Visual Inspiration

‘One way that dramatically improves the look of any page is the colours used. The colours can help reflect on the mood of the readers, brands on the page, or just make the page look generally a lot nicer than a plain white page. The colours used all depend on the desired affect they want to achieve.’ (Rowland,2013) Colour has played a key role in the visual representation of my magazine, I decided on Tangerine as the dominant colour as this is a Spring/Summer issue and many people associate the colour with the golden glow of a setting sun or summer citrus fruits. Whilst researching into the psychology of colour, and what emotions tangerine are typically associated with, I found that orange shades ‘calls to mind feelings of excitement, enthusiasm, and warmth.’ (Cherry, 2021) One of the core values of Druzymag is to create a platform for creatives to showcase their work and to gain inspiration, the feelings of enthusiasm and excitement that readers would get from the magazine, in particular within those sections, is exactly what I am trying to promote.

Alongside the colour pallet I have created for the magazine, I have also researched magazine layouts on social media platforms such as Pinterest as well as physical copies of magazines to find one that is most suitable for the type of publication I am creating. I want to carry the orange theme throughout my magazine however, it will be spread across alternative sections as it can confuse the reader when back-to-back stories follow the same colour scheme and make it harder to separate them from one another.

Initially, I decided I wanted to experiment with different font colours and alternative layouts however, I decided that a more simplistic aesthetic with good use of white space throughout would be more appropriate as a combination of bright colour, heavy text and an ‘unusual’ layout could result in overwhelming the reader and require too much focus, and ideally I wanted the magazine to be easy on the eye and a relaxing experience.