Competitors

It’s fundamental to the success of Druzymag to identify key competitors on the market. Today, there are an abundance of fashion and culture magazines on the market, and although saturated, the demand continues to rise. By understanding the competition, it will be easier to diversify Druzymag to fill a gap in the market.

Her magazine is an independent magazine that covers culture, fashion and people for her. The magazine creates low quantities of stock that are available to buy from independent bookstores such as The Village in Leeds, as well as their own website. Her magazine holds a small social media following of 7,718 on their Instagram. Although the publication is relatively new and has a small following, they are gaining momentum and have recently had covers with names such as Billie Eilish and Agnes B.

AnOther Magazine was founded in 2001 and is a part of the independent publishing company ‘Dazed Media’. The magazine is a bi-annual publication, like Druzymag it is only published twice a year, making the magazine highly anticipated and exclusive. AnOther is targeted at affluent and creative consumers, most likely with a degree.The magazine is targeted at both men, women and non-binary consumers, meaning they do reach a wider consumer base, their consumers are also interested in fashion, beauty, art and culture. One of the key simularities of AnOther and Druzymag is that they will both act as platforms to represent creative talent.