Reasons People don’t buy from your ecommerce website
6/17/2019
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Why do people don’t buy from your ecommerce website? Today, with the increase usage of the Internet, customers choose to use online channels or ecommerce websites to purchase what they need just to escape from face-to-face interaction with salesperson because they feel pressure or uncomfortable when dealing with salespeople and do not want to be manipulated and controlled in the marketplace. 6/17/2019
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Top Reasons why people don’t buy from your Ecommerce Website Unprofessional web design Poor user experience Boring content Complex checkout Security concern Non responsive webiste 6/17/2019
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1- Unprofessional web design A website serve as the online portal of your business and if your ecommerce site have a poor design regardless of whether it’s the layout, color theme or content – low quality visuals can really make a bad impression in the minds of your website visitors. Google focuses on serving its users with quality and authoritative sites. If your site doesn’t, it’s your business that will suffer. 6/17/2019
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2- Poor user experience Yes, great visuals are an important factor for a website but ignoring its usability can affect the users’ experience and negatively influence their purchase decision and your sales, so you should think of it as a big problem. Make a clean, organized, and laid out in a fairly common approach website and at the same time smooth to use. In the development process of your ecommerce site, make sure you build an intuitive site with a well-thought out navigation that aids discoverability along with clear product categories and subcategories are a must. 6/17/2019
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3- Boring content Content is king when it comes to SEO. It is the fuel that make a website work. Well written copy should be unique and relevant and must be applied in all the pages of your ecommerce site – from the home page to individual web pages. Longer content tends to perform better than shorter content, with pages having the ideal length of 1000 words or more performing best. However, shorter pieces of content (300-500 words) can also perform well, provided they’re densely and intelligently written.
6/17/2019
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4- Complex checkout Hassle-free checkout is yet another factor for customers’ purchasing decision. If you provide a complicated checkout process on your ecommerce site, customers will often abandon their purchase and this can restraint them to revisit your store in the future. Complex checkout process includes too much information requirements, long order forms, unavailable guest checkout option and automatic entry of repetitive credentials like billing or shipping address. 6/17/2019
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5- Security concern Shopping on ecommerce websites is not tangible so it requires a special credential of customer trust. Customers will not buy from an ecommerce site if they feel that their credit card details are not safe. Some concerns that discourage customers to conduct transactions online are identity theft, personal information protection, and misuse of private consumer data 6/17/2019
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6- Non-responsive website Is your ecommerce site optimized for mobile devices? Mobile search is the future and most customers use their mobile phone to access the Internet. If you don’t have a responsive web design that it can be viewed, browsed and navigated properly on mobile devices, you can expect that your potential customers will not stay longer on your site and are going to go on your competitors’ site. 6/17/2019
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Information contributed by Buy Your Kart, one of the leading Ecommerce Development Platform. To know more visit www.buyyourkart.com & launch your eCommerce website or app in one click.
6/17/2019
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6/17/2019
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