CAAM Sponsorship Presentation

STRATEGIC PARTNERSHIPS

STORIES TO LIGHT MISSION

The Center for Asian American Media (CAAM) is a non-profit organization dedicated to presenting stories that convey the richness and diversity of Asian American experiences to the broadest audience possible through film, television, and digital media. CAAM’s brand promise is to elevate the work of storytellers dedicated to a pluralistic expression of the Asian American experience through the following avenues:

CURATION

CAAMFest is the nation’s largest Asian American film festival, presenting world class premieres and launching the careers of Asian and Asian American filmmakers for the past 37 years. Today, the Festival is the heart of Asian Pacific American Heritage month in the San Francisco Bay Area and nationwide.

MEDIAMAKER SUPPORT

CAAM’s Future Fund provides critical support for social issues documentary filmmakers across all career stages. Through R&D grants, our signature Fellowship program, year-round workshops and strategic networking, CAAM nurtures new voices and raises the ceiling for experienced talent.

PRODUCTION + DISTRIBUTION

Since 1982, CAAM has produced over 300 Oscar, Emmy, and Peabody Award-winning documentary films for national public television. CAAM’s productions boast an annual public media audience 5 million strong and form the canon of Asian American documentary films.

CAAM’s Educational Distribution houses the most extensive collection of Asian American documentaries in the world. Since 1986, CAAM has been the premier distributor of Asian American films to educational institutions and community organizations nationwide.

BY THE NUM BERS CURATION

MEDIAMAKERS

BROADCAST

Often called the “Sundance of Asian American film festivals,” each year CAAMFest presents and hosts:

The Future Fund Initiative provides critical resources to amplify our mediamaker support:

CAAM is 1 of 5 National Minority Consortia (NMC) members, under the Corporation for Public Broadcasting.

140 200

public programs filmmakers + industry guests

43 300

22

countries

$5mil

28k

attendees

40

Our calendar of 40+ national programs brings Asian American storytelling to film and media lovers year-round.

5mil

public media viewers annually

140k

Xfinity Asian America viewers annually

In completion grants awarded to filmmakers since 1980

300

public media productions since 1982

Muslim Youth Voices Project participants across 6 states

250

films in distribution

Fellows and mentors since 2011 Media Fund recipients

CAAM remains the only institution dedicated to funding Asian American social justice filmmaking.

Our films have virtually defined the development and evolution of a distinctive Asian American voice in the media for over three generations.

“Today CAAM stays true to its DNA as an organization working at the nexus of media arts, community, and heritage.”

- NATIONAL ENDOWMENT FOR THE ARTS

CHANGE AGENTS “The marvelous thing about identityoriented film festivals is they are perennially and intrinsically fresh. New films from all parts of the world provide a built-in mirror or window (depending on whether you identify with the core identity, or are outside looking in) into the various ways in which people see themselves within their countries, communities and families. CAAMFest, formerly called the San Francisco International Asian American Film Festival, necessarily encompasses a lot of territory, bridging borders, cultures and generations.�

-MICHAEL FOX KQED Arts

CAAM IS A CHANGE AGENT. WHEN WE GET INVOLVED, WE CHANGE CAREERS, COMMUNITIES + PERSPECTIVES. CAAM is unique in our ability to bridge empowered filmmakers with local and global communities. Our public media productions and live screenings are unforgettable transformative experiences that change hearts and minds, creating a viewership invested in empathy, equity and changemaking in their own communities.

Partnering with CAAM, your brand will gain entry into this rich and deeply invested community.

No other media arts organiation can offer you this level of impact.

84%

Leave a screening feeling inspired*

*Based on CAAMFest audience surveys

76%

Experienced new appreciation for a different culture*

78%

Gained intellectual insight around an issue*

ENGAGE MENT CAAM is the gold standard for thoughtful, relevant and artistic depictions of Asian American cultural expression. We offer a customizable menu of year round events and benefits that will move the needle on all of your diversity and community outreach initiatives.

BESPOKE EVENTS + ACTIVATIONS

CAAM provides a mixture of turnkey events and customizable activations such as CAAMFest, CAAMFeast food pop-ups, year round screenings, high-profile film premiers, awards ceremonies, panels, industry initiatives and more.

VISIBILITY

Engage with our affluent and discerning Bay Area audience. CAAMFest will help your business cut through the noise with a robust slate of print, digital, and event visibility that speaks to our young and diverse patrons.

ACCESS

CAAM is a cultural gatekeeper to the Asian American community. Connect with top media professionals, corporate executives, consulates, city officials, community partners and emerging talent through exclusive VIP events and ticket packages.

CAAM

FEST

CAAMFEST IS FILM, MUSIC AND FOOD. 15 DAYS

28,000 ATTENDEES

The largest of its kind, CAAMFest is an experiential festival that showcases the best in Asian American cinema, cuisine and local and international musical talent. CAAMFest provides an optimal platform for multi-tiered exposure through high-profile film premieres, branded events, on-site activation, and direct audience and volunteer engagement.

SPONSORSHIP OPPORTUNITIES

300 VOLUNTEERS

17 VENUES

2 CITIES San Francisco & Oakland

200 INDUSTRY GUESTS

• • •

• Curated Film Series Opening Night Film + Gala

• Industry Panels Filmmaker Awards • Closing Night Film + Reception Directions in Sound

“In a year that started at Sundance and ended at the IDA Awards, CAAMFest stood out as one of the best experiences of the year. I’ll never forget it.”

- RAMONA DIAZ 2017 Sundance Fellow, Award-winning filmmaker, Director of IMELDA

FEST AUD IENCE young, affluent, highly educated, community-minded The average CAAM patron is 37 years old, holds a graduate or postgraduate degree and earns $75,000 per year.

“That CAAMFest draws the youngest audiences I’ve ever seen at a film festival just confirms its inclusiveness — and probable staying power.”

- DOCUMENTARY.ORG

GENDER

AGE

Women 56% Men 44%

18-25 18% 46-65 20% 26-35 33% Over 65 5% 36-45 24%

RACE Asian American 63% Latino/Hispanic 3% Multiracial 6%

White 30% African American 3% Other 13%

ASIAN AMERICAN ETHNICITY Chinese 51% Filipino 18% Japanese 15% Korean 6%

Vietnamese 8% South Asian 4% Taiwanese 7% Other 9%

DEMO GRAPH ICS connect YOUR BRAND to the dynamic Asian American market Asian Americans are the fastest growing demographic in the nation, with increasing visibility in major industries and nearing a buying power of $1 trillion by 2017.* On average, Asian Americans spend 40% more than the average millennial household, and are 15% more likely than the average consumer to regard ads as a source of information.**

Let CAAM be your gateway to this diverse, multicultural market. *Los Angeles Times, November 20, 2012 ** The Asian American Consumer 2013 Report, Nielsen

The San Francisco Bay Area boaSts the 3rd largest Asian American population in the nation.

77% of all Asian Americans are multilingual

75% of all Asian American adults are immigrants

Asian Americans are savvy digital pioneers, adapting new technology faster than any other group.

Smartphone penetration is 75% higher among Asian Americans than the overall population

Leading segment in online shopping, spending $2,500 more per year than other consumers

BENEFITS

* Includes the Opening Night Film & Gala ◊Premiere placement ˚ Reserved seating at Sponsored Programs

PARTNER $100,000+

online, event + press promo

MAJOR $5,000+

2

1

SUPPORTING $2,500+

X

X

X

5*

4*

2

Sponsored Events

3*

2*

2

1

Logo Placement (Print + Digital)

X

X

X

X

X

X

Rotating logo (Festival homepage)

X

X

X

X

X

X

Sponsored Program Logo Placement (Print + Digital)

X

X

X

X

X

X

Static ad

Static ad

Static ad

Logo on group slide

Logo on group slide

Logo on group slide

Logo

Logo

Logo

Text

Text

Text

Step + Repeat Logo Placement

X

X

Festival Overview Press Release Acknowledgment

X

X

X

X

Press Kit Sponsor Acknowledgment

X

X

X

X

X

X

Opening Night Acknowledgment

X

X

X 1/2 page

1/4 page

Castro Theater Marquee Signage

X

X

2 Full pages◊

Full page◊

Full page◊

:30 commercial

:30 commercial

:30 commercial, Sponsored screenings

Festival Poster Logo Acknowledgment

X

X

X

Public Transit Ads

X

X

X

Program Guide Pre-screening Promo Video

Hospitality

PREMIER $10,000+

Sponsored Film Screening(s)

Festival Trailer

DIRECT MARKETING

GRAND $25,000+

Category Exclusivity

Theater Acknowledgment

ADVERTISING

PRESENTING $50,000+

CAAM Connect eNews Promo

3 annually

2 annually

1 March - June

Social Media Blast

3

2

1

Complete Branded Event Space

X

X

Onsite Activation

X

X

X

X

All Access Pass˚

15

10

8

4

Sponsored Programs˚

15

12

10

8

6

4

Exclusive Event Invitations

X

X

X

X

X

X

2

YEAR ROUND Public Broadcast & Media

mediamaker Future Fund

MEMBERSHIP

MEMORIES TO LIGHT

Engage with innovative and vital community programs “With the democratization of digital and social media platforms, more and more people are creating content than ever before. CAAM continues to be a nexus for Asian Americans and creative media expression.”

-Bill Imada, President of IW Group, President Obama’s Advisory Commission on Asian Americans and Pacific Islanders, CAAM Board Member

YOUTH INITIATIVES

Screenings, PaneLs + Events

Join our generous Corporate Partners and collaborate with our experienced team to create a custom Sponsorship package that meets all of your corporate and community goals.

We look forward to working with you!

CON TACTS /CAAMFEST

DEBBIE NG

Development & Communications Director 415 - 863 - 0814 x 104 dng@caamedia.org

@CAAM

/CAAMCHANNEL

SIERRA LEE

Development Manager 415 - 863 - 0814 x 123 slee@caamedia.org

@CAAMEDIA