i. Skin Is In: Our Three-Step-Routine to a Glowing Complexion

CONTENT

SKIN IS IN, THE ORDINARY PRODUCT FEATURE

The target consumer of Druzymag have a keen interest in beauty, and so for my beauty feature, I decided to write an article on my favourite skincare products that are perfect for all skin types. The Ordinary started out as an online only brand however, after enormous year on year growth they are now in such high demand that they have saturated both the online and brick and mortar retailers. Although most consumers have heard of The Ordinary, a lot of them are quite reluctant to shop them as the product names are quite intimidating - this is why I have written the article as a ‘step-by-step’ guide almost to the products and how they should be used.

On reflection, I think that this article, in comparison to the others, was slightly overlooked. I could have broken the article up more and made different headings for the sections so that readers could visually identify this as a step-by-step guide as opposed to a bulk of writing. I also could have included product prices, to communicate more about the products to the reader.

Ideally, In the future I would like to re-purpose this article for the Druzymag website as I think that most consumers searching for skincare recommendations would turn to the internet first. As The Ordinary is also available to shop from most online retailers, the SEO potential on this article would be great for building credibility.