Web3 x Food - WEB

OUR MISSION

In an increasingly digital world, the food and beverage industries have had to find new ways to engage with consumers. Newer generations are paving the way for immersive and decentralized technologies to create unique opportunities for connection and engagement with brands. As these technologies continue to evolve, understanding their capabilities, requirements and challenges will be crucial for food and beverage brands to effectively establish themselves in this space to create the best opportunities for engagement and enhance brand loyalty.

The Web3 x Food Summit will bring together leaders of innovation across restaurants, retailers, food brands and start-ups to learn how to overcome the challenges that these new technologies bring. Through sharing of case studies, lessons learned, and best practices, our audience will gain the knowledge to effectively create a Web3 strategy for their business to elevate the customer experience.

Future of Food Team

Nidha Jasrai Conference Producer, Future of Food

Web3 has the potential to change the ways in which consumers think about and interact with the brands they love. We find ourselves right at the cusp of this gamechanging technology; and the decisions that brands make now will solidify their position as an innovator and leader, or as a bystander.

WHY ATTEND 01

Unrivalled Networking Opportunities: Connect with innovation leaders across the food and beverage industry, including entrepreneurs, investors, and executives. Meet your peers and forge new connections that can help drive your business forward.

02 03 04

Unique Insight into Web3 Successes, Challenges, and Opportunities: Learn from real-world case studies and success stories from restaurants, food brands, and ghost kitchens that have successfully implemented Web3 technology. Discover the challenges they faced and how they overcame them.

Wider Contextual Understanding of Web3 Technologies: Gain a deeper understanding of the broader impact of Web3 technologies beyond the food industry. Hear from experts in NFTs, AI, conversational AI, and the metaverse to discover how these technologies are changing the way we live, work, and interact with the world around us.

Partnership Opportunities: Meet with influential players in the Web3 stack to explore potential partnership opportunities. Enhance your brand's presence by connecting with innovators who can help you stay ahead of the curve.

FutureOfFoodEvents.com/Web3xFood

MAKE THE RIGHT CONNECTIONS

The Web3 x Food Summit is focused on facilitating the connections needed to accelerate innovation and partnerships within the industry.

To ensure all our guests can gain the most value from the networking opportunities available , all attendees will have access to a meeting scheduler platform, which allows you to create a customised meeting schedule, ensuring you to connect directly with the industry stakeholders that are most critical in building your business.

YOU WILL MEET:

Start Ups

Food Brands

Restaurants

Retailers

Technology Marketing Digital Innovation

Strategy & Transformation

E Commerce

CEOs, SVPs, VPs, Directors Loyalty Strategy

Ghost Kitchens/ Cloud Kitchens

EARLY CONFIRMED INDUSTRY LEADING SPEAKERS

KEVIN SEO Co-Founder and CEO, Bored & Hungry

Kevin Seo has worked for Fortune 500 companies focusing on manufacturing, distribution and logistics. After 8 and a half years, he took his strengths and passions in community building, sparking imagination and creating meaningful connections and shifted his focus to Web3. In 2021 and 2022, Kevin helped create the Food Fighters Universe, Bored and Hungry, and the Secret Sauce Society, to help drive Web3 adoption, build out communities with a love for food, and help people understand the benefits these technologies can bring to businesses.

SEAN FUNKE CEO, CHFTY

Sean Funke is the CEO of CHFTY, the "#Hashtag and $Earn" loyalty platform for F&B brands, and a co-founder of BlockStop, a Web3 development and marketing company. With a background focused in product development and years of experience creating Web3 projects for mainstream audiences, Sean is committed to building intuitive, easy-to-use, solutions that leverage the newest technologies available.

GEOFF ALEXANDER CEO, Wow Bao

Geoff Alexander became CEO of Wow Bao in 2009. After spear-heading ambitious growth, Wow Bao was named “Brand of the Year” in 2022, and Geoff was featured on Nation Restaurant News’ Power List and Most Influential Restaurant CEOs list. Also in 2022, Wow Bao entered the mass online retail space, and joined the metaverse with a first-of-its-kind web3 loyalty program.

STEVE LIEBER

Restaurants & Franchise and Business Development, BurgerFi

As Vice President of Franchise Development, Steve Lieber leads the team who sold over 100 franchises to over 50 franchise groups. Steve was on the founding team of BURGERFI and was on opening restaurant teams for 10+ states in the United States, Mexico, and Saudi Arabia. He taught franchisees recruiting techniques, training and operating systems, professionalism, food ordering and preparation, inventory controls, labor controls, local store marketing to increase sales and profitability of all locations. Steve now regularly speaks at franchise and restaurant conferences about: Technology, Self-Kiosks, Drive-Thrus, Web 3 & NFTS, Hospitality and Leadership & Development

EARLY CONFIRMED INDUSTRY LEADING SPEAKERS

CHAD HORN Co-Founder, DevourGo

Chad is a Co-founder and COO of Devour, home of DevourGO, the web3 food ordering marketplace. He is obsessed with helping restaurant operators adopt impactful technologies that drive real business results. He has 15-years of experience specializing in the development of strategic technology partnerships and believes for restaurants to be successful with tech, it has to be easy to use and fit seamlessly into their operations.

SKIP KIMPEL Principal of Independent & SMB Consulting, ConStrata Consulting

Skip Kimpel is a technology leader with more than 20 years of strategic and hands-on experience delivering systems and programs that propel a company’s productivity and competitive advantage. Skip is now the chairman of the newly created Hospitality arm of the AR/VR Association, and believes in the applications and opportunities for Web3 in this space. He also hosts a podcast dedicated to restaurant and hospitality technology called The Tech Chef.

DANIEL LEMIRE Independent Consultant

Daniel Lemire is an emerging technology and innovation researcher with expertise in infrastructure, application development and information technology architecture. Focusing on metaverse technologies for the last 3 years, Daniel is excited about the future and the ways that blockchain, AI and immersive experiences come together to create unparalleled value for consumers.

MERCEDES BENDER

DEI Practice Lead - US, Ipsos Strategy3

Mercedes is a Principal at Ipsos Strategy3, and leads the Diversity, Equity and Inclusion practice. With foundational experience as a brand strategist, she also advises brands on how to authentically embed DEI within their core brand strategies.

TREVOR SUDANO Trends & Foresight Lead, Ipsos Strategy3

Trevor is a Trends & Foresight lead for Ipsos Strategy3, Ipsos’ marketing strategy consultancy, where he heads client engagements in foresight, trends, innovation, and brand and marketing strategy. Trevor’s expertise is at the intersection of creativity and rigor, with a focus on simplifying the complex.

EARLY CONFIRMED INDUSTRY LEADING SPEAKERS

STEVEN KAWER Brand Strategist

With over 7 years of agency experience, Steven Kawer has built and activated brands across a breadth of industries, including retail, banking, health, energy, real estate, aviation, automotive, and technology. Steven entered the web3 ecosystem as a consultant and digital artist in late 2020, participating in and studying DAOs, DeFi, and NFTs under the pseudonym USERSTEEN.ETH. In 2022, he served as Director of Strategy for Decent, where he led the strategic rebranding of the organization from an agency to a decentralized venture studio and crafted core strategies for the studio’s ventures.

BAPTISTE TRICOIRE

Web3 Strategic Advisor, baptistetricoire.com

Baptiste Tricoire is a globally recognized Web3 marketing consultant, a Futurist and TedX speaker and lecturer who brings a deep wealth of knowledge and a unique set of skills most needed in these challenging times. As a trusted strategic web3 marketing consultant, he helps companies and individuals stay relevant, adapt to virtual worlds of opportunity, elevate their Web3 identity, and as such, chart a course of new growth and sustained performance into this new space.

CARLO MARTINEZ Strategy, Leadership & General Management, Centura Alimentos

Carlo Martinez is an experienced Chief Operating Officer with a demonstrated history of pushing forward Organizational Transformations through Organizational Culture, Organizational Excellence and Strategy. Passionate about Leadership, Management, and developing business models that create sustained competitive advantage. Skilled in General Management with a strong background in: Operations, Supply Chain Management, Marketing, Information Technology, Human Resources, Leadership Development and Managerial Finance.

CHERRYH CANSLER Editor,

FastCasual.com

Cherryh Cansler is VP of Events for Networld Media Group, where she oversees the publishing company's eight annual events designed to bring together C-level executives for networking and educational opportunities. She is also the senior editor of FastCasual.com and has been covering the restaurant and tech industries since 2012. Her byline has appeared in Forbes, The Kansas City Star and American Fitness magazine.

MORE SPEAKERS TO BE ANNOUNCED SOON!!!

9:00 9:05 9:25 9:45 10:05 11:05 11:25

Opening Remarks

Taking a Bite Out of Web3: Past, Present, Future

• Outlining the evolution of the Web3 landscape, terms, and technologies

• Insights into consumer understanding and reception today

• A Foresight perspective on what could be coming tomorrow

The 2023 economic landscape

• How have recent economic events impacted the crypto industry?

• How have traditional markets fared?

• How are these events going to impact the food industry?

Understanding your Web3 consumer

• Outlining the changes in preferences between generational consumer groups

• Highlighting the different ways in which consumers can gain access to brands

• Utilizing technologies to create more engaging and personal customer experience

NETWORKING BREAK

Phygital brand experiences: Converging physical and digital worlds

• What is a phygital brand?

• How should brands be thinking about their digital presences differently?

• Examples of successful phygital bran experiences and how they have impacted brand engagement and loyalty

Building a community through a shared love of food

• Outlining the CHFTY story; giving back to the foodie community

• Understanding the importance of audience education to increase loyalty, trust, and adoption

11:45 12:05 1:05 1:25 1:45 2:05

Leveraging NFTs to drive loyalty: the Wow Bao story

• Outlining the successes of Wow Bao’s NFT loyalty program

• Understanding the importance of positioning yourself as an innovator

• Promoting customer buy-in to your brand

NETWORKING LUNCH

Understanding risk: how to best prepare against cybersecurity risks

• Common cybersecurity risks facing the food industry and their impact

• Best practices for preparing and protecting your business against cybersecurity risks

• The role of emerging technologies in enhancing cybersecurity for the food industry

The importance of Web3 strategies for small businesses

• Understanding the scalability of Web3 for small businesses

• Addressing challenges that smaller businesses may face when creating a Web3 strategy, and how to overcome these

The retail opportunity

• The growth of e-commerce and the shift to online food ordering and delivery, and how it presents a significant opportunity for retail

• How retail can leverage Web3 technology to enhance customer engagement and loyalty, such as personalized rewards, gamification, and tokenization

• The challenges and opportunities of implementing Web3 solutions in retail, including regulatory and adoption considerations

AGENDA DAY ONE JULY

3:05 3:45 4:05 4:15

PANEL How Web3 gives brands a new way to engage with customers

• What opportunities are there for brands utilizing Web3 technologies?

• What successes have been seen regarding customer engagement?

• What challenges do brands need to overcome to fully embrace Web3?

Building immersive Web3 experiences

• Outlining the architecture and technologies underpinning web3 projects, including blockchain, decentralized applications, and smart contracts

• Understanding how these technologies enable new possibilities for immersive customer experiences

• Examples of successful web3 immersive experiences for consumers, and understanding how they leverage technologies to enhance engagement

Closing Remarks

9:00 9:05 9:25 9:45 10:05 11:05

Opening Remarks

Enhancing the customer experience: Exploring the Odyssey

• Outlining the successes of Starbucks Odyssey loyalty program

• Lowering accessibility barriers for consumers

• Unlocking a new level of engagement through interaction and AR/VR

• Understanding the potential of the Odyssey program for the future Starbucks customer experience

Learning and adapting

• Outlining the different ways successes can be measured in Web3 projects

• Identifying pitfalls and changing pace to ensure success

• Understanding the importance of creating a Web3 strategy

Interoperability of payment systems

• Outlining the benefits of interoperability, including increased efficiency, reduced costs, and improved customer experience

• Understanding the challenges of interoperability, including updating legacy systems and lack of standardization

• Innovation in payment systems through use of emerging technologies

NETWORKING BREAK

Web3 x Accessibility: Designing with an Inclusive Mindset

• The impact of retrofitting accessibility in Web2 on the human experience

FutureOfFoodEvents.com/Web3xFood

12:05 1:05 1:25

Conversational AI: what is it and how will it impact the food industry?

• Understanding what conversational AI is and how it works, including natural language processing, machine learning, and voice recognition technologies

• Outlining the potential applications of conversational AI in the food industry, including chatbots, virtual assistants and voice-activated ordering, and how it can improve the customer experience

• Overcoming the challenges of implementing conversational AI in the food industry

Web3 for the wider supply chain

• How are other parts of the food supply chain utilizing web3 technologies, and with what successes?

• What best practices can restaurants and food brands take from web3 projects in the wider supply chain?

• What challenges have been seen and how have these been overcome?

NETWORKING LUNCH

Exploring the Foodverse

• What is the Foodverse, and how is it evolving?

• What are potential opportunities for brands entering the Foodverse?

• How can the Foodverse impact the ways in which consumers are thinking about food brands?

Understanding the future of Web3 for the food industry

• What future trends can we expect for food and beverage brands?

• What challenges need to be overcome to drive innovation?

• What should the food industry prioritize when creating their web3 strategies?

2:05 2:25 3:25 3:45 4:05 4:15

How brands can use web3 technology to drive engagement with the next generation of consumers

• Highlighting the digital engagement expectations of the next gen consumer

• Outlining the importance of web3 technology for this group

• Understanding what achievable business goals might look like

• Examples of successful campaigns and lessons learnt

NETWORKING BREAK

Lowering barriers to entry: bringing wallets to consumers

• The importance of lowering barriers to entry for consumers in web3 adoption, including reducing transaction fees, simplifying wallet interfaces, and improving security and privacy features

• Strategies for bringing wallets to consumers in the food industry, including partnering with payment providers, offering incentives for early adoption, and educating consumers on the benefits of Web3 technology

• The potential impact of wallet adoption on the food industry, including promoting loyalty and engagement through token-based rewards

Utilizing AI to optimize convenience

• Understanding the opportunities for AI in driving business strategy

• Effectively identifying customer journey gaps that can be solved through AI optimization

• Realizing and overcoming challenges in the current versions of AI

Closing Remarks

Close Day 2

PARTNER WITH US

As an event partner, you will be positioned as a critical player in accelerating the transition to an innovative and more sustainable food system. Don't miss the opportunity to leverage this platform to showcase the benefits of your product, service, and company to our audience of decision makers.

Reach out to understand how partnering with the Future of Food Series can act as an extension and amplification of your current marketing, branding, and CSR efforts.

I look forward to hearing from you!

Ken Glass

STRATEGIC PARTNERSHIPS

PHONE 416 998 8883

Envelope K.Glass@FutureofFoodEvents.com

BENEFITS OF PARTNERING

M Connect with C-level executives from the food & beverage industry who are looking to invest in innovative ingredients, products, platforms and processes.

M Secure an exhibition booth to showcase your expertise and increase your visibility to position yourself as the company of choice.

M Position yourself as a thought leader through an exclusive presentation or panel discussion to share your expertise and insights with an engaged audience.

Lead Event Partner

Senior Event Partner Event Partner

Thought Leadership

Branding

Engagement

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FUTURE OF FOOD GLOBAL EVENT SERIES

Supporting industry collaboration to accelerate innovation; creating a healthier and more sustainable future for the food system.

M Ecosystem orchestration across all pillars of the food industry.

M Positioning technology firmly at the forefront of innovation.

M Respond to the global demand for nutritious and sustainable food.

About us

R&D & Product Development

Harnessing the power of novel ingredients & data to create a healthier and more sustainable food system.

Sustainability

Harnessing the power of sustainability across the entire value chain to achieve net-zero plans and meet consumer demand.

Investment & Innovation

Connecting innovative brands with investors and corporates to accelerate business partnerships.

Manufacturing & Production

Optimising processing and manufacturing technology to increase the scale and efficiency of food production.

Technology & Digitization

Harnessing new digital technologies to increase your connection with a new generation of consumer and capitalize on the latest trends.

For 40 years, C5 Group of companies including C5 Communications, American Conference Institute, and The Canadian Institute, have developed and hosted conferences, summits and executive briefings providing the business intelligence that decision makers need to react decisively and effectively to challenges and opportunities in the marketplace.

C5 Group offers over one hundred conferences, forums, and summits each year around the globe. Over 15,000 senior business and public sector executives, lawyers and other professionals from Europe, the United States, and Canada, will attend a C5 Group event this year.

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