 people

7.8

150.1

Mobile subscribers per 100 people Population covered by mobile

96%

Research availability BAMPS produced in 2006. Plus academic research conducted earlier.

Television TV per 100 households (2008): 56.8 2 TV stations (1 government, 1 private) plus international satellite services.

Botswana TV (BTV/English & Setswana/national government owned) eBotswana TV (English & Setswana/mainly regional around Gaborone); DStv (English/satellite broadcast from SA)

Tv 56.8%

Radio Radio per 100 households (2008): 76.4 Stations: National: 2 (government), regional: 3 (private), plus overspill from South Africa.

Radio Botswana 2 (English & Setswana/national); GABZ FM (English & Setswana/regional around Gaborone) Yarona FM (English & Setswana/mainly youth regional around Gaborone); Duma FM (English & Setswana/regional around Gaborone) Print Dailies (3), Weeklies (12), a few magazines; South African and Pan-African magazines circulated.

Daily News (English & Setswana/daily newspaper/government) Mgegi/The Reporter (English & Setswana/national daily newspaper/private) Mgeni/Monitor (English & Setswana/national weekly newspaper/private) Midweek Sun (English & Setswana/weekly newspaper/private) Northern Advertiser (English & Setswana/weekly newspaper/private) Kutlwano (English & Setswana/monthly general interest magazine/government) Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with fixed internet access

11.5 230 2.0

INTERNET USERS

11.5%

Broadband percent of internet subscribers Households per 100 with computer Country code

100% 6.5 .bw

Sources: BBC, CIA World Book, World Bank, ITU, own files 20 | Future of Media

D e m O C R AT I C R e P U b l I C O F C O N G O Background Established as a Belgian colony in 1908 and marred by extreme instability since independence in 1960.

2011 national elections disputed. Conflict renewed.

Climate Tropical; hot and humid in equatorial river basin; cooler and drier in southern highlands; cooler and wetter in eastern highlands.

Terrain Vast central basin is a low-lying plateau; mountains in east.

Resources Cobalt, copper, oil, diamonds, gold, silver, zinc, manganese, tin, uranium, coal, hydropower, timber.

Land use Arable: 2.9%; permanent crops: 0.3%; other 96.8%.

Age structure 0-14: 43.5%; 15-64: 53.9%; +65: 2.6%.

Ethnic groups Over 200 ethnic groups, majority Bantu. Four largest tribes: Mongo, Luba, Kongo (Bantu), Mangbetu-Azande (Hamitic): about 45% .

Languages French (official), Lingala (a lingua franca trade language), Kingwana (dialect of Kiswahili),

Kikongo, Tshiluba Literacy 15+ read/write: total: 66.8%; male: 76.9%; female: 57.0%.

Income Share of income of highest 10%: 34.7%; under poverty line: 71.0% Population Urban: 34.8%; in 1m cities: 18.7% HIV/Aids Prevalence: Not available.

GDP growth 7.2% (2012 est) Exports FOB US$ 8.9 billion (2012 est) Export partners China (53), Zambia (25), Belgium (6) Exports Diamonds, copper, gold, cobalt, wood, oil, coffee.

Imports FOB US$ 8.2 billion (2012 est) Import partners South Africa (21), China (15), Belgium (8), Zambia (8) Imports Food, mining & other machinery, transport equip. fuel.

Currency Congolese Franc (CDF) US$1 920.25 (2012)

State of the media A vast country with massive challenges but a surprisingly large and comprehensive media industry. Huge potential.

Telecommunications Telephone lines per 100 people

0.1

28.0

Mobile subscribers per 100 people Population covered by mobile

50%

SOUTH AFRICA SADC COUNTRIES KEY FACTS

SADC COuNTRIES

Research availability No recent accurate or comprehensive media performance data exists. Some research conducted in 2007.

Television TV per 100 households: N/A Stations: Over 50 in total: 3 national/almost national (1 government, 2 private). Includes a number of NGO, international and church stations. Some important commercial stations: Radio Television Nationale Congolaise (RTNC1 & 2/French & others/almost national/cultural/government) Raga Plus (French & others/regional around Kinshasa/entertainment/private) Raga TV (French & others/regional around Kinshasa/entertainment inc. soccer/private) Radio Radio per 100 households: N/A. Stations: Over 300 including community: 7 national, 13 government owned, balance private. State of flux. Important stations are: Radio Television Nationale Congolaise (French & others/national/government owned); Raga FM (French & others/virtually national/private) Radio Top Congo (French & others/regional/private), Radio Tele Kin Malebo (RTKM/French & others/regional/music & entertainment/private) RTGA (French & others/main centres/general interest/private), RTEA (French & others/main centres/Christian/private) Print An elastic situation with over 175 print media of all types, down from over 500 in 2002 (many politically orientated titles ceased after the election).

Plus French and pan-African magazines circulated.

Le Potentiel (French only/daily newspaper/mainly Kinshasa); Le Reference (French only/daily newspaper/mainly Kinshasa) L’ Avenir (French only/daily newspaper/mainly Kinshasa); L’ Soft (French only/daily newspaper/mainly Kinshasa) L’ Observateur (French only/daily newspaper/mainly Kinshasa) Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with internet access

1.7 1116 0.6

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

1.7%

50.7 0.7 .cd

Sources: BBC, CIA World Book, World Bank, ITU, own files Fu t u re o f M e di a | 21

SADC COuNTRIES leSOTHO

Background Basutoland became the Kingdom of Lesotho on independence from the UK in 1966. Relative political stability since 1998 SADC military intervention.

Climate Temperate; cool to cold, dry winters; hot, wet summers.

Terrain Mostly highland with plateaus, hills and mountains.

Resources Water, agriculture, diamonds, sand, clay, building stone.

Land use Arable: 10.2%; permanent crops: 0.1%; other 89.7%.

Age structure 0-14: 33.1%; 15-64: 61.5%;+65: 5.4%.

Ethnic groups Sotho: 99.7%; White, Asian and other: 0.3%.

Languages Sesotho (official), English (official), Zulu, Xhosa.

Literacy 15+ read/write: total: 89.6%; male: 83.3%; female: 95.6%.

Income Share of income of highest 10%: 39.4%; under poverty line: 49.0%.

Population Urban: 28.3%; in 1m cities: 0%.

HIV/Aids Prevalence: 23.6%.

GDP growth 4.0% (2012 est).

Exports FOB US$ 1.0 billion (2012 est).

Export partners Excl. South Africa: USA (58%), Belgium (34%) Exports Clothing, footwear, wool and mohair, food, live animals, electicity, diamonds.

Imports FOB US$ 2.4 billion (2012 est) Import partners Excl. South Africa: China (30%), South Korea (27%), Taiwan (22%), USA (4%) Imports Food, building materials, vehicles, machinery, medicines, fuel.

Currency Maloti (LSL) US$1 8.20 (2012)

State of the media A small, poor country with rudimentary local media industry. Much overspill from South Africa.

Telecommunications Telephone lines per 100 people

1.9

59.2

Mobile subscribers per 100 people Population covered by mobile

75%

Research availability No data exists.

Television TV per 100 households: N/A Stations: 1 station, government owned plus international satellite services.

Lesotho TV (Sesotho & English/national broadcaster/cultural & social upliftment) DStv (English/satellite broadcast from SA) Radio Stations: 8 stations (1 government, 7 private) Radio Lesotho (Sesotho & English/national/government owned) MoAfrika FM (English only/regional/private) Kingdom of Joy (English mainly/largely national/social upliftment/private) Print 12 weeklies. Few magazines produced for the local market.

Public Eye (English & Sesotho/weekly newspaper/largely national/private) The Mirror (English & Sesotho/weekly newspaper/private) Lesotho Times (English/weekly newspaper/major centres) Sunday Express (English Sunday newspaper, major centres, private) Cinema South Africa’s Ster-Kinekor building new screens.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by mainly South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with internet access

4.6 94 N/A

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

4.6%

4.1 N/A .ls

Sources: BBC, CIA World Book, World Bank, ITU, own files 22 | Future of Media

m A l AW I Background Established in 1891, the British protectorate of Nyasaland became independent Malawi in 1964.

First multiparty elections held in 1994. 2012 saw smooth transition to a new president.

Climate Sub-tropical; rainy season (November to May); dry season (May to November).

Terrain Narrow elongated plateau with rolling plains, rounded hills, some mountains.

Resources Limestone, arable land, hydropower, unexploited deposits of uranium, coal, and bauxite.

Land use Arable: 30.4%; permanent crops: 1.1%; other 68.5%.

Age structure 0-14: 44.7%; 15-64: 52.6%; +65: 2.7%.

Ethnic groups Chewa, Lomwe, Yao, Ngoni, Tumbuka, Nyanja, Tonga, Sena, Ngonde, Asian, European.

Languages Chichewa (official) 57.2%; Chinyanja: 12.8%; Chiyao 10.1%; Chitumbuka: 9.5%; Other: 10.4%.

Literacy 15+ read/write: total: 74.8%; male: 81.1%; female: 68.5%.

Income Share of income of highest 10%: 31.9%; under poverty line: 53.0%.

Population Urban: 15.8%; in 1m cities: 0% HIV/Aids Prevalence: 11.0%.

GDP growth 1.9% (2012 est) Exports FOB US$ 1.2 billion (2012 est) Export partners Canada (10), Zimbabwe (9), Germany (7), South Africa (6), USA (6), Russia (6) Exports Tobacco (53%), tea, sugar, cotton, coffee, peanuts, wood products, clothing.

Imports FOB US$ 1,9 billion (2012 est) Import partners South Africa (27), China (16), Zambia (9), India (9) Imports Food, fuel, semi-manufactured goods, consumer goods, transportation equipment.

Currency Malawian kwacha (MWK) US$1 249.11 (2012)

State of the media Rather rudimentary media industry. Radio very important.

Telecommunications Telephone lines per 100 people

1.4

27.8

Mobile subscribers per 100 people Population covered by mobile

SOUTH AFRICA SADC COUNTRIES KEY FACTS

SADC COuNTRIES

85%

Research availability No recent research conducted.

Television TV per 100 households (2011): 8.7 Stations: 1 station, government owned plus international satellite services.

Television Malawi (TVM/English & Chichewa/major centres/government) DStv (English/satellite broadcast from SA)

Tv 8.7%

Radio Radio per 100 households (2010): 53.2 Stations: 9 stations (2 government, 7 private). Some important stations are: Malawi Broadcasting Corp. 1 (MBC1/Chichewa & others/national/mainly educational talk/government); Malawi Broadcasting Corp. 2 (MBC2/ English & Chichewa/national/entertainment/youth/government); Capital FM (English/regional in south/contemporary music and news/private); FM 101 (English & Chichewa/south & central areas/music & community upliftment/private) Print 12 newspapers, a few magazines produced for the local market.

The Nation (English & Chichewa/daily newspaper/major urban areas) Daily Times (English & Chichewa/daily newspaper/major urban areas/private) The Nation on Sunday (English & others/weekly newspaper/major centres/private) Malawi News (English & Chichewa/weekly newspaper/major centres/private) Pride Magazine (English only/monthly magazine/general interest) Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with internet access

4.4 700 N/A

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

4.4%

2.2 N/A .mw

Sources: BBC, CIA World Book, World Bank, ITU, own files Fu t u re o f M e di a | 23

SADC COuNTRIES mAURITIUS Background First explored by the Portuguese in 1505, it was held by the Dutch, French and British before independence in 1968. Stable democracy, regular free elections.

Climate Tropical, modified by SE trade winds; warm, dry winter; hot, wet, humid summer.

Terrain Island: small coastal plain rising to discontinuous mountains encircling central plateau.

Resources Arable land, fish.

Land use Arable: 38.2%; permanent crops: 2.0%; other 59.8%..

Age structure 0-14: 21.3%; 15-64: 70.7%; +65: 8.0%.

Ethnic groups Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian: 3%; Franco-Mauritian: 2%.

Languages Creole: 80.5%; Bhojpuri: 12.1%; French: 3.4%; English (official); 1%; Other: 4%.

Literacy 15+ read/write: total: 88.8%; male: 91.1%; female: 86.7%.

Income Share of income of highest 10%: N/A; under poverty line: 8.0%.

Population Urban: 41.8%; in 1m cities: 0%.

HIV/Aids Prevalence: 1.0%.

GDP growth 3.2% (2012 est) Exports FOB US$ 2.7 billion (2012 est).

Export partners UK (19), France (16), South Africa (10), USA (10), Spain (8), Italy (7).

Exports Clothing and textiles, sugar, cut flowers, molasses, fish.

Imports FOB US$ 5.1 billion (2012 est) Import partners India (24), China (15), France (9), South Africa (6) Imports Manufactured goods, capital equipment, foodstuffs, fuel, chemicals.

Currency Mauritian rupee (MUR) US$1 30.05 (2012)

State of the media Despite the relatively low population, its high education and income standards are served by a diverse media industry. Print and online are particularly active.

Telecommunications Telephone lines per 100 people

26.6

113.1

Mobile subscribers per 100 people Population covered by mobile

99%

Research availability MAMPS conducted 2006.

Television TV per 100 households (2010): 96.9 Stations: 11 stations, government owned inc. international re-broadcasts.

Tv Plus local pay and international satellite services: 96.9% MBC1 (French & English/national/general interest/government) MBC2 (French & English/major urban areas/general interest/government) MBC3 (French & English/national/community upliftment & general interest/government); DStv (English/satellite broadcast from SA) Radio Households with radio: N/A Number of stations growing (network of 6 government stations, 10 private). Some important stations are: Radio 1 (French only/regional around Port Louis/family, music & talk/private); Top FM (English & French/regional around Port Louis/family, pop & talk/private) Radio Plus (French & English/regional around Port Louis/family/private); MBC (6 stations/all languages/national/government) Print 6 dailies, 9 weeklies, over 10 magazines produced for the local market.

L’ Express (French & English, Creole/daily & weekend newspaper/major centres/private Le Matinal (French & English/daily newspaper/regional around Port Louis/private) Le Mauricien (French & English, Creole/daily newspaper/major centres/private); Independent Daily (English/major centres/private) Weekend (French & English, Creole/weekly newspaper/major centres/private) Weekend-Scope (French & English/weekly magazine/major centres/private) Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with internet access

41.4 534 36.4

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

41.4%

92.1 38.2 .mu

Sources: BBC, CIA World Book, World Bank, ITU, own files 24 | Future of Media

mOZAmbIQUe Background After almost 500 years as a Portuguese colony independence came in 1975. Emigration by whites and a civil war which ended in 1992 hindered development. The 1990 constitution provided for multiparty elections and a free market economy.

Climate Tropical to subtropical.

Terrain Mostly coastal lowlands, uplands in centre, high plateaus in northwest, mountains in west.

Resources Coal, titanium, natural gas, hydropower, tantalum, graphite.

Land use Arable: 6.5%; permanent crops: 0.3%; other 93.2%.

Age structure 0-14: 45.5%; 15-64: 51.6%; +65: 2.9%.

Ethnic groups African (Makhuwa, Tsonga, Lomwe, Sena, and others): 99.7%; Europeans: 0.06%; Euro-Africans: 0.2%; Indian: 0.1%.

Languages Emakhuwa: 25.3%; Xichangana 10.3%, Portuguese (official; spoken by 27%); 10.7%; Cisena; 7.5%; Elomwe; 7.0%; Other: 39.2%.

Literacy 15+ read/write: total: 56.1%; male: 70.8%; female: 42.8%.

Income Share of income of highest 10%: 36.7%; under poverty line: 52.0%.

Population Urban: 31.5%; in 1m cities: 4.7%.

HIV/Aids Prevalence: 11.5%.

GDP growth 7.4% (2012 est.)

Exports FOB US$ 3.5 billion (2012 est).

Export partners South Africa (31), Belgium (13), China (9), Italy (8), Spain (6) Exports Aluminium, prawns, cashews, cotton, sugar, citrus, timber, bulk electricity.

Imports FOB US$ 6.2 billion (2012 est) Import partners South Africa (31), China (12), India (11), USA (5) Imports Machinery & equipment, vehicles, fuel, chemicals, metal products, food, textiles.

Currency Metical (MZM) US$1 28.38 (2012)

State of the media A rapidly growing entrepreneurial media industry is evolving with the country.

Telecommunications Telephone lines per 100 people

0.4

33.1

Mobile subscribers per 100 people Population covered by mobile

32%

SOUTH AFRICA SADC COUNTRIES KEY FACTS

SADC COuNTRIES

Research availability Limited data exists.

Television TV per 100 households: N/A, but known to be popular in urban areas.

Stations: 1 national & 4 regional (government) and over 34 private/NGO/community stations. Plus international satellite services. Some important commercial services: TV Miramar (Portuguese/regional around Maputo) TVM (Portuguese/major centres/general interest & sport/government) STV (Portuguese/major centres/general interest & sport/private) DStv (English/satellite broadcast from SA) Radio Stations: 1 national, 11 regional, 1 sports stations (government). Plus dozens of private/NGO/community stations. Some important commercial stations: Radio Mozambique Antena Nacional (Portuguese/network covering country/government) Radio Cidade (Portuguese/regional around Maputo/youth & entertainment) 99 FM Maputo (Portuguese/regional around Maputo/music and vibey/private) Print 2 dailies, 12 weeklies, some 15 magazines produced for the local market.

Noticias (Portuguese/daily newspaper/major centres) Diario de Mozambique (Portuguese/daily newspaper/Maputo & Beira) Savana (Portuguese/weekly newspaper/private) Tempo (Portuguese/monthly magazine/major centres/general interest & sport) Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with internet access

4.9 1235 N/A

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

4.9%

100 4.0 .mz

Sources: BBC, CIA World Book, World Bank, ITU, own files Fu t u re o f M e di a | 25

SADC COuNTRIES NAmIbIA Background Colonised by Germany in the late 1800s, Namibia was administered by South Africa from 1918. After a 25-year bush war, it gained independence in 1990 and has been governed by SWAPO since.

Climate Mainly desert; hot, dry; rainfall sparse and erratic.

Terrain Mostly high plateau; Namib Desert along coast; Kalahari Desert in east.

Resources Diamonds, copper, uranium, gold, lead, tin, lithium, cadmium, zinc, salt, hydropower, fish.

Land use Arable: 1%; other 99%.

Age structure 0-14: 32.6%; 15-64: 63.1%; +65: 4.3%.

Ethnic groups Ovambo: 50%; Kavangos: 9%; Herero: 7%; Damara: 7%; White 6%; Mixed 6.5%; Nama: 5%; Caprivian: 4%; Bushmen: 3%; Other: 3%.

Languages English (official): 7%; Afrikaans (common language of most of the population/60% of Whites) German: 32%; Indigenous languages (Oshivambo, Herero, Nama).

Literacy 15+ read/write: total: 88.8%; male: 89.0%; female: 88.5%.

Income Share of income of highest 10%: 42.0%; under poverty line: 55.8%.

Population Urban: 39.0%; in 1m cities: 0%.

HIV/Aids Prevalence: 13.1%.

GDP growth 5.0% (2012 est.)

Exports FOB US$ 4.3 billion (2012 est.)

Export partners South Africa, USA. Exports Diamonds, copper, gold, zinc, lead, uranium, cattle, processed fish, karakul skins.

Imports FOB US$ 5.6 billion (2012 est.)

Import partners South Africa, USA. Imports Food, fuel, machinery and equipment, chemicals.

Currency Namibian dollar (NAD) US$1 8.20 (2012)

State of the media A large country with a small, diverse population. Environment is media-friendly and the industry relatively mature.

Telecommunications Telephone lines per 100 people

7.2

103

Mobile subscribers per 100 people Population covered by mobile

100%

Research availability No recent industry-wide data has been released.

Television TV per 100 households (2009): 41.8 Stations: 1 state owned, 2 private free-to-air stations. Plus international satellite services.

Namibian Broadcasting Corporation (English, Afrikaans, German & others/national/government) One Africa TV (English/free-to-air/main centres), DETV (English/free-to-air/main centres) DStv (English/satellite broadcast from SA)

Tv 41.8%

Radio Radio per 100 households: N/A Stations: 20 plus including 1 national, 10 language/regional community (government). Plus private stations.

NBC National Radio (English/national/government); Radio Energy (English and others/national/youth orientated) Radio Oshiwambo (Oshiwambo & English/national/largest of NBC language stations); 99FM (English/major centres/youth & general interest/private) Print 4 dailies, some 6 weeklies, some magazines produced for the local market.

Allgemeine Zeitung (German/daily newspaper/major centres) Die Republikein (Afrikaans, English and others/daily newspaper/major centres) The Namibian (English/daily newspaper/major centres) Namibia Economist (English/weekly newspaper/major centres/business) Windhoek Observer (English/weekly newspaper/major centres) Prime Focus (English/monthly magazine/national/business & general interest) Cinema South Africa’s Ster-Kinekor building new screens.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with internet access

12.9 291 10.0

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

12.9%

N/A 13.0 .na

Sources: BBC, CIA World Book, World Bank, ITU, own files 26 | Future of Media

SeyCHelleS Background Britain ruled the islands from 1814 to independence in 1976. A new constitution and free elections came in 1993.

Climate Tropical marine; humid; cooler season in southeast monsoon (late May to September); warmer season during northwest monsoon (March to May).

Terrain Islands. Mahe Group is granitic, narrow coastal strip, rocky, hilly; others are coral, flat, elevated reefs.

Resources Fish, copra, cinnamon trees.

Land use Arable: 2.2%; permanent crops: 4.3%; other 93.5%.

Age structure 0-14: 21.2%; 15-64: 71.5%; +65: 7.3%.

Ethnic groups Mixed French, African, Indian, Chinese, and Arab.

Languages Creole; 91.8%; English (official): 4.9%; Other: 3.3%.

Literacy 15+ read/write: total: 91.8%; male: 91.4%; female: 92.3%%.

Income Share of income of highest 10%: 15.4%; under poverty line: N/A.

Population Urban: 54.0%; in 1m cities: 0%.

HIV/Aids Prevalence: Not available.

GDP growth 2.9% (2012 est.)

Exports FOB US$ 0.5 billion (2012 est.)

Export partners France (28), UK (18), Japan (15), Italy (11).

Exports Canned tuna, frozen fish, cinnamon bark, copra, oil products (re-exports).

Imports FOB US$ 0.9 billion (2012 est) Import partners Saudi Arabia (23), Spain (12), France (6).

Imports Machinery and equipment, food, fuel,

chemicals.

Currency Seychelles rupee (SCR) US$1 13.70 (2012)

State of the media A very small population highly geared to tourism supports a similarly sized media industry.

Telecommunications Telephone lines per 100 people

33.1

156.6

Mobile subscribers per 100 people Population covered by mobile

SOUTH AFRICA SADC COUNTRIES KEY FACTS

SADC COuNTRIES

98%

Research availability No data exists.

Television TV per 100 households (2010): 94.6 Stations: 1 national station. Plus various international satellite services.

Seychelles TV (French plus English & Creole/major islands/government) DStv (English/satellite broadcast from SA)

Tv 94.6%

Radio Radio per 100 households: N/A Stations: 2 stations: AM Radio Seychelles (French plus English & Creole/larger islands/youth orientated) Paradise FM (French plus English & Creole/larger islands/general interest) Print 2 dailies plus a few politically orientated weekly newspapers. Limited magazines.

Seychelles Nation (French plus English & Creole/daily newspaper/all islands/government) Rising Sun (English daily newspaper/main islands/private) Regar (English plus French & Creole/weekly newspaper/main islands) The People (English plus French & Creole/weekly newspaper/main islands) Isola Bella (English & French/monthly general interest magazine/main islands) Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with internet access

47.1 41.4 34.0

INTERNET USERS

47.1%

Broadband percent of internet subscribers Households per 100 with computer Country code

85.2 45.0 .sc

Sources: BBC, CIA World Book, World Bank, ITU, own files Fu t u re o f M e di a | 27

SADC COuNTRIES S WA Z I l A N D Background Autonomy for the Swazis of southern Africa was guaranteed by the British in the late 19th century; independence was granted in 1968. Political parties banned. World’s highest HIV/Aids rate.

Climate Varies from tropical to near temperate.

Terrain Mostly mountains and hills; some moderately sloping plains.

Resources Asbestos, coal, clay, cassiterite, hydropower, forests, small gold and diamond deposits, quarry stone.

Land use Arable: 10.1%; permanent crops: 0.9%; other 89.0%.

Age structure 0-14: 36.9%; 15-64: 56.4%; +65: 3.7%.

Ethnic groups African: 97%; European: 3%.

Languages English (official, government business conducted in English), siSwati (official).

Literacy 15+ read/write: total: 87.8%; male: 88.4%; female: 87.3%.

Income Share of income of highest 10%: 40.1%; under poverty line: 69.0%.

Population Urban: 21.2%; in 1m cities: 0 %.

HIV/Aids Prevalence: 25.9%.

GDP growth -1.5% (2012 est.)

Exports FOB US$ 2.0 billion (2012 est.)

Export partners South Africa, EU, US, Mozambique.

Exports Soft drink concentrates, sugar, wood pulp, cotton yarn, refrigerators, citrus and canned fruit.

Imports FOB US$ 2.2 billion (2012 est.)

Import partners South Africa, EU, Japan.

Imports Vehicles, machinery, transport equipment, food, fuel, chemicals.

Currency Emalangeni (SZL) US$1 8.20 (2012)

State of the media A small, poor country with a media industry to match. Much overspill from South Africa.

Telecommunications Telephone lines per 100 people

3.4

66

Mobile subscribers per 100 people Population covered by mobile

95%

Research availability No data exists.

Television TV per 100 households: N/A Stations: 2 TV stations. Plus international satellite services.

Swazi TV (English, Siswati & Zulu/all major centres/national broadcaster) Channel Swazi (English & Siswati/larger centres/younger upmarket target) DStv (English/satellite broadcast from SA) Radio Radio per 100 households: N/A Stations: 3 government stations. Plus 1 private religious station: Radio Swaziland national Service (Siswati/national/traditional orientation) Radio Swaziland English Service (English/national/youth & entertainment) Print 2 dailies, a few weeklies and magazines produced for the local market.

Swazi Observer (English & Siswati/daily newspaper/national) Times of Swaziland (English/daily newspaper/national) Swazi News (English/weekly newspaper/major centres) Weekend Observer (English & Siswati/weekly newspaper/major centres); Nation Magazine (English/monthly magazine/urban/official magazine) Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with internet access

20.8 256 N/A

INTERNET USERS

20.8%

Broadband percent of internet subscribers Households per 100 with computer Country code

59.1 10.7 .sz

Sources: BBC, CIA World Book, World Bank, ITU, own files 28 | Future of Media

TA N Z A N I A Background Shortly after achieving independence from Britain in the early 1960s, Tanganyika and Zanzibar merged to form the nation of Tanzania in 1964. Government of national unity in 2010.

Climate Varies from tropical along coast to temperate in highlands.

Terrain Plains along coast; central plateau; highlands in north, south.

Resources Hydropower, tin, phosphates, iron ore, coal, diamonds, gemstones, gold, natural gas, nickel.

Land use Arable: 12.3%; permanent crops: 1.8%; other 85.9%.

Age structure 0-14: 44.8%; 15-64: 52.3%; +65: 2.9%.

Ethnic groups Mainland: African: 99% (mainly Bantu from over 130 tribes); Asian, European, and Arab: 1%; Zanzibar: Arab, African, mixed Arab and African.

Languages Kiswahili (official), English (official, language of commerce, administration and higher education), Arabic, many local languages.

Literacy 15+ read/write: total: 67.8%; male: 75.5%; female: 60.8%.

Income Share of income of highest 10%: 29.6%; under poverty line: 36.0%.

Population Urban: 27.2%; in 1m cities: 7.9%.

HIV/Aids Prevalence: 5.6%.

GDP growth 6.9% (2012 est.)

Exports FOB US$ 6.0 billion (2012 est.)

Export partners India (14), China (11), Japan (6), Germany (5), UAE (5).

Exports Gold, coffee, cashew nuts, manufactured goods, cotton.

Imports FOB US$ 10.3 billion (2012 est.)

Import partners China (21), India (16), Kenya (7), SA (6), UAE (5) Imports Consumer goods, machinery and transportation equipment, industrial raw materials, oil.

Currency Tanzanian shilling (TZS) US$1 1583 (2012)

State of the media A large, poor country with a high population. Supports a remarkably diverse and strong media industry.

Telecommunications Telephone lines per 100 people

0.4

57.1

Mobile subscribers per 100 people Population covered by mobile

SOUTH AFRICA SADC COUNTRIES KEY FACTS

SADC COuNTRIES

85%

Research availability Steadman Group (Synovate) has conducted commercial media audience surveys since 2002.

Television TV per 100 households (2009): 9.9 (research suggests much higher reach of population). Stations: About 27 stations: 4 near national (1 government, 3 private), number of regional stations. Plus local cable networks & international satellite services. Some important commercial services: ITV (Independent Television/Kiswahili & English/major centres/private) TVBC (Kiswahili & English/national/government) Tv Star TV (English/major centres/private); DStv (English/satellite broadcast from SA) 9.9% Radio Radio per 100 households (2008): 58.4 Stations: Almost 50 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and balance community. Some important commercial stations: RFA (Radio Free Africa/Kiswahili & English/urban areas/entertainment/private); Radio One (Kiswahili & English/urban/info. and education/private) Radio Tanzania (inc. TBC FM & TBC Taifa: Kiswahili/national, mainly rural/family/government) Clouds FM (Kiswahili & English/entertainment & music/private)

Print Almost 80 newspapers; 15 dailies, large number of weeklies. Some magazines produced for the local market. Plus pan-East African & international titles.

Nipashe (Kiswahili/daily & Sunday newspaper/major centres); Daily News (daily/government) Business Times Tanzania (English & Kiswahili/weekly business newspaper/major centres) Mwananchi (Kiswahili/weekly newspaper/popular content/major centres) Bang Magazine (English & Kiswahili/6 x pa/showcases E. Africa & educational) Cinema Too few cinemas exist to be a viable medium.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with fixed internet access

13.1 6259 4.5

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

13.1%

0.6 4.0 .tz

Sources: BBC, CIA World Book, World Bank, ITU, own files Fu t u re o f M e di a | 29

SADC COuNTRIES ZAmbIA Background Northern Rhodesia was administered by the [British] South Africa Company from 1891 until it was taken over by the UK in 1923, changing to Zambia upon independence in 1964. New president 2011.

Climate Tropical; modified by altitude; rainy season (Oct- Apr).

Terrain Mostly high plateau with some hills and mountains.

Resources Copper, cobalt, zinc, lead, coal, emeralds, gold, silver, uranium, hydropower.

Land use Arable: 4.5%; other 95.5%.

Age structure 0-14: 46.2%; 15-64: 51.4%; +65: 2.4%.

Ethnic groups African (inc Bemba, Tonga, Chewsa, Lozi, Nsenga, Tumbuka): 99.5%; European & other: 0.5%.

Languages English (official); major vernaculars: Bemba, Kaonda, Lozi, Lunda, Luvale, Nyanja, Tonga, plus some 70 other indigenous languages.

Literacy 15+ read/write: total: 61.4%; male: 71.9%; female: 51.8%

Income Share of income of highest 10%: 38.8%; under poverty line: 64.0%.

Population Urban: 39.6%; in 1m cities: 13.4%.

HIV/Aids Prevalence: 13.5%.

GDP growth 7.3% (2012 est.)

Exports FOB US$ 8.6 billion (2012 est.)

Export partners China (42), South Africa (7), Dem. Rep. Congo (7), S. Korea (5), India (5).

Exports Copper/cobalt (64%), cobalt, electricity, tobacco, flowers, cotton.

Imports FOB US$ 7.4 billion (2012 est.)

Import partners South Africa (36), Dem. Rep. Congo (21), China (10), Kuwait (6) Imports Machinery, transportation equipment, oil products, electricity, fertilizer; food, clothing.

Currency Zambian kwacha (ZMK) US$1 5.1 (2012)

State of the media The range of media available is limited because of the low level of economic development and, until recent years, the State controlled main-stream media.

Telecommunications Telephone lines per 100 people

0.6

75.8

Mobile subscribers per 100 people Population covered by mobile

62%

Research availability Some local media audience research, mainly from ZAMPS. Television TV per 100 households (2009): 27.0 Stations: 1 national (government), 2 regional (private) and 2 foreign satellite stations: ZNBC Television (English and vernacular/urban/government) Muvi TV (English/urban/private) DStv (English/satellite broadcast from SA)

Tv 27%

Radio Radio per 100 households: N/A Stations: 27 stations including 1 national, 1 regional (government), 6 regional (private), 2 international, 14 community (Catholic church dominant).

Some important commercial stations: Zambia Radio 2 (English and vernacular/major centres/upper income interests) Zambia Radio 1 (Nyanja and other vernaculars/national/government), Radio Phoenix (English and vernacular/urban/general interest/private); Choice (English/major centres including Lusaka/private) Print 8 newspapers including 5 weeklies, a number of magazines produced for the local market: The Post (English/daily newspaper/major centres/private), Times of Zambia (English/daily newspaper/major centres/government), Zambian Daily Mail (English/daily newspaper/major centres/government), Zambian Financial Mail (English/weekly supplement to Daily Mail/national/government), Drum Magazine (English/monthly/major centres/private), Beauty Zambia Magazine (English/monthly magazine/major centres/general interest, health, music) Cinema South Africa’s Ster-Kinekor building new screens.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with fixed internet access

13.5 1900 2.0

INTERNET USERS

Broadband percent of internet subscribers Households per 100 with computer Country code

13.5%

51.4 2.4 .zm

Sources: BBC, CIA World Book, World Bank, ITU, own files 30 | Future of Media

ZImbAbWe Background The UK annexed Southern Rhodesia in 1923. In 1965 the (White) government unilaterally declared independence. UN sanctions and a guerrilla uprising led to free elections in 1979 and independence (as Zimbabwe) in 1980. Political problems well known.

Climate Tropical; moderated by altitude; rainy season (November to March).

Terrain Mostly high plateau with higher central plateau (highveld); mountains in east.

Resources Coal, chromium, asbestos, gold, nickel, copper, iron ore, vanadium, lithium, tin, platinum group metals.

Land use Arable: 10.5%; permanent crops: 0.3%; other 89.2%.

Age structure 0-14: 39.4%; 15-64: 57.0%; +65: 3.6%.

Ethnic groups Shona: 82%; Ndebele: 14%; other Black: 2%; Mixed/Asian: 1%; White: under 1%.

Languages English (official); Shona; Sindebele (Ndebele); Numerous minor dialects.

Literacy 15+ read/write: total: 83.6%; male: 87.8%; female: 80.1%.

Income Share of income of highest 10%: 40.4%; under poverty line: 68.0%.

Population Urban: 39.1%; in 1m cities: 11.5%.

HIV/Aids Prevalence: 14.3%.

GDP growth 5.0% (2012 est.)

Exports FOB US$ 3.3 billion (2012 est.)

Export partners China (20), South Africa (15), Dem. Rep. Congo (13), Botswana (11).

Exports Platinum, cotton, tobacco, gold, ferroalloys, textiles/clothing.

Imports FOB US$ 4.6 billion (2012 est) Import partners South Africa (51), China (8) Imports Machinery & transport equip., other manufactures, chemicals, fuel, food.

Currency US$. Zimbabwean dollar (ZWD) eliminated 2009.

State of the media State domination of media ownership together with a chronic operating and economic environment has shrunk the industry. Nevertheless, private enterprise is attempting to move media out of the predicament. Number of media operate in exile.

Telecommunications Telephone lines per 100 people

2.3

96.9

Mobile subscribers per 100 people Population covered by mobile

72%

SOUTH AFRICA SADC COUNTRIES KEY FACTS

SADC COuNTRIES

Research availability Zimbabwe Advertising Research Foundation (ZARF) produces industry research.

Television TV per 100 households (2011): 36.3 Stations: 2 national channels (government). Plus international satellite services: ZTV (2 x channels: English plus Shona and Ndebele/urban areas/government) DStv (English/satellite broadcast from SA).

Tv 36.3%

Radio Radio per 100 households (2011): 37.9 Stations: 5 (government). Plus international stations broadcasting into Zimbabwe: National FM (Shona and other vernaculars/national/rural appeal/government); SFM (English/urban/upmarket appeal/government), Power FM (English/major centres/youth appeal/government); Radio Zimbabwe (Ndebele and Shona/national/government) Print Under threat. About 20 newspapers including 3 dailies. Government owns/controls most newspapers. About 17 consumer and special interest magazines produced for the local market. Overspill of magazines from South Africa.

NewsDay (launched 2010/English/daily/private); The Chronicle (English/daily newspaper/major centres/government) The Herald (English, Shona and Ndebele/daily newspaper/major centres/government) The Sunday Mail (English/Sunday newspaper/major centres/government) The Financial Gazette (English/weekly newspaper/major centres/business, news and politics/private) Zimbabwe Independent (English/weekly newspaper/urban centres/investigative style/private) Cinema 6 cinema screens operated by Ster-Kinekor (South Africa). New builds planned.

Outdoor Full range of conventional outdoor opportunities exists. Serviced by local and South African contractors.

Online Internet users per 100 people Internet users (000) Households per 100 with fixed internet access

17.1 2347 4.0

INTERNET USERS

17.1%

Broadband percent of internet subscribers Households per 100 with computer Country code

63.0 5.3 .zw

Sources: BBC, CIA World Book, World Bank, ITU, own files Fu t u re o f M e di a | 31