California Cattleman March 2018

March 2018

New this Month...

CAlifornia’s Kester Takes NCBA Reins Laceys’ Well-deserved honor New Face on Angus Front Beef Grading Changes ...and more!

March 2018 California Cattleman 1

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CALIFORNIA CATTLEMEN’S ASSOCIATION OFFICERS

PRESIDENT David Daley, Ph.D., Oroville FIRST VICE PRESIDENT Mark Lacey, Independence SECOND VICE PRESIDENTS Pat Kirby, Wilton Mike Miller, San Jose Cindy Tews, Fresno TREASURER Rob von der Lieth, Copperopolis

STAFF

EXECUTIVE VICE PRESIDENT Billy Gatlin VICE PRESIDENT OF GOVERNMENT AFFAIRS Justin Oldfield DIRECTOR OF GOVERNMENT AFFAIRS Kirk Wilbur DIRECTOR OF FINANCE Lisa Brendlen DIRECTOR OF COMMUNICATIONS Jenna Chandler OFFICE ADMINISTRATOR Katie Roberti

PUBLICATION SERVICES OFFICE & CIRCULATION CCA Office: (916) 444-0845 Fax: (916) 444-2194

MANAGING MAGAZINE EDITOR Stevie Ipsen (208) 996-4922 stevie.ipsen@gmail.com ADVERTISING SALES/FIELD SERVICES Matt Macfarlane (916) 803-3113 m3cattlemarketing@gmail.com BILLING SERVICES Lisa Brendlen lisa@calcattlemen.org

Life is what you make of it

by CCA Treasurer Rob von der Lieth

It is the time of year when optimism prevails as ranchers commence a new year. However, we are guarded as ranching and life have ups and downs. The CCA members realize being involved in ranching, raising, managing and trading livestock is volatile and challenging. Volatile is defined as: characterized by rapid change and following no predicable pattern.

Challenge presents itself through the weather and the market. While neither is able to be controlled, it has always been the case, it will be in the future and the ranching industry has survived.

I would consider the members of CCA a progressive group. As a group we take advantage of the positives in our business, manage the negatives in our lives and don’t let them rule the day.

CCA assists the members by keeping the membership informed, working on legislative issues statewide and nationally and being pro-active when issues arise with each ranch.

There are other indirect benefits of CCA membership. Attending meetings and conventions allows interaction with other producers in the ranching business.

There is opportunity to learn the good and bad experiences fellow ranchers have had since the previous meeting and how those situations were managed.

It has often been said that the rancher needs more information in order to regulate his production and marketing to the best advantage of himself and indirectly for the entire industry.

Today there is an abundance of information. State and federal agencies vie with private outlets galore to point out immediate and future weather and market trends. A record number of amateur and professional experts offer to advise the rancher precisely how to prepare for what is just ahead! Trouble is, the rancher has so much conflicting information and advise he is as confused as a blind hound in a butcher shop. On one hand the rancher is told there is a national and worldwide beef shortage.

Subsequently, the rancher is warned domestic numbers are larger and to be ready for a correction similar to those seen so many times. Beef cycles are not a thing of the past. Who is right?

And beyond the statistics what will the politicians do? These are certainly agonizing questions. The rancher has to commit to a choice but does not like the idea of attempting another comeback from a incorrect choice.

There is no dearth of statistics, opinions, and analyses to help the rancher decide his own fate. However, the time is not yet when a decision is not rendered without fear and trembling. I recall a discussion with a rancher who had been in the ranching business his entire life. I asked “what do you think this market is going to do?” “Well,” he replied “some people think it is going up, some think it is going down. And I agree.”

SERVING CALIFORNIA BEEF PRODUCERS SINCE 1917 Bolded names and businesses in editorial represent only current members of the California Cattlmen’s Association or California CattleWomen, Inc. For questions about your membership status, contact the CCA office at (916) 444-0845.

The California Cattleman (Publication #8-3600) is published monthly except July/August is combined by the California Cattlemen’s Association, 1221 H Street, Sacramento, CA 95814, for $20/year, or as part of the annual membership dues. All material and photos within may not be reproduced without permission from publisher.

Periodical postage paid at Bakersfield, CA and additional mailing offices. Publication # 8-3600

4 California Cattleman March 2018

National Advertising Group: The Cattle Connection/The Powell Group, 4162-B Carmichael Ct, Montgomery, AL 36106, (334) 271-6100.

POSTMASTER: Send address changes to: California Cattleman, 1221 H Street, Sacramento, CA 95814

ON THE COVER

This month’s cover photo was taken in the East Bay Area of Northern California by Carissa Koopmann Rivers.

In longstanding tradition, the March issue of this publciation highlights the Angus breed and the benefits of using artificial insemination in beef herds. This year, the March issue also features Simmental and SimAngus breeds.

MARCH 2018 Volume 101, Issue 3

ASSOCIATION PERSPECTIVES CATTLEMEN’S COLUMN

4

BUNKHOUSE CCA welcomes new office administrator

6

YOUR DUES DOLLARS AT WORK 8 Understanding WOTUS PROGESSIVE PRODUCER Are your prepared for drought?

24

COUNCIL COMMUNICATOR What’s new at the checkoff

38

SPECIAL FEATURES

California ranchers in Phoenix Past CCA President to lead NCBA Laceys given prestigious honor CCW represents at ANCW meeting A new face on the Angus front Simmental and beef science evolution NCBA drives grading changes Artificial insemination could be for you

READER SERVICES Cattlemen’s Report Buyers’ Guide Obituaries & New Arrivals Advertisers Index

UPCOMING CCA MEETINGS & EVENTS March 8

March 13

March 14

12 16 18 20 26 30 40 46

52 54 60 62

Inyo-Mono-Alpine Cattlmen’s Meeting Livermore CCA Executive Meeting Sacramento CCA Steak & Eggs Legislative Breakfast & Lobby Day Sacramento

March 14

San Joaquin-Stanislaus Cattlemen’s Meeting Stockton

March 19

Contra Costa-Alamenda Cattlemen’s Meeting Livermore

April 10-12

NCBA Legislative Conference Washington, D.C.

May 24 & 25

CA/AZ Feeder Meeting San Diego

June 20-22

CCA & CCW Midyear Meeting Redding

March 2018 California Cattleman 5

BUNKHOUSE

Who Ya Gonna Call?

familiar face joins ranks of cca staff

by CCA Office Administrator Katie Roberti It’s only been a few weeks since I started my position here at CCA, but so far I can say that getting to talk to California cattlemen and women every day is an awesome part of my job responsibilities.

If I didn’t know you prior to joining the CCA staff, or I haven’t had the pleasure of speaking with you on the phone yet (or hanging up on you during my first week, sorry Matt Macfarlane), let me quickly tell you a little bit about myself and what brought me to work for CCA. I’m fortunate that I was able to grow up in the cattle business and that this industry isn’t something new for me. I grew up on my family’s hay and cattle ranch in the beautiful Sierra Valley, which is located about 40 miles northwest of Reno, Nev. As many of us know, there is nothing like having the opportunity to be raised in agriculture. My neighbors were my grandparents, uncles, aunts and cousins, and with cattle and wildlife all around me, it was the best childhood I could have asked for.

As I have now moved away and also returned home to Sierra Valley a couple of times, I find myself becoming more and more thankful for the way my roots have guided me throughout the various transition phases in my life.

At the beginning of my senior year of high school, I had no intention of studying agriculture in college, but the more I thought about moving away from the ranch and not being involved with the agriculture community, the clearer it became to me how much I wanted to continue to grow and be a part of the industry.

After graduation, I went from my small, rural high school to joining

6 California Cattleman March 2018

the College of Agriculture, Food and Environmental Sciences at California Polytechnic State University, San Luis Obispo. I majored in Agricultural Communications and quickly found out that there wasn’t enough time to be involved with every exciting agriculture class, enterprise and club in the college. Along with my classes, the Brock Center for Agricultural Communications, Cal Poly’s Western Bonanza, and the Bull Test Enterprise were where I invested most of my time at Cal Poly, and all helped fuel my passion for being involved in the livestock industry.

After the best four years of my life in San Luis Obispo, I graduated from Cal Poly in June 2016. I had heard that the transition period between college and the real world can be rough. I might be a little biased, but I think it is extra tough if you went to Cal Poly and had the opportunity to live in the “Happiest City in America.” (I should have listened to all of the alumni and done a fifth year – so if you are currently a Cal Poly student, just do the victory lap.) Luckily, I was able to push my transition into the real world back 18 months, as I got to intern for the American Hereford Association and the American Maine-Anjou Association in Kansas City, Mo., before starting graduate school at the University of Nevada, Reno in the fall of 2016.

Graduate school was another chapter of my life in which I relied heavily on the support of those who have an appreciation for the Western way of life. Getting a Master of Arts in Journalism, I had the opportunity to be around a diverse group of people with backgrounds far from

KATIE ROBERTI anything like mine. It was an eyeopening year and a half to be around people who knew very little about agriculture and how their food is produced. It stretched me, challenged me and forced me to understand firsthand the disconnection the majority of Americans have from farmers and ranchers today.

Finishing up graduate school this past December, I finally had to make the transition from college to the working world. While I would be stretching the truth if I said the shift has been a breeze, I have been fortunate to have the support of family, friends and mentors in the industry to help ease me into life after college. I couldn’t be happier to be working for an association that does so much to keep cattle ranchers, such as my own family, ranching in California.

Just as the agriculture community has guided me and helped me with letters of recommendation, scholarships internships and more I hope through this position and working for CCA, I can be there to assist our members and do my part to continue making it known in California that beef is best.

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YOUR DUES DOLLARS AT WORK

WADING THROUGH THE WATER UNDERSTANDING THE WATERS OF THE U.S.

by CCA Government Affairs Staff On Jan. 22, the U.S. Supreme Court unanimously sided with CCA and dozens of other groups regarding where challenges to the 2015 Waters of the United States (WOTUS) Rule should be heard. In National Association of Manufacturers v. Department of Defense (which consolidated numerous challenges to the WOTUS Rule, including CCA’s), the Supreme Court ruled 9-0 that challenges to the WOTUS Rule should initially be heard in federal district courts, not appellate courts as the Environmental Protection Agency (EPA) had argued.

National Association of Manufacturers is only one piece of the WOTUS puzzle, however; the issue has expanded in complexity as a result of the dozens of lawsuits filed against the EPA and Army Corps of Engineers (Corps) and the appointment of EPA Administrator Scott Pruitt in the wake of Donald Trump’s election. This article seeks to overview the status of the WOTUS issue and CCA’s next steps.

A Preliminary Matter: Where to Sue? On May 27, 2015, the EPA and Corps finalized a rule redefining “Waters of the United States” under the Clean Water Act, greatly expanding the definition and thereby significantly increasing the agencies’ regulatory jurisdiction and permitting authority. Shortly thereafter, numerous states’ attorneys general and dozens of stakeholders sued to overturn the 2015 WOTUS Rule on the grounds that it violates well-established Supreme Court rulings limiting the scope of the Clean Water Act. CCA, represented by the Pacific Legal Foundation (PLF), sued the EPA and Corps in the United States District Court for the District of Minnesota. CCA’s national affiliates, the National Cattlemen’s Beef Association and Public Lands Council, sued the agencies in the U.S. District Court for the Southern District of Texas. Numerous other lawsuits were filed against the agencies in district courts across the country.

Twisting the language of the Clean Water Act, the EPA insisted that the Act required these challenges to be initially

8 California Cattleman March 2018

heard by the courts of appeal rather than the lower district courts, and sought to consolidate the numerous challenges against the WOTUS Rule in the 6th Circuit Court of Appeals.

Litigating the issue in the lower courts has at least two advantages: (1) claims under the Clean Water Act in district court may be brought within six years of the Rule’s issuance, versus 120 days in the appellate courts; and (2) it provides higher courts (potentially including the Supreme Court) a much greater judicial record to draw upon in deciding whether the WOTUS Rule is valid or invalid.

The Jan. 22 decision in National Association of Manufacturers finally put to rest the question of where WOTUS challenges should be heard by confirming that U.S. district courts are the appropriate venues.

“If the EPA had succeeded in blocking victims of the WOTUS rule from seeking redress, other agencies would have tried similar ploys,” PLF Vice President for Litigation James Burling said in a press release. “The Supreme Court’s rejection of the EPA’s power play strengthens everyone’s right to challenge bureaucratic abuses, all across the governmental landscape.”

An Ineffective Rule—So Far The 2015 WOTUS Rule that CCA so strenuously opposed was never put into practice by the EPA and Corps.

On August 27, 2015—just a day before the Rule was set to take effect—a federal judge in North Dakota stayed the Rule’s enforcement in 13 states. On Oct. 9, 2015, the 6th Circuit Court of Appeals stayed the Rule’s enforcement nationwide pending the outcome of various cases consolidated in that court; though the Rule had formally taken effect more than a month earlier, the EPA and Corps did not enforce the new Rule during that time.

Unfortunately, one side-effect of the Supreme Court’s recent decision is that it requires the 6th Circuit Court of ...CONTINUED ON PAGE 10

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...CONTINUED FROM PAGE 8 Appeals to dissolve its stay, which could have opened the door to the EPA and Corps enforcing the 2015 WOTUS Rule. To avoid that outcome, EPA Administrator Pruitt signed a final regulation on Jan. 31 that adds an applicability date to the 2015 WOTUS Rule, delaying its application until Feb. 6, 2020. This should provide groups like CCA time to fully litigate the 2015 Rule without ranchers fearing EPA enforcement in the interim.

While New York’s Attorney General and other litigants have suggested that they intend to sue Administrator Pruitt over the delayed applicability date, PLF and CCA will make every effort to ensure that the 2015 WOTUS Rule is not enforced in California.

Repeal and Replace (of WOTUS) In the background of all of this legal wrangling is the administrative effort to repeal the 2015 WOTUS Rule and replace it with a narrower definition of “Waters of the United States” that is more in line with Justice Antonin Scalia’s limited interpretation in the Supreme Court case Rapanos v. United States. President Trump himself directed the EPA to narrow the WOTUS Rule in a 2017 Executive Order. In response to President Trump’s Executive Order, the EPA proposed a two-step process: (1) re-codify the definition of “Waters of the United States” in effect prior to 2015, effectively repealing the 2015 WOTUS Rule; and (2) begin development of a narrower WOTUS definition in accordance with Justice Scalia’s opinion in Rapanos.

The EPA is currently working through the first phase, and in September of 2017 CCA sumitted formal comments

supporting the Trump Administration’s efforts to re-codify the more limited definition of “Waters of the United States” which existed prior to 2015. While the comment period for that proposed regulation has closed, the EPA has yet to finalize the rule. Moreover, once the re-codification is finalized, it is virtually certain that environmental groups will challenge the decision in court.

The result is that—despite a favorable Supreme Court decision on the venue matter, favorable indications from lower courts, and the best efforts of the Trump Administration—the ultimate status of the 2015 WOTUS Rule remains unclear.

Continuing the Fight Given this uncertainty, CCA’s tireless advocates at PLF intend to re-file our lawsuit challenging the 2015 WOTUS Rule in the District Court for the District of Minnesota in the coming weeks. This will ensure that CCA can seek a stay prohibiting enforcement of the 2015 WOTUS Rule in California if it remains in effect at that time, and potentially that CCA can obtain a final judgement declaring the 2015 WOTUS Rule invalid.

Additionally, should environmental groups or states’ attorneys general seek to overturn the EPA’s recent decision to delay the 2015 Rule’s applicability date to 2020 or seek to overturn the effort to re-codify the pre-2015 definition of “Waters of the United States,” CCA and PLF will seek to intervene in those lawsuits to oppose such efforts.

The bottom line: CCA is committed to ensuring that the 2015 Waters of the United States Rule is never enforced in the state of California.

For more information, contact Kirk Wilbur in the CCA office.

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March 2018 California Cattleman 11

Trail Blazin’

Californians mix policy and fun in the sun at Cattle Industry Convention

by CCA Director of Communications Jenna Chandler

W

hile extreme polar conditions have gripped parts of the country, things were sunny and 75, well really almost 85, as California producers and cattlemen from around the globe blazed a trail to the land of deserts and cacti, Phoenix, Arizona, for the 2018 Cattle Industry Convention and National Cattlemen’s Beef Association Trade Show.

Convention activities began on Monday, Jan. 29 with the annual Pre-Con Agriculture Tour presented by Caterpillar, Inc. This year’s tour included a trip to T&K Dairy, a 10,000 head dairy farm, gave guests the opportunity to pick lint from cottonseeds at Caywood Farms cotton farm and ended with an in depth look at the olive oil making process at Queen Creek Olive Mill.

After the tour Monday, Cattlemen’s College dominated Tuesday, as attendees went to informative sessions on topics ranging from the design of cattle handling facilities, antibiotic alternatives, the latest in cattle identification and the use of genetic testing. The sessions even included outdoor, interactive demonstrations featuring live cattle.

The event also featured an interesting general session with Jim Taylor, Chief Marketing Officer for Arby’s Restaurant Group, Inc. In a time when many food service companies are shying away from highlighting the meat that they serve, Arby’s has placed it at the top of their marketing strategy with their “We Have the Meats” campaign, and shared with attendees how they could be their own beef advocates.

Wednesday kicked off the convention opening session with none other than the Pioneer Woman herself, Ree Drummond, and the story of her journey from “Black Heels to Tractor Wheels,”. Answering questions submitted by cattlemen and women online, Drummond inspired and entertained a rapt crowd. Growing up a self-described “city girl”, Ree spoke of how she ended up in the country and fell in love with the rural lifestyle. And it was that same rural lifestyle that she, as well as the cattlemen and women watching, were inspired to work so hard to protect.

Of course, when it comes to things to do at the NCBA convention, the trade show is usually at the top 12 California Cattleman March 2018

of everyone’s list. Whether it was meeting up with friends from near and far, checking out the newest gadgets to make ranching a little bit easier or enjoying some of the trade show fare at the Chuckwagon Cafe, again it was an event not to be missed.

The Cattle Industry Convention and Trade Show App made navigating the maze of the trade show a breeze! You could keep track of exhibitors, manage your schedule, view special events and even check giveaway winners right on your smartphone.

Producer education was also front and center in the trade show. In the NCBA Demonstration Arena, attendees were treated to live demonstrations on topics such as low stress calf handling and colt starting. In the trade show’s Learning Lounge, producers stopped in and enjoyed short, face to face talks and hands on learning in 30 minute “lightning sessions.” Estate planning, forages, grazing for profit and deworming were all topics that attendees could explore further in the lounge.

Although a day of meetings and trade show fun was exhausting, it was no time to siesta as everyone headed to the fiesta on Thursday night. The Phoenix Fiesta delighted crowds as attendees traveled over by shuttle to the Corona Ranch in Laveen Village, Ariz. The party packed night featured live music, dancing, Mexican Charreada (Mexican rodeo), a western stock show and, of course, mouthwatering beef hors d-oeuvres.

Bright and early, Friday morning’s Best of Beef Breakfast was where beef industry trail blazers, going above and beyond to better the cattle industry, were recognized and CCA members made quite the showing on stage!

San Luis Obispo County rancher, CCA member and past president, John Lacey and his wife Dee, Paso Robles, were presented with the prestigious 2018 Swan Leadership Award for a lifetime of leadership and dedication to the beef industry. The emcee spoke of their tireless work on beef promotion and regulatory issues, and went down the long list of John’s beef industry accomplishments, including being the only person to serve as both National Cattlemen’s

Association and National Cattlemen’s Beef Association and the land itself when well managed cattle herds share president. (see page 18 for a full article about the award) open spaces.

Current CCA President Dave Daley of Oroville was also A second resolution was brought forth (and also later called to the stage as the 2017 Top Hand winner, bringing adopted) by members from California in the Tax and Credit in over $12,700 dollars in new dues revenue to NCBA and Committee. This resolution sought to assist producers recruiting 60 new members. in seeking federal tax relief by devaluing property that is California not only made a strong showing with Best owned by serval entities. For more information about these of Beef award winners from the Golden State, but in the poetry department as well. Drawing online votes for weeks, ...CONTINUED ON PAGE 14 Ventura County cattleman and former CCA Second Vice President Mike Williams, Acton, came in a strong second place in the NCBA Cowboy Poetry Contest with his own original work, performed for the entry video on the back of his horse, and performed, once again for crowds at the convention.

Following breakfast, General Session II speaker, Major League Baseball player, Jim Abbott, got everyone motivated and inspired with his incredible story of success, despite being born without a right hand! Overcoming his early challenges he went on to be the pitcher for the Gold Medal Olympic Team in 1988 and pitched for several major league baseball teams, even throwing a no-hitter as a member of the New York Yankees in 1993. He spoke of adapting to meet the obstacles in our lives, and in the current political and regulatory climate, it was a message that seemed to resonate with each and every beef producer CCA President Dave Daley (second from left) of Oroville was in the room. the 2017 NCBA Top Hand winner, bringing in over $12,700 After everyone was full from an amazing beef dollars in new dues revenue to NCBA and recruiting 60 new breakfast and inspired by the general session, policy members. meetings got underway, putting national policy on track for the coming year. CCA members and staff were there in attendance to bring California ranching perspectives to the national policy table.

CCA Past President Tim Koopmann of Sunol was there, serving as chair of NCBA’s Property Rights and Environmental Management committee. In that committee, California successfully brought forth a resolution, that was later adopted, to endorse an effort between NCBA and the United States Environmental Protection Agency (USEPA), creating a video to help educate USEPA employees on animal agriculture. The video was filmed in California and features several California producers, including CCA members Kevin Kester, Parkfield; Koopmann; and Trevor Freitas, Tipton. For those regulators unfamiliar with cattle ranching, it highlights the environmental stewardship and value of impeccable animal care that are the industry CCA Second Vice President Mike Miller, San Jose, in the NCBA Trade Show. standards. It also goes over the benefits to communities

March 2018 California Cattleman 13

...CONTINUED FROM PAGE 13 and any other policy issue, please call the CCA office.

Friday night was exciting as it wasn’t just any year for the California delegation. Under NCBA rules, one year’s president elect automatically becomes NCBA president the following year. With Parkfield rancher and CCA’s own Kevin Kester as 2017 president elect, a reception was held in his honor, celebrating his imminent installation as president. A prayer was shared by his wife June, for safety and guidance for his busy upcoming year on behalf of the nation’s cattle producers, with an estimated 300 days on the road for NCBA. CCA members from all over the state were in attendance, enjoying good food, seeing old friends and shaking the hand of the man set to lead the beef industry on the national stage for the next year.

After a long day of policy, attendees were ready to relax and laugh and Friday night they did just that. The 2018 Cowboy Comedy Club was a hit, featuring Blue Collar Comedy Tour’s Bill Engvall, with special guests from “Whose Line Is It Anyway,” Colin Mochrie and Brad Sherwood. The backwoods, backroads brand of jokes and “here’s your sign” laughs were a delight to the audience.

The evening even included Cattlemen’s Funniest Videos, comprised of farm funnies sent in by cattlemen themselves.

CCA Vice President of Government Affairs Justin Oldfield with incoming CCA President Kevin Kester, Parkfield.

Not ready to turn in just yet, following the comedy show, NCBA’s Desert GLOasis after party was a great cap to a great night!

It was back to business Saturday morning as the board meeting got underway. Reports about the financial state of the organization, policy committee updates, introductions of new office holders and voting on the plans for the upcoming year were given. 2017 NCBA president Craig Uden also spoke about the importance of the work that NCBA does, the victories of 2017 and the things to work toward in 2018 before he ceremoniously handed down the gavel to 2018 NCBA President Kevin Kester. Finally, Kester then spoke of the year ahead, the work to get done and the challenges to overcome, but with that excitement and driven zeal that he is known for.

With the nitty gritty policy work and fun times of the 2018 Cattle Industry Convention and NCBA Trade Show over, CCA is proud to have gone and proud to have made an impact on next year’s national policy. For more information about policy discussions that took place in Phoenix, visit www.beefusa.org.

The 2019 Cattle Industry Convention & NCBA Trade Show is scheduled for Jan. 30-Feb. 1, 2019 in New Orleans, La. If 2019 is anything like 2018, CCA is hopeful for another strong California showing at this impactful national event.

CCA Treasurer Rob von der Lieth, Copperopolis and Past CCA President Billy Flournoy, Likely.

Pictured (left to right): CCA President Dave Daley with Kevin Kester, CCA First Vice President Mark Lacey, Independence and John Lacey, Paso Robles.

14 California Cattleman March 2018

CCA President Dave Daley, Oroville, welcomed guests to the California reception during the convention.

California Rangeland Trust Chief Operating Officer Michael Delbar with board member Dan O’Connell, Colusa.

John Lacey accepts the Swan Award from long time family friend and Idaho Cattle Association President Tucker Shaw, Caldwell, Idaho.

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Congratulations, Mr. President

California’s own takes lead of NCBA

by CCA Director of Communications Jenna Chandler

At the board meeting of the 2018 Cattle Industry Convention and NCBA Trade Show, NCBA President Craig Uden, handed over the reins and the National Cattlemen’s Beef Association president’s gavel to 5th generation Monterey County rancher Kevin Kester, Parkfield, ushering in a new year, a new president and a new opportunity to get things done for the beef cattle industry.

No stranger to leadership, Kester has held various positions in his local cattlemen’s association, CCA and NCBA, serving as CCA president from 2011 to 2012. He currently serves as vice chair of CCA’s Cattle-PAC and spent 2017 as second in charge of NCBA, continuing to help lead as president elect.

Those experiences should serve him well as he represents the cattle industry on not just a national, but international scale. As president elect, Kester traveled to China last year to celebrate the opening of Chinese markets to U.S. beef. And his already busy schedule won’t be freeing up any time soon. He estimates that he will be on the road, on duty for NCBA, over 300 days this year.

While Kevin takes important meetings and jet sets to faraway places on behalf of ranchers, it’s his wife June and his children, Kayleen, Kody and Kara, that he credits for holding down the fort back at the ranch. About 50 miles inland from California’s coast, the Kesters’ Bear Valley Ranch is primarily an Angus-based cow-calf operation that has diversified its portfolio with stockers (during peak market times) as well as vineyards, taking advantage of the region’s unique, Mediterranean climate, great for growing grass, cattle and wine grapes.

In his speech addressing the NCBA board meeting that saw his installation as the new national president, Kester said that his ultimate goal is to keep the beef industry viable for future generations such as his children and grandchildren, pointing out that the biggest threat to that viable beef cattle industry for future generations is over regulation. In an interview with NCBA’s National Cattlemen, Kester said, “You hope that the next generation and the generation after that would choose to make a go of it on the ranch. I’m extremely thankful that all three of my kids are involved. And now we have a couple of grandkids that represent the seventh generation of my family on this same land…The biggest threat to the beef industry is over-regulation.”

Over regulation that, as a rancher on the central coast of California, he is no stranger to.

Thankfully, as Uden mentioned when introducing him as the next president, Kester has good relationships with those in high places. Through his experience in the halls of the state 16 California Cattleman March 2018

capitol to his experience on Capitol Hill, his familiarity with lobbying legislators and policy makers is extensive and positive, and those positive relationships will serve him, and the beef cattle community he represents, well in the coming year.

Between Waters of the U.S. issues, the estate tax (which Kester had a personal issue with in the early 1990s when his grandfather passed away and overnight the ranch had to figure out a way to pay off an approximately $2 million federal estate tax bill), urban encroachment and ever changing international and domestic consumer markets, Kester knows he has his work cut out for him, and those 300 days of travel on behalf of the national association and the nation’s cattle ranchers won’t be easy. But with as much experience as he has behind him dealing with those same issues, as well as the incredibly strong family he has supporting him back home, Kevin Kester is up to the test and ready to lead. CCA couldn’t be any more proud to have him holding the reins in such an influential role on the national and international beef cattle stage.

Kester takes the mic as the 2018 NCBA President.

The Kester family: Kara Kester, June Kester, Kevin Kester, Keslee Abate, Kayleen Abate, Jared Abate and Levi Abate, Danika Kulczycki and Kody Kester.

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Sacrifice & Service Laceys honored for committment to industy

by CCA Director of Communications Jenna Chandler

There are few in the cattle industry with as many accolades as Paso Robles rancher John Lacey, and we in California are lucky to call him one of our own. At the 2018 Cattle Industry Convention and NCBA Trade Show’s Best of Beef Breakfast, he and his wife Dee added one more to their long list of recognitions, the 2018 NCBA Swan Leadership Award.

This prestigious award was named for Bill Swan and his son George, beef industry champions who served in many leadership positions on the local, state (Idaho) and national levels, Bill as president of the National Cattlemen’s Association and later, George, as president of NCBA. Very few have been given the honor of this award in their name.

Established in 2001, nominees are judged on their length, breadth and impact of service to the beef industry. Awards are not given every year and only bestowed at the discretion of the NCBA Executive Committee and the president of the Idaho Cattle Association. The NCBA Swan Leadership Award recognizes only the very best of the best, and John and Dee Lacey of San Luis Obispo County are clearly deserving recipients.

As the emcee took the microphone to introduce the couple, it was evident that little introduction was needed as the lifetime of the couple’s work within the industry spoke for itself.

The award was presented by Idaho Cattle Association Tucker Shaw, Caldwell, Idaho., who simple stated that the award just couldn’t have gone to more deserving people.

Lacey is well known in the industry for his leadership and innovation, having served as a National Livestock and Meat Board director, representative of the Federation of State Beef Councils and on the Beef Promotion Operating Committee. Along with being a past CCA president, he holds the distinction of being the one and only person to have served as president of both the National Cattlemen’s Association and its successor, the National Cattlemen’s Beef Association. He has served as the chairman of the California Beef Council as well and currently serves as the chairman of the National Cattlemen’s Foundation.

Of course this isn’t the only award that this legendary cattleman has been given. In 1989, he was California’s Livestock Man of the Year. He was given the Hereford Industry Innovator Award in 2009, and he was even the first recipient of the California Cattlemen’s Association Centennial Award in 2016.

18 California Cattleman March 2018

Dee’s accomplishments as co-winner of the award shouldn’t be overlooked, either. Dee served as the California CattleWomen’s president from 1996-1998 and has served on a number of local community boards. On the national level, she also served as chair of the NCBA’s Long Range Planning Committee in 2005 and was chairman of the Cattlemen’s Beef Board in 2002.

During the presentation of the Swan Leadership Award, the emcee spoke of an entire lifetime’s worth of hard work, dedication and leadership in the beef cattle industry, the things which that work made possible and the incredible legacy that lifetime of work will leave behind.

The standing ovation made it clear that those in attendance understood that legacy too.

When John took the microphone to thank NCBA for the incredible honor, his humble words about just being grateful for the life that the industry provided for he and his family and feeling that he owed a debt because of it, seemed modest for a man who has accomplished so much.

From local leaders to national policy champions and worldwide beef advocates, in reality it’s the industry who owes the debt of gratitude to the Laceys. The esteemed Swan Leadership Award was one step in the direction of paying that debt.

CCA would like to congratulate John and Dee Lacey on receiving this prestigious award and is proud to call them members

Very deserving Swan Leadership Award Winners Dee and John Lacey.

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Product Promoters in Phoenix

CCW well represented at ANCW meeting

by California CattleWomen, Inc., President Cheryl Foster The 2018 Cattle Industry Convention offered a variety of experiences. ANCW kicked off their portion with an Ag Tour on Monday. The first visit was the Kerr Dairy, which milks a Holstein/Jersey cross. Today, butter fat is where the money is in the dairy business, so this crossbred dairy cow increases the butter fat percent without compromising milk output. One additional benefit is there is usually about one more lactation in the life of the cow.

The Kerr Dairy grows their own alfalfa using the manure from the cows to fertilize their fields. Of amazing note for a northern California person is they get nine cuttings of alfalfa each year.

Next on the tour was the Rousseau Farms Carrot Shed processing facility. They process two types of carrots, the fatter old style carrots and the skinny long carrots that become baby carrots. The machines cut the skinny carrots into 2 ½ inch lengths, tumble them to peel, round the ends, and bingo: baby carrots. Most of the waste goes as animal feed. But if a carrot falls to the ground or floor, federal regulations require that it be composted.

The last stop was the JBS packing facility. For many on the tour it was their first opportunity to see a slaughter/ packing facility in motion. This plant primarily processes Holstein cattle. An interesting fact is the dairy steers reach processing size in just 14 months since they are started on grain when they are just a few days to weeks old.

Right after the conclusion of the tour, ANCW meetings started. One of the programs enjoying success is Women’s Leadership led by Suzanne Menges. To become certified, the participant must complete all three classes as well as the Masters of Beef Advocacy and Beef Quality Assurance programs plus participate in one ANCW webinar. Originally the classes focused on helping State CattleWomen Presidents understand their role within ANCW and showing them how to execute proper parliamentary procedure. It has expanded to include all cattlewomen, not just those belonging to ANCW. The Collegiate Beef Advocacy Program is in its second year. Last year’s winners gave enthusiastic presentations about their beef promotion and education efforts in 2017. This program is gaining ground and producing some excellent beef advocates.

Colin Woodall, senior vice president of Government Affairs for NCBA in Washington, D.C., gave an update on how he thinks things are going in Washington, D.C. He spoke of some wins and some losses in this Republican

20 California Cattleman March 2018

held Congress and White House. A win was Tax Reform; but since the bill was approved on a party line vote, it did not have enough votes to become lasting law. Items like the Estate Tax will revert in ten years unless further action is taken between now and then. NCBA is watching closely and communicating frequently on the renegotiation of trade agreements.

The ladies in attendance had the honor to hear from Nichole Johnson Hoffman who works for the OSI Group, LLC as the chief sustainability officer and senior vice president. She spoke on Leadership Lessons from the Stories That We Don’t Tell.

Hoffman shared how as she was completing her BA, she was trying to find direction in life, career wise.

She decided that she would apply to law school and was accepted. She spoke about how sometimes it takes a generous friend who is willing to put another ahead of self.

This law student friend assisted her, a rural and rather naive Minnesota girl, select firms to interview for internships.

One of those companies was Cargill, where she worked for many years. Because of this experience, she was brave enough to apply for a position in Tokyo, a job that lasted for three years and made her even more valuable to Cargill upon her return. Cargill moved her to their plant in Fort Morgan, Colo., where she managed a slaughterhouse.

While working there, Oprah contacted Cargill about doing tour and ultimately going on her show. Hoffman was asked, “Can you do this?” She saw that the risk to the slaughterhouse employees was greater than the risk to herself. She had to take the opportunity to share the right image and story.

After three years she chose to leave Cargill and go to work for OSI. It was like leaving family. OSI is the premier global supplier of custom value-added food products to the world’s leading foodservice and retail food brand, McDonalds.

The American National CattleWomen presented their yearly awards to the members who stood out from their involvement over the years. California had their very own Jean Barton, Red Bluff, recognized for Beef Promoter of the Year. Jean is a Past President of the California CattleWomen and has been heavily involved at both the state and national level. She served on the National Beef Cook-off team for a number of years, traveling the states ...CONTINUED ON PAGE 22

March 2018 California Cattleman 21

...CONTINUED FROM PAGE 20 and educating others about beef. She shares her joy of writing and the beef industry as she writes a weekly column for the Red Bluff Daily News.

It was pure joy for California to observe Jean Barton speechless with the announcement.

Other activities of note during the convention were the Cattle Industry’s shutting down 3rd Street in downtown Phoenix for live cattle demonstrations and large equipment displays. Because US beef supply is at or near the top of the supply cycle, there seemed to be an increased emphasis on electronic animal ID to assist in the expansion of export markets.

The annual Environmental Stewardship award went to Region VI winner Jim O’Haco Cattle Company of Winslow, Ariz.

California CattleWomen are pleased to support Kevin Kester in his role as President of NCBA.Congratulations, Kevin.

Jean Barton, honored as ANCW’s Beef Promoter of the Year, was joined by family members (left to right): daughter Kendra McClusky, granddaughter Callie Borror and daughter Linda Boorror.

CCW First Vice President Callie Borror, CCW President Cheryl Foster, June Kester, 2018 NCBA President Kevin Kester and Jean Barton.

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PROGRESSIVE PRODUCER No Precipitation in the Forecast Preparing to ranch in a drought

by Tracy Schohr, University of California Cooperative Extension for the California Beef Cattle Improvement Association There was a sigh of relief last year for ranchers as the rain fell, breaking the state’s record drought. During the current water year, the state has seen a historically dry December, followed by moderate January precipitation that has failed to even fill most drinking water reservoirs.

However, throughout the Sierra Nevada, snow accumulations are about 20-27 percent of normal according to the most recent snow surveys. California is two months into what is typically our wettest season, and the forecast is bleak.

No one wants to use the “D” word, but ranchers should be prepared to manage for limited precipitation in the forecast. Lessons learned from previous droughts can help producers plan for and cope with the uncertainty that comes with a dry forecast. In 2011, prior to the last drought, UC Rangelands and UC Cooperative Extension (UCCE) conducted a survey of more than 500 CCA members, along with interviews of more than 100 producers. In 2016, we conducted follow-up interviews with livestock producers regarding on-ranch impacts, management, and planning horizons following the severe drought that faced California.

This article highlights findings from this research as well as other information sources that can help ranchers in drought planning and adaptation.

10 MANAGEMENT PRACTICES FOR RANCHERS FACING DROUGHT The management practices listed below are NOT listed in any particular order. Ranchers must conduct a costbenefit analysis as to what practices are most effective for them to implement for their specific ranch and operation characteristics.

1. Early Weaning – Make plans to wean calves early; if

24 California Cattleman March 2018

2.

3.

4.

5.

you typically wean in April and ship in May, then explore options to move this time frame up a few weeks or even a month. Another option is weaning a portion of your calves early. Freeing up rangelands in April provides a greater opportunity to put weight on cows and potentially produce more residual feed for next fall, thus saving potential hay costs in the future.

Don’t Retain Weaned Females - This is a tough decision, they are the future of your operation, but realize they have a high nutritional demand and will not be putting dollars in your pocket for MONTHS. Sell Replacement Females – Similar to not retaining females, selling replacement females can be a hard decision, but first calf heifers have the highest nutritional demand since they are feeding a calf, pregnant, and still growing themselves. Thus, requiring more nutrition than a cow who is in a maintenance phase. Another consideration is to pregnancy check heifers early; culling open and late bred individuals.

Sell Stockers – 23 percent of ranchers surveyed in 2011 incorporated both cow-calf and stockers into their operations for flexibility. Explore selling stockers early to preserve feed for your cow herd. It is crucial that cows are prioritized to receive adequate nutrition as body condition score outweighs all other factors in conception, including age. Additionally, without some extremely low cost source of forage, supplementing stocker cattle is not likely to be economical.

Cull Cows – There is variability in the longevity of beef cows, but when you have to make culling decisions to preserve forage for your operation, you cull for anything – open, soundness, broken mouth, udder condition and even temperament can be a factor. Also, consider how old the cow is: research has found at 8-10 years of age a cow’s feed intake begins to decline, along with milk and subsequent weaning weight. This suggests that any cows over 8 years old should be considered for culling.

6. Cull Bulls – Look at your bull inventory before you feed them until the next breeding cycle. Considering their age and how many bulls you will need if you are decreasing your cow herd. Remember they are worth more in salvage value before they lose weight.

7. Plan for Livestock Drinking Water – If you have employed a conservative stocking rate, you may have enough grass, but will you have enough water for the season? Now may be the time to look into water development to enhance forage-use efficiencies, make a plan to haul water or reevaluate your stocking levels. Federal programs through sources such as Natural

Resources Conservation Service (NRCS) can help to develop solar stock water wells, which may be more reliable for filling troughs than relying on ponds.

8. Purchase Hay (and other feed) – 75 percent of CCA producers surveyed in 2011, and 76 percent in 2016, used purchasing hay as a drought adaption strategy. In most cases this is the most economical supplement tool we have as energy, protein, macro minerals and vitamins are provided. Small grain hay is likely adequate for dry cows, but alfalfa will be required for lactating cows. Look at the cost-benefit analysis of purchasing feed, the costs to feed (e.g. freight, equipment, and time), and your ability to recoup costs on sale day. Knowing this, you can make a rational decision regarding providing supplemental feed.

It is also important to remember that if the bulk of the diet is hay you are no long supplementing and cattle should be fed in a drylot, or sacrifice area, to preserve forage on rangeland. Otherwise the point of feeding is lost.

9. Evaluate the use of Protein tubs – Utilizing protein supplements for cattle can be another tool for ranchers.

By adding protein rumen microbes are better able to make use of dry forage. However, by this time of year most dry feed is gone and the limiting nutrient is energy as often protein needs can be met by filaree, which is the most drought resistant rangeland plant we have. By this time of year, it likely makes sense to focus on supplying enough energy (grain or hay) to those cows that are the hardest to part with, and culling others. Prioritize supplementing thinner cows to provide additional nutrition essential for them to rebreed and produce a healthy calf.

10. Plan for Irrigated Pasture Management – Will your irrigated pasture provide enough for your summer demand, and as an option for relief on your annual rangelands? Considering irrigating earlier in the season, plan your irrigation as close to Evapotranspiration (ET) as possible and explore fertilization to increase production. Additionally, if your water allocation will be

FIGURE 1.

impaired, you should irrigate lands at 100 percent water needs to optimize production, thus forgoing irrigation on some acres if necessary. Lands not irrigated during the summer months will likely need to be replanted in the fall.

Overall, the importance of maintaining body condition is imperative for reproductive success. Research has shown that strategically only supplementing cows that fall below a body condition score of five, as opposed to the entire herd, can successfully maintain pregnancy rates. Cows at a body condition score of five barely show their last two ribs. Thus any cows showing more than two ribs are candidates for supplementation. A foundational component of your drought adaption strategy should be body condition score.

As this article goes to print in mid-February, there is no rain in the forecast for many regions of California. In parts of the state winds can be found already drying out this year’s forage on annual rangelands. While in other regions, rain is needed to germinate this year’s forage; even if it does start raining, it will be 30-40 days before there is enough grass growth for livestock. We hope for a “miracle March” and April showers, but timing and temperature are critical elements to produce forage necessary to maintain cattle herds.

Many of the ranchers interviewed have noted the record high cattle prices differentiated the 2012-2017 drought from the last severe drought of the mid-1970s. One rancher stated, “Fortunately the cattle market’s been really good in the last couple of years…that’s been one thing that’s saved us.”

Unfortunately, the Feb. 9, 2018 CattleFax Weekly update reports the market is trading around $126/cwt (compared to $140 in February 2014). While cull cows at Cattlemen’s Livestock Market in Galt, were trading on Jan. 31, at $62-$72 (compared to Jan. 29, 2014 at $80-$94).

In the 2011 CCA survey, we found the most common strategies ranchers have used to respond to drought were to reduce their herd (75 perent of producers), purchase feed (75 percent of producers), apply for government assistance programs (43 percent of producers) and wean early (43 percent of producers). Our most recent post drought survey in 2016 also found that selling retained yearlings (52 percent of producers) was a primary drought management strategy among producers.

To prepare for drought, the 2011 CCA survey found the top five practices to be stock conservatively (34 percent of producers), rest pastures (23 percent of producers), incorporate yearling cattle (21 percent of producers), grassbank/ stockpile forage (12 perent of producers) and use weather predications to adjust stocking rate (11 percent of producers).

The strategies that have been successfully used by ranchers in past drought years are invaluable sources of information. By learning from past approaches, ranchers can make more informed decisions to develop response strategies and implement solutions.

The time to focus on drought planning is while it’s raining, but it’s never too late to start!

March 2018 California Cattleman 25

On The Angus Front

Angus breeders get new regional manager from the California Cattlemen’s Association

A California native and Texas A & M graduate, Jake Pickering has hit the ground running in his new job. For Angus producers who have yet ot meet him, here is a little more about the Southwest Regional Manager for the American Angus Association

Question

Can you tell readers a little about your upbringing?

Answer

Northern California is where I’ve always called home. Although it was a fairly rural community, I actually didn’t grow up on a ranch and my family doesn’t have much history in the beef business. For me it started with 4-H and FFA projects and since then I didn’t see myself following a career path in anything that didn’t involve beef cattle. Those projects turned into joining judging teams, majoring in Animal Science and learning anything and everything I could from the great peers and mentors I had along the way.

Question

What intrigued you about working for the American Angus Association and specifically in the territory you work in?

Answer

It is an honor to be able to work for a breed association that has been as progressive and successful as American Angus. I don’t think I could write a better job description for what I’ve always wanted to do. I get to travel and look at great cattle on a daily-basis. Most importantly, it’s a position where I get to work with and learn from some of the best ranchers in the country. Being able to do all of that close to where I grew up is just the icing on the cake.

Question

What are you most looking forward to in your new job?

Answer

The people. It only took a month on the job to realize that I work with some awesome people. Between other Angus Association staff, Angus breeders, commercial cattlemen and women I feel I have been welcomed with open arms. I couldn’t be more excited to continue growing those relationships and providing assistance in any way I can. I feel being able to help market the high-quality product cattle breeders here produce will be one of the more rewarding parts of this position.

Question

What do you think will be the biggest challenge for you in your new capacity?

Answer

Between California, Nevada, Utah and Arizona lies a lot of diversity. That diversity comes in the form of different climates, different landscapes, different forages, differing regulations, different customer bases and so much more. Being able to understand what challenges ranchers face in their given area will be a huge task.

I am a person that loves to keep learning, so this is a challenge I am excited to take on and something that will better help me serve producers in the southwest.

26 California Cattleman March 2018

Question

What about the Angus breed most excites you?

Answer

I have been fortunate to live in a few different states and spend a lot of time traveling around the country.

No matter where, one thing that seems constant is the usability of Angus genetics. The adaptability of the Angus cow and the amount of Angus based females in the United States is astounding. The Angus breed has been one of the most progressive in regards to increasing cow performance, carcass quality and profitability.

As technologies get more and more advanced and breeders continue utilizing the tools available, I only see this trend continuing.

Question

Why should cattlemen and women consider utilizing Angus genetics?

Answer

Your environment and marketing plan should play be a large factor in the type of cattle you decide to raise and produce. However, Angus cattle can provide a cow herd with strong maternal instincts, great milking ability and excellent calving ease. To go with this, the American Angus Association provides programs to aid in marketing your Angus-based cattle. There is the AngusSource program and on the horizon is a feeder calf program that will greatly increase the value of Angus calves that are enrolled.

Question

What do California Angus breeders have to offer commercial breeders, both in and out of California?

Answer

The quality of cattle being produced here is just impressive. California Angus breeders understand the importance of a productive cow, they are on the cutting edge of all new technologies, and most importantly to me, they understand the environment and the challenges ranchers here face as many of them also run commercial cows themselves. There truly seems to be something for everyone when the fall bull sale season comes around.

Question

Who do you most admire in the ranching industry? Why? and what did you learn from them?

Answer

This may be a cliché answer, but to choose only one person wouldn’t be possible. Although my parents aren’t ranchers themselves, they have instilled in me the value of hard work, honesty and treating others with respect. I have been blessed with countless teachers, coaches, professors, friends and ranchers that have taught me everything from cattle selection, to the economics of the business and so much more. I plan on continuing to learn from each and every person I meet for as long as I can.

Question

What is your favorite cut of beef?

Answer

I’m not too picky when it comes to steak, but a good Ribeye just can’t be beat.

March 2018 California Cattleman 27

ANGUS INTRODUCES NEW FOOT SCORE EPDS In late January, Angus Genetics, Inc. (AGI) announced two new foot score research EPDs, the first of its kind in the U.S. for beef cattle.

The American Angus Association® has been collecting foot scores since 2015, with approximately 12,000 data points sent in. Members have reported two scores for claw set and foot angle.

The pair of scores are based on a scale from one to nine, with five being ideal for both traits.

AGI Director of Genetic Research Stephen Miller says the collaboration with membership in collecting foot scores allowed steady advancement toward a foot score research EPD. “Angus breeders have completed a tremendous amount of data reporting in such a short period of time; this is truly a testament to their commitment toward genetic progress,” Miller said.

“We are absolutely thrilled to begin the process of rolling this breakthrough out to the membership.”

Last summer, AGI initiated a research analysis on yearling foot scores with the collected data. The analysis reported moderate heritability estimates for both claw set (0.25) and foot angle (0.25). Since the preliminary analysis, AGI worked alongside the Association’s Information Systems team to develop the appropriate genetic evaluation model to predict foot score selection tools and now has research EPDs ready for delivery.

A research EPD is a prelude to a production EPD, serving as a one-time analysis delivered to the membership and enabling the Association to get meaningful feedback from Angus producers. Unlike a production EPD, a research EPD does not get updated weekly but can be updated periodically as more data flows into the database.

The more data collected, the more robust the evaluation becomes, and the sooner the research EPD can be moved into production.

AGI Director of Genetic Services Kelli Retallick says it’s important producers continue to send in quality, consistent data.

“Though we are getting closer to a production EPD, we encourage members to continue sending in data,” Retallick said. “Consistency of scoring within a producer’s herd is key, and luckily, we have a variety of resources here at the Association to help.”

Currently, producers submit two foot-score data points, claw set and foot angle. During the research phase, AGI found that only a low genetic correlation (0.22) exists between these two traits. Because of the low correlation, scores are evaluated as separate traits and separate EPDs, termed Claw Set EPD and Foot Angle EPD. Claw Set and Foot Angle EPDs

28 California Cattleman March 2018

published in this first report are AI sires who possess accuracy value great than 0.40. Additional information on these research EPDs is located here.

For more information about foot score guidelines, click here. You also can find the How to Foot Score video here. Find a downloadable list of published EPDs on AI sires here. Call the office at 816383-5100 to learn how you can submit your foot score data.

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March 2018 California Cattleman 29

The 60s, Jumbo Jets, Dad’s Toolbox and Humility by the Amercican Simmental Association’s Director of Membership and Industry Operations Chip Kemp

The Story of Profit in the Beef Business An argument could well be made that the year 1968 had as much historical impact and reachas any in modern times. A little reflection will bring to mind turbulence and upheaval that changed a country and forever impacted the world. Society is still very much touched by those things today. We are quickly approaching the 50-year mark of 1968 and the reminder of the power of that time.

But, the gold anniversary of 1968 also carries along with it many high-water moments that are overshadowed by their more emotionally charged historical cousins. Here are just a few: • The Boeing 747 — the first jumbo jet • Pilot Jim Lovell and crew were the first humans to orbit the moon • The first human heart transplant performed • The Beatles “Hey Jude” was the top single of the year • Steve McQueen ruled the box office in “Bullitt” • Electronic Data Systems goes public • The Gateway Arch is dedicated • $3,000 will easily buy a new car And for those of us in the beef industry, two pivotal entities with kindred spirits took root in the late 1960s.

The American Simmental Association (ASA) and the Beef Improvement Federation (BIF) were both officially founded in 1968.

Converge — “to move, or cause to move, toward the same point”

BIF’s tagline states, “Improving the beef industry through performance evaluation”. BIF was a major force behind the standardization of performance records within our industry and helped pave the way for our modern EPD system. BIF continues to stand at the forefront of idea sharing and novel approaches in beef genetics and genomics.

ASA proudly helps author the story of “profiting through science” and how that approach has helped identify profit focused cattle that best serve the commercial producer and our industry. Dr. Wade Shafer, ASA’s current EVP, and Don Vaniman, ASA’s first full-time EVP, recounted the story of “the ASA window” in ASA’s 2016 Annual Report and how, from the beginning, it charted the course with the motto:

“Visual analysis tells you what a Simmental appears to be. His pedigree tells you what he should be. His performance and progeny tests tell you what he actually is.”

And to this day, one can see the synergy of the two organizations. The 2017 BIF Annual Convention highlighted 30 California Cattleman March 2018

many ASA efforts, ASA staff, and the International Genetic Solutions (IGS) multi-breed genetic evaluation.

At age 50 Ray Kroc had yet to start his McDonald’s empire and Colonel Sanders hadn’t even pondered what is today a hugely successful restaurant chain. BIF and ASA are still a youthful 49 and look at what they’ve already done.

In 1968, and every year since, ASA members have demanded a commitment to the mission. Demanded awareness of how SimGenetics impact the marketplace. Demanded the best tools to identify that impact. Demanded cutting edge techniques to aid commercial customers as they aim to “Profit through Science.”

What does it take to produce these novel tools? Simple — Courage, Collaboration, Humility & Freedom. This means the latitude and flexibility to address problems in a manner different than the norm. It requires asking the tough questions and letting the facts decide the answers — not marketers. ASA leverages precious member dollars to generate tangible tools to make programs better. ASA reaches across traditional fence lines and boundaries to work alongside other capable and well-intentioned groups, benefitting ASA members and the industry alike. ASA leverages its collaborative relationships through IGS to allow both to succeed in ways others can’t because they operate in ways others won’t. When courage, collaboration, humility, and freedom converge into one place great things happen.

Monumental things. Impactful things. Things that become a gift for our entire industry. “The only way to thrive is to innovate. It’s that simple.”

– Dr. Alex Tabarrok, George Mason University

A New Kind of Present

As a kid, there was always a fall back plan when it came to Dad’s Christmas present. Sure, kids try to be creative and make it a surprise, but it usually comes back to the tried and true.

Dads like tools. Period.

And who doesn’t? Thus, when the idea of a tool to highlight feeder calf value arose it seemed a no brainer — if it could truly be done. For generations, producers have been searching for a mechanism to show the worthiness of their calf crop that has been years in the making.

Sadly, for many producers, one set of calves of X color and of X weight brings more or less the same dollars as the next set — regardless of how ready they are for feedlot success. And the buyer is equally as blind. Hide color, ear length and horn status are supposed to be a proxy for some deep genetic insight into the ability to gain, convert, stay healthy and marble. ...CONTINUED ON PAGE 32

March 2018 California Cattleman 31

...CONTINUED FROM PAGE 30 It’s like buying a used truck based on paint color, mirror shape, and cab lights without so much as a test drive or opening the hood. Dysfunctional at best, where the superior genetics are undervalued and the inferior genetics skate by without a significant penalty.

In recent years, a handful of firms have boldly attempted to shine light on this problem. With varying success, these groups have used approaches that are a step in the right direction — typically choosing to focus primarily on sire information.

Unfortunately though, they are often limited in their ability to use cowherd knowledge. Cost of these programs can also be a barrier to entry for many commercial cattlemen. So how to go farther? “When you need to innovate you need to collaborate,” Marissa Mayer (former CEO of Yahoo).

ASA realized the creation of a feeder calf valuation tool would require significant input from across the industry and would garner the most support and uptake if done in conjunction with IGS partner breeds. This provides a more comprehensive tool for commercial producers and leverages the power of a genetic database with roughly 18,000,000 head of known cattle. Frankly, it’s time for a change. You can either “Know” or “Guess”. You decide.

Time to unwrap the IGS Feeder Profit Calculator™. This tool leverages known genetics and management practices to provide unprecedented awareness of feeder calves. The history of the IGS Feeder Profit Calculator™ has its roots in ASA’s Terminal Index ($TI). But, honestly, this approach starts way before ASA and way before 1968.

Many generations of thoughtful animal breeders, intrigued geneticists, and persistent thinkers built the knowledge base that directly benefits today’s beef producer. We could go all the way back to Robert Blakewell’s passion for making better cattle in England. Or perhaps discuss Captain Richard King, the cattle baron whose ranch name is now synonymous with luxury and quality. But, the likely hub would be little ‘ole Ames, IA, early 1900s.

A field of dreams of sorts. At least for geneticists. An allstar list of folks directly responsible for planting the seeds: Lush, Hazel, Henderson. And then forward to renowned researchers across the country responsible for advancing the burgeoning business of cattle genetics.

That brings us full circle to ASA’s $TI which was developed over a decade ago by ASA in collaboration with Dr. Michael MacNeil, a USDA research geneticist at the time. The $TI is an economic selection index designed for selecting terminal sires and does exactly what it was built to do:determine genetic merit for terminal traits. However, a tool that could account for such things as a current accounting of prices/costs, heterosis, and non-genetic factors (e.g., vaccination status and weaning), would improve the accuracy of predicting feeder calf values.

In 2014, ASA’s Wade Shafer and former Director Will Townsend, went to work on such a tool — a calculator to better predict true feeder calf value. Many of the calculator’s non-genetic components were sourced by Dr. David Lalman of Oklahoma State University. Dr. MacNeil, now with Delta 32 California Cattleman March 2018

G Genetics, contributed with the preliminary work of the construction of the calculator.

2015 and early 2016 highlighted that ASA goes to lengths that other associations simply will not go. ASA took historic legal steps to secure the freedom for serious-minded producers everywhere to have access to powerful, profit-predicting tools.

In late 2016, ASA and IGS set about refining the tool and bringing it to the industry. ASA’s Shafer, Jordan Bowman and Chip Kemp, along with support from Steve McGuire and Matt Spangler, University of Nebraska, have honed the calculator and highlighted it to interested breeders and industry professionals.

While technology tools continue to evolve and improve, and the IGS Feeder Profit Calculator™ is no different, it is time to put true power in the hands of commercial producers and serious buyers.

IGS provides the ideal platform to generate unparalleled information on crossbred and composite feeder calves, along with the overwhelming majority of mainstream breeds. The IGS Feeder Profit Calculator™ leverages information from 12 IGS partner breed associations, data from progressive seedstock and commercial clients from across the globe, known calf health and preconditioning knowledge. If that isn’t enough, throw in the premier geneticists in the business: the ASA and IGS team, the scientists at Theta Solutions, LLC., and Spangler. It is no wonder the IGS Feeder Profit Calculator ™ is ideally suited to provide the industry’s benchmark in gauging feeder calf value and empowering producers to market with confidence and allowing feeders to maximize their purchasing dollars.

Oh, and at NO COST to producers. You can acquire a third-party validation of the profit potential in your feeder calves, at no cost to you. Why? Because awareness has profound impact — impact on a producer’s decisions and bottom line. IGS partners are committed to helping producers make prudent, sound, unbiased decisions to better the economic situation of their family and their ranch. When commercial producers win their progressive seedstock providers win. When progressive seedstock providers win their allies in genetic evaluation win. So, while commercial producers can receive an IGS Feeder Profit Calculator™ certification at no cost there really is a price, but that price is born by the serious, profit-minded seedstock producers of IGS. Those seedstock providers are investing in the health and future of our industry and the sustainability of our commercial producers.

Most of us remember what first attracted us to this business.

For many it was the straight, no nonsense kind of people with an unyielding passion for developing better cattle — simple to state, but certainly not easy to implement.

These are the kind of folks who make up the membership of International Genetic Solutions. No surprise then they’d generate the IGS Feeder Profit Calculator™ — a straight, no nonsense tool to aid beef producers in highlighting the quality of their feeder calves to those serious buyers looking for a leg up.

For those who are interested in a certification or more information, please contact one of the IGS breed association partners or go to InternationalGeneticSolutions.com. You can either “Know” or “Guess.” Choose “Know.”

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March 2018 California Cattleman 33

PATHWAY TO PROFIT

THE IGS FEEDER PROFIT CALCULATOR™ By the Amercican Simmental Association’s Director of Membership and Industry Operations Chip Kemp In 2017, the American Simmental Association introduced the revolutionary International Genetic Solutions (IGS) Feeder Profit Calculator™ and its role in providing true awareness of feeder calf profit potential. In this article, we ‘ll walk through the simple process of getting an IGS Feeder Profit Calculator certificate generated on a specific set of calves.

The first step is to get to the IGS website. You can either use the IGS link at the top of Simmental.org or you can go directly to InternationalGeneticSolutions.com. The IGS Feeder Profit Calculator link can be found in the upper right-hand corner.

The second step will take you to the input form.

Complete the form and submit that information. You will provide contact and location information, weaning and herd health specifics, marketing weights and timelines and of course registration numbers on sires.

It is possible that staff will reach out seeking additional information, but roughly three business days following your submission you will receive an email providing you a digital copy of your IGS Feeder Profit Calculator certificate.

Now it is time to interpret the information onyour certificate. On the left side of the certificate will be all the information provided by the producer. This gives confidence and knowledge to a potential buyer, knowing you’ re hanging your credibility on the details you provided.

The buyer is able to quickly gauge your management and health practices that built value into this set of calves.

The lower right hand-side of the certificate focuses in on five categories that are crucial to feedlot and carcass success. The star metrics reflect the ranking of your calf genetics versus the IGS database.

The upper right portion of the certificate is the true foundation and core of the IGS Feeder Profit Calculator.

Using the largest genetic database in the industry and some of the elite minds in the business we have leveraged known genetics, herd health, current economic conditions, and basic accounting principles to provide the most robust indicator of feedlot profit potential to date. It breaks it down to a language we all understand — dollars and cents.

Frankly, feedlot buyers want to know if a set of calves has a reasonable chance to turn a profit.

Three measures are highlighted on the certificate:

RELATIVE GENETIC VALUE:

Predicted difference in value due to genetics between

34 California Cattleman March 2018

the calves being evaluated and the average Angus calves of the same sex, starting weight and management conditions.

RELATIVE MANAGEMENT VALUE:

Predicted difference in value due to management between the calves being evaluated and those same calves under the assumption of an industry average of 60 percent of calves being vaccinated against BRD and 60 percent of calves being weaned for 30 days or more.

TOTAL RELATIVE VALUE:

A combination of Relative Genetic Value and Relative Management Value.

When evaluating each of the relative value categories it is important to be aware that the average in each category is zero. A$0.00/cwt means these calves reflect the breakeven potential of the average calf. There is no artificial adjustment to the base just for marketing advantage or to provide a feel-good effect. You expect the truth and the facts. So do your customers and your buyers.

On the example certificate provided, we predict a breakeven price (at the time they are sold as feeder calves) based on their predicted feedlot performance of an additional $9.84/cwt. In laymen’s terms, that means the buyer at your local auction market or through your online platform could afford to pay an extra $9.84/cwt over the average animal on that day and still come out breaking even.

To be clear, the buyer isn’t looking at these calves to break even. Like you, the buyer has an eye on profit. But in this example the buyer has true awareness, through IGS, that leads him to believe these calves are a safer bet. So is he looking to pay an additional $9.84/cwt? No. Is he willing to give $2, $3 or $4 more on a safe bet rather than risking everything? We think he is.

Additionally, a second page highlighting all registration numbers and known genetics accompanies each certificate.

It is really that simple. And you won’t pay a thing. Roughly 20 minutes of work will provide you with the most credible and trusted information available on the potential feedlot performance of your calves. Trust is the Gold Standard.

Your success is wrapped up in the value of each year’s calf crop. You’ve invested years, significant dollars, and countless hours of sweat to get the calves to this point.

Why leave calf knowledge to chance? You can either Know or Guess. Choose Know.

SURVEY SHOWS PRODUCERS FAVOR CHECKOFF EFFORTS An independent survey of beef producers found 74 percent continue to approve of the Beef Checkoff Program; this finding is 5 percent higher than the survey a year ago.

Importantly, the more producers know about the program, the more supportive they are. The survey also found that producers are generally more optimistic about the cattle industry than they were a year ago.

The random survey of 804 beef and dairy producers nationwide was conducted by the independent firm Aspen Media & Market Research from mid-December 2017 until midJanuary 2018. The survey found that in addition to stronger support of the checkoff compared to a year ago, a substantial majority of beef and dairy producers continue to say their beef checkoff is a good value: • 76% say the beef checkoff has contributed to a positive trend in beef demand • 78% say the checkoff has value even when the economy is weak, 5% higher than last year • 65% say the checkoff contributes to profitability of their operations • 71% say the checkoff represents their interests, 4% higher than last year • 61% believe the checkoff is wellmanaged In addition, while fewer producers (43 percent) said they remembered having seen, read or heard anything about the checkoff in the past six months, 86 percent reported the information they remembered was positive, 8 percent higher than a year ago.

“We are encouraged that three out of four producers continue to support the checkoff,” said Jo Stanko, Investor Relations Working Group co-chair. “On the other hand, it is concerning that fewer producers consider themselves ‘informed’ about the checkoff, and only 43 percent say they have seen, read or heard checkoff

news in the past six months. Since most producers believe it’s important for the program to communicate to them checkoff results, it’s clear we will need to step up these communications efforts in the months ahead.”

The survey informs checkoff leaders of strengths and weaknesses

in producer communications efforts and is used directly in developing an authorization request for the next year.

See this year’s survey results as well as results from previous surveys.

For more information about your checkoff investment, visit MyBeefCheckoff.com.

Annual Bred Cow & Pair Sale

Visalia Livestock Market

Saturday, April 21

BBQ lunch at noon • sale at 1 p.m.

OFFERING 1,000+ HEAD OF FANCY, YOUNG REPLACEMENT FEMALES MANY WITH SOLID FOOTHILL EXPOSURE

Featuring

150 head of fancy Angus first-calf heifers calving at 32 months of age, off two Northern California and one Idaho ranch. Foothill/Anaplaz exposed, running in California Foothills since October 2016, complete vaccination program, AI bred to Right Answer, calving Sept. 1.

These heifers are as fancy as they come with solid Foothill exposure.

100 head of fancy Red Angus first-calf heifers calving at 32 months of age. Originating from Broken Chain Ranch, Sumatra, MT. Foothill/Anaplaz exposed, running in California Foothills since October 2016. AI bred to calve Sept. 1 to Ludvigson Stock Farms Red Angus low-birth sire Take Off. Excellent set of long age heifers with solid Foothill exposure.

150 Angus & Angus-cross second calf, one-iron cows 3 years old originating off one Nevada ranch. AI bred to VAR Ingenuity 3305 to start calving Sept. 1.

150 head of fancy, young Angus & Red Angus 3 and 4 year old cows. Bred to top end Beck and Silveira Angus bulls to start calving Sept. 1. Cows originated off 2 Montana ranches.

200 Angus & Red Angus-cross 3 and 4 year old cows, ran in the New Cuyama hills and Western Sierra Foothills. 50% California purchased, 50% Oregon purchased.

This is a fancy set of young cows!

Plus many more smaller consignments of good young and older fall bred cows and spring pairs.

Call for more details on this great offering of females!

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YOUR COMPLETE MARKETING SERVICE! March 2018 California Cattleman 35

ANADA 200-591, Approved by FDA

ANGUS MEANS BUSINESS. Jake Pickering, Regional Manager Arizona California Nevada Utah 10376 N. Baird Ave. Fresno, CA 93730 530.415.5484 jpickering@angus.org

A reliable business partner is difficult to come by. Contact Jake Pickering to locate Angus genetics, select marketing options tailored to your needs, and to access Association programs and services. Put the business breed to work for you.

To subscribe to the Angus Journal, call 816.383.5200.

Watch The Angus Report on RFD-TV Monday mornings at 7:30 CST.

For intramuscular and subcutaneous use in beef and non-lactating dairy cattle only.

BRIEF SUMMARY (For full Prescribing Information, see package insert.)

INDICATIONS: Norfenicol is indicated for treatment of bovine respiratory disease (BRD) associated with Mannheimia haemolytica, Pasteurella multocida, and Histophilus somni, and for the treatment of foot rot. Also, it is indicated for control of respiratory disease in cattle at high risk of developing BRD associated with M.haemolytica, P. multocida, and H. somni.

CONTRAINDICATIONS: Do not use in animals that have shown hypersensitivity to florfenicol.

3201 Frederick Ave. • St. Joseph, MO 64506 816.383.5100 • www.ANGUS.org

© 2017-2018 American Angus Association

NOT FOR HUMAN USE. KEEP OUT OF REACH OF CHILDREN. Can be irritating to skin and eyes. Avoid direct contact with skin, eyes, and clothing.

In case of accidental eye exposure, flush with water for 15 minutes. In case of accidental skin exposure, wash with soap and water. Remove contaminated clothing.

Consult physician if irritation persists.

Accidental injection of this product may cause local irritation. Consult physician immediately. The risk information provided here is not comprehensive. To learn more, talk about Norfenicol with your veterinarian.

For customer service, adverse effects reporting, or to obtain a copy of the MSDS or FDA-approved package insert, call 1-866-591-5777.

PRECAUTIONS: Not for use in animals intended for breeding. Effects on bovine reproductive performance, pregnancy, and lactation have not been determined.

Intramuscular injection may result in local tissue reaction which persists beyond 28 days. This may result in trim loss at slaughter. Tissue reaction at injection sites other than the neck is likely to be more severe.

RESIDUE WARNINGS: Animals intended for human consumption must not be slaughtered within 28 days of the last intramuscular treatment. Animals intended for human consumption must not be slaughtered within 33 days of subcutaneous treatment.

Not approved for use in female dairy cattle 20 months of age or older, including dry dairy cows as such use may cause drug residues in milk and/or in calves born to these cows.

A withdrawal period has not been established in pre-ruminating calves.

Do not use in calves to be processed for veal.

ADVERSE REACTIONS: Inappetence, decreased water consumption, or diarrhea may occur transiently.

Manufactured by: Norbrook Laboratories Limited, Newry, BT35 6PU, Co. Down, Northern Ireland.

The Norbrook logos and Norfenicol ® are registered trademarks of Norbrook Laboratories Limited.

36 California Cattleman March 2018

BEYOND THE BOTTLE Winning the praise of cattlemen and veterinarians requires top performance, reliability and a fair price.

® Norfenicol (f lorfenicol 300 mg/mL) Less Viscous and More Syringeable Than Nuflor* Shorter Sub-Q Withdrawal Time Than Nuflor® Plastic Bottles Eliminate Breakage and Product Loss FDA-Approved for Sub-Q Use in Cattle at High-Risk of BRD Broad Spectrum Treatment and Control Against BRD Unique Formulation

orfenicol

®

*Data on file

www.norbrook.com

(florfenicol)

The Norbrook logos and Norfenicol are registered trademarks of Norbrook Laboratories Limited.

Nuflor is a registered trademark of Merck Animal Health. 0717-591-I01A

Observe label directions and withdrawal times. Federal law restricts this drug to use by or on the order of a licensed veterinarian. For use in beef and non-lactating dairy cattle only. Not approved for use in female dairy cattle 20 months of age or older, including dry dairy cows. Animals intended for human consumption must not be slaughtered within 28 days of the last intramuscular treatment or within 33 days of subcutaneous treatment. Do not use in calves to be processed for veal. Intramuscular injection may result in local tissue reaction which may result in trim loss at slaughter. See product labeling for full product information, including adverse reactions.

TEHAMA ANGUS Ranch A program and the people committed to customer success 44th annual

“Generations of Performance” Bull Sale

SEPTEMBER 14, 2018 Offering Sons of These Powerful A.I. Sires JMB Traction 292 SAV Recharge 3436 SS Niagara Z29 Tehama Roulette C462

Tehama Tahoe B767 Tehama Titleist A203 Thomas Blackjack 5259 S Powerpoint WS 5503

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Visitors to the ranch always welcome!

Driven by Performance Since 1943

Ranch (530) 385-1570 • Bryce Borror (530) 526-9404 www.TehamaAngus.com • tehamaranch@gmail.com

March 2018 California Cattleman 37

COUNCIL COMMUNICATOR CHECKING IN ON YOUR BEEF CHECKOFF National meetings provide insight from consumers from the California Beef Council CONSUMER INSIGHTS This month’s California Beef Council (CBC) update is being written on the heels of the 2018 Cattle Industry Convention and NCBA Trade Show, held in Phoenix.

These events always provide inspiration, great information about what’s happening throughout the industry and the nation and validation that we work on behalf of the BEST industry out there!

This year’s convention was no different. During a session on consumer insight and beef ’s performance at the foodservice and retail level, the NCBA research team shared some promising results from recent research. Here’s a quick synopsis of a few tidbits that piqued our interest: • Consumers are projected to eat 7.8 percent more beef in 2018 than in 2015.

• There remains a strong business case for beef at the retail level: adding beef to the shopping cart results in a bigger shopping cart, and drives sales across the entire store.

• For foodservice, the business case is also strong: having beef on the menus increases gross profit dollars, and increases add-on sales of other menu items.

• Nutrition remains a strong incentive for consumers to consume more beef. When it comes to perceptions of what the best sources of protein are, beef ranks number one among consumers, followed by eggs and chicken.

• When older millennial consumers have children, their beef eatings increase by 11 percent, primarily through adding ground beef.

38 California Cattleman March 2018

While there was a LOT more great information shared during this session and during the convention overall, these nuggets give us at the CBC encouragement that our efforts to help share beef ’s positive messages with consumers, provide incentives to add beef to the retail shopping cart and to engage leaders in foodservice, retail and nutrition are helping to contribute to these positive trends we’re seeing nationally.

There are also, however, other pieces of information that give us insight as to what we can better communicate with consumers about. For example, of those consumers who AVOID eating meat: • 62 percent cite production reasons, • 46 percent cite health reasons, and • 26 percent cite both production AND health reasons.

So how does checkoff-funded information like this translate to activities at a state level?

Your Checkoff at Work in California Here in California, your CBC staff and board have long looked to this type of consumer research and insight to guide our efforts throughout the state. For example, understanding how consumers have shifted more toward mobile savings and coupons than printed or on-pack coupons, the CBC was among the first state beef councils in the country to start partnering with mobile retail app Ibotta, which offers rebates on products featured on the app.

Since starting our partnerships with Ibotta, we’ve seen a bigger bang for our buck (and your checkoff dollars) in our retail promotions, and we’ve seen larger movements in beef sales during our promotions than we saw in our traditional campaigns. What’s more, partnering with Ibotta allows us to feature a promotion in most retailers throughout the state, broadening our reach significantly.

We just finished such a promotion in December 2017, in which we offered a rebate on any beef roast two pounds or larger. The rebate started at $3.50 through early December, and was increased to $4.50 from Dec. 21 to Dec. 31, 2017. This offer resulted in over 2 million brand impressions, nearly 15,000 redeemed offers (which means nearly 15,000 beef roasts purchased) and a redemption rate of 34.5 percent, which surpasses the industry average of 23 percent.

We’ve also used insight about the retail and foodservice industries to drive our partnerships and engagement with influencers in these important sectors. For several years now, we’ve

conducted annual Pasture to Plate tours, bringing leaders from these industries to California ranches, feedlots, dairies, sales yards and calf ranches to give them a transparent view of every segment of the beef production chain.

In 2017, we took this a step further by holding our Beef Leadership Summit, bringing two dozen participants of previous Pasture to Plate tours to a more intense, three-day learning experience that dove into more “meaty” topics, like beef ’s sustainability, low-stress animal handling and unique beef menu items and pairings.

The goal of all of this? It’s simple, really – lift the veil of beef production for these influencers so they can continue to accurately respond to their consumers’ questions while also keeping beef at the center of the plate.

And given the positive feedback and shifts in perception we’ve seen after each and every one of these tours, it seems to be working.

A similar approach is used with the nutrition and dietetic field. Our Registered Dietitian, Damon McCune – whose position continues to be funded by the Kansas and Nebraska beef councils, helping enhance your California checkoff dollars – works closely with influencers in these fields to offer them immersive beef experiences as well. For example, this spring an educational workshop will be held with future dietitians currently studying at CSU Sacramento and UC Davis, with the goal of arming them with plenty of beef nutrition information to help them guide patients in the future.

And finally, our continued outreach to and engagement with consumers helps not only share menu inspiration to encourage adding more beef to their family meals, but also share the story of California’s ranchers and beef producers to help grow trust in this important agricultural segment. Throughout 2017, the CBC produced a series of informative videos that showcase different segments of beef production in order to help consumers see just what happens at every phase.

These are just a few examples of how the CBC works to apply the knowledge and insight gained through your national checkoff investment to what we do here in the Golden State, ensuring our programs remain on target and relevant to the audiences that matter most to our industry.

For more information about our efforts, visit us at www.calbeef.org.

2018 CBCIA Discover Southern Oregon Tour The 2018 California Beef Cattle Improvement Association’s (CBCIA) Tour, July 29 through July 31, will be a gathering of academics, industry partners, cattle producers, and interested individuals who will come together to share and learn from those who live their passion and strive to improve their production practices.

This upcoming tour is designed to help attendees, representing a broad spectrum of lifestyles, to communicate with policymakers, community leaders, educators, ranchers, friends and neighbors about the challenges of sustaining working ranches, wildlife habitat, and the rural way of life. CBCIA’s goal is for attendees to gain knowledge of the agricultural history and production practices of northern California and Southern Oregon.

CBCIA is devoted to fostering the improvement of beef cattle in California through scientific breeding methods, performance evaluation, and education. Our organization is also committed to the production of improved beef cattle through both educational and promotional work and the 2018 CBCIA Discover Tour is an important venue in achieving the mission and goals of our organization.

If you are interested in attending or need more information please contact Abbie Nelson, abbiernelson@gmail.com or (916) 804-4990.

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Fallon, Nevada • Gardnerville, Nevada March 2018 California Cattleman 39

MAKING THE GRADE

Checkoff research, NCBA advocacy lay foundation for change in grading system

from the National Cattlemen’s Beef Association

A

nticipating their first bite into a juicy steak, consumers have often trusted a United States Department of Agriculture (USDA) Choice or Prime designation to deliver a savory eating experience. Now that trust will be even stronger when consumers head to the meat case. Thanks to checkoff-funded research and forceful advocacy from the National Cattlemen’s Beef Association (NCBA), the USDA announced late last year that they would be modernizing the U.S. beef grading standards to improve accuracy. The move could save the industry $60 million annually and benefit producers up and down the supply chain.

Prior to the modernization, USDA grading standards were based on research dating back more than three decades. USDA graders would use carcass indicators of skeletal and lean maturity to classify carcasses into maturity groups designated A through E. These physiological indicators of age included assessments of ossification of the bones and cartilage.

For many people, details of the beef grading process aren’t important. A team of checkoff-funded researchers knew how critical the process is. Their research found that an alternative assessment method, known as dentition, could enhance the accuracy of age determinations. Instead of looking at carcass indicators, dentition assessments analyze the number of teeth present at the time of processing. Carcasses produced 40 California Cattleman March 2018

by cattle with fewer than three permanent incisors are classified as less than 30 months of age; carcasses from cattle with three or more permanent incisors are classified as 30 months of age or older.

Understanding the Science The checkoff-funded research was coordinated by NCBA, a checkoff contractor, and conducted between 2011 and 2015. It compared the eating quality of strip loin steaks from two groups of fed steers and heifers. The first group had been classified as less than 30 months of age using dentition. The second group of steaks came from carcasses that were known to be under 30 months of age, but had been classified by USDA graders as older than 30 months of age using the previous process.

These carcasses were designated either B- or C-maturity (meaning they could not obtain Choice or Prime designation). The carcasses in the latter group may have exhibited premature skeletal ossification, contributing to the confusion of their age.

When comparing the two groups, trained sensory panelists found no difference in tenderness, flavor or juiciness. What’s more, the studies found that tenderness as measured using Warner-Bratzler or slice shear force instrumental measures of tenderness did not differ between the maturity groups. The implication of these findings was clear: Carcasses that should have been eligible for Choice or Prime grades were being

overlooked, decreasing their value.

Ultimately, the key contention of the research was that beef quality would not be compromised if grade standards were modernized. Older carcasses producing tougher beef would not be lumped in with young, tender carcasses, and more accurate grades could be assigned to carcasses that had been incorrectly classified as older than their actual age. In addition, NCBA contended that USDA grading standards could still be evaluated on a regular basis to ensure they are current and relevant based on the latest science available.

The previous use of physiological indicators of chronological age were implemented based on a study involving 1,005 cattle back in 1980. The new studies, conducted by J.D. Tatum, Ph.D., at Colorado State University, were robust and represented the full age, sex and grade mix of fed cattle available today. The statistical power of these studies suggested additional studies would be unnecessary in evaluating the value of dentition for beef grading purposes.

Making an Impact With a new and improved assessment method identified, NCBA started to act. In 2014, the organization convened a working group composed of the cow/calf, feeder and packing sectors to examine the issue of beef grading standards modernization.

Recognizing the limitations of the previous grading process and the economic harm caused to beef producers, the group recommended petitioning USDA for a change. NCBA also recommended that age verification be used as a legitimate method for assessing carcass age.

Two critical points added extra weight to NCBA’s petition. First, the checkoff-funded research clearly demonstrated that consumer confidence would not be harmed by the modernization, while the benefit to the beef industry would be significant. Second, modernization of USDA classifications was not seen as a drastic change by the industry. Dentition has long been used in federally inspected processing plants,

with oversight from USDA, for U.S. product destined for foreign markets.

With the full breadth of scientific evidence backing up NCBA’s position, the USDA Agricultural Marketing Service decided to adopt NCBA’s petition.

In December 2017, USDA formally updated the U.S. Standards for Grades of Carcass Beef.

“This will benefit U.S. beef producers in every segment of our industry,” NCBA President Craig Uden said. “By basing carcass quality grades on the most current scientific data available, we will improve grading accuracy and ensure that producers are getting maximum value out of each head. We are grateful to Secretary Perdue and the staff at USDA for implementing this decision, which demonstrates their continued commitment to supporting American cattlemen and women.”

Analysis of the data suggested Uden was right.

Before the modernization, carcasses incorrectly classified were sold at an estimated discount of nearly $275 per head. Cattlemen and women who lost real dollars can now have added confidence in the grading process.

“Checkoff-funded research that is not utilized is not fully successful,” added Bridget Wasser, NCBA executive director for meat science and supply chain outreach. “Because this important information was adopted by the USDA, consumers can have more confidence in the grade of the beef they’re eating, and the beef cattle industry can benefit by having its products more accurately classified. It was great research that can result in a more confident beef consumer and a more successful beef industry.”

March 2018 California Cattleman 41

Bull sale judges Troy Thomas, Harold, S.D.; Brian Barragree, Absorbkee, Mont.; and Lane Russ, Ferndale.

Red Bluff sale geldings being evaluated for confirmation.

Col. Trent Stewart and Matt Macfarlane on the sale block for the stock dog sale.

Zoetis’ Tyler Barker and Angela Faryan.

Red Bluff Bull Sale Consignors of the Year, Don and Diana Cardey, Turlock.

2018 Andy Peek Memorial Scholarship Recipients pictured with the Peek Family.

Jeff Clausen and his $30,000 American Hereford Association’s stock dog, BC Gurdy.

Mark Holt with Zoetis’ John Herkner.

Water for Life supporters and buyers posed after the sale of the Water for Life bull, consigned by England Ranch.

Red Bluff entertainer Gary Gragnani.

Nellie and Mary McPhee made it to Red Bluff for the bull sale.

Col. John Rodgers and Celeste Settrini enjoying the dog sale.

Angela Vogt on her $30,000 gelding, Roan N Nic.

Join us Jan. 22-26, 2019

Tehama District Fairgrounds Red Bluff, California

42 California Cattleman March 2018

Bull, Gelding & Stock Dog Results RED BLUFF STAFF

Adam Owens, Sale Manager Marianne Brownfield, Bull & Dog Secretary Trish Suther, Gelding Secretary

BULL, GELDING & STOCK DOG AUCTIONEERS

Col. Rick Machado Col. Trent Stewart Col. Max Olvera Pedigrees read by Jason Jackson

2018 HALTER CHAMPIONS BY BREED Supreme Champion – Cardey Ranches, Turlock Reserve Supreme Champion – Murphy Polled Herefords, Lockeford Champion Angus – Cardey Ranches, Turlock Champion Hereford – Chandler Herefords, Baker City, OR Champion AOB and Charolais – Cardey Ranches, Turlock Champion Polled Hereford – Murphy Polled Herefords, Lockeford Champion Red Angus – Kool Breeze Red Angus, Adin Champion Balancer – Cardey Ranches, Turlock Champion Maine Anjou – Brocco Show Cattle, Sonoma Champion Shorthorn – Cardey Ranches, Turlock Champion SimAngus – Hinton Ranch, Montague Champion Simmental – Hinton Ranch, Montague Champion Calving Ease Angus – The Bull Mart, Burns, OR Champion Calving Ease Red Angus – Owings Cattle Co., Powell Butte OR Champion Calving Ease Hereford – Genoa Livestock, Minden, NV

Supreme Champion - Cardey Ranches

Reserve Supreme - Murphy Herefords

Champion Angus – Cardey Ranches

Champion Hereford – Chandler Herefords

Champion Red Angus Kool Breeze Red Angus

Champion Balancer – Cardey Ranches

2018 RANGE-READY CHAMPIONS BY BREED Champion Angus – Double D Cattle, Terrebone, OR Champion Charolais – Rafter DN Charolais, Powell Butte, OR Champion Hereford – Kudlac Herefords, Grants Pass, OR Champion SimAngus – Double D Cattle, Terrebone, OR Champion Simmental – Hinton Ranch, Montague Champion Red Angus – Owings Cattle Co., Powell Butte, OR

2018 SPECIAL AWARD WINNERS

Ideal Jack Owens Bull – Rafter DN Charolais, Powell Butte, OR 2018 Outstanding Consignor Award - Don & Diana Cardey, Turlock

RED BLUFF BULL SALE

288 Total Bulls.......................... $3,822 145 Angus ................................ $3,864 10 Balancer ............................... $4,265 26 Charolais ............................. $2,930 40 Hereford............................... $4,191 1 MainTainer............................. $7,000

15 Polled Hereford.................. $4,133 26 Red Angus............................ $3,425 2 Shorthorn............................... $2,450 21 SimAngus............................. $3,676 2 Simmental.............................. $6,900

Champion Maine Anjou Brocco Show Cattle

Champion SimAngus – Hinton Ranch

Champion Shorthorn – Cardey Ranches

Champion Simmental – Hinton Ranch

RED BLUFF GELDING SALE

Charlies Classy Leo, a 2012 Sorrel by Charles Starlight; from Brian and Mary Kate Hunteberger, Paso Robles, to Frank Berlogar, Pleasanton, for $30,000. Roan N Nic, a 2013 Bay by Yellow Roan of Texas; from Chet and Angela Vogt, Elk Creek, to Lazy T Ranch, Ten Sleep, WY, for $30,000.

Champion Cow Horse – Jack and Bev Sparrowk, Clements Champion Cutting Horse – Tracy Taylor, Yuba City Champion Snaffle Bit – Erc Frietas, Santa Maria Champion Conformation – LisaMacauley, Oakdale Champion Head Horse – James Ferreira, Lockeford Champion Heel Horse - Brian Thiel, Hinkley, UT 65 geldings........................................................................................................$11,872

RED BLUFF STOCK DOG SALE

Champion Calving Ease Owings Cattle Co.

Reserve Champion Calving Ease Genoa Livestock.

BC Gurdy, a 2015 red and white female border collie from Jeff Clausen, Melba, ID, to Lightning 7 Cattle, Preston, ID for $30,000. ZBC Rose, a 2014 red and white female by Lzy D Batman; from Mandi Post, Wallowa, OR, to Lazy T Ranch, Ten Sleep, WY, $30,000.

Stock Dog Champion - Jeff Clausen, Melba, ID 16 dogs �����������������������������������������������������������������������������������������������������������������$8.968

77 Years of being the Best in the WEst!

March 2018 California Cattleman 43

Winners at

CARDEY RANCHES

A CHAMPION SOURCE! Supreme, AOB, and Charolais Champion

Champion Halter Angus

59 years to Red Bluff and this may have been our best!

Champion Halter Shorthorn

Champion Halter Balancer

List of Champions

Champion Halter Angus, Champion Halter Balancer, Champion Halter Charolais, Champion Halter Shorthorn, Champion Halter All Other Breeds, Supreme Champion, Champion Range Balancer, Reserve Champion Halter Balancer, Reserve Champion Range Balancer

THANK YOU TO OUR BUYERS!

Cardey Ranches was awarded the Top Consignment Award

CARDEY RANCHES

Don & Diana Cardey • Turlock, CA (209) 634-5491 • (209) 634-1857

GARY SILVA, HERALD, CA • ALAN SCHUFELBERGER, REDDING, CA POWERS RANCH, EUGENE, OR • JP ROBINSON, COMANCHE, OK MCGIF F IN LIVESTOCK, RED BLUF F, CA • LUCAS LIVESTOCK, PARADISE VALLEY, NV • BAR M CATTLE, MAXWELL, CA ZUBER CAT TLE, SONORA, CA • FRED AND SANDRAHANKS, ARCATA, CA CEDAR CREEK CHAROLAIS, MYRTLE POINT, OR FLYNN AND SONS, LAKEVIEW, OR • BAR 11 RANCH, PALO CEDRO, CA TERESA JORDAN, PETROLIA, CA • DUSTY DEBRAGA, RED BLUF F, CA TIM HOPKINS, COVELO, CA • JIM COCKEREL, LAKE CITY, CA

Winners at

CONSISTENTLY BRINGING OUR BEST! CHAMPION HALTERED HEREFORD BULL CHAN BULLSEYE 328A Z324

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THANK YOU TO GARY SILVA, HERALD, CA, FOR ADDING THIS OUTSTANDING HERDSIRE TO YOUR PROGRAM! BULLS AND FEMALES OF THIS CALIBER AVAILABLE AT THE RANCH! THANK YOU TO THE RED BLUFF BULL SALE COMMITTEE AND WEIMER CATTLE CO.

44 California Cattleman March 2018

Office: 541-523-2166 George: 541-403-0125 Duane: 541-403-0124

Baker City, Or 97814 dcpro1970@yahoo.com www.chandlerherefords.com

Bently Ranch Claims National BQA Honor

Bently Ranch, based in Minden, Nev., was recently recognized at the 2018 Cattle Industry Convention in Phoenix as the 2018 Beef Quality Assurance (BQA) Award Winner for their exempliary stewardship practices. Bently Ranch is a 1,500 head cow calf operation in Northern Nevada. Today, the ranch has begun to sell their meat directly into the local market, marketing and selling grass fed, grass finished beef. In all aspects of its operation, Bently Ranch strives to do the right thing when it comes to raising highquality beef. Proper animal care and handling are at the cornerstone of this ranching operation, and appropriate employee training is a crucial part of that. As such, Bently Ranch requires 100 percent BQA certification of its cowboys and managers.

The National BQA Award recognizes outstanding beef and dairy producers, marketers and educators that best demonstrate animal care and handling principles as part of the day-to-day activities on their respective operations. A common trait among all contest entrants must be a strong desire to continually improve BQA on their operations while encouraging others to implement the producer education program.

National BQA award winners are selected by a committee of representatives from universities, state

beef councils and affiliated groups. Nominations can be submitted by any organization, group or individual on behalf of a U.S. beef producer. Individuals and families may not nominate themselves, but, the nominees are expected to be involved in the preparation of the application.

Four National BQA Awards (Beef Cow-Calf and Feedyard, Dairy and Marketer) are funded in part by The Beef Checkoff program with additional financial support provided by Cargill Meat Solutions. The program promotes beef quality assurance in all segments of the industry, including commercial cow-calf, seedstock, stocker operators, feedlots and dairy operations.

The BQA Educator Award is sponsored in part by The Beef Checkoff program with additional financial support provided by Boehringer Ingelheim Vetmedica.

Humboldt Cattlemen hold annual dinner dance In time-honored annual tradition, it was another grand reunion at the 2018 Humboldt County Cattlemen and CattleWomen Dinner Dance when local cattlemen and women got together to celebrate and further their livelihood Feb. 17 at the Humboldt County Fairgrounds in Ferndale.

As an opportunity to raise funds for their organization as well as for scholarships given to local youth, the

event draws nearly 600 attendees. The event is held in conjunction with the annual membership meeting of the association where decisions are made an presentations fro the state level are given highlighting important issues California Cattlemen are working on.

Pictured below are 20 of the Humboldt County Cattlemen’s Past Presidents who attended the meeting and dinner dance.

Past Humboldt County Cattlemen’s Presidents pictured are (front row, left to right): Lane Russ, George Brightman, Rich Hunt, Walt Giacomini, Jorie Chadbourne, Mark Moore, Albert Hunt, Jack Russ and Todd Phelps. Back row: Clint Victorine, Sterling McWhorter, Wes Moore, Dean Hunt, Hugo Klopper, Lawrence Dwight, John Rice, Cliff Sorensen, Lou Mora, Lee Mora and Calvin Stewart.

March 2018 California Cattleman 45

ATTENTION

TO DETAIL

HOW YOUR OPERATION CAN BENEFIT FROM A.I.

by George Perry and Jim Krantz, SDSU Extension Cow/Calf Field Specialists Artificial insemination (AI) is one of the most powerful tools available for genetic improvement in the cowherd. However, success of any AI program requires attention to details as well as identifying target goals for pregnancy rates, resources available and recognizing critical factors that are limitations to those expectations.

EXPECTED PREGNANCY RATES

Pregnancy rate is the product of estrous detection rate and conception rate. It is important to remember that a pregnancy rate of 60 to 70 percent to a single insemination is good for either AI or natural service. For natural service, a pregnancy rate of 60 to 70 percent is normal for the first 21 days of breeding season, if all bulls are fertile and 100 percent of the heifers and/or cows are cycling.

However, it is a very rare situation to have 100 percent of all the heifers and/or cows cycling at the start of the breeding season. For an AI program, a synchronization protocol can be selected to help induce heifers and/or cows to cycle. Therefore, with attention to several details AI pregnancy rates of 50 to 70 percent can be achieved within 1 to 3 days of the breeding season with most of the recommended synchronization protocols.

RESOURCES AVAILABLE

Facilities, experience, manpower and available feed resources contribute to the decision of utilizing AI in the breeding program. Adequate facilities, does not mean that an investment in “steel� is a prerequisite.

In fact, properly designed wooden corrals and sorting pens may be

desirable providing a quieter working environment.

Most AI programs, whether synchronization is or is not involved, demand additional, skilled labor as proper handling of the cattle can have a dramatic impact on success rates.

Pregnancy rates are correlated to the nutritional status of the female. If cows are bred near an existing facility, grazing paddocks must be sufficient to support the number of cows/ heifers that will be grazing during the breeding season.

CRITICAL SUCCESS FACTORS FOR AI

When it comes to reproductive management, exceptional performance in one area will not compensate for the mistakes you make.

Reproductive success will never be better than performance in the weakest area.

TEMPERAMENT

Temperament will vary among animals and is both a safety and production (growth, reproduction, carcass quality) issue. Recent work done at Orega\on State has reported a correlation between temperament and pregnancy success. Beef cattle with an excitable temperament have been reported to decrease the probability of pregnancy during the breeding season compared to calm herd mates.

To achieve good pregnancy rate estrus

46 California Cattleman March 2018

synchronization protocols must be followed precisely. To minimize the probability of making a mistake, a good practice is to write each of the days of treatment, the product name, dose to be administered, and the day of insemination on a calendar and ask a trusted veterinarian, extension specialist, or AI company representative to review it before beginning the protocol.

NUTRITION Replacement heifers should be developed to an appropriate target ...CONTINUED ON PAGE 48

PUTTIN’ THE

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March 2018 California Cattleman 47

...CONTINUED FROM PAGE 46 weight (65 percent of mature weight) prior to the breeding season. Cows should also be fed to attain adequate body condition prior to calving (BCS ≥ 5).

Therefore nutrition prior to the start of the breeding season is of obvious importance. However, nutrition following breeding can also have a direct affect on embryonic development and survival. Any dramatic changes in diet or feed intake following breeding that result in weight loss can negatively impact pregnancy rate and should be avoided.

VACCINATION PROGRAM A prebreeding vaccination program in combination with careful attention to biosecurity practices and reducing stress/disease transmission within a herd should be included in a

herd health program. Several studies have reported injection of naive heifers with a modified live vaccine (MLV) virus around the time of breeding resulted in ovarian lesions and decreased pregnancy rates.

Therefore, general recommendations for prebreeding vaccinations are both heifers and cows should receive vaccinations 45 to 30 days before breeding.

POST-AI SHIPPING Recent studies in Montana have reported that transporting cattle on a trailer decreased pregnancy rates by about 10 percent between days 5 and 42 after insemination and by 6 percent between days 45 and 60. The best time to ship cattle is before synchronization or within 4 days of breeding.

PROPER INSEMINATION TECHNIQUE

You have one day to get her pregnant.

Trust the professionals.

For more information, contact Erin Bronson // 940.212.0171 www.crinet.com © 2018 Genex Cooperative, Inc. All rights reserved.

A-17845-18

48 California Cattleman March 2018

If you choose to artificially inseminate heifers or cows yourself, remember that the location of semen placement within the reproductive tract will have a significant impact on pregnancy rates. It is important to deposit the semen in the body of the uterus (target area) and not the cervix. Deposition in the cervix will significantly reduce the pregnancy rates. Furthermore, semen handling should not be overlooked, since improper handling of semen can reduce semen motility and also greatly reduce pregnancy rates.

While artificial insemination provides access to the world’s greatest genetics, this management tool can be a costly and time-consuming investment if not approached with attention to detail. Success with it requires homework, patience and knowledge of researched, procedural fundamentals.

Sales Closing Dates Near for Most Crops Last year’s hurricanes, wildfires, and droughts, devastated parts of the South, Midwest, Northern Plains, and California, and were a stark reminder that agriculture is an inherently risky business.

Federal crop insurance indemnities for these disasters totaled more than $1 billion in 2017.

To prepare for this year, the U.S. Department of Agriculture’s (USDA) Risk Management Agency (RMA) urges farmers to sign up for crop insurance before the sales closing dates for eligible 2018 spring crops. The sales closing dates for most springplanted crops is February 28 or March 15.

Federal crop insurance helps producers recover after severe weather and manage other business risks. RMA implemented a number of program improvements for the 2018 year. Coverage is available for nearly every commodity, including fruit, vegetable, and organic, with crop specific plans or the Whole-Farm Revenue Weld County, CO Dairy situated on 2,467 contiguous acres +/- of which 1,765 acres +/- is deeded. Extensive senior water rights, well Protection policy. water and treated water for livestock. New 624 head indoor calf Sales closing dates vary by barn, newer feedlot and heifer facility with a 7,000 head capacity, 2,000 head free stall barn, 1560 head Compost barn, double 33 crop, state, and county. More Parallel parlor (recent remodel) and a double 16 Para-bone parlor. information about deadlines are available in the RMA Actuarial Browser. To discuss dates and options, producers should contact their local agent. Learn more at www.

Contact: Ryan Hostetler • 970-535-9318 www.agpros.com rma.usda.gov.

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BW -.3 WW +46 YW +89 MILK +25 Marb +.78 RE +.76 $B +147.82

Spring Cove TL Whiskey 3044

Hoover Dam

Outcross, adding value in all scenarios!

Extremely popular country-wide.

SydGen Desination 5420 x Hyline Right Time

CC&7 x Gridiron

50 California Cattleman March 2018

First Rate x Dameon PVF Raptor

Jindra Acclaim

BW +.2 WW +80 YW +156 MILK +25 Marb +.67 RE +.86 $B +211.18

Jindra 3rd Dimension x Connealy Impression One of the most exciting curve benders in the country!

BW +3.4 WW +76 YW +135 MILK +18 Marb +.90 RE +.61 $B +170.90

BW -1.0 WW +79 YW +154 MILK +35 Marb +.82 RE +.89 $B +207.43

Byergo Blackstone 6325 Byergo Black Magic x Mighty Mike 0089.

Exciting high $B genetics!

Circle M Tejas

BW +1.9 WW +42 YW +60 MILK +13 Marb +.32 RE +.20 $B +53.44

BC Lookout x Northern Improvement

Working great at Circle M, TX and Purdue Beef Unit! Siring champion profile with function!

BW +.8 WW +74 YW +118 MILK +23 Marb +.40 RE +.09 $B +128.48

Hyline Right Answer 273 Connealy Right Answer x EXT

Siring the high-selling sire group at Hyline!

BW -2.9 WW +53 YW +90 MILK +31 Marb -.09 RE +.82 $B +111.30

Jindra Contender

RB Night Prowler 3288

Total outcross for growth and $Beef traits.

Amazing calving-ease with growth genetics!

Connealy Guinness x Jindra Blackbird Lassy

BW +4.2 WW +72 YW +121 MILK +18 Marb +.34 RE +.60 $B +153.59

Koupals B&B Titan 3013 Koupals Extra 0011 x Koupals Marathon

Fantastic performance bull with outcross pedigree to Upward and Final Answer!

Ultra sound and good footed with extra muscle shape and depth.

Confidence x New Standard

BW -.9 WW +33 YW +58 MILK +30 Marb +.19 RE +.84 $B +71.36

BCA Flawless TC Aberdeen x TC Freedom Calving-ease with profile!

HF Tiger 5T

BW +.3 WW +57 YW +111 MILK +31 Marb +.06 RE +.31 $B +102.78

HF Kodiak 5R x TC Freedom

Many-time Grand and Supreme Champion in Canada!

BW +1.3 WW +59 YW +100 MILK +24 Marb +.80 RE +.63 $B +130.57

JSAR Titan

BW -3.2 WW +61 YW +99 MILK +26 Marb +.34 RE +.56 $B +142.81

Sire: Rodman x F.D. son

BW +1.7 WW +52 YW +78 MILK +20 Marb +.27 RE +.21 $B +79.82

PVF Surveillance 4129 BC Lookout x PVF ALL Payday

Extreme calving-ease and vigor!

BW +.6 WW +65 YW +130 MILK +17 Marb +.17 RE +.68 $B +155.70

This Lookout son is gaining steam!

BW +3.1 WW +89 YW +154 MILK +14 Marb +.51 RE +.59 $B +189.15

Musgrave Sky High 1535

Prairie Pride Next Step 2036

Bushs Easy Decision 98

High-selling bull at Musgrave’s 2016 Bull Sale! Posted a 114 WW and YW ratio. Puts together performance, base width, depth and eye-appeal with muscle shape!

Outcross pedigree calving-ease sire who offers soundness and performance with great EPDs across the board! His progeny have sold well!

Lead bull in the 2014 NWSS Champion Pen for Bush. His first 4 consecutive maternal dams are all Pathfinder® Females.

Musgrave Big Sky x S A V 004 Density 4336

SydGen 928 Destination 5420 x Boyd New Day

BW +1.9 WW +59 YW +112 MILK +33 Marb +.38 RE +.70 $B +139.96

Koupals B&B Identity Sitz Upward x GAR Exaltation

Extra complete Upward son with carcass!

BW +2.8 WW +40 YW +71 MILK +12 Marb +.58 RE +.12 $B +67.58

BW +.4 WW +47 YW +84 MILK +22 Marb +.17 RE +.58 $B +86.21

Soo Line Motive 9016 HF Kodiak 5R x Rainmaker

Canada’s finest genetics!

BW +3.0 WW +73 YW +128 MILK +22 Marb +.09 RE +.58 $B +139.45

Vin Mar O’Reilly Factor x Bushs Big Time

BW +2.2 WW +70 YW +108 MILK +27 Marb +.54 RE +.43 $B +142.35

LMF Vision 416

Bushs Unbelievable x BC Eagle Eye 2017 Ohio State Fair Champ!

BW +.7 WW +72 YW +130 MILK +26 Marb +.49 RE +.45 $B +141.32

Silveiras Style 9303

Koupals B&B Fort Knox 2077

Musgrave Invision

His first progeny are dominating the show ring just like he and his siblings did!

Adding size, length, performance and muscle shape!

Calving-ease outcross to Upward with tons of growth.

Gambles Hot Rod x E161

BW +3.4 WW +66 YW +113 MILK +25 Marb -.38 RE +.63 $B +105.49

PCC Witten 111A

Dameron First Impression x JL Evening Tinge donor

Witten is a visually striking herd sire boasting the power, dimension and profile we’ve come to adore out of the Canadian Tinge donor!

BW +1.9 WW +63 YW +131 MILK +30 Marb +.13 RE +1.07 $B +144.43

KR Apollo 6458

Kramers Apollo x Koupals B&B

S Chism x SAV Pioneer

BW +1.5 WW +62 YW +118 MILK +25 Marb +.53 RE +.75 $B +167.56

VAR Empire 3037 Ten X x Rito 1I2

Pure Product x In Focus

BW +.5 WW +56 YW +109 MILK +26 Marb +.20 RE +.41 $B +132.90

Vin-Mar O'Reilly Factor SAV Final Answer x 216 son

Empire is most definitely the country’s best Ten X who Super calving-ease and performance with displays more muscle shape than most, plus his dam, a great look! Progeny are must see’s at EXAR New Design 4212, is one of the most productive Bush’s, Vin-Mar’s and Jac's Ranch! cow families you’ll find. Great genes!

BW -1.5 WW +74 YW +125 MILK +44 Marb +1.28 RE +.71 $B +164.58

EXEC Mr Crossfire 6P01 GAR Prophet X Connealy In Sure

A top seller at the 2017 Krebs Ranch Sale Combining unprecedented calving-ease with and Reserve Champion NWSS Pen member! an awesome EPD profile and eye-appeal!

BW +3.2 WW +60 YW +103 MILK +14 Marb +.55 RE +.30 $B +117.13

DDA Gemstone 1439

BW +3.0 WW +82 YW +134 MILK +23 Marb +.05 RE +.71 $B +153.03

FAR Long Range

Youngdale Xcaliber 32X x Sitz Upward A high-seller at 2016 Frey Angus, ND, Sale. . . big and stout!

BW +4.0 WW +58 YW +92 MILK +7 Marb +.19 RE +.38 $B +79.07

Colburn Primo 5153

Dameron First Class X Silveiras Style 9303 Primo calf reports are tremendous across the country!

BW +2.9 WW +79 YW +143 MILK +12 Marb -.04 RE +.65 $B +162.62

HA Cowboy Up 5405 HA Outside 3008 x HA Program

The exciting outcross performance bull topping the 2017 Bases Loaded sale!

3F Epic 4631

BW -1.3 WW +84 YW +153 MILK +23 Marb +.71 RE +.48 $B +174.30

Varilek Product x EF Complement

New, featured sire for Express, Sitz and Three Forks!

BW +3.4 WW +63 YW +102 MILK +17 Marb +.23 RE +.47 $B +124.57

GCC New Game 5654C

First Class x Duff New Edition x WK Georgina 9375 He’s gonna make some great ones!

Semen availablsiereon s— today’s hottest

a free directory Call forvie or w online!

MO (866) 356-4565 WI (800) 774-0437 cattlevisions.com

EPDs as of 12/05/2017

DDA Northern Light x Gambles Hot Rod Gemstone is extra-complete and will make winners!

March 2018 California Cattleman 51

Cattlemen’s Report

KLAMATH BULL SALE Klamath Falls, Ore. • Feb. 3, 2018 Col. Eric Duarte 107 bulls.......................................................................... $3,348 30 open heifers................................................................ 1,758 Horses............................................................................. $5,438 QUAIL VALLEY ANGUS Madras, Ore.• Feb. 11, 2018 Col. Trent Stewart 76 Red Angus herd bulls and range bulls................. $3,181

Dan Holland, Brooks, Calif., and Rick and Linda Anderson, Eagle Point, look through sale bulls at Quail Valley Angus near Madras, Ore., on Feb. 11,

WERNING CATTLE COMPANY Emery, S.D..• Feb. 13, 2018 Col. Dustin Carter and Col. Jared Shipman 10 Simmental & SimAngus Breeder bulls.............. $49,500 162 yearling & aged SimAngus Rancher bulls.......... $5,932 9 Angus bulls................................................................... 5,425 87 bred females................................................................ 7,545

LAMBERT RANCH’S MODOC SALE Alturas • Feb. 16, 2018 Col. Eric Duarte 23 polled and horned Hereford bulls......................... $3,133 THOMAS ANGUS RANCH Burley, Idaho • Feb. 17, 2018 Simplot’s Kyle Merino with Allflex, USA’s Jared Patterson at Teixeira Cattle Company’s Performance Plus Bull Sale in Terrebone, Ore., Feb. 19.

Col. Trent Stewart 87 Angus bulls.................................................$3,813

HOFFMAN RANCH BULL SALE Thedford, Neb. • Feb. 16, 2018 Col. Rick Machado and Col. Lex Madden 180 Hereford bulls........................................................ $7,760 138 Angus bulls............................................................. $4,944 62 SimAngus bulls....................................................... $5,093

TEIXEIRA CATTLE CO. PERFORMANCE PLUS BULL SALE Teixeira Cattle Co. Feb. 19, Terrebonne Col. Trent Stewart Managed by Cotton & Associates American Angus’ Jake Pickering and Jake Troutt at Teixeira Cattle Company’s 2018 Performance Plus Bull Sale.

52 California Cattleman March 2018

124 Angus& SimAngus bulls...................................... $4,447

RABOBANK ADVISES BEEF INDUSTRY TO GET ONLINE To stem any further decline in consumption, the beef industry must embrace the switch to online shopping that is shaking up the grocery business, Rabobank said in a new research report.

Calling it the biggest transition to occur in grocery shopping since the introduction of the supermarket in the 1930s, Rabobank said the online market offers a consumer pool larger than any conventional store or chain. It also provides opportunities to boost beef sales, particularly via meal kits.

Americans are projected to make 20 percent of their food purchases for athome consumption online by 2025, the bank noted.

“We are now clearly experiencing a revolution in the way food is being purchased, delivered and consumed,” Rabobank said. Among the implications for the beef industry: The online market offers an opportunity to fulfill product requests for every customer niche, from branded, organic and natural to grass-fed, beyond what any conventional supermarket can carry.

Meal kits can include value-added cuts that consumers often overlook when shopping on their own.

Meal kits can entice non- or light beef users to incorporate more beef into their diets.

The success of meal kits may be detrimental to per-capita beef consumption due to price competition between suppliers.

Increased demand on cattle quality and production specifications will lead to a wider price spread across all classes of cattle.

Farm-to-retail price spreads are expected to widen due to additional product handling and food preparation.

“Changing consumer eating habits, combined with the escalating role of protein in the diet, renewed beef demand and rebuilding herd numbers have provided the cattle and beef industry with momentum that can be used to further transition the way beef is sold and delivered to consumers,” Rabobank says..

FOR MORE INFORMATION ABOUT ADVERTISING IN THIS PUBLICATION OR GAINING EXPOSURE FOR YOUR BUSINESS OR CATTLE OPERATION, CONTACT M3 MARKETING TODAY! SALE MANAGEMENT & MARKETING PHOTOGRAPHY & VIDEOGRAPHY ORDER BUYING• PRIVATE TREATY SALES PRODUCTION SALE RING SERVICE CALIFORNIA CATTLEMAN ADVERTISING

M3CATTLEMARKETING@GMAIL.COM (916) 803-3I13

BRANDING SEASON IS HERE!

HOW PREPARED ARE YOU?

65% of California cattle are at risk of selenium deficiency, which can cause health problems such as White Muscle Disease, abortions, retained placenta, infertility and others.

One Pacific Trace Minerals Se365 selenium bolus per animal prevents selenium deficiency for a year.

Anaplasmosis is an infectious parasitic disease in cattle, spread primarily by ticks and blood sucking insects like mosquitoes. This parasite causes severe anemia, weakness, fever, lack of appetite, depression, constipation, decreased milk production, jaundice, abortion and sometimes death.

The killed anaplasmosis vaccine protects cows and bulls of any age from infection and requires a booster given 4 to 6 weeks after the initial vaccination

CCA Member Pricing 1-19 boxes: $240 per box * 20 + boxes: $216 per box *

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Flat rate shipping: $10 per order

First box: $10 Additional boxes: $7 per box Bolus gun: $10 per gun

March 2018 California Cattleman 53

California Cattlemen’s Association Services for all your on-the-ranch needs M i d Va l l e y

6th Annual GALT, CA SEPT. 17

M i d Va l l e y

THANK YOU TO OUR CUSTOMERS FOR HELPING MAKE OUR 2017 BULL SALE A SUCCESS!

M i d Va l l e y

Ranch-raised Angus cattle with industry-leading genetics!

CALL US FOR INFORMATION ABOUT OUR PRIVATE TREATY CATTLE OR OUR ANNUAL BULL SALE! PAICINES, CA DANNY CHAVES, MANAGER

RANCH: (831) 388-4791 • DANNY’S CELL: (831) 801-8809

2006 CBCIA Seedstock Producer of the Year

Thank you to our 2017 bull buyers for your continued support!

54 California Cattleman March 2018

THANK YOU TO ALL THIS YEAR’S BUYERS!

LOOK FOR US AT LEADING SALES IN 2018.

Angus

RAnch

CONTACT US FOR SEMEN ON THESE TOP ANGUS HERDSIRES!

Annual Bull Sale: Sat., September 1, 2018 Inaugural Female Sale: Mon., October 15, 2018

O’Connell Consensus 2705 SIRE: Connealy Consensus 7229 MGS: HARB Pendleton 765 J H

VDAR PF Churchill 2825

SIRE: V D A R Churchill 1063 MGS: V D A R Really Windy 4097

i d ...............................

V a l l e y Owners Tim & MarilynM Callison

VDAR Black Cedar

SIRE: V D A R Black Cedar 8380 MGS: Cole Creek Cedar Ridge 1V

Chad Davis ..................................... 559 333 0362 Travis Coy ...................................... 559 392 8772 Justin Schmidt................................ 209 585 6533 Ranch Website ................. www.ezangusranch.com 6th Annual

GALT, CA SEPT. 17

Call us for infor mation about pr ivate tr eaty cattle

M i d Va l l e y

M i d Va l l e y JOIN US IN OCTOBER FOR OUR ANNUAL SALE BY THE SEA IN PISMO BEACH!

Thank you to our buyers at the 43rd annual “Generations of Performance” Bull Sale.

WOODLAND, CA • (916) 417-4199

(530) 385-1570

THURSDAY, SEPT. 14, 2017

CWULFF@LSCE.COM WWW.WULFFBROTHERSLIVESTOCK.COM

E-mail................................tehamaranch@gmail.com

March 2018 California Cattleman 55

Thank you to buyers at our “Partners for Performance” bull and female sales!

Contact us for information on cattle available private treaty.

THANK YOU TO OUR 2017 HERITAGE BULL SALE BUYERS! CALL US TO LEARN ABOUT BULLS AND FEMALES AVAILABLE PRIVATE TREATY AT THE RANCH.

Celebrating 42 Years of Angus Tradition THANK YOU TO OUR 2017 BULL SALE BUYERS!

MCPHEE RED ANGUIS Call us today for information on private treaty bulls or females.

14298 N. Atkins Rd • Lodi, CA 95248 Nellie, Mike, Mary, Rita & Families Nellie (209) 727-3335 • Rita (209) 607-9719 website: www.mcpheeredangus.com

Offering bulls at California’s top consignment sales!

Call today about private treaty offerings!

Join us 3/10/2018 for our annual bull sale!

RED RIVER FARMS 13750 West 10th Avenue Blythe, CA 92225 Office: 760-922-2617 Bob Mullion: 760-861-8366 Michael Mullion: 760-464-3906

Gerber, CA

H

Scott & Shaleen Hogan

R (530) 200-1467 • (530) 227-8882 56 California Cattleman March 2018

Cattle Co.

Horned and Polled Hereford Genetics

Private treaty bulls available or watch for our consignments at Cal Poly!

Dwight Joos Ranch Manager P.O. Box 1019 • Simi Valley, CA 93062 805-520-8731 x1115 • Mobile 805-428-9781 dwight.joos@pwgcoinc.com Simi Valley, CA

pwgillibrandcattle.com

THANK YOU TO OUR MODOC BULL SALE BUYERS!

PLEASE JOIN US IN OROVILLE IN OCTOBER FOR OUR BUTTE BULL SALE!

Oroville, CA LambertRanchHerefords.com

Simmental – SimAngus™ – Angus

Registered Angus Cattle Call to see what we have to offer you!

P.W. GILLIBRAND

h

Chris Beck • 618-367-5397

Join us Oct 15, 2018 for our annual production sale!

Pitchfork Cattle Co.

Hereford Bulls Now AvAilABle!

Dave Goss PO Box 13 Vinton, CA 96135 530-993-4636

Registered Hereford Cattle & Quarter Horses

3L

Annual Sale First Monday in March

“Breeding with the Commercial Cattleman in Mind”

42500 Salmon Creek Rd Baker City, OR 97814

79337 Soto Lane Fort Rock, OR 97735 Ken 541.403.1044 | Jesse 541.810.2460 ijhufford@yahoo.com | www.huffordherefords.com

Ranch: (541) 523-4401 Bob Harrell, Jr.: (541) 523-4322

LITTLE SHASTA RANCH

Genetics That Get Results!

2014 National Western Champion Bull

THANK YOU TO OUR CALIFORNIA BULLFEST CUSTOMERS!

OFFERING HEREFORD BULLS BUILT FOR THE COMMERCIAL CATTLEMAN

Owned with Yardley Cattle Co. Beaver, Utah

ZEIS REAL STEEL

Call anytime to see what we can offer you!

(707) 481-3440 • Bobby Mickelson, Herdman, (707) 396-7364

Brangus • angus • Ultrablacks

Progressive Genetics for over years

Stan Sears 5322 Freeman Rd. Montague, CA 96064 (530) 842-3950

The Best of Both Worlds

Bulls and females available private treaty at the ranch!

Phone 707.448.9208

THE DOIRON FAMILY Daniel & Pamela Doiron 805-245-0434 Cell doiron@spanishranch.net www.spanishranch.net

www.cherryglenbeefmasters.com THD ©

March 2018 California Cattleman 57

WAGYU

CHAROLAIS Feedlot • Rice • Charolais 2015 AICA Seedstock Producer of the Year

Jerry & Sherry Maltby (707) 876-3567 (707) 876-1992

PO Box 760 Williams, CA bbr@citlink.net

Mobile: (530) 681-5046 Office (530) 473-2830 www.brokenboxranch.com

“Specializing in farm and ranch properties” K. MARK NELSON

RYAN NELSON

BRE# 00346894 BRE# 01883050 (916) 849-5558 (916) 804-6861 kmarknelson@gmail.com ryan.nelson85@gmail.com

J-H FEED INC.

KNIPE LAND COMPANY

ORLAND, CA

DRILL STEM FOR FENCING

Good supply of all sizes from 1.66 to 6 5/8.

2,791± Irrigable acres, 5,285± Deeded acres. 41,000± Acres with seller’s interest in BLM Grazing Permits. $7,500,000 - Some cattle & equipment

SOLD

2 3/8", 2 7/8" and 3 1/2" cut posts 7, 8 & 10 ft.

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208-345-3163 www.knipeland.com

Pay for itself in first season!

ANDER L VETERINARY clinic Office 209-634-5801

4512 S. Walnut Rd. • P.O. Box 1830 • Turlock, CA 95380

58 California Cattleman March 2018

THD ©

IT’S A WIN-WIN To do business with those looking out for you!

Silveus is the exclusive PRF partner of CCA.

Aaron Tattersall 303.854.7016

aaron.tattersall@cropins.net Lic #0H15694

Matt Griffith 530.570.3333

matthewdgriffith@hotmail.com Lic #0124869

Jim Vann 530.218.3379

jimv@wsrins.com Lic #0B48084

Dan VanVuren 209.484.5578

danv@garibaldiins.com Lic #0E44519

When it comes to PRF (Pasture, Rangeland, Forage), there’s no one better!

3300 Longmire Drive• College Station, TX 77845 (800) 768-4066 • (979) 693-0388 fax: (979) 693-7994 e-mail: info@bovine-elite.com

Contact a Silveus agent today to see how they can help you!

Your ad could be here!

To learn more about an annual advertisement in this buyer’s guide, contact Matt Macfarlane at (916) 803-3113.

March 2018 California Cattleman 59

IN MEMORY JAMES SINTON

James “Jim” Sinton passed away on Dec. 27, 2017, at the age of 101, following a stroke.

Bernard Sinsheimer, Jim’s grandfather, came to San Luis Obispo in 1874, purchased his first ranch near Pozo in 1875, and started the Sinsheimer Brothers Store on Monterey Street in 1876. Jim’s father, Silas “D,” was born at the corner of Marsh and Osos Streets in San Luis. Jim graduated from UC Berkeley, class of 1938, in agricultural economics.

In 1940 he married Norma McLellan, a marriage that lasted for 74 years, until Norma’s death in 2014. Together they built a home on the Canyon Ranch, south of Shandon, in 1940. Jim served in the U.S. Navy in WWII, first on a minesweeper in the Aleutians and later on a tanker in the South Pacific. Jim and Norma had twin daughters, Gail Schoettler (Don Stevens) and Patricia Noel (Hayes Noel), and one son, Stephen Sinton (Jane Sinton).

Jim and Norma have seven grandchildren and eight greatgrandchildren (and more on the way). With his brother Si and the Howard, Dean and Stanley Brown families of Santa Maria, Jim ran the Sinton and Brown feedlot in Betteravia.

Si and Jim owned cattle from Texas to Oregon and ranches in Oregon, Nevada and California, but his heart was always with the Canyon and Avenales Ranches in San Luis Obispo County.

Three months before he died, Jim was instrumental in securing a conservation easement on the Avenales Ranch with the California Rangeland Trust, assuring us all that this beautiful place will forever remain as it is. In 1972, long before Paso Robles came to national and international attention as a center of wine production, Jim planted grapes on the Canyon Ranch, the second person in the Shandon area to do so. The vineyard, known as Shell Creek Vineyards, grows four varieties of grapes

New Arrival JACOB RIVERS

Vic Rivers and Carissa Koopmann Rivers, Montague, welcomed a son, Jacob John Herman on Jan. 13. Jacob weighed in at 7 pounds, 14 ounces and was 21 inches long. He joins big sister Bray Lynn.

RiversGrandparents are Tim and Melinda Koopmann, Sunol and Craig and Carol Rivers, Livermore.

which have won numerous gold medals.

Jim was a well known and respected cattleman who received numerous awards for his innovative work in the cattle industry and for his dedication to the conservation of natural and agricultural resources. He was active in the San Luis Obispo Cattlemen’s Association (past Cattleman of the Year), the California Cattlemen’s Association and National Cattlemen’s Association and the California Beef Cattle Improvement Association.

He received recognition from a variety of organizations for his life-long stewardship of the land, including from the California Native Plant Society (1980), the California Section of the Society for Range Management (1989), San Luis Obispo County Native Tree Stewardship Award (2002), the Santa Lucia Chapter of the Sierra Club (2006), and the California Rangeland Trust Conservationist of the Year (2009). He was also recognized by Cal Poly, Stanford and UC Berkeley for his contributions to those universities and elected to the UC Berkeley Central Coast Cal Alumni Chapter Hall of Fame in 2007.

Jim was a leader and a moral compass to his large extended family and to the community at large. Widely known for honesty, a handshake was binding. He read prodigiously and was a scholar of history, particularly the West, World War II, great men of the 20th century, and local ranching. His numerous public service interests included 18 years on the Shandon school board.

There will be no services. Remembrances may be made to California Rangeland Trust, Shandon Unified School District libraries, or San Luis Obispo County Community Foundation.

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60 California Cattleman March 2018 AD_POWELL_LivestockTruckScale_4.5x5.indd 1

12/20/2017 4:34:34 PM

DONALD SARTORI Donald Lawrence Sartori, 83 of Petaluma passed away on Jan. 3.

“Donnie”, a Sonoma County native, was born in Petaluma and grew up in the home that his grandparents built in 1915 for their 12 children. The home was located on the Cream Cup Dairy, a ranch started by his grandfather Arcangelo Sartori, a prominent Sonoma County rancher. One of 24 grand-children of Arcangelo & Adela Sartori, he grew up in a close knit Swiss family.

As a young boy, Don rode his horse, named “Pet” to a nearby one room school, Bliss School on Casa Grande Road. He attended Petaluma High School and after graduation he worked for the late, Ples Crews delivering milk and working at the family dairy, then owned by his father. He married Nadine Anderson in 1957 and they were married for 39 years. After the birth of their first two children, Don purchased a dump truck 1959 and started his own business, D. Sartori Hauling. He operated his business for 37 years until retirement. He was very proud of his grand- children being members of 4-H and purchased them their first market steers to enter in the local county fairs. Later in life, he purchased a ranch on Fallon Road in Petaluma, where he continued to raise beef cattle until his death. He traveled to the ranch daily to care for his cows and enjoy time in the country. Don will be greatly missed by many friends and relatives who will remember his big smile and his endless stories of his fun antics in the past.

He is survived by his son, Larry (Joanne) Sartori of Petaluma and daughter, Maureen (Doug) Butler of Santa Rosa. He was ‘Popi’ to his grand-children, Jennifer (Tino) Rivera, Katie & Hannah Sartori all of Petaluma, Tim (Melissa) Sartori of San Diego, Christopher (Jessica) Sartori of Richmond, VA and Megan Butler of Santa Rosa, GreatGranddaughter, Caroline Sartori of San Diego. Also survived by his long-time companion Marilyn Jensen of Petaluma.

He is preceded in death by his daughter Shari Sartori, parents Irene (Riebli) & Ernest Sartori and his brother Mervyn Sartori.

Donations preferred to Shari D. Sartori Memorial Scholarship,c/o Poppy Bank 100 2nd Street, Petaluma, CA 94952.

ED TULLY

Edward Alfred Tully Passed away suddenly in a solo vehicle accident Jan. 16, at the age of 80.

He was born in King City on June 7, 1937.

He attended grammar school at Bitterwater/Tully, and then King City High School with his childhood friend John Joe Maggini.

Graduating with a Bachelor of Science in Farm Management. He had fond memories of his time at California Polytechnic State University, San Luis Obispo.

After college, Ed returned to Bitterwater living on the family ranch. Ed was a rancher, owned and operated Pacific Valley Supply in King City, distributed veterinary supplies and MolMix molasses, Santa Maria to Morgan Hill and the backroads between. Ed worked as a foreman and operator for William J. Clark in King City until the age of 79.

His favorite past times were telling jokes, hunting, shooting, ranching, football and pranking his friends, family and coworkers. He had a high spirited energy that all children loved. Ed did not know a stranger and never forgot a name.

He had a contagious, infectious, outrageous sense of humor. It would be rare to find him at a loss for words and a joke. His sons

were the glue in his life and he often spoke of how proud he was of the men they had become. He loved his grandchildren, nieces, and nephews...they loved him.

Ed was a member of the Monterey and San Benito Cattlemen’s Assocations and California Cattlemen’s Association, Santa Lucia Masonic Lodge, California Deer Association and a supporter of the NRA. He is survived by: his sons, Brian (Jennifer), Darren (Tammie); his cherished grandchildren, Jessica, Julie, Logan, Kora, Ella, Grant, Janabelle; his siblings, Alice Gaunt, Helen Krumm, Evelyn Tully, John Tully, Anita Tully; his former wife, Patsy Smith; his long time childhood friend from Bitterwater, John Joe Maggini. He will also be remembered by his numerous nieces, nephews, extended family and the hundredss of dear friends he made in his lifetime.

The family asks in lieu of flowers that donations be made to the KCHS Mustang Bench or the Cattlemen’s Association.

A Celebration of the life of Ed Tully will be on Saturday, March 24, 10 a.m., Tully Hall in Bitterwater.

Bring your stories and memories.

The family would love to have stories or fond memories of Ed that you’d like to share, please email to Edtullystories@gmail.com or mail to PO Box 469, Lockwood, CA 93932

Share your news!

To share obituaries, marriage or birth announcements with your fellow cattlemen and women, send them to magazine@calcattlemen.org or fax to (916) 444-2194 March 2018 California Cattleman 61

9 Mile Ranch................................................................. 29 AgPROfessionals.......................................................... 49 All West/Select Sires..................................................... 47 Amador Angus............................................................. 54 American Angus Association..................................... 36 American Hereford Association................................. 56 American Simmental Association.............................. 31 Andreini & Company.................................................. 22 Bar R Angus.................................................................. 54 Bar T Bar Ranches........................................................ 23 Beef Solutions............................................................... 33 BMW Angus................................................................. 54 Bovine Elite, LLC.......................................................... 59 Broken Arrow Angus................................................... 54 Broken Box Ranch........................................................ 58 Bruin Ranch.................................................................. 33 Buchanan Angus........................................................... 54 Byrd Cattle Co............................................................... 54 California Wagyu Breeders......................................... 58 Cardey Ranches............................................................ 44 Cattle Visions..........................................................50, 51 Cattlemen’s Livestock Market....................................... 9 Chandler Herefords...................................................... 44 Cherry Glen Beefmasters............................................ 57 Chico State College of Ag............................................ 58 Circle Ranch.................................................................. 33 Conlan Ranches California......................................... 58 Conlin Supply Co, Inc.................................................... 2 Corsair Angus............................................................... 54 Dal Porto Livestock................................................19, 55 Donati Ranch................................................................ 54

Edwards, Lein & Toso.................................................. 58 EZ Angus Ranch.....................................................15, 55 Five Star Land Company............................................. 58 Freitas Rangeland Improvements............................... 36 Fresno State Ag Foundation........................................ 58 Furtado Angus.............................................................. 55 Furtado Livestock Enterprises.................................... 59 Genex.............................................................................48 Genoa Livestock........................................................... 57 Gonsalves Ranch.......................................................... 55 Harrell Hereford Ranch............................................... 57 Harris Ranch Beef........................................................ 63 HAVE Angus................................................................. 55 Hogan Ranch................................................................ 56 Hone Ranch................................................................... 56 Hufford’s Herefords...................................................... 57 Immvac..........................................................................49 J-H Feed Inc.................................................................. 58 J/V Angus...................................................................... 56 Knipe Land Co.............................................................. 58 Lambert Ranch............................................................. 56 Lander Veterinary Clinic............................................. 58 Little Shasta Ranch....................................................... 57 McPhee Red Angus...................................................... 56 Multimin, USA............................................................. 21 Noahs Angus................................................................. 55 Norbrook ..................................................................36,37 O’Connell Ranch.......................................................... 55 O’Neal Ranch................................................................ 17 ORIgen...........................................................................59 Orvis Cattle Company................................................. 56

62 California Cattleman March 2018

P.W. Gillibrand Cattle Co............................................ 56 Pacific Trace Minerals.................................................. 58 Pinenut Livestock Supply............................................ 39 Pitchfork Cattle Co....................................................... 57 Rancho Casino.............................................................. 19 Red Bluff Bull & Gelding Sale...............................42, 43 Red River Farms........................................................... 56 Ritchie Industries......................................................... 10 Sammis Ranch.............................................................. 55 Scales Northwest........................................................... 60 Schafer Ranch............................................................... 55 Schohr Herefords.......................................................... 57 Sierra Ranches............................................................... 57 Silveira Bros............................................................... 7, 56 Silveus Rangeland Insurance...................................... 59 Skinner Livestock Transportaion............................... 59 Sonoma Mountain Herefords..................................... 57 Spanish Ranch............................................................... 57 Tehama Angus Ranch............................................37, 55 Teixeira Cattle Co......................................................... 55 Tumbleweed Ranch...................................................... 57 Turlock Livestock Auction Yard................................. 11 Veterinary Services Inc................................................ 58 VF Red Angus............................................................... 56 Vintage Angus Ranch............................................64, 56 Visalia Livestock Market............................................. 35 Western States Angus Association............................. 28 Western Video Market................................................... 3 Wulff Brothers Livestock............................................. 55

March 2018 California Cattleman 63

A special “Thank You” from

VINTAGE ANGUS RANCH to a committed, long-time buyer

Williams Livestock is a 5th generation cattle operation in the Santa Ynez Valley that runs about 700 head of cattle on approximately 25,000 acres “We have been using Vintage Angus Ranch bulls for over 10 years and exclusively for 5 years. Not only does Vintage Angus have a large selection of bulls to choose from with superior genetics, but they also helped us market our cattle through “Top Dollar Angus,” where our 902 lbs. steer calves topped the market. They also helped sell our 850 lbs. heifer calves privately to a local rancher who was looking for Vintage genetics. We can’t thank Vintage’s crew enough for helping market our cattle and for their quality bulls so we can raise superior Angus cattle, making Williams Livestock more profitable.

Wayne Williams, Nancy Williams and Jerry Williams, Jr. — Jerry Williams, Jr.

25th Annual

JIM COLEMAN, OWNER DOUG WORTHINGTON, MANAGER BRAD WORTHINGTON, OPERATIONS MIKE HALL, BULL SERVICES (805)748-4717 2702 SCENIC BEND, MODESTO, CA 95355

(209) 521-0537

WWW.VINTAGEANGUSRANCH.COM

64OFFICE@VINTAGEANGUSRANCH.COM California Cattleman March 2018

“Carcass Maker” Bull Sale Thursday, Sept.6, 2018 LaGrange , CA