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ImportanceofCustomerService

Introduction

Today'sorganizationsfailtorealizethevalueoftheircustomerswhenitcomestothesuccessof theirbusiness.Withoutcustomerloyaltythesuccessofyourbusinesswillalwaysbeuncertain. Organizationsmustsensitivelytailorthedesignsofasuccessfulfirmtotheparticularchallengesof understanding,attracting,andkeepingvaluablecustomers"Havingsatisfiedcustomersjustaren't goodenough".KennethBlanchardandSheldonBowles,co–authorsofRavingFans,believethis conceptisneededtohaveasuccessfulbusiness.Iagreewiththisconceptofcustomersbeingthe focalpointofanybusinessIwouldwantmorethanjustasatisfiedcustomer;Iwanta"Raving Fan"....showmorecontent...

DiscoverWhattheCustomerWants

Aftercreatingyourvision,trytodiscoverwhatthecustomerwantsorwhattheirvisionis.The customerwillfocusonjustoneortwothingsanditwillbeuptoyoutofillinthegapwithyour vision.Youwillthenpickandchoosewhichideasyouwanttousetocompleteorbuildupyour vision.Noteveryideaofthecustomerwillbeusedorhastobeused.Someideasmaynotbe feasibleorevenapplicabletowhatyouhaveenvisioned.

DelivertheVisionPlusOnePercent

Thisiswherethevisionbecomesreality;makeithappenjustasyouenvisionedit.Workoutthe bugsandkeepdoingwhateverittakestomakethisvisioncomealiveStartoutwithsomething smallthatyouknowyoucanmaintainandbeconsistentwithit.Onceyouhavemasteredthatidea, addtoit,makeitbetterbyjustonepercent.Continuetodothiswitheachnewidea,always producingbetterideasbyonepercent.Thiswaythecustomerisnotpromisedsomethingthatyou willnotdeliverandyou'renotpromisingsomethingtoobigorcomplextoconsistentlyfollow throughwithConsistencyiscritical;itcreatescredibility

Conclusion

Ihavealwaysbelievedcustomersarethefocalpointofanybusiness.Ifoundthathavingsatisfied customersdoesnotmeanyouaredoingagoodjobItmaymeanthecustomersaresatisfiedbecause theirexpectationsaresolowandthereisnooneelsedoinganybetter.Having

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Companiesaremisguidednowadaysbythenotionthatcustomersdependonthem,whenthetruthof thematteristhatcompaniesaredependentonthosecustomers.Customersatisfactionandcustomer loyaltyisnowessentialforabusinessorcompanytosurvive.Sowhatisthedifferencebetween customersatisfactionandcustomerloyaltyandhowtocompaniesandorbusinessachievethis?Also whenyouhavedifficultcustomershowdoyouachievecustomersatisfaction?

It'sessentialthatcompaniesorbusinessestodaylistentotheircustomers.Nocompanyorbusiness todaycanaffordtodisregardtheimportanceofcustomersatisfactionandloyaltyAren'ttheythe samething?No,theyareabsolutelynotandtheyareenormously...showmorecontent...

Customerloyaltyismuchhardertoobtainthatcustomerservicesatisfaction.Themostimportant firststepistosatisfythecustomerbymeetingtheirexpectations.Customersonlygiveacompany onechanceandiftheyaren'tsatisfiedtheywillnotdobusinesswiththatcompanyagain,aswellas tellothersoftheirexperienceThenextstepwouldbetoexceedthecustomer'sexpectationsIfa businessgoesaboveandbeyondtoassistthecustomertheybegintobuildloyalty.Thenextstepis totrulysurprisethecustomer.Inordertodominatethemarketplacethecompanymustfindawayto makethemselvesstandoutwiththeirproductorservice,accompaniedwithphenomenalcustomer service.Oncethishasbeendonecustomersatisfactionandloyaltywillbegained."Acquiringanew customercancostfourorfivetimesmorethankeepingacurrentcustomer"(Bestmark,2013)Soit's essentialtokeepthecurrentcustomer'shappyandcomingbackformore.

Someofthewaysthatbusinessescanbuildloyaltywouldbebyofferingloyaltyprograms, Interactingwithcustomers,surveys,creatinginstitutionalties,andpersonalizedmarketingAnother waytobuildloyaltyistotreatyouremployeessowellthattheytreatyourcustomerswell.Ifyou havehappyemployeestheywilltreatyourcustomershappy."Thelinkbetweensatisfactionand loyaltyhoweverisnotproportional"(Kotler,Keller,2009,p71),sobusinessesmust

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CustomerServiceEssayexamples

TheMeaningofService

Serviceisawordusedconstantly.Thewordservicehasanimpressiononmanypeople.For example;peoplewhoworkaslifeguardsviewtheirworkasaservicetothecommunity.Naturally, basedonworkingasalifeguardtheirdefinitionofservicewouldbeanactionbeneficialtothewell–beingofothers.Notsurprisingly,asimilardefinitionwasfoundintheOxfordEnglishDictionary (OED).ServiceisdescribedintheOxfordEnglishDictionaryas"theactionofserving,helping,or benefiting;conducttendingtothewelfareoradvantageofanother;conditionoremploymentofa publicservant;friendlyorprofessionalassistance."Furthermore,inWebster'sNinthNewCollegiate Dictionary,serviceisshowmorecontent

Aserviceberryis"anyoneofvariousAmericantreesorshrubsofthegenusAmelanchier" (DictionaryofAmericanisms).Theseconddefinitionwasonemanymaynothaverecognizedright awayServiceis"publicworshipaccordingtoformandorder"(OED)Afterpeoplereadthisthey think,ofcourse!Peoplearealwayssaying"areyougoingtoattendserviceonSunday?"Many immediatelythinkthewordservicemeansprovidingforanotherandcompletelyforgetbyattending masstheyareperformingaservicetoahigherbeing.

BecomingsofirmlyplantedinonedefinitionofservicepeopletendtoignoreitsotherusesAstrong attachmenttoonedefinitionoranothercanbeattributedtoworkingasalifeguardorworkwith otherprogramslikeYouVote.WithYouVote,participantsarehelpingandbenefittingothersby providingthemwithinformationimportanttoupcomingelectionsByprovidingpeoplewith informationithelpsthemalongtheirwaytomakinganeducateddecisionwhentheyvote.Working withYouVotehashelpedtoextendthedefinitionofservicetoallpersonswhohelporserveothers like;waitresses,teachers,lifeguards,doctors,lawyers,coaches,andthegovernment.The governmentcontinuouslyprovides"service"toourcountry,oratleasttheytry.Themanyreadings inWRA135classhaveshownthegovernmentneedstoprovidemoreservicetothoseinneedlikeall thoselivingbelowthepovertylineand/oron

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HumanServicesEssay

Humanservicesprofessionalsarethosewhofacilitateandempowerthoseinsocietywhorequire assistanceinmeetingtheirbasichumanneedsbothemotionally,mentally,andphysically.Human servicesprofessionalsworkwithdiverseculturesinmanydifferentsettingstoprovideprevention, education,andresourcesforindividuals,families,groupsandcommunities.Someofthepopulations servedare,childrenandfamilies,adolescents,andthehomelessTosupportgroupsincrisishuman servicesprofessionalsmustbecommitted,patient,possesslisteningskills,andhaveanabilitytobe empatheticwithoutreducingone'sabilitytobeempowered(Martin,2011).Childrenandfamilies havevariousissuesthatmustbeaddressedwhentheyareshowmorecontent Puttingfoodonthetablemaybecomeadifficulttaskputtingthefamilyatriskforhunger(Martin, 2011).

Waysinwhichhumanservicesprofessionalscanmeettheneedsoffamiliesandchildrenareto activelylistentoeachindividual'sperceptionoftheproblemandaddresseachissue.Iftheworkeris qualifiedtoprovidecounselingsessions,suchasamarriageandfamilytherapist,singlemembersin additiontothefamilyasawholeshouldreceiveservices.Referralsshouldbegiventothefamilyif theworkercannotprovidecounsel(Martin,2011).Afamilysocialworkercanassistinproviding resourcesforfood,medical,housing,childcareandutilityassistance,supportinfillingout appropriatepaperworkshouldbeofferedaswell.Professionalscanofferreferralstolegalassistance officesinorderforasingleparenttoobtainchildsupportInformingthoseinthispopulationofthe meansforfurtheringtheireducationcanhelpthemregaintheirindependence.Aschoolsocial workermaybeappropriateforthosechildrensufferingintheiracademicsduetofamilymattersso theycanprovidesupportforthechildandtodeterminewhatfurtherresourcesareneeded(O*Net Online,2010).Childwelfareinvestigatorsaswellashealthcaresocialworkersmayhavetoprovide investigationsaswellasworkingwithotherprofessionalstoassesspatients'medicalorphysical condition

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AverywarmwelcometothefinalissueoftheFinancialServicesNewsletterfor2017.Itishardto believetheyearisalreadydrawingtoaclose!Ourholidayeditionofthenewsletterisoneofour biggest.Thismonth'sarticleswillstimulateourmindsbyprovidingtimelycommentaryonrecent regulatorydevelopmentsandusefulguidanceonhandlinglegalandcommercialissuesinpractice. LetusbeginwithanarticleonthehottopicofICOsICOstandsforInitialCoinOfferingEditorial boardmemberAndreaBeattyandherco–authorDanielTaha(KeypointLaw)takeusthrough ASIC'srecently–releasedguidanceonICOs,andconsiderhowitcompareswiththeguidance providedbyotherregulatorsinternationallyThe2017Internationalshowmorecontent Thisishelpfulguidancethatlawyerscanapplyinpracticewhenadvisingclients.Then,letusfocus onsalarysacrificearrangementsrelatingtocontributiontosuperannuation.Intheirarticle"Closing thegapinthesalarysacrificeregime",GaryChauandBryceFigot(alsoDBALawyers),alertusto aBillthatproposeschangesthatwillapplyfromJuly2018.WhatisthisBillandwhatdoesit proposetodo?FindoutbyreadingthisinformativearticleIwouldliketowelcomeLeonie Chapman(LAWyalSolicitors)totheFinancialServicesNewsletter.Leonieisontheeditorialboard oftheAustralianBankingandFinanceLawBulletinandsheisamuch–lovedregularcontributor.I amdelightedthatsheisnowalsowritingfortheFinancialServicesNewsletter.Leonie'sfirstarticle forourreadersistitled"Computingforfinancialserviceslawyers–observationsfromthe2017 Lexispaneldiscussion'HumanvCloud'"Inthisarticle,Leoniesharesthreekeytipsthatcameout ofarecentpaneldiscussionsregardinghowlegalpractitionersarecopingwithandimplementingthe changesfacedbythelegalprofession.Relevantly,thesetipsmightalsobenefitFinTechs,sodon't missthisinterestingwriteup!Regularreadersofthisnewsletterwouldknowthat,since2016,Ihave triedtoincludebook ...Getmorecontent...

FinancialServicesEssay

TheInternetandItsServices

WorkingwithInternetdoesnotmeanjustbrowsingwwwandsendingandreceivinge–mails.The BasicStructureoftheInternetwasdevelopedthroughlast30yearsofexistenceoftheInternet.The Internetisaheterogeneousworldwidenetworkconsistingofalargenumberofhostcomputersand localareanetworks.TheInternetusestheTCP/IPsuiteofprotocols.Thisallowstheintegrationofa largenumberofdifferentcomputersintoonesinglenetworkwithhighlyefficientcommunication betweenthemThisway,theusercanaccessinformationonallkindsofhostcomputersfroma desktopPC,Macintosh,orwhateverhe/shehasavailable.TCP/IP,thecommunicationstandard underlyingtheInternet,originatesshowmorecontent

Inthesecondgroup,theuserturnstotheInternet–serviceinsearchforsomeparticularinformation. Communicationservicescanroughlybecomparedtoatelephonecall,informationservicestoa dictionaryThemostimportantcommunicationservicesontheInternetareelectronicmail,Netnews andsomederivedservices.Majorinformationservicesareterminalemulationandfiletransfer, Gopher,WAIS,andWorldWideWeb.

Electronicmailisthemostpopularandwidelyusednetworkservice.Itcanbeviewedasthe electronicequivalenttoaregularmailletter.Whenoneuserwantstosendamessagetoanother Internetuser,hetypesthemessageintoaspecialcomputerprogram,addsthee–mailaddressofthe recipient,andsendsthemessageoffthroughthenetwork.Typically,themessagereachesits destinationalmostimmediately,evenwhenitisonanothercontinent.Practicallyallgateways betweentheInternetandothercomputernetworkscanhandlee–mailmessagesTherefore,many morepeoplecanbereachedbye–mailthanareconnectedtotheInternetviaTCP/IP.Themajor advantageofe–mailoverregularmailisthatane–mailmessagecomesinelectronicform. Therefore,itcaneasilybehandledandinterpretedbyacomputerprogram.Thisfeatureisuseby electronicdiscussionlists.Theyoperateadatabaseofsubscribersandeachincominge–mail messageisautomaticallydistributedtoeach

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EssayonTheInternetandItsServices

Minecraftisagamewheretheplayerusestheirimaginationtoshapetheworldaroundthemusing theresourcestheyfind.Intheworldeverythingisshapedlikeablockoracube,thisincludesthe trees,thedirt,thewater,theclouds,eventhesun,everything.Thissimplegamehasn'tevenbeen releasedyetbuthasalreadysoldoveronemillioncopies.Minecraftwascreatedbyoneman, Markus"Notch"Persson,andthisishisstoryWhatmakesthestoryofMinecraftsouniqueisthatit wascreatedbyNotchandonlyNotch.NotchhadajobbeforeMinecraft,workingongamesfora company.HestartedtoworkonMinecraftinhisfreetimebutafteragiantpopularityspikehe realizedthatitcouldbeahit,sohequithisjobandbeganshowmorecontent

Thegamesellsaround10,000copiesperday.IthasbecomeaculturalphenomenonandonJanuary 12,2011salespassedtheonemillionmark,buttheycontinuedtorise.Withpopularityincreasing, bignamecomicslike"PennyArcade"and"Hejibits"discoveredthegametooandpublishedcomic stripsaboutminecraft,leadingtoevenfurthersales.Minecraftmakes$250,000adayandcontinues todosoOnJune13,2011,Minecraftpassed25millionsalesTodayMojanghas10employees MarkusPersson,JensBergensten,DanielKaplan,Junkboy,JakobPorser,CarlManneh,Tobias Mollstam,AronNeiminen,DanielFrisk,andDanielRosenfeld.Thesefewpeoplemakeuptheteam thatcontinuestoworktowardsMinecraft'sfuture.Butwithsofewemployeesthingstaketime.Even thoughthegamehasnotbeenofficiallyreleased,peoplewhobuythegamegetacopyofwhatitis rightnowastheupdatesarebeingpushedoutWithsuchsuccessMojangisthetargetofsome heavycriticismfromblogs,critics,andeventheirownfans.Onespeculationfromfansisthat Minecraftwillbethecompany's1hitwonder.Whathappensifittrulyisaonehitwonder?Willthe companygodownunder?WillitbetheendofMojang?Willtheyjoinapublisherinordertostay afloatandlosetheirtitleof"indie?"AnotherspeculationconcernsMojang'snextgamethathas absolutelynothingtodowithMinecraft,noteveninthesamegenre.Whatifnobodylikesthegame? What

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MinecraftEssay

AreYouWhatYouBuy?

Asasocietyweareembeddedinacultureofconsumption.Consumerismbringsoutapassionin peopletohavethings,beitobjectsorservicesthatwillmakethemfeelbetter.This"passion" becomesapowerfulforcethatmakespeoplemakesomeunwisedecisionsintheirlifeThemoney consumersspendonthesegoodscouldbegoingtotheever–surmountingneedsforhealthcare, povertyhelp,orotherthingsthatwouldhelpthesocietyasawhole.ThisiswhyAmericaisthe primeexampleofacapitalisticconsumersocietyandnotasocialisticcountryPeoplewantthings forthemselvesbeforeanyoneelse.Allculturesneedconsumerismtosurvive,becauseweneedfood, shelter,andclothingandthelasttimeIcheckedshowmorecontent

Frommyexperience,andespeciallyoneIcanrememberfrommychildhood,playingonmymiddle schoolsbasketballteamwhereallofuswantedtoweartheexactsamepairofblackAirJordan's withblackJordansocksIhadalreadyboughtsomeshoesbutassoonastheseasonwas approachingandtheneweditioncameoutwewereallobsessingwithhavingthem,especiallysince ourbestplayerontheteamhadjustgotapair.Afterafewdaysofconstantlyaskingmyparents gaveinandIwasecstatic.Myfavoritepartaboutgettingnewshoeswasgoingtothestoreand lookingatalltheshoesonthewallbutknowingthatIwasgettingthebestandmostexpensivepair. "Kidscanrecognizelogosbyeighteenmonths,andbeforereachingtheirsecondbirthday,they're askingforproductsbybrandname.Bythreeandahalf,expertssaychildrenstarttobelievethat brandscommunicatetheirpersonalqualities"(W109R43).Thenextdaywasgreatandalthoughnot everyonecouldaffordtheshoeseveryonewhostartedthatyeardidhavetheallblackAirJordan's andwelookedgreat.

Consumptioncanalsobelookedatintheformofthestoreandhowitsdesignandthefeelingstheir designsaremeanttogenerate.Atthetopofthestoregroupare

ConsumerConsumptionEssay
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