ACI’s 7th Annual Legal, Regulatory and Compliance Forum on Advertising Claims Substantiation - DS by C5Group

In-Person & Livestream

ACI’s 7th Annual

Advertising Claims Substantiation

Andra Dallas Senior Counsel, Advertising & Marketing PayPal Amy Ralph Mudge Partner and Chair, Advertising, Marketing & Digital Media Practice Group Baker & Hostetler LLP

February 8–9, 2024 | New York City Bar Association, New York, NY

HIGHLIGHTS FOR 2024:

Spotlight on New FTC Guidance on Endorsements, Testimonials and Consumer Reviews with:

Cross-Industry Insights on Mastering Your Ad Claims Substantiation Practices in 2024 with: Dana Hall Corporate Counsel S.C. Johnson & Son, Inc.

Devon Winkles Associate GC, Marketing Danone North America

Think Tank on Avoiding Deceptive Health-Related Claims in the Face of New FTC and FDA Guidelines with: Jacqueline Chan Assistant General Counsel, Regulatory & Marketing Unilever

Supporting Sponsor

Raqiyyah Pippins Partner Arnold & Porter

CREDITS

Distinguished Co-Chairs:

Legal, Regulatory and Compliance Forum on

Katie Dunne Senior Director, Assistant General Counsel Crate & Barrel

EARN CLE

Mary Engle Executive Vice President, Policy BBB National Programs

Megan Collins Senior Counsel Goldman Sachs

Former Associate Director for Advertising Practices, FTC

Substantiating New Tech Claims and Navigating Artificial Intelligence in the World of Advertising with: Erin Evans Director, Legal – Marketing Practices T-Mobile

Associate Sponsors

AmericanConference.com/Advertising-Claims-Substantiation • 888 224 2480

Limor Robinson Mann Vice President, Chief Marketing and Disruptive Innovation Counsel Colgate-Palmolive

Exhibitor

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DISTINGUISHED FACULTY Co-Chairs Andra Dallas Senior Counsel, Advertising & Marketing PayPal Amy Ralph Mudge Partner and Chair, Advertising, Marketing & Digital Media Practice Group Baker & Hostetler LLP

Speakers Katherine Armstrong Deputy Director National Advertising Division (NAD) BBB National Programs

Pamela Deese Partner ArentFox Schiff

John Graubert Senior Counsel Covington & Burling

Katie Dunne Senior Director, Assistant General Counsel, Legal & Privacy Crate & Barrel

Dana Hall Corporate Counsel S.C. Johnson & Son, Inc.

Mary Engle Executive Vice President, Policy BBB National Programs Former Associate Director for Advertising Practices, FTC (2001–2020)

Erin Evans Director, Legal - Marketing Practices T-Mobile

Lauren Aronson Partner Amin Talati Wasserman LLP

Nancy Felsten Partner Davis Wright Tremaine LLP

Katie Bond Partner Keller and Heckman LLP

Wendy M. Fiel VP & Chief Legal Officer Sabra Dipping Company

Jacqueline Chan Assistant General Counsel, Regulatory & Marketing Unilever Megan Collins Senior Counsel Goldman Sachs

Dona J. Fraser Senior Vice President, Privacy Initiatives BBB National Programs Jennifer Fried Partner, Advertising Practice Lead Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Kyle-Beth Hilfer Founder Hilfer Law Candice Kersh Partner, Advertising, Marketing, and Public Relations Group Frankfurt Kurnit Klein & Selz Amy Kingham Compliance Manager PromoVeritas Joshua Kipnees Partner Patterson Belknap Paavana Kumar Partner Davis+Gilbert LLP Andrew Lustigman Partner Olshan Frome Wolosky David Mallen Partner, Co-Chair, Advertising Disputes Loeb & Loeb LLP

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Limor Robinson Mann Vice President, Chief Marketing and Disruptive Innovation Counsel Colgate-Palmolive Kristin Marchesiello Senior Marketing Counsel Unilever Stacy Marcus Partner Reed Smith LLP Anna Naydonov Partner White & Case LLP Megan Olsen Senior Vice President & General Counsel Council for Responsible Nutrition (CRN) Raqiyyah Pippins Partner Arnold & Porter Katie Rogers Special Counsel Kelley Drye & Warren LLP Mark Smith Founder & CEO Purdy Smith Michael Schiffer Owner/Founder S2 Advertising Law PLLC

Melissa Landau Steinman Partner Venable LLP Bezalel Stern Partner - Advertising, Marketing and Media Practice Manatt, Phelps & Phillips, LLP La Toya Sutton Director of Legal, Marketing and Communications The Clorox Company Trent Taylor Partner McGuireWoods LLP John Villafranco Partner Kelley Drye & Warren LLP Debora Welch Assistant General Counsel Henkel Corporation Devon Winkles Associate GC, Marketing Danone North America

Overcome the Challenges of Substantiating Claims in Today’s New Era of Advertising. Join us at ACI’s 7th Annual Advertising Claims Substantiation Conference as our esteemed faculty of advertising industry stakeholders, including in-house counsel, law firm attorneys and representatives from advertising self-regulatory groups will help you navigate the latest legal and regulatory challenges facing advertising and marketing professionals in today’s new world of advertising.

WHO ATTENDS THIS EVENT In-house counsel and business executives responsible for: ĉ Advertising and Promotion ĉ Social Media ĉ Digital Marketing/Communications ĉ Corporate Communications ĉ Interactive Marketing ĉ Entertainment/Media

Gain valuable insights on…

ĉ Emerging Technologies

ĉ Artificial Intelligence in Advertising: Ensuring that ad claims made through AI-enabled methods are

legally compliant

ĉ Brand Management and Development ĉ Crisis Communications ĉ Public Relations

ĉ ESG Claims and Updated Green Guides: Understanding what is needed to back up claims of products

being recyclable, biodegradable, carbon neutral, and beyond

ĉ Endorsements, Testimonials and Consumer Reviews: Navigating FTC’s Updated Guidance and

Preparing for New Regulations Coming Down the Pike

ĉ Health Claims: Avoiding Deceptive Health-Related Claims in the Face of FTC’s New Health Compliance

Guidance

ĉ Intellectual Property ĉ Privacy

Outside counsel with practices in: ĉ Advertising ĉ Marketing ĉ Retail Law ĉ Entertainment/Sports/Media

ĉ Dark Patterns: What All Companies Must Know About this Rising Area of FTC Advertising Enforcement

ĉ Privacy ĉ Intellectual Property ĉ Technology and Digital Media

PLUS — Expand Your Learning With One of Both of Our In-Depth Workshops *Workshops available in-person only Pre-Conference Workshop

Post-Conference Workshop

1:30 – 5:00

2:00 – 5:00

Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign

Social Media Claims Substantiation Master Class: A Comprehensive Guide for Making Compliant Claims on Social Media in a Time of Evolving Agency Guidance

February 7, 2024

See page 4 for details.

February 9, 2024

See page 9 for details.

AmericanConference.com/Advertising-Claims-Substantiation • 888 224 2480

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pre-conference workshop Wednesday, February 7

*Workshops available in-person only

1:30 – 5:00

Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign

microphone-alt Katie Bond, Partner, Keller and Heckman LLP Pamela Deese, Partner, ArentFox Schiff Megan Olsen, Senior Vice President & General Counsel, Council for Responsible Nutrition (CRN) Kristin Marchesiello, Senior Marketing Counsel, Unilever The session will provide a comprehensive overview of both the content and terminology used to support claim substantiation for product and service advertisements, as well as the higher standards applied to comparative claims. Whether you are new to the industry, or an advertising professional interested in a refresher, this pre-conference workshop will provide the foundation for the main conference. Points of discussion will include: • When is substantiation required? Benefits of truthful claims

• Comparative claims: pitfalls and standards

• Defining key advertising terms relative to claims substantiation Claim

• Exploring ways in which a substantiated claim may be utilized

» Reasonable basis » Competent and Reliable » Highest possible standard • How much substantiation is needed? » Tests Prove » Studies Show » Doctors Recommend » Health and safety claims • Differentiating between different types of claims » Express vs. implied • What evidence is necessary to substantiate a claim? How to examine the quality of the substantiation—it is not all created equal • Exploring the role of statistics and scientific evidence in the claim substantiation process • Examining testing requirements used to substantiate claims » Are the tests required dependent on the type of claim? » How do these tests differ based on the product or service? • Using experts, consumer surveys and other extrinsic evidence to determine what an ad conveys • How to appropriately use qualifications or disclosures in advertising

• Understanding the interplay between marketing and legal departments when making a claim on a product or service • Identifying regulatory bodies and watchdog groups that monitor advertising—there are real consequences to false claims » FTC » State Regulatory Agencies and Attorneys General Offices » NAD » CARU » Network Reviews » Advertiser Litigation » Class Actions • Examining the steps in the creation of an advertising campaign relative to claims substantiation • Understanding how the requirements for substantiation change when working with a new product vs. an established product • Ensuring the method matches the message • Key language to use and avoid in an advertisement • Successfully displaying a stated goal • Understanding when a trademark can be considered a claim • Using US origin as a claim

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main conference day one Thursday, February 8

8:30

9:45

Co-Chairs’ Opening Remarks

A Deep Dive Into the FTC’s Latest Enforcement Priorities: New Guidance on Endorsements, Testimonials, Consumer Reviews and Beyond

microphone-alt Andra Dallas, Senior Counsel, Head of Legal Marketing, PayPal Amy Ralph Mudge, Partner and Chair, Advertising, Marketing & Digital Media Practice Group, Baker & Hostetler LLP 8:45

Coffee and Q+A with In-House Counsel: Examining How the Latest Legal Developments and Trends in Advertising Claims Substantiation Will Impact Your Business Practices in 2024 microphone-alt Katie Dunne, Senior Director, Assistant General Counsel, Legal & Privacy, Crate & Barrel Dana Hall, Corporate Counsel, S.C. Johnson & Son, Inc. Devon Winkles, Associate GC, Marketing, Danone North America Megan Collins, Senior Counsel, Goldman Sachs Moderator: Amy Ralph Mudge, Partner and Chair, Advertising, Marketing & Digital Media Practice Group, Baker & Hostetler LLP Join us for an interactive discussion with a panel of cross-industry in-house counsel who will discuss the most significant claim substantiation developments and trends in 2023, as well as predictions for 2024. Points of discussion will include: • Highlights of recent cases and actions taken by the FTC, NAD, state AGs and private plaintiffs which have impacted the world of claims substantiation • Analysis of emerging agency regulations and guidance which are likely to impact the claims substantiation sphere in the coming year • Critical considerations for business practices in the face of evolving areas of advertising scrutiny

microphone-alt Mary Engle, Executive Vice President, Policy, BBB National Programs, Former Associate Director for Advertising Practices, FTC (2001 – 2020) Interviewed by: John Villafranco, Partner, Kelley Drye & Warren LLP Since we last met, the FTC has released its finalized new Endorsement Guides, and also issued a proposed Rule on the Use of Consumer Reviews and Testimonials. Join us for this critical discussion of the FTC’s latest initiatives in the realm of social media advertising and potential new areas of focus moving forward. 10:30

Morning Coffee Break

11:00

Keeping Your Green Claims Clean: Mastering Substantiation of Environmental/ESG Claims at a Time of Heightened Scrutiny and Evolving Agency Guidance microphone-alt Mark Smith, Founder & CEO, Purdy Smith Jennifer Fried, Partner, Advertising Practice Lead, Finnegan, Henderson, Farabow, Garrett & Dunner, LLP Debora Welch, Assistant General Counsel, Henkel Corporation Substantiating “green” claims can be extremely technical, and the practice of selling sustainability is becoming increasingly complex with increased scrutiny from the regulators, enforcers, and the plaintiffs’ bar alike. Points of discussion by this panel will include: • Analyzing the recent proposed updates to the FTC’s Green Guides and how they may affect marketers’ future ability to make green claims • Strategies for touting environmental benefits while mitigating the latest regulatory and litigation risks • Understanding what is needed to back up claims of products being recyclable, biodegradable, carbon neutral, and beyond » What types of testing is needed? Where should the data come from? • Emerging risks of making “aspirational” green claims: what proofs must you have in order to claim that you will achieve an environmental goal at a specific point in the future?

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• Managing the risks associated with vendors making claims about your products

SPOTLIGHT SESSION

• Examining takeaways from this year’s most significant “greenwashing” lawsuits • Assessing the newly proposed “EU Green Claims Directive” – what will be the implications of this on companies with an international presence? • Understanding how to substantiate the “S” in ESG » Substantiating claims surrounding social obligations companies have today 12:00

2:00

AI in the World of Advertising: Preparing for the Next Frontier of Ad Claims Scrutiny and Enforcement microphone-alt Bezalel Stern, Partner – Advertising, Marketing and Media Practice, Manatt, Phelps & Phillips, LLP

Networking Luncheon for Speakers and Delegates

1:00

Health Claims Under Fire: Avoiding Deceptive Health-Related Claims in the Face of New Guidelines from FTC and FDA microphone-alt Jacqueline Chan, Assistant General Counsel, Regulatory & Marketing, Unilever

Candice Kersh, Partner, Advertising, Marketing, and Public Relations Group, Frankfurt Kurnit Klein & Selz Michael Schiffer, Owner/Founder, S2 Advertising Law PLLC Recent Former Legal Director at Twitter Limor Robinson Mann, Vice President, Chief Marketing and Disruptive Innovation Counsel, Colgate-Palmolive

Raquiyyah Pippins, Partner, Arnold & Porter LLP John Graubert, Senior Counsel, Covington & Burling In 2023 the FTC finally issued its new Health Products Compliance Guidance, setting forth heightened substantiation requirements for health-related claims. While FTC’s original guidance—released some 25 years prior—applied only to dietary supplements, this latest guidance also applies to health claims made about foods, OTC drugs, devices, and any other health related consumer products. Against this backdrop, the FDA issued a new definition of “healthy” for food labels. This panel will take a deep dive into what these new guidelines will mean for companies making health-related claims going forward. • Examining the new and expanded substantiation requirements set forth by the FTC’s new guidance • Analyzing the new guidance’s emphasis on randomized controlled clinical trials (RCTs) » How much evidence, and what type of evidence, will be needed going forward to substantiate health-related claims? » Are there exceptions to using RCTs, what type of evidence can be used in lieu of RCTs, and how do advertisers document the relevance of this evidence? • What expectations has FTC created in the guidance regarding clinical trial quality, practices and analysis, including statistical analysis of clinical trial results? • Addressing how the new guidelines will impact the use of ingredient clinical studies • Understanding how court precedent impacts the guidance and what to do where precedent contradicts FTC’s guidance updates • Taking a look at health claims from a supplier’s standpoint: what level of substantiation is needed? • Examining FDA’s proposed new definition of “healthy” and how it will impact claims made by food, supplement and other companies

Companies are quickly learning that Artificial Intelligence can be a powerful tool in creating and enhancing advertising campaigns. However, with all eyes now on AI (including the regulators’), companies must tread very carefully in ensuring that ad claims made through AI-enabled methods are legally compliant. What’s more, the FTC has recently made it clear that the mere mention of AI in ad claims will be heavily scrutinized. This panel will delve into the latest ways that AI is being used in the world of advertising and the biggest legal and compliance risks that companies must be aware of. Topics of discussion include: • Analyzing the latest ways that generative AI models are being used in ad campaigns • Examining the legal and compliance risks of using AI chat bots to generate ad ideas and content (e.g. ChatGPT, Google Bard, etc.) » Understanding how to sufficiently document the creative process used to create ads when using AI » Uncovering “hallucinations” or misinformation in ads created in whole or in part by AI • Identifying the risks of using computer-generated “virtual influencers” to connect with followers and sway consumer purchase decisions » Assessing the FTC’s recent focus on virtual influencers engaged in “review hijacking” » Understanding how virtual influencers can legally push a product while providing sufficient disclosures and information to the consumer • Best practices for making and substantiating claims made about AI in your advertising » Taking a look at the latest FTC enforcement activity against companies mentioning AI in their marketing

Media Partner:

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3:15

Afternoon Break

3:30

Tackling the Challenges of Substantiating New Technology Claims: How to Proceed When the Tech Evolves Faster than the Substantiation Testing microphone-alt Erin Evans, Director, Legal – Marketing Practices, T-Mobile Andra Dallas, Senior Counsel, Head of Legal Marketing, PayPal • Assessing specific challenges surrounding technology’s outpacing of policy and the need to develop forward-thinking laws and regulations that keep advertising principles top-of-mind • Examining the role of industry standards in substantiating claims about new technologies » How to come up with appropriate testing to create standards for an evolving technology that doesn’t exist yet » How should companies that create or develop technologies think about using industry standards effectively, and on the flip side – how can they battle industry standards effectively when needed?

• Examining the rules and industry standards that govern sensory claims: how to prove that your product “tastes better,” “works best,” “is more comfortable,” etc. • Navigating sensory claims testing: sample size, methodology and other key criteria for sensory tests • Understanding comparative advertising and mitigating the risks of performance claims » What is required to properly substantiate sensory claims as distinct from efficacy claims? » Can it be based on public consumer data online? » What kinds of testing is adequate? • Taking a look at case studies of recent competitor comparison claims: what damages were incurred and what are the key takeaways? 5:00

Incorporating Lessons from Recent Advertising Claims Class Actions Into Your Future Claims Substantiation Strategies microphone-alt Joshua Kipnees, Partner, Patterson Belknap Webb & Tyler LLP Anna Naydonov, Partner, White & Case LLP Katie Rogers, Special Counsel, Kelley Drye & Warren LLP

• How do you test for consumer experience with new products not in the market yet? 4:15

Tactical Tools for Sensory Claim Substantiation: Understanding the Difference Between Sense Perception Claims, Non-Sensory Performance Claims and Puffery microphone-alt Wendy M. Fiel, VP & Chief Legal Officer, Sabra Dipping Company David Mallen, Partner, Co-Chair, Advertising Disputes, Loeb & Loeb LLP • Exploring the latest sensory claims which have garnered scrutiny and the pitfalls to avoid

• Examining recent decisions from class action cases focused on advertising claims substantiation in 2023 – What have we learned? What are the key takeaways? • Examining instances in which claims were adjudicated as misleading • Analyzing the extent of damages for misleading claims – how are these actions impacting a company’s bottom line? • Exploring trends in recent claims activity and identifying claims to avoid in order to prevent future advertising claims litigation 5:45

Conference Adjourns

• Navigating the challenges of taking subjective preferences and turning them into objectively provable advertising claims » How do you avoid making performance claims which require independent, objective evidence?

Continuing Legal Education Credits Accreditation will be sought in those jurisdictions requested by the registrants which have continuing education requirements. This course is identified as nontransitional for the purposes of CLE accreditation.

ACI certifies this activity has been approved for CLE credit by the State Bar of California. ACI has a dedicated team which processes requests for state approval. Please note that event accreditation varies by state and ACI will make every effort to process your request.

ACI certifies this activity has been approved for CLE credit by the New York State Continuing Legal Education Board.

Questions about CLE credits for your state? Visit our online CLE Help Center at www.americanconference.com/accreditation/cle/

EARN CLE CREDITS

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main conference day Two Friday, February 9

» Evaluating industry response to the new amendments » Taking a look at recent enforcement and litigation stemming from negative options and forecasts for the future 10:30

Morning Coffee Break

11:00

8:45

Co-Chairs’ Welcome Back and Recap of Day 1 microphone-alt Andra Dallas, Senior Counsel, Head of Legal Marketing, PayPal Amy Ralph Mudge, Partner and Chair, Advertising, Marketing & Digital Media Practice Group, Baker & Hostetler LLP 9:00

Spotlight Interview with NAD microphone-alt Katherine Armstrong, Deputy Director, National Advertising Division (NAD), BBB National Programs Interviewed by: Nancy Felsten, Partner, Davis Wright Tremaine LLP Join us for an interactive conversation with Katherine Armstrong, Deputy Director of the NAD, as she discusses the latest trends in claims challenges and disputes, the Division’s latest initiatives to promote truth in advertising claims, and insights on how companies can most effectively work with NAD. 9:45

Shining a Light on “Dark Patterns”: What All Companies Must Know About this Rising Area of FTC Advertising Enforcement microphone-alt Trent Taylor, Partner, McGuireWoods LLP Andrew Lustigman, Partner, Olshan Frome Wolosky LLP The FTC and other enforcers are rapidly increasing their focus on “dark patterns” in advertisement designs, which are practices that regulators believe can trick or manipulate consumers into buying products or giving up their privacy. In addition, the Commission also just released a new proposed rule governing subscription offerings/negative options. This spotlight session will explore:

Q+A with CARU: Providing Truthful Advertising Within the Blurred Lines of the Metaverse and Critical Considerations for Teenage Advertising microphone-alt Dona J. Fraser, Senior Vice President, Privacy Initiatives, BBB National Programs Join us for an interactive conversation with CARU as they discuss the latest initiatives to promote truth in children’s advertising in the blurry atmosphere of the metaverse, as well as the oral and visual disclosures that are required to achieve transparency. Additionally gain insights into the organization’s recently released TAPP Roadmap, which provides a framework aimed at protecting the online privacy of teenage consumers. 11:30

Prize Promotion Essentials: Ensuring Compliance When Conducting and Advertising Prize and Premium Promotions microphone-alt Amy Kingham, Compliance Manager, PromoVeritas Kyle-Beth Hilfer, Founder, Hilfer Law Promotions are a vital marketing tool for many businesses, however manufacturers, retailers and other advertisers must navigate a regulatory maze of 50-state laws as well as federal (and overseas) regulations to conduct and advertise a promotion. This panel will examine the practicalities of achieving marketing success while ensuring compliance with existing promotions laws surrounding prizes, sweepstakes and gift with purchase promotions. 12:00

Runaway Claims: Exploring Ad Claims Gone Wrong and Strategies for Getting Them Back on Track microphone-alt Lauren Aronson, Partner, Amin Talati Wasserman LLP La Toya Sutton, Director of Legal, Marketing and Communications, The Clorox Company

• Specific website design and advertising practices that are currently triggering enforcement activity

Melissa Landau Steinman, Partner, Venable LLP

• The types of allegations being brough by the FTC in cases where dark advertising patterns are alleged • How companies can avoid being the next target in this rising wave of deceptive advertising enforcement • Restoring your product’s reputation after it falls prey to a dark pattern • The FTC’s latest amendments to the rules governing subscription offerings/negative options and junk fees » Understanding what restrictions the new Negative Options rule would impose on practices such as prenotification plans, continuity programs, automatic renewals, free-to-pay subscription conversions, etc.

This interactive session will examine a series of advertising campaigns that took unexpected twists and presented potentially unsubstantiated claims. Using live polling, the attendees will get the opportunity to weigh in on where the claims went wrong and share insights on how they might be rectified. The panelists will then provide guidance on how marketing and legal departments can best work together to avoid unwanted consequences when claims go off track. 1:00

Conference Concludes

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pOST-conference workshop Friday, February 9

*Workshops available in-person only

2:00 – 5:00

Social Media Claims Substantiation Master Class: A Comprehensive Guide for Making Compliant Claims on Social Media in a Time of Evolving Agency Guidance

microphone-alt Stacey Marcus, Partner, Reed Smith LLP Paavana Kumar, Partner, Davis+Gilbert LLP Amy Kingham, Compliance Manager, PromoVeritas In an era where Facebook, Instagram TikTok, and product user reviews are major sources of information for consumers, brands across all industries routinely include social media in their marketing strategy. However, when dealing with influencer marketing, online celebrity endorsements or consumer reviews, companies must be diligent in ensuring that claims about their products are thoroughly substantiated, appropriate disclosures are made, and compliance teams are aware of the latest regulatory guidance and concerns. This panel will explore topics including: • Determining how to compliantly promote your product on social media and win consumer confidence while staying out of trouble with the regulators

• Determining the scientific evidence necessary to meet FTC social media claim substantiation standards

• Examining FTC’s final set of revised Endorsement Guides

• Evaluating protections afforded by various types of disclosures

» What has changed in terms of substantiation requirements and what areas of focus are • Developing contractual parameters on what influencers and endorsers may say on the horizon for the Commission? • Influencing your influencers: preventing rogue influencers from touting unsubstantiated » What are the implications for industry? claims and implementing safeguards against influencer campaign liabilities • Understanding the different requirements and best practices relative to: » Consumer endorsements vs. expert endorsements vs. celebrity endorsements » Endorsements vs. testimonials » Endorsers vs. influencers » Disclosures of material connections to the brand or seller of the advertised product » Reviews on other third-party websites » Reposted or repurposed reviews » Review platforms and algorithms

hands-helping BECOME A SPONSOR

• Navigating the risks associated with promoting your product on e-commerce platforms • Planning and executing multi-platform social media sweepstakes, contests, and promotions while ensuring compliance with state and federal laws and claim substantiation requirements

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Supporting Sponsor PromoVeritas are the global promotional compliance specialists. Helping brands big and small including Amazon, Mondelez and Budweiser close the gap between creative marketing ideas and legally compliant execution. Since 2002, PromoVeritas has safely managed over 16,000 promotions across more than 90 countries and awarded over $40 million of prizes on behalf of their clients. The unique team of happy-makers draft Terms & Conditions, build digital entry portals, randomly select prize draw winners, judge competitions, manage winner communications, and buy and fulfil prizes. Headquartered in London, UK with offices in New York, USA, PromoVeritas truly power promotions worldwide.

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