1
27
#
2
Scandinavian# GS
Design# Studio LG
# Olufsen
B a n g#
B&O Gideon# Loewy
design;based#business business
&#
3
users
universal# design
Loewy
Loewy
4
Loewy
Loewy
Loewy cost
investment
Loewy
5
possible# future
,#
probable# future
,#
preferable# future surprising# future
human# values
10 iPhone 100
—
Loewy
6
Loewy —
Loewy
Loewy Loewy
Loewy
“wow” “wow”
7
Loewy
MBA Loewy “thinking# steps”
universal# design “design# for# the# third;age”
8
Loewy
150
5%
Loewy
Loewy
95%
95%
9
Loewy Loewy
Loewy
10
Loewy i m p a c t# analysis
B&O
B&O
B&O
Loewy B&O B&O
Loewy
B&O
Loewy
1%
11
10,000 Loewy
Loewy micro# move
10,000
B&O Loewy
B&O Loewy
12
Loewy
Loewy 1920
Loewy
“glorious# isolaNon” Loewy
13
Leowy LED
LED
1930
10,000 Loewy Loewy
Loewy
Leowy
14
Loewy
Loewy
note
note
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