charcoal sticks box process book

Project 2 - Package Design

GRDS 358 Production Design Prof. Jason Frazier Caio Logato

SCAD | Savannah College of Arts and Design

Project 2 - Package Design

Project Briefing: To create a box for any product using at least one special process, such as die cutting, embossing, debossing or foil stamping.

The product chosen was drawing charcoal sticks and the box was created to contain 6 sticks total.

The special processes used were die cutting for the “window� in the front of the box, to let the consumer see the content, and foil stamping for the golden frame around the front of the box.

The aesthetics of the box is supposed to celebrate a special edition of a traditional charcoal brand, in the market for almost 60 years.

Project 2 - Package Design

Visual Research

Project 2 - Package Design

Visual Research

Project 2 - Package Design

Visual Research

Project 2 - Package Design

Visual Research

Project 2 - Package Design

Visual Research

Project 2 - Package Design

Reference:

Project 2 - Package Design

Box layout:

Project 2 - Package Design

Lettering and Sketches:

Project 2 - Package Design

Type choices:

Baskerville SemiBold Baskerville Semibold Italic

Project 2 - Package Design

Paper choice: The paper chosen was a Matte 80# Cover weight white paper.

The test print on a more texturized, specialty paper showed some loss on the image definition and also on the color accuracy, making me stick to the traditional white color.

Project 2 - Package Design

Final: