Spoiled Nation Project and Marketing Concept.

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WRITING FOR PRINT I knew that when writing my feature for print that I wanted to write a fashion inspired article that would be relatable to the reader. The target audience is aged 18-35 and a couple of their interests include fashion and current affairs and so, I decided to join those two together. I decided to write an advertorial style piece featuring my favourite products made by independent designers that had either launched their brands or gained significant momentum during the first lockdown. Throughout the pandemic it’s been noted how financially detrimental the impact of the lockdowns has been on small business owners, so I wanted to shine a light on those that have embraced social media to showcase their talents and had the opportunity to create a business from that.

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Throughout the pandemic it’s been noted how financially detrimental the impact of the lockdowns has been on small business owners, so I wanted to shine a light on those that have embraced social media to showcase their talents and had the opportunity to create a business from that. I wanted to incorporate a lot of imagery along with my article as this would allow me to explore more visual creativity and gain more experience in organizing a layout prior to my final major project which will be a print format; Furthermore, as I am choosing to create a print magazine for my final major project, I decided to only write one article for print for Spoiled Nation to allow myself more experience working on pieces for online.


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