W H I T E PA P E R : G U E S T L I F E C Y C L E S E R I E S
6 REASONS YOUR PMS VENDOR IS THE RIGHT
END-TO-END PROVIDER TO IMPROVE CUSTOMER RELATIONSHIPS AT THE
FIRST TWO STAGES OF THE
GUEST LIFECYCLE (GLC)
Hoteliers and hotel managers can use their PMS data in several different ways to inform online marketing activities that improve metrics at all stages of the Guest Life Cycle. This paper is the first in a series of recommendations on using PMS data to address all seven stages of the GLC. It specifically addresses the first two stages, which involve increasing visibility and driving reservations, as part of an overall strategy to increase occupancy rates and develop strong relationships with customers. If you’re not using your PMS data to power your decisions about online marketing, you could be leaving rooms empty.
More guests. Better managed.