TEAMWORK PORTFOLIO
FASHION S
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SHOW INVITATION LOU by HEBATULLAH
THE BRIEF For this project we were given the task to select a designer that took part in London Fashion Week for the SS19 for ready-to-wear shows. This could be a designer from any level, whether they’re extremely well known like Burberry, to smaller brands like Aisso. The invitation must corroborate the same theme from their collection and be used as inspiration for the design. We should also research previous invitations from a range of brands to gather inspiration as to what has been done before as well as common trends found in these invitations. There must also include collage techniques but should be finished to a high standard as if this would be going out to those involved within the fashion industry that would be attending the shows. Using this technique can be done on any size, there are no limitations. For example it could be a large 3D box which shows the theme of the show in a scene. However it must be practical, so we should take into consideration how it can be posted and whether it would be too large and result in taking up a lot of space. The design should be unique and special to the brand, giving the recipient the feeling that they’re special to have been chosen.
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IFE PHOTOS REFERENCE LIST A, B, D, G, H: https://www.instagram.com/lou_by_hebatullah/ C: https://aminoapps.com/c/undertale/page/blog/no-mercy/1jJS_6uWmLpnLW6WLVw5lMlwZvvp6G E: https://www.instagram.com/p/BlqoMAVhh8i/ F: https://www.instagram.com/taliacu/ I: http://www.raventailor.com/screenshot/ J, K, L: Caitlyn Tout (2018)
MACRO TRE PROJ
END PAIRS JECT
In pairs, we were given the task to create a macro trend presentation for AW20/21 which would then be presented to the class as we would in the industry. It must show case studies relevant to the following; societal shifts/ consumer attitudes, politics, technology, visual cultures, sustainability, product and service innovation. By not looking within the fashion industry the trend will be more forward thinking and will hopefully follow societal changes in the world. Research must come from a variety of sources including both primary and secondary. For example; trade shows, trend/ innovation agency blogs and industry specific magazines. All case studies included must be recent and relevant, being between 6 months – 1 year old at most. Why are they important to the trend? Is this a new idea or something that has been seen for a while? They must all show a common theme which can be used in the overall trend as well as being individual to themselves. Key words can be used within the presentation to show links between case studies and to help bring everything together. There must also be a clear link between all of the research with the trend name and overall theme of the presentation. The layout of the trend must be clear and well thought out, possibly having in mind a colour palette and visuals that could be brought through to the next stage of the process.
THE BRIEF
The Presentation
Our theme for ‘Liguid Light’ was based on fibre optic light which meant a colour theme of bright, bold and electric colours. The title page (Image 1) shows this through one image which features glittery fabric and dibre optic string lighting. This image was chosen because it gives a good introduction to the theme. It was this image that led us to the title of ‘Liquid Light’ as we thought that the string lights looked like water drops.
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The title of our first slide was named ‘Optical Beauty’ (See image 2) after researching artists and finding many that create optical illusions but that also using light and colours to make them look beautiful. Which then led us to combine these two words together for this title. We used Malin Bobeck Tadaaas one case study because she incorporates both technology and artistry into her work by using materials and LED light. This creates movement and a contemporary experience. Our other case study included energy saving lighting also by combining light and technology. This is achieved by prisms which reflect the light of a car going past these flood gates. As a result they are lit without using power. We chose this cas study because it shows the development of light technology and how it is being used to reduce pollution to help the environment. a direction we feel fashion could also move towards.
The ‘Business of Light’ (See image 3) is based on how business have used the development of light technology to their advantage. The first example being the ‘calming stone’ which is designed to reduce anxiety by using sound and light to calm your heart rate. This shows that business and technology can collaborate to create products for mental illness rather than relying on basic methods of coping.
3 The next example shows that light is being used by entrepenures in a gap in the market. This is from a breakthrough which could make internet up to 100x faster than it is currently. These case studies were chosen to show the innovation of light technology in other sectors. Proving that this could also be brought through to fashion.
In summary (See image 4) ‘Liquid Light’ should be a trend that focuses on calming aesthetics as well as bright and bold colours. By combining technology and art there are many experimentations taking place across various sectors, most specifically mental health where it will be introduced to the mass market in 2019. This trend also have the aim of driving fashion to a more sustainable approach by reducing pollution and waste products with the help of political movements. It will move fashion towards a global movement of sustainability as well as still providing our needs.
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CREDIT LIST: At the beginning of this task myself and Katherine (my partner) divided a list of topics to research. I looked at Politics, Technology and Sustainability. Katherine looked at Arts, Consumer Behaviour and Business Development. We then looked at the articles we’d foudn to produce a theme and condensed our chosen articles to fit onto 2 concept slides. Both of us came together to arrange the layout for the presentation and to write the summary. Overall we spread the work evenly between ourselves and came up with a trend that we really like.
PROMOTIONAL FILM GR
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After forming small groups of 4, we must design and shoot a short promotional film for a brand of our choice which should be between 50 seconds – 1 minute long. The film must have one of the concepts from the previous macro trend project and contain its themes in the inspiration. The product must match the brand’s image as well as the trend, its identity is key so including its brand identity will clearly show who’s product this is. This will be achieved by researching the brand’s past campaigns to find out common trends in each video. Before creating the product there should be research into different film makers, photographers and visual artists to gather an idea of colour/ tones and different kinds of camera shots/ movements to use. Music must also be a key factor as it will help guide the theme and atmosphere of the video, again the brand’s identity must be thought about as the overall product shouldn’t seem too different from what they would normally produce. The video must be edited using Adobe Premier Pro, any effects used should be well thought out and match the flow of the music included. Here the titles will be added, including the brand’s name/ logo.
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https://youtu.be/ eL7t17NO3cc
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CREDIT LIST
After getting into groups of 4, we manager to ensure that there was a project organised. I took the role cause i’ve had previous experience software like Premier Pro.
established a project plan and to keep the of project manager bein filming and using
The other roles were then plit between us: - Research: divided evenly between Jess and myself - Production manager: Veronica, although this was mainly completed by Katherine as she struggled with this. - Camerawork: originally Jess, however she last minute was unable to attend the filming day meaning that i took on this role with the help of Katherine as we both had a clear vision for the video. - Director: Katherine which she did very well as she had a great vision for this video and gave great instructions to enable it to come through. - Editor: Myself as i had previous experience with Premier Pro. We were all together to edit so that everyone was able to contribute their ideas and i then put it all together. In some ways this coursework was challenging as we all had different levels of experience nd availabilities. However we managed to overcome these and create a product that we all love.
REFERECNCE LIST Image references: A: https://media.timeout.com/images/100756187/750/422/image.jpg B, C, D, E, N, O, P: Caitlyn Tout (2018) F: https://www.cloudpro.co.uk/sales-crm/6660/missguided-overcomes-flexibility-issues-with-aws G: https://i.pinimg.com/originals/34/16/b9/3416b9aeff08497dba454507ac5496c3.jpg H: http://dromik.tumblr.com/post/49687683089/james-turrell-theinner-way-1999-optical I: https://www.trendhunter.com/trends/chloe-moretz-asos J: https://i.pinimg.com/originals/01/a4/d1/01a4d1fba6075b5a1600bb60f9401686.jpg K: https://www.flickr.com/photos/108404544@N07/17703986630/ L: https://www.instagram.com/missguided/ M: https://www.instagram.com/godsownjunkyard/ Music in video: Afterglow by Wilkinson
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