Business

SOURDOUGH BUSINESS PATHWAYS

Helping you find the right advice at the right time

From Tweed to Lismore, from startups to existing businesses wanting to expand, Sourdough Business Pathways is here to help. To help inspire, support and empower your business journey. Whether you’re a start up, want to skill up or need to scale up, we bring the region’s extensive business experience, wisdom and knowledge to you through a range of pathways – mentoring program, business skills workshops, StartUp Northern Rivers, the Innovation Hub and Sourdough Business Women network.

No matter where you are on your business journey, the collective Sourdough community is brimming with knowledge, generosity and connection to help your business growth.

Sourdough Workshops

MentoringLive Q&A - Strategic Planning Business Skills - Leadership and Culture For A Thriving Business MentoringLive Q&A – Managing and Supporting Your Team Business Skills - Funding Landscape and Readiness Financial Management & Budgeting: Plan For The Year Ahead 9 Sep 23 Sep 14 Oct 28 Oct 25 Nov

StartUp Northern Rivers A Sourdough Pre-Accelerator Program for purposeful business. Take your business idea from concept to minimum viable product while mentored, guided and supported by industry and investor experts throughout the 8 week immersive program. 15 Sep – 17 Nov

U.Lab Program Transform the way you listen, lead and take action in our rapidly changing world.

U.Lab 2020 Series – Various Facilitators The Northern Rivers regional hub is created to enable you to regularly engage in course content together over a series of 3 sessions.

Course kick-off Social Presencing Theatre Final session/wrap-up Mon, 21 Sep Mon, 2 Nov Mon, 30 Nov

Sourdough Business Women Connect and learn with like minded business women in our region. First Wednesday of every month.

Accessing Your Hidden Super Powers For Success Living Your Life With Purpose The Little Engine That Could 2 Sep 7 Oct 4 Nov

Introducing Ashleigh Camm, Sourdough Business Pathways’ Expert In Residence

Passionate. Intelligent. Expansive. Visionary. This is just a start when describing Ashleigh Camm. At the core of Ashleigh’s work purpose is her constant seeking and developing opportunities and strategies to create value and a more conscious way of doing business.

Her experience spans continents working across corporate strategy, finance advisory, investor relations, corporate communications, governance and sustainability, and working with startups, both in Australia and the UK.

This driving vision for supporting, promoting and helping business start, transform or expand with purpose and impact runs throughout her work within the Sourdough business community - from the business skills workshop series, collaborative partnerships to the newly launched StartUp Northern Rivers program.

“I believe doing better business is one of the catalysts we need to regenerate our planet and be on our way towards a thriving future…no matter where we are on your business journey.”

When Ashleigh is not inspiring business growth she can be found immersed in nature whether it’s hiking, trying to surf, catching up with friends, all with her infectious smile and warmth.

SOCIAL MEDIA MARKETING with Julie Hamilton Facebook, Twitter, Instagram, LinkedIn, Pinterest or Snapchat? Find out how to choose the best social media platforms for your personal and business needs. Plus, learn how to create compelling social media marketing content, develop social media marketing strategies, promote and grow your personal or company brand, manage your online reputation and use data to measure success. Whether you’re starting your own business or working for a brand to increase sales, awareness and engagement, social media marketing is crucial in today’s Australian business landscape. This is not a beginners social media course. 3 Sat, 7 - 21 Nov | 9am - 1pm Online Full Fee: $168 *Subsidised Fee: $0 ($25 admin fee)

FACEBOOK & INSTAGRAM: GET THEM WORKING TOGETHER! with Kylie Mowbray-Allen With Facebook’s new Creator Studio did you know you can now schedule posts on Instagram, directly from within Facebook? Add your researched hashtags, grow your following, connect with your audience, check out your stats, and grow! 2 Thu, 29 Oct - 5 Nov | 1 - 5pm Online Full Fee: $134 *Subsidised Fee: $0 ($25 admin fee) YOUTUBE FOR BUSINESS

AND BRANDING with Freedom Vivian YouTube Secrets and Strategies. Are you an Activist, Artist, Business Owners’ or Entrepreneur wanting to build your influence online? From building traffic and brand awareness to growing your tribe and expanding your social reach. Course covers Video and Marketing techniques, Business strategy, Branding, and Mindset. It’s time to hit play. 2 Thu, 3 - 10 Dec 9:30am - 3:30pm Mullum Full Fee: $186 *Subsidised Fee: $0 ($25 admin fee)

CANVA - BECAUSE YOUR BUSINESS DESERVES TO SHINE with Kylie Mowbray-Allen

NEW This online class is your first step towards making awesome graphics. Learn how to make Instagram posts that stand out, upload your logo, brand colours and set up your brand fonts. Canva rocks it for social media graphics, website sliders, newsletter headers, and even offers video now too! 2 Thu, 15 - 22 Oct | 1 - 5pm Online Full Fee: $124 *Subsidised Fee: $0 ($25 admin fee)

FREE ADVERTISING AND ORGANIC TRAFFIC USING SOCIAL MEDIA with Freedom Vivian

NEW Why waste money on paid advertising trying to sell to cold leads? Instead -why not take advantage of organic traffic through Facebook Groups and Pages,Twitter, Instagram, Pintrest and TikTok? People buy from companies/ people they know, trust and like. So plant your flag, build a tribe and engage with your customers by utilising the free tools provided by each social network and never pay for ads again. 2 Thu, 5 - 12 Nov | 9am - 3pm Mullum Full Fee: $186 *Subsidised Fee: $0 ($25 admin fee)

SELL PRODUCTS ONLINE with Kylie Mowbray-Allen Want to sell your products online? Set up your eCommerce Shopify webstore and get found on Google! You only have 3 seconds to persuade visitors to your site to STAY and explore what you’re offering, before they disappear and move on. So if you’re going to be selling ANYTHING then Shopify is the platform for you! With over 10 years experience working with Shopify, Kylie’s ready to share with you over 2 days all the tricks of the trade to get you up and running and found. 2 Thu, 12 - 19 Nov | 1 - 5pm Online Full Fee: $124 *Subsidised Fee: $0 ($25 admin fee)

SMARTPHONE PHOTOGRAPHY FOR SOCIAL MEDIA with Nelly le Comte Want to take better photos with your smartphone for social media? In this workshop we will cover composition, light and background backdrops using the camera app on your phone. We will also look at post production to enhance and bring out the best in your images. The course aims to make you a better phone photographer, but we will also touch base on social media platforms and various apps to make photo sharing easier. Mon, 16 Nov | 9am - 4pm Mullum Full Fee: $124 *Subsidised Fee: $0 ($25 admin fee)

PHOTOSHOP FOR BEGINNERS with Tirza Abb Learn how to make and create posters, manipulate images, add text, save for web and print in a supportive and informative 6 week course of lessons. The lessons take you through a well-designed course that starts at a basic understanding of the interface and leads you step-by-step into the world of adjustments, touch-ups, layers, text and masks. It leaves you fully enabled to create and adjust your own artwork once the course is complete. Basic computer skills and filing are a course requirement. This course will run using Adobe’s Creative Cloud, students need to set up their own account - prices start at $14.29per month depending on what plan you want. 6 Mon, 26 Oct - 30 Nov | 6 - 9pm Mullum Full Fee: $288 *Subsidised Fee: $0 ($25 admin fee)

PICTURE THIS! DRAWING AS

A TOOL FOR BUSINESS with Michelle Walker

NEW To be competitive in business, it’s important to adapt quickly to market changes as well as continuously be creative, improving services and products. But with changes we have seen recently – at a scale and nature that are not the norm – many are left with big unknowns. So, how do you navigate those unknowns? One of the necessary tools is effectively tapping the wellspring of creativity and innovation that you (and your organization, if you have one) hold!!! That’s what this session with Michelle Walker is all about. Tue, 1 Dec | 10 - 11:30 am Online Concession: $63 Full Fee: $70

MAKE MONEY WRITING

FOR ONLINE with Julie Hamilton There’s so many opportunities to make money as a freelance writer for online and social media. You will learn the fundamentals of writing for online and social media, how to create great story ideas, construct compelling articles with killer headlines, pitch stories and how much you should ask for your work. The course is suitable for people with little experience and knowledge about writing online, and people already working professionally as a writer. 2 Sun, 15 - 22 Nov | 10am - 1pm Online Full Fee: $112 *Subsidised Fee: $0 ($25 admin fee)

VISUAL STORYTELLING FOR TRAINERS AND FACILITATORS with Michelle Walker If you are interested in learning a skill that will boost engagement and results at your next meeting, add impact and influence to your professional communications, and expand your professional toolkit with graphic facilitation skills, this one-day program is for you. Tue, 24 Nov | 9am - 4pm Mullum Full Fee: $112 *Subsidised Fee: $0 ($25 admin fee) TOURISM MARKETING with Kadri Kutt Learn more about marketing and promotion campaign strategies in tourism. Tap onto your online audiences, using simple to follow online tools, utilise publicity and promotions to your advantage. You will come out of this workshop with a basic marketing toolkit to help move your business forward. 3 Thu, 5 - 19 Nov | 6 - 8pm Byron Full Fee: $119 *Subsidised Fee: $0 ($25 admin fee)

FACILITATION SKILLS FOR CHANGE-MAKERS with Michelle Walker The course is a hands-on, activity based program that will provide you with a foundation of practical skills and techniques to facilitate and get results in workshops, team meetings, community meetings, and more. At the end of the day, you will know how to establish ground rules, engage participants, keep things on track, deal with difficult situations, help groups make decisions and deliver results. Tue, 10 Nov | 9am - 4pm Mullum Full Fee: $112 *Subsidised Fee: $0 ($25 admin fee)