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OFF THE WALL Make a statement by adding bold and beautiful wallpaper BY SARA SCHWARTZ
Various wallpaper prints from HYGGE & WEST
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ILLUSTRATION: BY MIRANDA PELLICANO; PHOTOS BY HYGGE & WEST
Hire a pro to install your wallpaper. Try the American Society of Interior Designers (asid.org)
ince humans began taking shelter, they’ve been upgrading their surroundings with art. Prehistoric cave drawings, meet your descendant — jaw-dropping wallpaper. “The trend is becoming increasingly popular now,” says Keisha Gilchrist, proprietor and principal designer of SDV Decor (sdvdecor.com), an interior design firm based in Hyattsville, Md. “For years, people tended to shy away from what they thought was a more ‘permanent’ application. Now, it is hard to resist! The textures, the metallic colorways and the bold patterns are the rave.” Whether playful and patterned or serious and sophisticated, there’s a wallpaper to suit any personality. Brooklyn, N.Y.-based Flavor Paper (flavorpaper.com) creates customizable hand-screened and digitally printed wallpaper, including an Andy Warhol x Flavor Paper collaboration. The company’s 150-plus designs (including scratch-and-sniff wallpaper with scented images of cherries or bananas), will please any inner wild child. If you prefer something calmer with an Instagram background vibe, check out Hygge & West (hyggeandwest.com). Created by Aimee Lagos and Christiana Coop, the online company launched in 2008 with the Daydream wallpaper by Julia Rothman, which continues to be a big seller. “It just seems to really resonate with people, both for adult spaces and for children’s spaces,” says Coop. “It’s just a very happy pattern we consider our classic now.” Hygge (pronounced hoo-ga; it’s Danish for “cozy”) & West works with