Logo Style Guide for CAMP W.O.R.T.H.
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Table of Contents Company Mission.................................................... 5 Guide Usage........................................................... 6 Do’s and Don’ts....................................................... 7 Ratio and Sizes........................................................ 8 Fonts and Colors...................................................... 9 Collateral................................................................ 10 Collateral Cont. ...................................................... 11 Collateral Cont. ...................................................... 12 Contact................................................................... 13
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Company Mission Kenesha Franklin is creating a camp type atmosphere for children ranging from Early Childhood (pre-k) through twelve years of age. The purpose of Camp W.O.R.T.H. is to recreate and redevelop what it means to be a human-being. This camp provides children with the necessary tools to become positive, productive and responsible adults. Franklin would like to provide educational and emotional services as well as some extra-curricular activies. For this design I kept a simple, easy-to-read font for children. I also used basic primary colors. The client stated she liked the blue and orange best. The star came from the idea that children are praised with stars when they do something well or get a good grade on something.
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Guide Usage The purpose of this style guide for CAMP W.O.R.T.H. is to assure this logo is used with respect and understanding. This logo must be used the way it was intended to be used.
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Do’s and Don’ts
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Ratio and Size
It all starts with the star.
Minimum: 2”x1.5” (to fit business cards). Maximum: 10’5”x 22’8” (billboard size).
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Font and Color All fonts associated with CAMP W.O.R.T.H. Boneveno CF for logo and titles. Font minimum for titles is 25pt. Futura-Book for any other text. Font minimum of 12pt.
This logo has primary blue and orange as well as a gradient of orange to blue.
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Collateral
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Collateral Cont.
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Collateral Cont.
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Cecilia Gomez | 708.465.2300 | kmhs_cgomez@outlook.com