A SELECTION OF MY WORK
SELF PROMOTION
what i’m like + summer experiences branding moving manifesto blog
ALL WALKS
what is beauty photoshoot charlotte olympia VM lord whitney art direction diversity now entry
self promotion
This was an individual project where essentially I was my own client, it required me to consider what it is that makes up my personal identity, and apply this across different platforms. The starting points were a photographic collage inspired by a Victorian Parlour game - where I have described myself in a series of images as well as a selection of photographs that gave a represenation of my summer 2014. Both of which revealed insights to my personality and visual style. I used inspiration from this, amongst other sources, to develop ‘Brand me’ which consists of a logo, business card, visual CV, standard CV, covering letter and online blog.
what i'm like
summer experiences
B R A N DIN G IN S PIR AT IO N + ID E AS I chose my professional title to be ‘VISUAL COMMUNICATOR’’; these were the most important things to convey on my business card. MOCK UP 1
When looking at logo’s Victor and Rolf’s stood out - it inspired me to design a logo that appeared as though it had been embossed or imprinted - resembling a STAMP.
Initially I looked at the idea of using a keyboard shortcut that would be exclusive to creatives. Through development I found this to be hard to execute and was concerned it would be restricted in its effectiveness for a wider range of employers - I still thought however that it was important for the card to REVEAL something.
MOCK UP 2
Looking at other creatives business cards encouraged me to take inspiration from my own work and display it on the card as a teaser of my skills.
LAYERING and TEXTURES are fundamental to my personal and professional style. I looked to inspiration from frosted and transparent materials as a way to incorpoeare this as well as adding and element that also indcated things about myself.
Ultimately I decided to base my business card on the theme of ‘EVERY CLOUD HAS A SILVER LINING’. This enabled me to display my selling points and to visually commuincate an idea - the silver of the logo against the clouds.
B R A N D M E [ LO G O IN CO NTE X T] BASIC LOGO
BUSINESS CARD
COLOUR PALETTE
FONT: FUTURIST FIXED-WIDTH
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
visual cv
The visual CV is printed onto tracing paper and folded down to A6 so that the logo sits at the front, on top of the clouds. When folded it is held together with a paperclip, along with the business card slid under the font - creating a ‘package’ to send or give out to potential employers.
standard cv
covering letter
moving manifesto A short stop motion to demonstrate the divide between the elderly and the youth due to the development in technology, in particular the presence of Social media - inspired by research into my own internet habits.
https://www.youtube.com/watch?v=FEoidh92ZW0
blog
cargocollective.com/caitlinmthomas
all walks Over the course of the second project we were put into groups of seven and set several different briefs. The first was to respond to the debate: ‘What is Beauty?’, which encompassed research, development and a visual concept - with the outcome executed through a photoshoot. Following this, individually I have created a poster as a competition entry for Diversity Now, which focuses on celebrating and embracing our differences After a research trip to London, we were asked to use key trends as inspiration for a new window display for designer Charlotte Olympia, creating a moodboard to display our ideas. We also worked with an Art Direction company Lord Whitney on a live brief, designing a set and costume from recycled materials - with the task of creating a stop motion film to show the finalised piece.
WHAT IS BEAUTY PHOTOSHOOT
PERCEPTION
FEAR
REALITY
INSPIRATION AND DEVELOPMENTS This outcome was inspired by a variety of insights from our research. We found that a reoccurring theme was ‘perceptions of beauty’ - as highlighted by the golden ratio of a face, Grayson Perrys ‘Who am I?’ documentary, a report by journalist Esther Honig and the phenomenom in China for women to ‘westernise’ their faces through plastic surgery, we developed this into our own perception of what beauty is. We all start out as a Blank Canvas and use varying forms of customisation - clothes, surgery, beauty, body modification etc in the hopes of standing out, but realistically we fit into stereotypes in society.
CELINE COLLE CTION- BRUSHSTROKES
CRAIG TRACEY
NEON VM - LONDON
Every person starts out as a Blank Canvas, as time passes by your canvas becomes coloured by lifes experiences and events - some colours crossing over and clashing by mistake. Each individual chooses their own identity, all with the same desire; to stand out. Realistically our world is so intertwined that we are ultimately very similar, and society blends into one.
DIVERSITY NOW
This is an initial mock up of my idea for the Diversity Now entry. It plays with the notion that Chameleons use their ability to change colour as an advantage, and it ultimately helps them to survive. The poster will force people to challenge their perceptions and negativity about race and encourage them to embrace colour as something to celebrate, not neglect.
CHARLOTTE OLYMPIA VM
Inspired by the animalistic window displays of London, combined with Charlotte Olympia’s iconic Cat flats, our VM solution ran under the theme of a ‘Dark Fairytale’. Takng a new twist on fairytale classics to help display the products.
LORD WHITNEY - ART DIRECTION Leeds based Art Direction company Lord Whitney set us a live brief; to create a moving image that was based around the word Bucket, they specified that we were to think outside of the box; after several mindmaps and discussions we, as a group, decided to recreate the Disney classic: Cinderella - our thought derived from the dirty water bucket Cinderella used to clean the kitchen floor. Using a variety of recycled materials (gathered from The Playworks in Nottingham) we made a set and outfit that translated to our theme, including a mop, running hot and cold taps, soapy bubbles and kitchen equipment - not to forget of course Cinderella’s Rags and post makeover Glitz. Over the course of two days we designed and made our set as well as filmed and edited the photos to create our final moving image. This was brought to life with music and sound effects that related to the film - ultimately giving a comedic finish to the outcome. This was a really enjoyable experience that allowed me to try new things, giving an insight into the possibilities within my degree and the future.
https://www.youtube.com/watch?v=NsDmncKAXdQ
THE E ND WANT TO KNOW MORE?
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