BX Business Networking Reimagined
All About Bx Bx is a community of business owners and entrepreneurs who work together to market their companies through referral marketing. We achieve this by coordinating our efforts and sharing referrals. Therefore, this activity falls under the marketing category, and its primary goal is to establish referral connections. Before you say, “well, she has networking,” let me clarify. Permit me to explain why we are unique among Local Business Networking Groups and why BX is the future of corporate networking.
Reimagined. To begin, visualize a triangle. This triangle has a horizontal split that divides it into three pieces, and the triangle’s base represents the final customer. They sit in the area where they are continually attempting to pitch to end clients, where most local business networking groups take place, and it is often here. You may have strolled into some business networking event where individuals exchange business cards and talk about their work and the customers they serve. In reality, what they are doing is calling potential customers like yourself in the hopes of making a sale directly to you. Your straight referral is the level that comes immediately after that one.
In modern times, most networking occurs at this level, which corresponds to the middle level of the triangle. When people network at this level, they search for individuals within the room or environment they are networking with who can directly refer someone to them. They frequently make their pitch by stating, “Hey, I work with small company owners or, lots of my clients are accountants, so I’d really like that connection to the accountant.” Therefore, I can practically market to them, as they are at the middle level. The difficulty arises because we do not know who frequently requires your services and rarely does so because of this situation. Therefore, the opportunities for you to connect with those individuals are scarce with local business networking groups. However, the referral partner sits atop the triangle at the highest level.
There is a person who already has all of your ideal customers, and there is also a person who does not compete with you. Both of these people should be avoided in the local business networking groups. In addition, it is another company that is technically prospecting on your behalf all the time, which means that they can immediately connect you with your ideal end customer at any given time. And this is the idea behind the referral partner, as well as the functioning of the Bx networking system.
We put people in contact with one another so that they can make presentations to one another and inquire about being linked to their perfect referral partner. The most beneficial aspect of this is that we are in a position to assist everyone. We take great pleasure in doing so, especially when it allows us to put others in touch with individuals who will open up wonderful opportunities for our companies and those of our network members. The fact that it is put up for consideration also creates the possibility of a collaboration opportunity. As a result, the emphasis is placed on building connections rather than making sales. This is just a little overview of how Bx operates as one of the best local business networking groups and why we are redesigned and so different from other networking events currently available.
Source: www.bxnetworking.wordpress.com