Logo Design for
Beltrami County
Cailey Reed Designs LLC
Request
Request
Design a new logo for Beltrami County, located in North Minnesota, used for office collateral, sign-age, online content, public relations material, and county flag.
Beltrami County Synopsis
The current logo comes from a 1980 original oil painting by Crystal Slapnicher, a county office worker, who still works for the county today. No one knows who digitized the logo. The logo is irregularly placed on various office collateral; letterhead, business cards, forms, etc. Small JPG file versions are available for all in the office. Sometimes it goes unused. Beltrami County has a diverse population and history. Main industries include agriculture, logging, and tourism. Main county services include health and human services, public safety, and land use. Bemidji is the county seat. Several themes the stakeholders identified for possible inspiration for the new design include diversity, logging, history, environment, tourism, and outdoor/leisure. An effort should be made to incorporate these themes while avoiding reuse of classic themes such as trees, Paul & Babe, red flannel, walleye, etc.
Key Elements - Diversity - Nature - Health/Human
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Brainstorming + Work Mapping + Sketching
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 1
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 1
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 1
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 1
Primary Typeface
Ernestine Pro Regular Ernestine Pro Demibold
™
Color Selection + Meaning outdoors growth relaxation water + rivers loyalty trustworthy
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 1
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 2
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 2
Poplar, White Oak, Birch, Ash, and Red Oak
Diversity
All-Together-ness United Collective
Trustworthy Typeface
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 2
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 2
Primary Typeface
Hatch Regular Hatch Bold
™
Color Selection + Meaning
outdoors growth relaxation health
Logo Design for
Beltrami County
bold traditional multi-purpose
Cailey Reed Designs LLC
Concept 2
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 3
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 3
Ring: All-Together-ness Trustworthy Typeface
Evergreen: All-Season Nature Element Hands: Supportive, Collective, United, Corporative
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 3
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 3
Primary Typeface
Athelas Bold
™
Color Selection + Meaning outdoors growth relaxation water + rivers loyalty trustworthy
Logo Design for
Beltrami County
Cailey Reed Designs LLC
Concept 3
Logo Design for
Beltrami County
Thank you c: 7014030324 w: caileyreeddesigns.com insta: @bycailey