Rules to build Ecommerce Retail Company in 2019
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How can you build ecommerce retail company? While the direct-to-consumer market may feel as if it is being dominated by a few industry giants — companies like
Amazon, Rakuten in Japan, and others — savvy entrepreneurs know that the landscape is still rife with opportunities. In fact, if you have the right product for one of the many untapped markets, you can thrive in a world where tech giants cast long shadows.
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Rules to build Ecommerce Retail Company in 2019 Invest in small batch Data driven production
Builds relationship with customers Meet demand for instant gratification
Invest in marketing in deeper way 6/19/2019
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1- Invest in small batch A nimble and small batch approach to early-stage product production has benefited many startups launching a direct-to-
consumer brand. Leveraging these products as prestigious, exclusive or unique has benefitted brands such as Away, with its “Perfect Suitcase,” and Saatva, makers of “luxury” mattresses.
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2- Data driven production This approach becomes ideal for brands looking to disrupt a market when it is combined with hyper-customized product
iteration that is informed by customer data and feedback. After launching its first two products, the brand sold out inventory in just 90 days. By focusing on the direct returns feedback loop with customers and early adopters, it was able to quickly react to the size and styles needed to hyper-
customize its catalog. 6/19/2019
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3- Build relationship with customers Taking the more personal, customer-centric approach a bit further, businesses that build an emotional brand story can
make deeper connections with consumers. More and more, we are seeing direct-to-consumer companies focus on storytelling in ways brands couldn’t even imagine a decade ago.
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4- Meet demand for instant gratification Some of the most successful direct-to-consumer brands are leveraging an array of technologies to deliver a post-purchase
experience that goes beyond a standard transaction for instant
gratification
and
hyper-personalized
return
experiences. Zappos led the way with its well-known customer-centric approach to returns, and now we are seeing many direct-to-consumer brands do the same as clients enlist
our help to streamline the returns process. 6/19/2019
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5- Invest in marketing in deeper way If not approached the right way, marketing can become the death of direct-to-consumer brands chasing growth. Channel
diversification is critical to find new ways to reach your customer. Beyond throwing money into Facebook marketing, there are other paid digital opportunities — building a community using Instagram, for instance — that are more cost-efficient ways to attract potential customers.
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Conclusion These steps aren’t an all-encompassing road map to direct-toconsumer success. However, these are the best practices and
traits we have seen in those that have been able to step into an untapped market and find loyal customers that cannot be reached without the nimble approach that the retail behemoths cannot match.
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Information contributed by Buy Your Kart, one of the leading Ecommerce Development Platform. To know more visit www.buyyourkart.com & launch your eCommerce website or app in one click.
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