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BYFLY I wandered in the empty streets of the city listening to the void and silence in the far distance, wonderfully quiet, the bright lights reflected by the white houses shining on my face. Fiery and shining eyes peeked through an open window. As I moved on, it retracted its footsteps and I heard the sound of shoes clicking on a wooden floor and the sound of a dangling shoulder bag. I walked in to find some objects representing the world set on a table and lit by a round-headed being. As I walked across seven rooms and found on every door a s trange-looking object r epresenting a sin, a shiver ran u p my spine: a raging dragon l ooked m e straight in the eye like the guardian o f a unique, celestial space, yet its lack of colour was admirably soothing. Unusual shapes hung from the ceiling, like capsules containing everything, o r simply nothing a t all. A beam o f light entered through the roof and shone on a frenzied cat. Three different shapes stood out in one of the corners of the room, as if being punished. They didn’t belong to this world. Too much colour. A lit candle, a slightly open box, a creased figure filled with irregular bubbles held a large bouquet of white roses. I turned around and saw my own reflection on the mirror. My skin was white, my hair was white, and I was dressed in white. I ran anxiously outside wanting to shout from the top of my voice …EVERYTHING IS WHITE. Then I heard a voice saying …LIVE THE DREAM.


THE BRAND I looked at the world and I saw shapes, I read books and imagined images. I listened to stories untold and travelled across entire cities searching for a means of self-expression. I saw thorns but no roses, I roamed around at night, I lived during the daytime, and I sinned day and night. I ran from the fire that breaks from within, I came across mysteries engraved in giant stones and I could not solve them. I saw colour where only white was to be seen, sensual bodies with extravagant accessories. I saw pointy and opaque crystals next to unbreakable bubbles. I saw this strange-looking being, ‌it had ‌ a light-filled head. A dream? No, this is not a dream, this is BYFLY. Looking closely at everything that surrounds us, feeling and appreciating the art that embraces us, and thinking that not everything has been created, that the power entrusted to us gives us the ability to create, to progress, to execute and to simply ‌ dream. Knowing t hat t he earth can b e transformed into ceramic items t hat fill our souls and make us outshine, appealing to our feelings, this is the dream come true. BYFLY is a dream come true, the desire to do something different, linked to the earth, from the earth and ever present in the minds of those who live in a real world, yet who aspire, create, grow, are destined for higher flights and are constantly unhappy as there is always something new to be discovered. This is the way to move forward, grow, transform, and to be happy. Our 60 years of experience have now crystallized as a reputed brand which aims to be of future value, based on past experience and making its statement at the present time. The objects we have created are much more than simple ceramic work: they are a concept of art and design firmly anchored on the know-how of those who master the clay with their skilful and sensitive hands, transforming it into something that is part of them. BYFLY, join us and live the dream!


SALES FORMAT ONLINE STORE Our website i s straight f orward, c lear and p ractical. Our online store will now reach distant markets, so every person in every part of the world is a potential client.

AVAILABLE AT HOME DÉCOR, DESIGN, AND HIGH-END STORES Consumers can now purchase our items in the traditional r eference s tores with p re-existing agreements and partnerships in the various global markets.

DESIGN A significant e lement in the success o f the BYFLY collection, where décor is culture, original creativity and tradition, is its capacity to detect and adapt to the fast-moving trends, and the ability to constantly create new items to better serve the clients’ needs. Clay is brought under the limelight and back to life in new forms and combinations as the result of research, expertise, aesthetics, and experimentation. A ll in all, t his new brand combines past and present, offers t actile s tories in the form o f ceramic and copper work, in which the BYFLY shapes inspire symbolic, subtle universes, filled with seduction, where clay is carefully crafted or is interwoven into innovative lines.


COLLECTIONS

30’s This collection suggests an elegant type of architecture, fully symbolizing constructivism. The 30’s collection expresses t he desire t o fly h igher and reach further, as shown in the geometry of its lines. A true BYFLY collection!

AROUND THE WORLD The AROUND THE WORLD collection is the ultimate décor solution for those who love the world, allowing them to travel and dream. The typical forms of each item remind us of the continents, and the dream is on again to take a round-the-world trip with this remarkable and versatile collection that can be showcased in any environment.

BUBBLES Bubbles i s an a lternative collection which changes reality i n an aggressive way. While the famous “bubble wrap” normally protects sensitive and fragile objects, i n this case it protects and d isguises the actual object.


COLLECTIONS CRYSTAL The Crystal collection i s white, pure, c rystalline and authentic, and best defines the BYFLY brand. Due to its detailed and precise lines, this collection challenges t he mainstream ceramic-making process. This collection reflects the difference between apathy towards a world in constant change, and the use of features that matter.

DRAGON The DRAGON symbolizes k nowledge and pays tribute to eastern culture, now commonly spread around t he world. If you enjoy changing t he dĂŠcor quite frequently, then t he DRAGON collection is an incredible solution as it is versatile and consists of three distinct items t hat can be exhibited i ndependently, each piece fitting perfectly in every room of the house. The DRAGON collection is symbolic and filled with history. If you add a fourth element to it, it will serve a utilitarian purpose.

EASTER The EASTER collection is a modern representation of a tradition, and its strong personality comes forward as a tribute to t he I sland o f Easter s tatues. B oth its shape and name are indicative of how w e should interact with this object, which today is still one of the great mysteries of mankind.


COLLECTIONS LAMPDOLL If you need a friend on a cold wintry night, then the LAMPDOLL i s your i deal companion. Bent a t the knees, it can sit in two different positions. Its realistic form is inspired on the joint-knee dolls, and as a lamp this will be a UNIQUE object to decorate any space. To be enjoyed by adults and children alike.

SEVEN The SEVEN collection consists of seven j ars representing the seven deadly sins. This luxury collection boasts unique details and accentuates any dĂŠcor. Let yourself fall in love and be seduced by its sins!

SPIKES Specially designed f or f ashion l overs, SPIKES i s a decorative solution with d istinctive forms that represent the overcoming of an obstacle, bringing together decoration and everyday fashion. These t hree extraordinary items w ill certainly b e the highlight of every room.


COLLECTIONS WHERE’S THE ROSE The combination of e legance and i rreverence result in a modern collection with lots of attitude. If you turn these pieces around, they can transform into interesting decorative items. The rebellious s treak of this collection will definitely add to your décor.

CIRCUS CIRCUS is a modern representation of our treasured childhood memories. Each j ar conveys a childhood emotion, the bold colours, the stunts, the artists. The collection is characterized by horizontal and vertical lines which combined with the form convey a sense of balance and t he i magery of childhood moments. Animated forms that can give a unique appeal to any décor.


TEAM CARLOS DOMINGUES Know all that is, sense all that is lacking. Restlessness births movement, courage invents, irreverence unfolds into creativity. Think, i nnovate, be. From earth, from fire, from t he hands of our people Byfly is born; from that primal urge for being comes motion, c reation, i nnovation. W e are the uncompromising purity of ceramics. We are of the World, for the World. White-winged we soar; flowing through the ether of our own creation to alight, and awaken, all the senses..

CLÁUDIA DOMINGUES I envision forms, I sense them in the haze of intense white. I feel it. I soar boldly in infinity, untrammeled by limits. Irreverent r ebellion melts i nto serenity, extravagant audacity becomes uncompromising beauty. Dots, b lots, bubbles, leaps of form, curving figures, objects and needful space: all surround me, dizzily stripping me of all that I own, opening me to all I desire, all I want. And I want form, colour, I crave an awakening of my senses. I want, I want, I need… I need to share my dream, to have you be my dream. Byfly, such am I.

JOANA VIRGOLINO I imagine desires, I create fantasies and invent passions. I am colour, I am shape, I am white, I am movement, a reflection of everything I am, soon to become a reflection of you. The perfect world where I belong is an unfinished world in which I become i nvolved. I want to give, I want to give myself. To be free and fly, fly very high. I have dreamt a dream and the dream has come true. I am a designer, I am Joana, I am Byfly.

CRISTINA DOMINGUES A blank piece of paper, a black crayon. A stroke taking form, a form taking shape. I am not the Creator, I am creative. My intention is to do, to believe, to be. I aim high, I look around myself and I see colour, I see white. I am who I am, I give everything I am. I am proud and passionate, I receive enthusiasm and satisfaction. I have wings, I drift in space, I am free. Confused i mages, f antasy, fiction. C lay moulded into objects. I am a designer, I am Cristina, I am Byfly.


CATALOGUE PRODUCTION TEAM

CARLOS RAMOS photographer

I perceive in Nature all that this world has to offer: form, structure, texture, dimension. Through the purity of ceramics I sustain and reinvent a permanent dialogue with pleas ure, v itality, energy and f orm. A ll t his is Byfly, forms t hat permit the expansion o f the imagination, and offer each space the fulfilment it deserves. Fragile dreams? Yes. Fragile and ephemeral as is all that is lovely, delicate. What matters is the savouring, the admiring, the fulfilment of the White.

ANTONIA ROSA makeup artist

What matters is seeing, and being swept up by the contagion of creativity as it fills every needful aching emptiness in your house with the irreverent elegance, and the inarguable glamour of the Byfly white ceramics.


CATALOGUE PRODUCTION TEAM

HELENA VAZ PEREIRA

creative director of griffehairstye

The perfect equilibrium between unerring taste and the Spartan perfection of design is surprising, captivating. The sensitivity and u tter simplicity i s seductive, m irroring our inner v ision, t he photographic precision o f memory; culminating in t he p roduction of sophisticated and contemporary pieces. Ceramics made art, artifice made light. Byfly does not impose on reality, on the space it proposes to fill; it flows into it, unfolds, flowers into surprising solutions. It offers itself up in the pure simplicity of needful objects. This is the essence of Byfly: intelligence in design, freshness in form, and a challenge to the intellect and the senses.

NUNO TIAGO stylist

I must confess I was captivated by the concept and the design of the Byfly collection. In fact, I found myself suddenly designing pieces echoing those pure clean lines. I was a stylist and a fashion editor for 14 years, and consider the integrity and rigour of the Byfly design to be a juxtaposition of the ethics of contemporary fashion, with its uncompromising dedication to linking beauty and quality to the pure, clean lines of utility. The freedom this combination bestowed on me was exhilarating, and it was most gratifying to feel liberated to create unique i mages, f alling under t he enchantment o f each p iece and creating moods and ambiances to enhance the stunning beauty of each design. The result was a selection of i mages o f astonishing beauty. The entire photography t eam was united in its view of an avant guarde, irreverent and aesthetically challenging shoot. It had to be more. It had to be as innovative, as dynamic, as demanding visually as the pieces we were portraying. Of all the pieces in this incredible collection, I must admit to a particular fascination with the Dragon. Not just for its uncompromising beauty, mostly for the incomparable quality of the design that made this piece own any space it was placed in, moulding every reality around its own form. Congratulations for this brilliant collection, and thank you for the wonderful opportunity you have given me by choosing me to help create these images, where fashion so seamlessly tallies with your design in a unique and brilliant combination.


AMBASSADORS

PATRICIA REIS writer

In the absence of colour, I search for a defining "why", a "where". The purity of White confounds me, confuses me. My eyes look for edges, slide on voluptuous curves; sensuous secrets in ceramic dreams, serpentine secrets that defy and deny revelation. The ecstasy is in the flow, the motion, the moment of perplexed surrender. There are no limits. There is a motion from this dimension to the next. There is an emotion, a breathless step: I step off a continent, fall in an endless plunging rip in the shimmer of White. I am, I am not myself; I am lost, and in that loss, I am found. My hand is in ecstasy, flying in the luminous light, it is lost to coarse touch, it is found. One moment, one. It is light, a white dawning, it is life.


AMBASSADORS

SARA ANTÓNIA MATOS director of the studio-museum

In architecture there is a concept that although it is apparently a contradiction in terms, has been embraced by all the Arts: “Less is More”. The author of this seminal phrase that revolutionized design was the German architect Mies Van der Rohe, one of the masterminds of modernism, and attempted to synthesize what he felt was the essence of the simplicity that should define the spaces and the places we inhabit as human beings. For me, this phrase gained substance, became more than words; become a reality when I first gazed on the sober elegance of Byfly’s designs. Byfly transmits not just the radiant purity of form embracing function, but a serenity and unparalleled tranquillity. It is this tranquil serenity that invites the eyes to linger, explore, and r ejoice. In these times o f confused and d isturbingly flamboyant, self-indulgent extravagance, Byfly cajoles the weary mind to meditation, and a return to the quiet joy of a rebirth into the purity of lucent white.


AMBASSADORS

CRISTINA MARIA sculptor; fado singer

I feel… Sobriety and sensibility embracing; arms entwined in a mirrored candid passion for the alabaster transparency of White! You are Soul: creative and transformative synergies that transmute the most humble of matter into life: scintillating metaphors, expressing truth as form; and form as parables of light. I feel your t ouch, your light caressing pencil-trace. I f eel defined: a d ream c reated, made bright sails to hold eternal winds in a search for the Infinite. I feel the future stretching out, unreeling from a past of sadness, redeemed and healing. I sing: for you I dare to sing a Fado - a song of Fate and Faith – a song of Black and White, Light and Night. I shall sing it, call it “Colour of colours”; shades of life. I feel you, Byfly. I feel you Portugal. I thank you.


AMBASSADORS

NUNO GONÇALVES musician; composer of THE GIFT

I have never lived in a snowy clime. I don't know the touch or taste of snow; or how it forms... Like white sheets of snowy paper, when the ink won't flow, where the words won't go... How does the white float from the night-black sky? There is something out there I cannot define, something of such loveliness that it inspires. Colour. Circus. Dragons. Men of Light. All of it a Paean of praise to Mortal Man, to the simplicity we strive for in modern life. A melody, a symphony. The Black and White of keyboards bring music to this world, how would it be to play on the falls of glistening white swirling through the night? Music plays in my mind, serenatas of black and white. Eyes watch me, eyes with tender regard, eyes that know me, and the falling snow. Colours. Stripes. A "click", and a photograph in black and white. A picture, a memory that cannot be denied. I have never been so close to snow. I remember leaping in high joy, dizzied passion, I remember. Far away and long ago she left by the low door, he jumped from his high bed, as if nothing else exited but t he fleeting swirling frail t omorrow. And t omorrow there will b e no snow. I have never been this close to snow. White colours and high stripes. High in me, I cry... Love! Outside falls the snow, the white. It falls, it is so lovely as it falls, that I cannot help but fall too. I fall into the white. I fall in love.


CONTACTS SHOWROOM BYFLY Alto Varatojo 2460-581 Maiorga Maiorga-Alcobaรงa Portugal

SCHEDULE 8h - 12h 13h - 17h

GPS COORDINATES N 39.587782 W 08.97364

GENERAL INFORMATION For general information please email: info@byfly.pt

SALES INFORMATION If you are interested in working with us please email: info@byfly.pt Subject: Sales

PRESS If you need photos or information for communication please email: info@byfly.pt Subject: Press

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