color meanings

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MEANINGS AND EFFECTS OF COLOR JosĂŠ Luis CAIVANO caivano@fadu.uba.ar

University of Buenos Aires and National Council for Research Argentine Color Group


Triadic conception of the sign (Peirce)

_

SIGN

Representamen (the substituting sign) Object

(the substituted thing, what is represented by the representamen)

Interpretant

(the idea or knowledge that the representamen transmits about the object)

Dimensions of semiosis (Morris) Syntactics

Relations of signs to one another

Semantics

Relations of signs to the objects which they may denote

Pragmatics

Relations of signs to their interpreters or users


Classes of signs in the semantic dimension (according to the relation of signs to the objects thay they may denote)

ICONS (relation of similarity)

INDICES (relation of physical contiguity) signal clue

(sign that appears before its object) (sign that remains after the object that caused it) symptom (sign that is simultaneous with its object )

SYMBOLS

(relation of conventionality)



Syntactics of color selection combination

color order systems harmonies and contrasts of color possibilities of spatial combination


Semantics of color


Semantics of color (influence on the syntactic operations) light above, dark below above light middle medium below dark


Relationship between syntactics and semantics of color


Semantics of color


Relationship between syntactics and semantics of color

color wheel with opposite hue sensations and opposite conventional meanings (colors as symbols)


Relationship between syntactics and semantics of color Jannello’s division of the color wheel according to psychological associations.


Semantics of color color associated to the sound of vowels (iconic association - synaesthesia) color synaesthesias produced by English sounds

color synaesthesias produced by the sound of Spanish vowels

according to Juan Carlos Sanz


Semantics of color (symbolic association – conventional signals) Colors and security signals signal

color

meaning

contrast

prohibition, stop, danger

white

yellow

precaution possible danger

black

green

safe conditions

white

blue

obligation

white

red


Semantics of color WARNING OF DANGER

PROHIBITON

OBLIGATION

INFORMATION AND SAFETY


Semantics of color (symbolic association – codified use of color)

Safety system for the identification of pipes and their content. Argentine Standard IRAM 2507


Semantics of color (color as index – informative function)


Semantics of color (color as index – informative function)


aesthetic function of color


aesthetic function of color


color in products – preferences - fashion


measurement of meaning scales of semantic differential Osgood, Suci, Tannenbaum




color 1: 0080 G90Y


color 10: 3040 B






Association Internationale de la Couleur International Color Association Internationale Vereinigung f端r die Farbe

www.aic-color.org


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