Proposal

For my final major project, I will be creating a bi-annual print publication titled ‘Druzymag’. I originally came up with the concept for this publication in October, as a part of the Professional Practice module, in an attempt to further improve my writing skills. I have already created a website and social media page for the publication, but I would like to further challenge myself and expand into print publishing. Throughout the process of creating Druzymag, I identified that I’m interested in creating a platform that isn’t afraid of voicing opinions on what might be considered as a controversial topic, this is to promote positive change within the industries that I write content on and to be a fashion forward magazine that isn’t solely focused on the next seasons trend.

Druzymag is targeted at women, aged between 18-35, and have keen interests in fashion, beauty, art and culture. They are educated and have a modest amount of disposable income that they like to spend on life’s experiences, beauty products, and capsule items for their conscious wardrobe. The Druzy reader tends to opt for magazines that have a clear aesthetic and make for good coffee table decoration.

I want Druzymag to also act as a creative platform for individuals showcasing their hobbies and work whether that be photography, illustration or poetry. Not only would this enable creatives reach a wide audience to promote their work, but in creating this platform a community will be formed to boost one another’s confidence.