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Table of Contents Introduction Section 1: eCommerce Basics Chapter 1: What is eCommerce all about? Chapter 2: How can an existing offline business benefit from eCommerce?
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Chapter 3: How can an Independent Professional offer their services using the internet?
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Chapter 4: How can an Online Marketer make tons of money selling online?
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Section 2: Setting up a Profitable eCommerce business – Step by Step Chapter 5: Locating a ready-to-buy online audience Chapter 6: The Anatomy of a Profit-pulling eCommerce site Chapter 7: Choosing the right Domain and Hosting Service for eCommerce sites Chapter 8: Template based platforms & WooCommerce for creating an eCommerce site Chapter 9: Setting up an eCommerce site in 5 minutes or less with Shopify Chapter 10: Driving the right type of Traffic for eCommerce sites Chapter 11: Tracking and analyzing your eCommerce prospects and customers’ behavior
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Section 3: Additional Tips to consider Chapter 12: 10 do's you should consider for a successful eCommerce venture
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Chapter 13: 10 don’ts you should avoid for a profitable eCommerce venture
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Chapter 14: Premium eCommerce tools and Services to consider
32 35 36 37 38
Chapter 15: Shocking eCommerce Case Studies
Conclusion Top eCommerceResources Limited Special Offer (for the next 7 days only)
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Introduction:
Welcome to the latest and very easy to apply eCommerce Training, designed to take you by the hand and walk you through the process of getting the most out of eCommerce. I’m very excited to have you here, and I know this will be very helpful for you. This exclusive training will take you by the hand and show you step-by-step, topic by topic, and tool by tool, what you really need to know to dominate eCommerce, the easiest way possible, using the most effective tools and in the shortest time ever. This is exactly what you are going to learn: This training guide is composed for 15 premium quality training chapters organized into 3 sections:
Section 1: eCommerce basics In Chapter 1: “What is eCommerce all about?”, we will cover topics like: What is it? Why should you get into it today? Why is it so hot? and How does it work? In Chapter 2: “How can an existing offline business benefit from eCommerce?”, you'll learn topics like: What is a business? How can eCommerce help your Business? Where can you start? and What a successful Business' eCommerce site looks like? In Chapter 3: “How can an Independent Professional offer their services using the internet, you'll learn topics like: What is an Independent Professional? How can eCommerce help you as an Independent Professional? Where can you start? and What a successful Independent Professional's eCommerce site looks like? Page 4
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In Chapter 4: “How can an Online Marketer make tons of money selling online?”, you'll learn topics like: What is an Online Marketer? How can eCommerce help you as an Online Marketer? Where can you start? and What a successful Online Marketer's eCommerce site looks like?
Section 2: Setting up a Profitable eCommerce business – Step by Step In Chapter 5: “Locating a ready-to-buy online audience”, you'll learn topics like: Market vs. Audience, Finding an audience, The 50% rule and The 3% rule. In Chapter 6: “The Anatomy of a Profit-pulling eCommerce site”, you'll learn topics like: The name, The homepage, The category menu, The product page, The checkout process and A customer service section. In Chapter 7: “Choosing the right Domain and Hosting Service for eCommerce sites”, you'll learn topics like: What is a Domain? What are the best Domain Solutions out there? What is Hosting? and What are the best Hosting solutions out there? In Chapter 8: “Template based platforms & WooCommerce for creating an eCommerce site”, you'll learn topics like: Shopify, WooCommerce and Storenvy. In Chapter 9: “Setting up an eCommerce site in 5 minutes or less with Shopify”, you'll learn topics like: Why Shopify? and you'll see how to set up an online store with Shopify in less than 5 minutes. In Chapter 10: “Driving the right type of Traffic for eCommerce sites”, you'll learn topics like: Create a content driven blog, Use Instagram influencers, produce video campaigns, add social media sharing buttons to your products, Join Facebook groups and Give away shared coupons. In Chapter 11: “Tracking and analyzing your eCommerce prospects and customers’ behavior”, you'll learn topics like: Tracking engagement, Measuring conversion, Long term measures, Google Analytics and RetentionGrid.
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Section 3: Additional Tips to consider In Chapter 12: you'll learn about the “10 do's you should consider for a successful eCommerce venture”. These are specific things you should remember to use or practice, so you can succeed. In Chapter 13: you'll learn about the “10 don’ts you should avoid for a profitable eCommerce venture”. If you ignore these, be prepared to be disappointed. In Chapter 14: You'll learn about “Premium eCommerce tools and Services to consider”. These are several tools dedicated to giving you highly useful services for your eCommerce site, so you can get the most out of it. In Chapter 15: You'll get the chance to look at several Shocking eCommerce Case Studies. These are actual examples we have taken from the internet to show you how eCommerce actually works for other businesses, so you can have complete confidence in your ability to achieve your own business success story. Well, it’s time for you to get the most out of eCommerce sites on behalf of your own business. I know you'll love this training. Mozie
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Chapter 1: What is eCommerce all about?
What is it? Electronic commerce, which is commonly written as eCommerce, refers to the trading or facilitating of trading in products or services using computer networks, such as the Internet. eCommerce relies on technologies such as mobile commerce, electronic funds transfer, electronic data interchange (EDI), supply chain management, online Page 7
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transaction processing, Internet marketing, inventory management systems, and automated data collection systems. The World Wide Web is commonly used in modern electronic commerce for at least one part of the transaction's life-cycle. Although other technologies, such as e-mail, can be also used.
Why should you get into it today? Here are some reasons to start an eCommerce business. eCommerce is expected to grow. According to eMarketer, global eCommerce sales are expected to peak at nearly $2.5 trillion by the end of 2018. The US market is expected to grow by somewhere between 11.6% and 16.5%. China, with a projected $1 trillion in retail eCommerce sales by 2018, is anticipated to develop into the world’s 2nd largest eCommerce market, while the UK market is expected to generate about one-quarter of that figure. That means that now is the best time to tap into the world of online sale as emerging markets rapidly enter the eCommerce game. Every day the opportunities increase. It's recommended to examine trends when choosing a business model when moving into growth markets. The eCommerce model is an excellent choice for those that are interested in diversifying and expanding, or for entrepreneurs that are looking to start a new business.
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Why is it so hot? The bellow facts will tell you why eCommerce is so hot today. Pizza Hut was one of the first major brands to experiment with online commerce, starting in 1994. (source) 80% of the online population has used the internet to make a purchase, and 50% of the online population has purchased online more than once. (source)
79% of online shoppers desire a tracking option with their delivery. (source) Asia holds the largest number of web purchases, with South Korea at the top of the list. (source) An analysis of the traffic sources of eCommerce stores at Kissmetric reveals that 30.5% of their overall traffic comes from organic searches on Google, Yahoo, Bing and other popular search engines. (source) Scoop.it reveals that around 70% of online shoppers use Tablets and 47% of them use smartphones for their online shopping. (source) Marketing Donut reveals that new visitors spend an average of 2 minutes
31 seconds as compared with 5 minutes 31 seconds by returning visitors. (source)
Kissmetrics reveals that less traffic comes to eCommerce stores during the weekends versus weekdays. (source) An article by Feedteck.com reveals that Facebook, YouTube and Twitter are among the most popular social media sites that bring more traffic to eCommerce stores versus other social networks. (source) UPS Pulse of Online Shopper 2015 reveals that 84% of online shoppers get help from at least one social media site and read peer reviews before purchasing online. (source)
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Chapter 2: How can an existing offline business benefit from eCommerce?
Brick and mortar businesses have been the staple of commercial activity for as long as they have been around. You went to the store, you found what you wanted and then you were on your way back home. Nowadays, with the advent of the internet, businesses have diversified and have put many of their activities online, going as far as becoming online retailers Page 10
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without an offline presence. In this chapter, you'll learn how your business can benefit from having an online storefront!
What is a business? A business is an organization or entity engaged in commercial activity, or in basically any activity geared towards making money. This entity can be an individual conducting business on his or her own, which is often represented in the form of an owner-operated small business or a family restaurant, or it can be a larger company, like a retail store in a mall or an international conglomerate. A decade or so ago, most businesses did their activities offline. From clothing stores to hardware stores, businesses needed to have a physical presence where customers could go to get their products and services. They're called offline businesses, because today, it is common for businesses to conduct their activities online, with most of them having only an online presence. As a matter of fact, many businesses are starting this way and sticking with it. That is why there’s a clear distinction between online businesses and offline businesses today. An offline business is known as the kind of business that simply doesn’t offer its products or services online. Attributes of an offline business include having a physical office or storefront, targeting of specific areas which are often limited to where the business owners are located, and having to rely on television, newspapers, magazines and billboards for advertising.
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There is an increasingly popular notion that offline businesses are a thing of the past, and that a business thriving on its physical presence can be kicked out of existence at any time. With the rapid shifts in consumer behavior in recent years, it is unlikely to survive offline only. In contrast, an online business is a business that focuses on conducting its activities through online means. It uses the internet to reach customers and to do its job. New businesses are often born online, and existing businesses are adopting online technology.
How can eCommerce help your Business? eCommerce can help you and your business cut down on logistics expenses like storage, transportation, paperwork, and advertising. eCommerce will help you and your business reach a wider audience compared to having a store in a single location! By having an online storefront that anyone can visit at any time during the year, 24 hours a day at any minute, you don’t run the risk of losing a sale because of not being able to have late night visitors! Of course, your business can benefit from having an offline counterpart, but it will also depend on the kind of product or service you are delivering. Digital goods and music can be streamed or even sent to customers, so both you and your buyers can benefit.
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Chapter 3: How can an Independent Professional offer their services using the internet?
The internet has opened up a window of possibilities in the field of commerce and business that is unparalleled by anything before it. The internet has become a great venue to find and to offer services in a way that paid ads on newspapers and magazines could only dream about. It is now quite common for regular folks to work only on the internet. You can have a good portion of independent professionals on the web just looking at the Page 13
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results for local job searches on any search engine, but who are these people and what are they doing?
What is an Independent Professional? An independent professional is an individual conducting business on their own. These individuals can be anyone using a useful skill for practical purposes to make a living out of it. Independent professionals usually are in charge of one task at a time. This kind of professional is self-employed in the sense that they do their business by themselves. They don’t only have to complete jobs, they also have to manage the financial and public relations aspects of their activities. They have to handle contact with clients and follow up support, they have to set a guarantee for their services and they also have to oversee their own work and measure their results. Their clients become their employers and they become the face of the company. Independent professionals can also be referred to as freelancers, depending on the kind of services that they offer. In past decades, only individuals that were hired to work on short-term projects involving journalism, research and photography were considered freelancers. Today, a freelancer can be anybody working for hire on their own, someone that is not employed with a large company or directly employed by a regular business, which means that freelancer and independent professional have become interchangeable terms.
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Of course, independent professionals can be individuals offering a specific service through a business that they manage on their own. In this sense, an independent professional is accurate in the traditional meaning of the term. Examples of independent professionals offering their services on their own are plumbers, house painters, electronic repair technicians, carpenters, lawyers, interpreters, make-up artists, tailors, and software programmers, among others. Independent professionals offering their services as business include roofers, sewage repair crews, computer repair technicians, patent lawyers, architects, and pest control crews, among others. Independent professionals that are often referred to as freelancers include writers, bilingual and multilingual translators, graphic designers, voice talent, audio producers, entertainers, and musicians, among others.
How can eCommerce help you as an Independent Professional? First and foremost, the greatest benefit that eCommerce offers you as an independent professional is in the many ways in which you can advertise your services. Let’s break it down to how can you offer your services and how people can find you. You can easily offer your services online on multiple platforms at the same time. eCommerce can help you by giving you instant access to your ads, so you can modify them without the need to contact third parties to do it for you.
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Chapter 4: How can an Online Marketer make tons of money selling online?
The internet has given retailers the opportunity to reach a global market in a way that is so fast and efficient it is hard to believe the world could exist without it. eCommerce has made life easier for businesses and customers alike. It isn’t just because it allows companies to sell their products and services around the world without major hassles, but because it allows them to market more efficiently by using their own means and getting their own clients to actually help them in exchange for a portion of the profit. Page 16
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That’s right, eCommerce is a win-win situation where businesses need their customers to promote their products and services for them. Affiliate programs and advertising targeted at search engine results has become the norm in today’s marketing.
What is an Online Marketer? An online marketer is an individual in charge of promoting goods and services online in exchange for a profit. These marketers differ from traditional marketers, because they are not hired by agencies to form a brainstorming group for creating marketing campaigns. Instead, these online marketers are individuals or groups of individuals looking for opportunities to promote existing online offers on goods and services. In this sense, they refer a product to other people so they can buy it, earning a profit in the process. Online marketers do this by creating platforms to promote existing products on eCommerce sites. By creating a blog to place ads targeted toward a specific audience, they can get visitors to click on ads. When people click on an ad, they can be tempted to buy what is being promoted, especially if it is a new or scarce product, or maybe a discounted product. When someone purchases that product through that ad, the marketer earns a profit from that sale.
How can eCommerce help you as an Online Marketer? eCommerce can help you as an online marketer because, for the most part, online marketing can be a passive activity, which means that an online marketer can make passive income through eCommerce. Page 17
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eCommerce can help you as an online marketer because basically every eCommerce site has an affiliate program. An affiliate program is an agreement between the retailer and the marketer aimed at promoting the retailer’s stock using the marketer’s means while making him or her a profit. For example, one of the most popular affiliate programs to date is Amazon’s. eCommerce can help you because you won't be chained to a group of marketers telling you how it should to be done. You create your marketing platform, you choose what niche you want to market and you’re set! eCommerce can help you because eCommerce sites will offer you, in general, a 6% to 25% profit from the final sale. The good thing is that you don’t need to sell what is in the ad. You just need to direct somebody to make a purchase on the eCommerce site through the ad! For example, Dress Lily’s affiliate program offers you commission rates of 8% to 12% over the price of the final sale. You can choose to work on different affiliate marketing sites focused on different niches, with each niche giving you different profit margins according to their product prices. You can set up a blog for audiophiles and make a review on this $12,000 klipsch home theater system. By getting someone to buy it, you can earn a 4% commission… that will land you a cool $511 profit! Not bad at all!
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Chapter 5: Locating a readyto-buy online audience
The internet is populated by millions and millions of visitors each day, and each one of these visitors has a number of places to go daily. Every place, every website, every online retailer and the news outlet that they visit responds to one group of things: their needs.
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Chapter 6: The Anatomy of a Profit-pulling eCommerce site
By now you already know that an eCommerce website is a place where business is conducted; from selling goods and services to advertising products through affiliate sites, and you have an idea of how an eCommerce site looks and works. You know that a good eCommerce site has a main page, a great range of images, a search bar and a menu to select product categories from. This is the basic anatomy of an eCommerce site and covers the basic ways to navigate it.
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Chapter 7: Choosing the right Domain and Hosting Service for eCommerce sites.
A big part of your eCommerce presence is going to be what you name your site, what website address you use and where you place it, all of which will determine how easy it is to find your website on the internet. Your website address doesn't necessarily need to have your company name on it, but it will need something related to it, or your business in order to be good for marketing and search engine friendly. A website address is what is called a domain. Think of your website’s address as your physical address. Now that you have an internet address, you need an internet building to house the content that you want to manage at said address, and that building is called a hosting.
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Chapter 8: Template based platforms & WooCommerce for creating an eCommerce site. After getting your domain name and hosting service, next comes designing the page. It used to be that you needed to hire a web designer to handle that, or maybe you could get your hands on web development software and work on the design yourself. For eCommerce websites, there’s a more intricate phase of the design that requires creating databases, implementing checkout processes and managing security aspects. These responsibilities were often delegated to a web administrator after your page was done. Of course, that was a process that required a heavy investment of time and resources, so creating a website, especially an eCommerce website, was a process that needed to go through several stages before it could go live.
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Chapter 9: Setting up an eCommerce site in 5 minutes or less with Shopify
In the previewschapter, we talked about Shopify, one of the most popular and widely used eCommerce website builders around, it is a platform for creating template based eCommerce websites by using its simple drag and drop functionality. In this chapter, you will learn how to use Shopify to set up your first online store in a matter of minutes, it is a simple setup process that will only require you to enter your email address and your business information.
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Chapter 10: Driving the right type of Traffic for eCommerce sites
One of the key things that you need to consider, even before launching your eCommerce site, is how you are going to drive traffic to said website, because as good as your site and as cool as your products are, they can be next to nothing without the proper audience.
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Chapter 11: Tracking and analyzing your eCommerce prospects and customers’ behavior
Every eCommerce website owner should know that getting and retaining visitors is not magic, and marketing efforts can go as far as leading prospects to an eCommerce site, but what can be done once visitors are inside the site? Common sense should tell you right away that having a great template, interface design, good looking product pages and a streamlined user experience is a no brainer for keeping visitors interested.
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What about consumer behavior? What happens after you acquire visitors? What do they do on your site? What can you do to keep them longer? How much time do they spend on your site? Where do they go after they have been on your site, and how many times a month do they come to it? That is why once your site has acquired a visitor it is important to follow up with engagement strategies to help you convert your visitors into customers or subscribers. In this chapter you will learn about the most important metrics you will need to pay attention to in order to implement proper engagement strategies, and the tools that will help you to track and analyze consumer behavior.
Tracking engagement When tracking engagement, you will need to analyze a visitor’s behavior inside your site. Tracking engagement will mostly help you to improve your eCommerce website’s design and to enhance user experience inside of it. One of the most basic engagement metrics to analyze is the “bounce rate”. It refers to the number of visitors that bounce out of your site after seeing just one page instead of continuing to other pages. One very important metric is the “buy to detail”. It is the rate at which a product is sold just after visitors check its description and details, without checking other products to make comparisons, so you can learn which products are potential best sellers. Another critical metric to consider is “cart abandonment rate”, which is the number of times customers add products to the cart, but do not complete the
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checkout process. This is important to analyze, so you can see what is causing this cart abandonment issue and how to reduce it. Other cart related metrics include “adds to cart” which refers to products added to the cart, “removes from cart”, which are the products that are continually removed before checkout, and “product checkouts”, which are the products that are kept until checkout is complete. The “conversion rate” talks about the number of visitors that end up converting into customers. What it took for them to convert? How did they decide? What products are making people sign up? That’s what you need to analyze.
Measuring conversion By measuring conversion, or in other words, tracking your customers spending habits on your eCommerce site, you will be able to measure the impact visitors converting into customers are having on your online business. These metrics will help you measure the real value that customers put on certain products, how good current marketing methods are for converting, who are the customers providing the most value for the company and the overall performance of your online operation. The “average order value” is one of the most important conversion metrics to pay attention to. It will tell you a lot about the average volume and value of a sale on your site, and at the same time about what kind of customers make those orders.
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Chapter 12: 10 dos you should consider for a successful eCommerce venture. Map a business plan One thing you will need to absolutely do before launching your eCommerce business is to think about a solid business plan for it. It will not be enough to just create a WordPress site full of product pages while you sit back and wait for it to work on autopilot. You need to define a plan where every basic aspect of your core business is clear to you. You will need to define your budget and expenses, expected profits, target audience, marketing process and plan ahead for stuff that you’d like to implement in the future, like affiliate programs.
Choose the right eCommerce platforms for your products Not every platform will work with every kind of product, nor is the same kind of audience found on every platform, so you have to think about how your product or service fits on each platform, and study what kind of audience dominates each eCommerce platform. For example, amazon.com and ebay.com are great for casual sellers and major retailers looking to offer many common goods and services. While platforms like Etsy.com and storenvy.com are where original creators and artists do business. Page 28
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Work as a brand It is of extreme importance to brand yourself, your eCommerce website, products and services, because an eCommerce effort that is not branded is just another faceless commercial website among the many, many others on the internet. Branding yourself is done by creating a remarkable and memorable company name, mascot, logo or user experience. Create something unique, but at the same time balanced, something unforgettable and simple.
Work on your delivery Presentation and delivery is key. If you want visitors converting into customers and customers converting into repeating customers, you have to give them something great to make them want to come back and buy from you! For example, if you are in the retail business, create custom packages for every different category of product shipped. If you sell digital goods, work on a personalized downloading screen. Send your customers thank you notes after they have made a purchase!
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Chapter 13:10 don’ts you should avoid for a profitable eCommerce venture. Don’t try to sell everything Most successful eCommerce websites start by focusing on selling just a limited range of products for one specific category. Once they create an audience and make money from it, they were able to invest a little into stocking something else to sell. If it worked and sold well, they would invest more, and add more products, and that’s how modern juggernauts like Amazon.com were born, so don’t assume that stocking a lot of products from day one will bring success. Focus on selling what you know best, first.
Don’t focus on just one marketing strategy Focusing on just one marketing strategy will result in your eCommerce website getting traffic from only one channel, and that is not going to be good in the long run. In fact, traffic does not always turn into customers. For example, if you only concentrate on email marketing or on social media posts, you have to diversify and offer contests and coupons, create blogs full of content related to your products and services, and engage your customers and visitors by letting them participate. Page 30
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Don’t make false claims Never, ever try to sell something describing it as something that it is definitively not. You should not even stock something on your eCommerce website that isn’t what it offers to be. This includes not hyping your services or your guarantees, describing your products as being manufactured with materials of which it was not, or offering guarantee periods or refunds that you will be not able to fulfill. Be upfront and sell what you have, because customers love that!
Don’t forget about customer service Many eCommerce sites make themselves unreachable, sometimes on purpose and most often than not by omission. Many eCommerce websites out there have a “contact us” page that only has an email address which isn’t self-hosted and that is basically never checked. Don’t commit this mistake, ever. Customer service should be one of your number one priorities and you should offer more than one contact method for your customers to reach you. It would be good to have an email address that you can check on a daily basis, a hotline number and when the budget allows for it, a live chat solution. Always respond to email inquiries within 48 hours. Make yourself available!
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Chapter 14: Premium eCommerce tools and Services to consider. Open Cart
Open cart is just as the name suggests, an open source eCommerce solution which is a free alternative to other paid eCommerce platforms that you can use to get started. Open cart is a drag and drop solution that is easy to use and has a lot of cool features to get your business going. Features include support for unlimited products and categories, support for templates, support for multi languages and currencies, support for user product reviews and ratings, integrated payment gateways, integrated tax and shipping weight calculation, among many others.
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To start using it, you just have to download the software client and install it. You have the option to use their hosting solution or to host your store by yourself.
Zendesk
Zendesk is a platform to take care of customer service. Zendesk is a cloud-based software that can be used to lower customer support costs and improve your eCommerce website’s customer service. It will give you complete control of customer support by integrating itself into your store. You can manage customer support through the most popular channels including email, social media sites like twitter and Facebook, chat messaging, voice, and by user generated tickets, among many other features. You can start using Zendesk today as a free trial, with pricing for Zendesk plans at $5 for the essential, $19 for the team, $49 for the professional and $99 for the enterprise.
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Authorize
You will need a payment gateway to process payments through your eCommerce website. Authorize.net offers you one of the best payment gateway services around. With authorize, you can start selling more and save time and money. You can count on it to be reliable and secure. It will let you accept payments online, by mail or telephone, via retail physical stores and mobile payments! Pricing for the service is a fixed rate fee of 2.9% plus 30 cents per transaction, a one-time set up fee of $49, a monthly gateway fee of $25 and additional fees not included in the starter package which are unique to each transaction.
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Chapter 15: Shocking eCommerce Case Studies. Bushwickkitchen.com
Bushwickkitchen.com, formerly known as “mixed made� is the combined effort of Casey and Morgan, two friends that wanted to offer the world the experience of tasting the most interesting things through mixing the unexpected. Their objective was to create, market and ship a product in 30 days, and put it on pre-sale as soon as possible within that same time frame.
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Conclusion: We’re thrilled that you have chosen to take advantage of our Training Guide, and we wish you amazing success. And in order to take your eCommerce Marketingeven farther, we invite you to get the most out of it by getting access to our Complete Training by clicking here. Thanks so much for the time you have dedicated to learning how to get the most advantages from eCommerce. eCommerce has come to stay in the market forever. To Your Success, Mozie
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Top eCommerce Resources Videos
https://www.youtube.com/watch?v=XoVULwcuxVE https://www.youtube.com/watch?v=eYt3j7klxug
Tools& Services
http://www.ecommercefuel.com/toolkit/ https://blog.compete.com/2013/12/04/best-ecommerce-tools/
Training Courses
https://www.udemy.com/courses/search/?ref=home&src=ukw&q=ecommerce&lang=en http://www.lynda.com/search?q=ecommerce
Blogs
https://www.shopify.com/blog http://blog.hubspot.com/marketing/topic/ecommerce#sm.0001pn0r7e15m8e8mwp6dhpqrkrc9
Forums
https://ecommerce.shopify.com/forums https://forums.digitalpoint.com/forums/ecommerce.115/
Affiliate Programs
https://accounts.clickbank.com/mkplSearchResult.htm?dores=true&includeKeywords=ecommerce https://www.shopify.com/partners
Demographics
http://www.alexa.com/siteinfo/ecommerce-platforms.com http://www.alexa.com/siteinfo/shopify.com
Webinars
https://www.youtube.com/watch?v=c2nAF7hMjSo https://www.youtube.com/watch?v=I3_HlgFSX8A
Infographics
https://econsultancy.com/blog/7810-e-commerce-infographics/ http://ecommerce-platforms.com/ecommerce-resources/5-infographics-that-you-need-to-see-so-far-in-2016
Case Studies
https://receiptful.com/blog/5-ecommerce-case-studies-that-will-inspire-you-to-start-one/ http://www.websitebuilderexpert.com/e-commerce-examples-case-studies/
http://www.infinitytechnologies.com.au/blog/2014/10/20/30-ecommerce-facts-and-statistics-you-need-to-know/ https://receiptful.com/blog/75-ecommerce-facts-quotes-statistics-that-will-blow-your-mind/
Facts
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