Mobile App Development Trends for 2016
HERE ARE THE 5 BIGGEST APP DEVELOPMENT TRENDS EMERGING IN 2016 More focus on User Experience EVEN WITH 50 MILLION APPS BEING DOWNLOADED EVERY DAY, 25% ARE ABANDONED AFTER A SINGLE DAY; 95% ARE ABANDONED WITHIN A MONTH
25% 95%
94%
90%
94% OF USER’S FIRST IMPRESSION ARE DESIGN RELATED
90% OF USERS REPORTED THEY STOPPED USING AN APP DUE TO POOR PERFORMANCE
THE CONSUMER IS THE KING, ESPECIALLY WHEN IT COMES TO MOBILE APPS. SATISFYING THE END USER WILL BE PARAMOUNT IF APP COMPANIES DESIRE GREATER USER RETENTION.
Greater connectivity through IoT
6 .4 BILLION GARTNER SAYS 6.4 BILLION CONNECTED "THINGS" WILL BE IN USE IN 2016, UP 30 PERCENT FROM 2015
$117 BILLION
THE HEALTHCARE INTERNET OF THINGS MARKET SEGMENT IS POISED TO HIT $117 BILLION BY 2020.
100%
57%
27
BILLION
MACHINE-TO-MACHINE (M2M) CONNECTIONS WILL GROW FROM 5 BILLION AT THE BEGINNING OF THIS YEAR TO 27 BILLION BY 2024
250
MILLION
BY 2020, 250 MILLION VEHICLES WILL BE CONNECTED TO THE INTERNET, PROVIDING NEW POSSIBILITIES FOR IN-VEHICLE SERVICES AND AUTOMATED DRIVING.
THE INTERNET OF THINGS BRINGS TREMENDOUS POTENTIAL FOR BUSINESSES AS WELL AS THE SOCIETY AS A WHOLE. THERE WILL BE A GREATER DEPENDENCY ON IOT TECHNOLOGY TO IMPROVE CONNECTIVITY, INCREASE THE SPEED OF COMMUNICATION, AND MAKE PEOPLE’S LIVES A RUN A LITTLE SMOOTHER.
Increase in rich media content 11.48%
$ 1 tRILLION
GEO-LOCATOR OR MAPPING TOOLS HAVE AN AVERAGE OF 11.48% CONVERSION RATE
CLICK-TO-CALL WILL CONTRIBUTE TO MORE THAN $1 TRILLION IN CONSUMER PURCHASES
45.32% 53.12%
VIDEO PRODUCES AN AVERAGE OF 45.32% CONVERSION RATE
CAROUSELS GIVE AN AVERAGE OF 53.12% COMPLETION RATE
PERSONALIZED RICH MEDIA CONTENT SERVES A CRUCIAL PURPOSE OF ENGAGING APP USERS AND CREATING BETTER CONVERSIONS. INCLUSION OF VIVID IMAGERY, RELEVANT VIDEOS AND AUDIO CLIPPINGS WILL MAKE THE APP MORE INTERESTING TO THE USER.
Boosted app security through preventive measures 25%
25% OF ALL MOBILE DEVICES ENCOUNTER A SECURITY THREAT EVERY MONTH
262%
262% INCREASE IN THE NUMBER OF IOS VULNERABILITIES COMPARED TO 2011
31% OF THE GOOGLE PLAY APPS THAT HAVE MORE THAN 50,000 DOWNLOADS CONTAIN REMOTE EXPLOITABLE VULNERABILITIES
31%
CONSIDERING THE INCREASE IN THE NUMBER OF APP RELATED ATTACKS, COMPANIES NEED TO BE MORE AWARE OF SECURITY THREATS, VULNERABILITIES AND CYBER ATTACKS ON THEIR ORGANIZATION. PRECAUTIONARY TACTICS NEED TO BE EMPLOYED TO PREVENT APP ATTACKS FROM AFFECTING THE ENTERPRISE.
Bigger budgets for mobile marketing $65.8
MOBILE AD SPENDING - IN BILLIONS Percentage change
(
14%) ( $57.7 $49.8 (16%) $40.5 (23%) (41%)
)
$28.7
(50%)
2015 2016 2017
2018 2019
THE PERCENTAGE OF DIGITAL AD SPENDING IS PROJECTED TO BE 60.4% IN 2016 BUT IS EXPECTED TO GROW TO 72.2% IN 2019
IN 2015 MOBILE AD SPENDING ACCOUNTED FOR 49% OF DIGITAL AD SPENDING
IN 2016, $101.37 BILLION IS EXPECTED TO BE SPENT ON ADS SERVED TO MOBILE PHONES AND TABLETS WORLDWIDE
MOBILE MARKETING IS A GROWING MARKET AND IS EXPECTED TO PROVIDE GREATER CONVERSION AS THE TARGET AUDIENCE IS ALREADY THERE. A WELL DEVELOPED APP CAN BE A GREAT MEDIUM FOR AN ORGANIZATION TO GAIN BETTER VISIBILITY AND BRING IN MORE BUSINESS.
Sources: GARTNER, HITCONSULTANT, FORBES, MOBILEADS.COM, AIR-WATCH.COM, FIREEYE, SMARTINSIGHTS, EMARKETER
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