BWGS-NC
BWGS-OR
BWGS-IN
BWGS-CA BWGS-CO
Fact Sheet
Description:
Bloomington Wholesale Garden Supply (BWGS) is a 100% employee owned company which continues to grow as a leading product distributor to hydroponic suppliers, nurseries and greenhouse growers. BWGS currently consists of:
• National distribution centers in Charlotte, North Carolina (BWGS-NC), Indianapolis, Indiana (BWGS-IN), Denver, Colorado (BWGS-CO), Visalia, California (BWGS-CA) and Portland, Oregon (BWGS-OR). • A fully accounting integrated business-to-business e-commerce site. • Research and Development product testing area. Products:
Products include but are not limited to: complete indoor lighting and hydroponic gardening systems, environmental controls, gardening tools, growing media, organic fertilizers, pest control and soil amendments.
Established:
BWGS was founded in 1995.
Headquarters:
7854 North State Road 37 Bloomington, IN 47404
Telephone Number:
(800) 316-1306
Fax Numbers:
BWGS-NC (888) 600-1145 BWGS-IN (800) 316-1264 BWGS-CO (888) 832-7552
Web Site:
bwgs.com
Industry Ranking:
BWGS is one of the largest wholesale suppliers of year-round gardening products in the U.S.
BWGS-CA (888) 600-8520 BWGS-OR (888) 316-1868
Propelled by increasing demand and growing popularity for hydroponics products, BWGS launched in 1995 with the construction of a 17,000 sq ft warehouse facility in Bloomington, Indiana. In 2005, BWGS premiered in Visalia, California to accommodate Pacific and Mountain-region indoor garden retailers. Beginning in early 2009, BWGS opened a new east coast distribution center in Charlotte, North Carolina, taking advantage of Charlotte’s infrastructure and skilled workforce to shorten delivery times to customers all along the East Coast. In order to strengthen its presence in the western United States, the company opened its fourth distribution center, BWGS-CO, in Denver, Colorado in 2010 and its fifth, BWGS-OR, in Portland, Oregon in 2011. Currently one of the largest suppliers of year-round gardening supplies in the nation, BWGS specializes in one-stop shopping. Customers can order inventory and arrange shipping simultaneously via the popular dealer price list. For an added convenience, BWGS’s online presence opened for business in 1998 at bwgs.com. The site offers secure credit card management, offline and online order uploading and saved order capability to facilitate recurring needs. To give year-round garden suppliers an extra advantage, BWGS offers Gardener’s Digest, a full-color print piece, created to enable retailers to supplement their product offerings without additional overhead. Gardener’s Digest includes thousands of products listing manufacturer’s suggested retail and detailed product information. The Gardener’s Digest website, gardenersdigest.com, debuted in 2006 and offers a supportive online presence where visitors can view and download the most up-to-date version of the entire catalog.
800•316•1306
bwgs.com
History
1995
BWGS launches, making year-round gardening products available to retailers throughout North America with a heavy focus on earth friendly products.
1996 - BWGS moves to a larger facility in Bloomington, Indiana to accommodate BWGS administrative offices and warehouses. 1997 - BWGS begins product development. 1998 - bwgs.com launches. 1999 - BWGS establishes R&D test lab facility. 2001 - Martin Heydt implements the Employee Stock Ownership Plan (ESOP), making eligible BWGS employees part owner of the parent company. 2003 - bwgs.com becomes a fully accounting integrated e-commerce site. 2005 - BWGS-CA launches as a new distribution center in Visalia, California. 2008 - BWGS introduces a perpetual Dealer Price List. 2009 - BWGS-NC launches as a new distribution center in Charlotte, North Carolina. 2010 - BWGS-CA expands to a larger distribution center. - BWGS-CO launches as a new distribution center in Denver, Colorado. 2011 - BWGS-OR launches as a new distribution center in Portland, Oregon. 2012 - BWGS-IN expands to a larger distribution center in Mooresville, Indiana. - BWGS becomes 100% employee owned. - bwgs.com gets a new design.
800•316•1306
bwgs.com
Leadership Team
Mike Lovins
Chris Keck
Vice President of Sales & Marketing
Sr. Vice President of Operations • Graduate of Purdue University with a degree in Computer Technology • Joined BWGS in 2005 as a BWGS Sales Director • Appointed to Director of Wholesale Operations in 2007 • Appointed to Vice President of Operations in 2013
• Graduate of Indiana University with a degree in Wildlife Biology • Joined BWGS as Outside Sales Development Specialist in 2006 • Appointed to National Sales Manager in 2009 • Appointed to Director of Business Development in 2013 • Appointed to Vice President of Sales & Marketing in 2014
Chris Jones
Shawn Halter
Director of Wholesale Operations • Graduate of the University of Tennessee at Chattanooga with a degree in Computer Information Systems • Joined BWGS as Customer Service Manager for BWGS in 2006 • Appointed to the BWGS-NC Operations Manager in 2008 • Appointed to the BWGS-CO Operations Manager in 2010 • Appointed to the Director of Wholesale Operations in 2013
Assistant Director of Wholesale Operations • • •
Graduate of Indiana University with a degree in Special Education Joined BWGS in 2010 as a Returns Authorization Specialist Appointed to Assistant Director of Wholesale Operations in 2011
Kevin Willetts
Jeff Lancaster
• Graduate of Ivy Tech State College with a degree in Business Administration and Marketing • Joined BWGS in 2008 as an Outside Sales Representative • Appointed to Western Regional Sales Manager in 2011
• Joined BWGS in 2005 as an Outside Sales Representative • Appointed to BWGS Senior Outside Sales Representative in 2008 • Appointed to BWGS Eastern Regional Sales Manager in 2012
Regional Sales Manager, Western US
Regional Sales Manager, Eastern US
Tony Bayt
Business Affairs & Compliance • Graduate of Indiana University with a degree in Business Finance • Joined BWGS in 2002 as an Outside Sales Representative • Appointed BWGS Sales Manager in 2004 • Appointed to Sales Relationship Coordinator in 2008 • Appointed to Sunleaves Distribution Manager in 2009
800•316•1306
bwgs.com
Leadership Team
Chas Morton
Kevin Kenny
BWGS-NC Operations Manager • • •
Currently attending York Technical College pursuing a Business Management degree with an emphasis on Logistics Joined BWGS in 2008, as the BWGS-NC Warehouse Manager Appointed to the BWGS-NC Operations Manager in 2010
Lauren Wittenberg
• Graduate of Purdue University with a degree in Organizational Leadership and a minor in Computer Technology • Joined BWGS in 2012 as the Operations Manager of BWGS-IN
Keith Weaver
BWGS-CO Operations Manager • • •
BWGS-IN Operations & Logistics Manager
Graduate of the University of Minnesota with a Bachelor of Science in Recreation Management Joined BWGS in 2012 as an Inside Sales Representative Appointed BWGS-CO Operations Manager in 2014
BWGS-CA Operations Manager • • • •
Graduate of Ball State University with a degree in Industrial Technology Joined BWGS as BWGS-CA Sales Coordinator in 2005 Appointed to the BWGS-CA Sales Director in 2008 Appointed to the BWGS-CA Operations Manager in 2010
BWGS-CO
Aaron McGraw
800-316-1306 x3 fax: 888-832-7552
BWGS-OR Operations Manager • Joined BWGS in October 2007 as an Outside Sales Representative • Appointed to Operations Manager for BWGS-OR in 2011.
11685 E 55th Ave. Denver, CO 80239
BWGS-NC
BWGS-CA
800-316-1306 x1 fax: 888-600-1145
800-316-1306 x4 fax: 888-600-8520
7530 W. Sunnyview Ave. Visalia, CA 93291
4045 Perimeter West Drive Suite 400 Charlotte, NC 28214
BWGS-IN
BWGS-OR
800-316-1306 x2 fax: 800-316-1264
800-316-1306 x5 fax: 888-316-1868
1400 Hancel Parkway Mooresville, IN 46158
18201 NE Portal Way, Suite 104 Portland, OR 97230
800•316•1306
bwgs.com
BWGS Exclusives
BWGS is proud to have exclusive distribution of the following brands:
Abaddon for logo font
®
Avenir Medium for secondary font
Harvestersedge.com Black
1
A YEK:0 R
Neuropol font
3
A YE R
RR
TY
Pantone 4525
AN
WA
AN
WA
WA
RR
TY
C:15 M:25 Bank Gothic for secondary font Y:65
5
RR
TY
A YE R
®
AN
White
C:0 M:50 Y:100 K:0
HPS logo
Pantone 144
4”
Laudatio Bold Italic font
MH Logo
Bank Gothic for secondary font
Laudatio Medium Italic font
superstarterplantproducts.com
Rezland Logotype Font Web copy Avenir for secondary N/A Use in every font instance of a white background
4/23/13
Conversion Logo
Use in every instance of a dark background
Bank Gothic for secondary font
Neuropol Font Bank Gothic is secondary font
Arial Bold font Blueprint font
OptimusPrinceps font
Tag line: Maximize Air Potential Do not change composition of logos or colors within full-color logos.
Tag line: Proper Propagation
INLINE LOGOTYPE*:
Myriad Pro for secondary font White
for use on light background:(GH green preferred)
FULL-COLOR STACKED LOGOS: for use on light background: (GH green letters only)
Pantone 289C
1
for use on dark background (red here is example):
Fonts:
Pantone 293
CMYK: 84,25,27,0
Arial regular for secondary font
CMYK: 76,28,2,0
[example background]
for use on dark background (blue here is example):
LOTUS VARIATIONS:
Font is Futura
full-color lotus:
Pantone CMYK: 293C Tag Line: Climate Perfected 33,67,98,34
Pantone 152 PC
Forgotten Futurist
Use in every instance of black and white
one-color lotus:*
lone lotus:*
[example background]
Pantone 361 CMYK: 3,18,44,0
ONE-COLOR STACKED LOGOS*: for use on light background: [example background]
Organic Purple
C=75 M=99 Y=0 K=0 Synthetic Orange
Pantone 172
Pantone 262
Pantone 2617C Web copy Web copy Pantone 1795 Pantone 152 N/A Take the guesswork out of indoor gardening with advanced automation technology. The Blueprint 1 56 CMYK: 98,93,40,59 Pantone 2995 precise control over environmental conditions Controllers line offers or indoor 69 98 in your greenhouse 82 42 CMYK: 0,50,100,0 7414 garden. Achieve bigger, healthierPantone yields by automating lights, temperature, humidity and CO2 Pantone 368 White 0 37 Pantone 293C levels using HID hubs and digital or analog atmosphere controllers. Simplify CO2 supplementation Pantone 296 Xirod font CMYK: 15,100,90,10 Pantone 296 with CO2 generators, regulators and controllers. Operate devices on a repeating schedule with CMYK: 20,0,100,0 CMYK: 70,15,0,0 Laudatio Bold for secondary font CMYK: 75,0,100,0 mechanical and digital timers. Blueprint Controllers feature accurate sensors, LED display screens, CMYK: 85,50,0,0 Imaki Font straightforward push-button controls and battery backup, making it easy to monitor and regulate CMYK: 100,100,25,25 Good Times Regular for bloom and grow font preda tor-lighting.com py CMYK: 100,100,25,25 ® components the growinroom environment. products manufactured using high-quality trol of air movement your indoor garden with theBlueprint DuraBreeze full line of fans,are filters, , ducts, and These warranty ensured Tag products combat stagnant air while line: Horticul ture Evol ved andaccessories. carry strong warranties. copy ® GH COLORS:
for use on dark background (black here is example):
process colors:
C = 100 M = 0 Y = 100 K = 0
[example background]
spot colors:
C = 100 M = 0 Y = 0 K = 0
C = 0 M = 0 Y = 100 K = 0
347c
Process Cyan
108c
One-color artwork does not have to be black or white. Use contrasting design-appropriate color.
Product name on packaging in Avenir Black
®
8/2014
g quiet and quality ventilation control. Keep the air in your garden clean and fresh with
lemental Solutions line of air and water pumps, air diffusion devices, and water chillers allows eze’s wide variety of sizes and capacities. o manage water movement, oxygenation and temperature control wherever it’s needed. e reliable products operate quietly and don’t waste energy. The wide range of sizes and Avenir Medium for logo ities available means there are models toRoman suit any from hobbyist to commercial. Avenir forapplication, other
Pantone 3145
®
Catalog only HemiHeadRG-BoldItalic font Century Gothic Bold for secondary font
Web copy N/A
800•316•1306 bwgs.com smartplantsupport.com Tag line: Reinforce Your Yield
CMYK: 0,0,100,0 CMYK: 0,50,100,0 Primary Font is CMYK: 25,100,100,25
CMYK: 100,0,0,0 CMYK: 100,50,0,0 CMYK: 100,100,0,
OptimusPrinceps
Hydro for Hunger
hydroforhunger.org What is Hydro for Hunger? Hydro for Hunger is a dedicated fundraising initiative that began in 2002 to raise awareness about global food shortage issues and the vital humanitarian efforts of the Institute of Simplified Hydroponics. The Institute of Simplified Hydroponics is a 501-C (3) not-for-profit and the sole beneficiary of the Hydro for Hunger initiative. Utilizing on-site instruction and interactive training programs, the Institute educates in-need communities around the world to become self-sufficient using fundamental hydroponic gardening methods. With the help of independent hydroponic manufacturers, merchants and hobbyists, Hydro for Hunger has raised more than $300,000 to date. This funding has enabled the training and education necessary to successfully implement productive hydroponic programs in areas like Sri Lanka, Afghanistan, Zimbabwe, Venezuela, India and Mexico.
Why hydroponics? When compared to conventional soil gardening methods, hydroponics can produce up to six times the food with five percent of the water in less than one third of the space. Hydroponic systems recycle valuable water and nutrients. Because hydroponic plants can readily access the nutrient-rich solution, they exhibit accelerated growth rates. As a result, hydroponic microgardens are a viable long-term food production solution in areas where water and arable land are scarce and demand often outstrips supply.
Want to learn more? Explore the website for more information on program details, recent news, contributor information and how you can help!
800•316•1306
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