Writing for print Writing for online

WRITING FOR PRINT

I knew that when writing my feature for print that I wanted to write a fashion inspired article that would be relatable to the reader. The target audience is aged 18-35 and a couple of their interests include fashion and current affairs and so, I decided to join those two together. I decided to write an advertorial style piece featuring my favourite products made by independent designers that had either launched their brands or gained significant momentum during the first lockdown. Throughout the pandemic it’s been noted how financially detrimental the impact of the lockdowns has been on small business owners, so I wanted to shine a light on those that have embraced social media to showcase their talents and had the opportunity to create a business from that. Throughout the pandemic it’s been noted how financially detrimental the impact of the lockdowns has been on small business owners, so I wanted to shine a light on those that have embraced social media to showcase their talents and had the opportunity to create a business from that. I wanted to incorporate a lot of imagery along with my article as this would allow me to explore more visual creativity and gain more experience in organizing a layout prior to my final major project which will be a print format; Furthermore, as I am choosing to create a print magazine for my final major project, I decided to only write one article for print for Spoiled Nation to allow myself more experience working on pieces for online.

spoiled nation

2020 2021

The UK Independent Fashion Designers You Need To Know About This S/S 21.

BY CARRIE-BETH BLACKBURN

molbythelabel, instagram.

Lockdown 2020 had us devoting hours on end trying to perfect a new skill, for some, it was an opportunity to bring to life those middle of the night, light-bulb moment designs. Lockdown gave us the gift of time and with the help of Instagram, many independent fashion brands were born. With the uncertainty of the economy, it’s never been more important to highlight blossoming We’ve curated a selection of our favourite products from four up and coming independent designers, suited to a range of budgets from five names including Camilla Ashley’s ecofriendly bucket hats to Olivia Rose’s romantic pouf-sleeve dresses perfect for a lockdown valentine’s date by the fire.

designers than now. From pastel gingham picnic dresses, repurposing vintage off cuts and oh so many chunky-knit cardigans and crochet bralettes, we’re spoiled for choice. Shopping from an independent designer means that you’re likely to end up with a truly one-of-a-kind item and your purchase helps that business flourish.

Megan Crosby: The Sophie Strawberry Print £18

Move over Strawberry Dress, there’s a new style in town. Our first independent designer, Megan Crosby is for ‘women who love fashion but hate the impact it has on the planet.’ Who said sustainable fashion had to be a wardrobe full of neutrals? This one-woman led brand is here to bring joy to our winter wardrobes with bold and whimsical designs. All of Megan Crosby’s garments are created with the option to mix and match creating an outfit that intentionally and perfectly clashes bright and bold patterns together that otherwise would be questionable. All items are made to order, meaning if you want a little more length to a dress or to add a collar then the item is completely bespoke and unique to you.

This Strawberry co-ord was calling our name and so be it, it’s in the favourites. The Sophie Strawberry Print Puff Sleeve Blouse retails for £90 and the High Waist Trousers match that price at £90. With current circumstances in mind, we’re all searching for a reusable facemask that matches perfectly with our favourite outfit. Megan Crosby has come rushing to our aid enabling us to level up our facemask game with a matching Sophie Strawberry Print Scrunchie Style Facemask for an additional £15.

SOphie Strawberry Print co-ord, megan Crosby.

‘My vision is to create beautiful, fun, affordable garments that can be dressed up or down for all occasions.’ (Molby The Label)

Molby The Label: The Besty Dress £110

If you’ve already started dreaming of your cottage-core summer wardrobe, made to order dresses by Molby The Label might just be for you. Molby The Label creates made-to-order dresses and blouses in an array of bright coloured gingham with prices ranging from £80 to £130. Our favourite dress is the ‘The Betsy Dress’ that comes in a variety of colours, but we just love the in-vogue lime green shade, perfect for the height of summer days that we would personally compliment with an obnoxious pair of pink sunglasses. The dress will set you back £110 and will surely be a wardrobe staple for many summers to come.

The betsy dress, Molbythelabel.

Camilla Ashley: Gingham Ties Ibiza

Camilla Ashley is a true lockdown born brand that has been overwhelmed with success. Created in spring 2020 Camilla Ashley began her journey by selling bikini designs to her Instagram followers via Depop but quickly had to rebrand as a headwear designer just three weeks after uploading a photo of her newly thought up Gingham Ties Ibiza bucket hat as the demand was so high. Camilla Ashley is focused on slow-fashion and sustainability, so, if you’re in the market for eco-friendly headwear this is the brand for you. Take your pick from silk scrunchies, headscarves and plenty of bucket hats to ensure a different colour for each day of the week. Our favourite pick had to be the product that led the path to success, The Gingham Ties Ibiza bucket hat which priced at just £22. The hat comes in a range of colours such as mocha, beige and khaki however, the sky-blue shade is so enticing and perfect for the summer days that we’re eager to animate.

The Esmeralda Top, Olivia ROSE BY THE LABEL.

Olivia Rose The Label: The Esmeralda Top.

Olivia Rose The Label is a Scottish born and bred brand known for romantic, timeless designs and the iconic pouf sleeve. All designs are created single-handedly by Oliva Rose and were influenced by her grandma, Beryl, who taught her how to sew. The eponymous brand has been featured in the likes of Vogue and has struck luck in her pieces being sold in Selfridges.

The S/S21 collection is ready for pre-order from the 21st February, alarm clocks set! True to style, the collection features an array of pouf sleeve delights but, with a twist on the typical pastel colour scheme you’d typically find in a S/S collection. The brand is making a bold statement with deep tones and 100% royal silk, don’t worry there still is a ton of brocade in the collection too. Tangerine dream is the colour of the moment and there have been no expenses spared in the design process for The Esmeralda Top. The top has been made out of 100% silk and features just the right amount of shirred detail and of course a giant pouf sleeve, allowing us to live out our glamorous Velma fantasy. The official price of the top has not yet been announced but going of last season’s drop of the same top in a different colour scheme, it should be priced around £218.