BWGS Media Kit

BWGS-NC

BWGS-OR

BWGS-IN

BWGS-CA BWGS-CO

Fact Sheet

Description:

Bloomington Wholesale Garden Supply (BWGS) is a 100% employee owned company which continues to grow as a leading product distributor to hydroponic suppliers, nurseries and greenhouse growers. BWGS currently consists of:

• National distribution centers in Charlotte, North Carolina (BWGS-NC), Indianapolis, Indiana (BWGS-IN), Denver, Colorado (BWGS-CO), Visalia, California (BWGS-CA) and Portland, Oregon (BWGS-OR).

• A fully accounting integrated business-to-business e-commerce site.

• Research and Development product testing area.

Products:

Products include but are not limited to: complete indoor lighting and hydroponic gardening systems, environmental controls, gardening tools, growing media, organic fertilizers, pest control and soil amendments.

Established:

BWGS was founded in 1995.

Headquarters:

7854 North State Road 37 Bloomington, IN 47404

Telephone Number:

(800) 316-1306

Fax Numbers:

BWGS-NC (888) 600-1145 BWGS-IN (800) 316-1264 BWGS-CO (888) 832-7552

Web Site:

bwgs.com

Industry Ranking:

BWGS is one of the largest wholesale suppliers of year-round gardening products in the U.S.

BWGS-CA (888) 600-8520 BWGS-OR (888) 316-1868

Propelled by increasing demand and growing popularity for hydroponics products, BWGS launched in 1995 with the construction of a 17,000 sq ft warehouse facility in Bloomington, Indiana. In 2005, BWGS premiered in Visalia, California to accommodate Pacific and Mountain-region indoor garden retailers. Beginning in early 2009, BWGS opened a new east coast distribution center in Charlotte, North Carolina, taking advantage of Charlotte’s infrastructure and skilled workforce to shorten delivery times to customers all along the East Coast. In order to strengthen its presence in the western United States, the company opened its fourth distribution center, BWGS-CO, in Denver, Colorado in 2010 and its fifth, BWGS-OR, in Portland, Oregon in 2011.

Currently one of the largest suppliers of year-round gardening supplies in the nation, BWGS specializes in one-stop shopping. Customers can order inventory and arrange shipping simultaneously via the popular dealer price list. For an added convenience, BWGS’s online presence opened for business in 1998 at bwgs.com. The site offers secure credit card management, offline and online order uploading and saved order capability to facilitate recurring needs.

To give year-round garden suppliers an extra advantage, BWGS offers Gardener’s Digest, a full-color print piece, created to enable retailers to supplement their product offerings without additional overhead. Gardener’s Digest includes thousands of products listing manufacturer’s suggested retail and detailed product information. The Gardener’s Digest website, gardenersdigest.com, debuted in 2006 and offers a supportive online presence where visitors can view and download the most up-to-date version of the entire catalog.

800•316•1306

bwgs.com

History

1995

BWGS launches, making year-round gardening products available to retailers throughout North America with a heavy focus on earth friendly products.

1996 - BWGS moves to a larger facility in Bloomington,

Indiana to accommodate BWGS administrative offices

and warehouses.

1997 - BWGS begins product development.

1998 - bwgs.com launches.

1999 - BWGS establishes R&D test lab facility.

2001 - Martin Heydt implements the Employee Stock

Ownership Plan (ESOP), making eligible BWGS

employees part owner of the parent company.

2003 - bwgs.com becomes a fully accounting integrated

e-commerce site.

2005 - BWGS-CA launches as a new distribution center

in Visalia, California.

2008 - BWGS introduces a perpetual Dealer Price List.

2009 - BWGS-NC launches as a new distribution center in

Charlotte, North Carolina.

2010 - BWGS-CA expands to a larger distribution center.

- BWGS-CO launches as a new distribution center in

Denver, Colorado.

2011 - BWGS-OR launches as a new distribution center in

Portland, Oregon.

2012 - BWGS-IN expands to a larger distribution center in Mooresville, Indiana.

- BWGS becomes 100% employee owned.

- bwgs.com gets a new design.

800•316•1306

bwgs.com

Leadership Team

Mike Lovins

Chris Keck

Vice President of Sales & Marketing

Sr. Vice President of Operations • Graduate of Purdue University with a degree in Computer Technology • Joined BWGS in 2005 as a BWGS Sales Director • Appointed to Director of Wholesale Operations in 2007 • Appointed to Vice President of Operations in 2013

• Graduate of Indiana University with a degree in Wildlife Biology • Joined BWGS as Outside Sales Development Specialist in 2006 • Appointed to National Sales Manager in 2009 • Appointed to Director of Business Development in 2013 • Appointed to Vice President of Sales & Marketing in 2014

Chris Jones

Shawn Halter

Director of Wholesale Operations • Graduate of the University of Tennessee at Chattanooga with a degree in Computer Information Systems • Joined BWGS as Customer Service Manager for BWGS in 2006 • Appointed to the BWGS-NC Operations Manager in 2008 • Appointed to the BWGS-CO Operations Manager in 2010 • Appointed to the Director of Wholesale Operations in 2013

Assistant Director of Wholesale Operations •

•

•

Graduate of Indiana University with a degree in Special Education Joined BWGS in 2010 as a Returns Authorization Specialist Appointed to Assistant Director of Wholesale Operations in 2011

Kevin Willetts

Jeff Lancaster

• Graduate of Ivy Tech State College with a degree in Business Administration and Marketing • Joined BWGS in 2008 as an Outside Sales Representative • Appointed to Western Regional Sales Manager in 2011

• Joined BWGS in 2005 as an Outside Sales Representative • Appointed to BWGS Senior Outside Sales Representative in 2008 • Appointed to BWGS Eastern Regional Sales Manager in 2012

Regional Sales Manager, Western US

Regional Sales Manager, Eastern US

Tony Bayt

Business Affairs & Compliance • Graduate of Indiana University with a degree in Business Finance • Joined BWGS in 2002 as an Outside Sales Representative • Appointed BWGS Sales Manager in 2004 • Appointed to Sales Relationship Coordinator in 2008 • Appointed to Sunleaves Distribution Manager in 2009

800•316•1306

bwgs.com

Leadership Team

Chas Morton

Kevin Kenny

BWGS-NC Operations Manager •

• •

Currently attending York Technical College pursuing a Business Management degree with an emphasis on Logistics Joined BWGS in 2008, as the BWGS-NC Warehouse Manager Appointed to the BWGS-NC Operations Manager in 2010

Lauren Wittenberg

• Graduate of Purdue University with a degree in Organizational Leadership and a minor in Computer Technology • Joined BWGS in 2012 as the Operations Manager of BWGS-IN

Keith Weaver

BWGS-CO Operations Manager •

•

•

BWGS-IN Operations & Logistics Manager

Graduate of the University of Minnesota with a Bachelor of Science in Recreation Management Joined BWGS in 2012 as an Inside Sales Representative Appointed BWGS-CO Operations Manager in 2014

BWGS-CA Operations Manager •

•

•

•

Graduate of Ball State University with a degree in Industrial Technology Joined BWGS as BWGS-CA Sales Coordinator in 2005 Appointed to the BWGS-CA Sales Director in 2008 Appointed to the BWGS-CA Operations Manager in 2010

BWGS-CO

Aaron McGraw

800-316-1306 x3 fax: 888-832-7552­­

BWGS-OR Operations Manager • Joined BWGS in October 2007 as an Outside Sales Representative • Appointed to Operations Manager for BWGS-OR in 2011.

11685 E 55th Ave. Denver, CO 80239

BWGS-NC

BWGS-CA

800-316-1306 x1 fax: 888-600-1145

800-316-1306 x4 fax: 888-600-8520

7530 W. Sunnyview Ave. Visalia, CA 93291

4045 Perimeter West Drive Suite 400 Charlotte, NC 28214

BWGS-IN

BWGS-OR

800-316-1306 x2 fax: 800-316-1264

800-316-1306 x5 fax: 888-316-1868

1400 Hancel Parkway Mooresville, IN 46158

18201 NE Portal Way, Suite 104 Portland, OR 97230

800•316•1306

bwgs.com

BWGS Exclusives

BWGS is proud to have exclusive distribution of the following brands:

Abaddon for logo font

®

Avenir Medium for secondary font

Harvestersedge.com Black

1

A YEK:0 R

Neuropol font

3

A YE R

RR

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Pantone 4525

AN

WA

AN

WA

WA

RR

TY

C:15 M:25 Bank Gothic for secondary font Y:65

5

RR

TY

A YE R

®

AN

White

C:0 M:50 Y:100 K:0

HPS logo

Pantone 144

4”

Laudatio Bold Italic font

MH Logo

Bank Gothic for secondary font

Laudatio Medium Italic font

superstarterplantproducts.com

Rezland Logotype Font Web copy Avenir for secondary N/A Use in every font instance of a white background

4/23/13

Conversion Logo

Use in every instance of a dark background

Bank Gothic for secondary font

Neuropol Font Bank Gothic is secondary font

Arial Bold font Blueprint font

OptimusPrinceps font

Tag line: Maximize Air Potential Do not change composition of logos or colors within full-color logos.

Tag line: Proper Propagation

INLINE LOGOTYPE*:

Myriad Pro for secondary font White

for use on light background:(GH green preferred)

FULL-COLOR STACKED LOGOS: for use on light background: (GH green letters only)

Pantone 289C

1

for use on dark background (red here is example):

Fonts:

Pantone 293

CMYK: 84,25,27,0

Arial regular for secondary font

CMYK: 76,28,2,0

[example background]

for use on dark background (blue here is example):

LOTUS VARIATIONS:

Font is Futura

full-color lotus:

Pantone CMYK: 293C Tag Line: Climate Perfected 33,67,98,34

Pantone 152 PC

Forgotten Futurist

Use in every instance of black and white

one-color lotus:*

lone lotus:*

[example background]

Pantone 361 CMYK: 3,18,44,0

ONE-COLOR STACKED LOGOS*: for use on light background: [example background]

Organic Purple

C=75 M=99 Y=0 K=0 Synthetic Orange

Pantone 172

Pantone 262

Pantone 2617C Web copy Web copy Pantone 1795 Pantone 152 N/A Take the guesswork out of indoor gardening with advanced automation technology.

The Blueprint 1 56 CMYK: 98,93,40,59 Pantone 2995 precise control over environmental conditions Controllers line offers or indoor 69 98 in your greenhouse 82 42 CMYK: 0,50,100,0 7414 garden. Achieve bigger, healthierPantone yields by automating lights, temperature, humidity and CO2 Pantone 368 White 0 37 Pantone 293C levels using HID hubs and digital or analog atmosphere controllers.

Simplify CO2 supplementation Pantone 296 Xirod font CMYK: 15,100,90,10 Pantone 296 with CO2 generators, regulators and controllers. Operate devices on a repeating schedule with CMYK: 20,0,100,0 CMYK: 70,15,0,0 Laudatio Bold for secondary font CMYK: 75,0,100,0 mechanical and digital timers. Blueprint Controllers feature accurate sensors, LED display screens, CMYK: 85,50,0,0 Imaki Font straightforward push-button controls and battery backup, making it easy to monitor and regulate CMYK: 100,100,25,25 Good Times Regular for bloom and grow font preda tor-lighting.com py CMYK: 100,100,25,25 ® components the growinroom environment. products manufactured using high-quality trol of air movement your indoor garden with theBlueprint DuraBreeze full line of fans,are filters, , ducts, and These warranty ensured Tag products combat stagnant air while line: Horticul ture Evol ved andaccessories. carry strong warranties. copy ® GH COLORS:

for use on dark background (black here is example):

process colors:

C = 100 M = 0 Y = 100 K = 0

[example background]

spot colors:

C = 100 M = 0 Y = 0 K = 0

C = 0 M = 0 Y = 100 K = 0

347c

Process Cyan

108c

One-color artwork does not have to be black or white.

Use contrasting design-appropriate color.

Product name on packaging in Avenir Black

®

8/2014

g quiet and quality ventilation control. Keep the air in your garden clean and fresh with

lemental Solutions line of air and water pumps, air diffusion devices, and water chillers allows eze’s wide variety of sizes and capacities. o manage water movement, oxygenation and temperature control wherever it’s needed. e reliable products operate quietly and don’t waste energy. The wide range of sizes and Avenir Medium for logo ities available means there are models toRoman suit any from hobbyist to commercial.

Avenir forapplication, other

Pantone 3145

®

Catalog only HemiHeadRG-BoldItalic font Century Gothic Bold for secondary font

Web copy N/A

800•316•1306 bwgs.com smartplantsupport.com Tag line: Reinforce Your Yield

CMYK: 0,0,100,0 CMYK: 0,50,100,0 Primary Font is CMYK: 25,100,100,25

CMYK: 100,0,0,0 CMYK: 100,50,0,0 CMYK: 100,100,0,

OptimusPrinceps

Hydro for Hunger

hydroforhunger.org What is Hydro for Hunger?

Hydro for Hunger is a dedicated fundraising initiative that began in 2002 to raise awareness about global food shortage issues and the vital humanitarian efforts of the Institute of Simplified Hydroponics.

The Institute of Simplified Hydroponics is a 501-C (3) not-for-profit and the sole beneficiary of the Hydro for Hunger initiative. Utilizing on-site instruction and interactive training programs, the Institute educates in-need communities around the world to become self-sufficient using fundamental hydroponic gardening methods.

With the help of independent hydroponic manufacturers, merchants and hobbyists, Hydro for Hunger has raised more than $300,000 to date. This funding has enabled the training and education necessary to successfully implement productive hydroponic programs in areas like Sri Lanka, Afghanistan, Zimbabwe, Venezuela, India and Mexico.

Why hydroponics?

When compared to conventional soil gardening methods, hydroponics can produce up to six times the food with five percent of the water in less than one third of the space. Hydroponic systems recycle valuable water and nutrients.

Because hydroponic plants can readily access the nutrient-rich solution, they exhibit accelerated growth rates. As a result, hydroponic microgardens are a viable long-term food production solution in areas where water and arable land are scarce and demand often outstrips supply.

Want to learn more?

Explore the website for more information on program details, recent news, contributor information and how you can help!

800•316•1306

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