COASTLINE EQUIPMENT

Production Class Performance and Cutting-Edge Technology, Ready to Rent Big

Renting heavy, production class equipment (PCE) has never been easier with Coastline Equipment’s heavy equipment rental program. Coastline’s expertly maintained fleet of production-class excavators, wheel loaders, crawler dozers, and articulated haul trucks are packed with the latest technology that John Deere and Hitachi have to offer. Steve Malloy (Malloy) has been with Coastline Equipment for just over four years and with John Deere in various capacities for 28 years. Malloy is the corporate sales director for Coastline Equipment, and he is responsible for complete goods sales and rentals. “Production class equipment rentals offer an opportunity for contractors to leverage our inventory for their construction projects. They don’t have to shell out huge sums of money to get after these demanding projects,” says Malloy. “We offer the latest emission certified machines and most technically advanced gear available on the market. Our PCE offerings include late model lower hour John Deere and Hitachi excavators from 100,000 lb. operating weight and above. We also have wheel loaders from 5-yard and up, dozers in the 65,000 lb. weight class and above and articulated rock trucks from the 31 to 46 metric ton capacity.”

Steve Malloy, Corporate Sales Director, Coastline Equipment.

Malloy says that John Deere and Hitachi are probably some of the best-kept secrets in the construction industry regarding production class equipment (PCE). “In some cases, our bigger equipment represents the best of what John Deere and Hitachi have to offer. As the demand for larger equipment continues to grow, so do the services we offer here at Coastline Equipment,” says Malloy. “This is not your daddy’s Coastline any longer. It has become necessary to evolve into a very different dealer group that provides even more value to the customers we serve while always maintaining that hometown, local John Deere service atmosphere. This has required us to step into a space where we have expanded operations with brandnew facilities and technology. It also means that we recognize the continued and growing need for bigger, heavier pieces of rental equipment.”

Coastline’s target audience for their PCE rental program could be contractors involved with building roads or bridges, manufacturing aggregates, or involved with a long list of other heavy civil development projects. “We remain open and transparent that our end game is to get our machines off our balance sheet and into the hands of our customers who can make money with these assets. Rentals are a means to an end for us, and we work with many other rent-to-rent companies on new sales and as re-rent partners. Our inventory is always available to our rental partners in an industry where investment in production-class equipment can be extremely daunting. We have to provide more value in the rental of production class equipment, and that is why so many purchases start as a rental-purchase option (RPO) agreement. Our program also allows for the flexibility of renting the machine first to assure that it is the right fit for each specific contractor’s individual needs.”

One of the rental incentives that Coastline has going right now to highlight their PCE rental offerings includes a 20% discount on monthly rental contracts. “We are offering a 20% discount incentive as a way of partnering with our customers. We want to remain price competitive and provide an opportunity for our clients to experience the benefits of low hour, late model John Deere and Hitachi production class equipment,” says Malloy. “We extend an invitation to those interested in partnering with us on PCE rentals to contact their local Coastline facility and ask about our aggressive discounting for monthly minimums.”

Coastline has built upon and enjoyed a stellar reputation for its utility equipment rental offerings and according to Malloy, the PCE rental opportunities are quite similar but also very different. “I think what happens within the rental space is there are fewer vendors that are going to be in the production class space due to the tremendous capital needed and the general nature of the investment,” says Malloy. “Heavy equipment distributors and large independent operated and bare rental equipment companies are going to offer this product, rather than your smaller or even national rental equipment companies. It is a specialized niche for this larger equipment for heavy civil work, and we have the perfect product line to support our customers.”

Malloy points out what makes renting heavy equipment through a dealer different and unique. “We are a bit different from the typical dedicated rent-to-rent company in that we provide an opportunity to set-up the option to accumulate equity in advance. This is only possible with a dealer, as many other rental companies are rental only, and their machine is considered an ongoing asset,” continues Malloy. “I believe that we offer a bit more flexibility for those longterm rental situations to turn into a smart and affordable purchase.” Malloy says that Coastline’s rental rates are market-driven and extremely competitive with other PCE rental companies. “Contractors have grown in size and complexity through mergers and acquisitions just through the general competitive nature of the business. This means that bonding capacities are much larger, as is the general scope of work,” continues Malloy. “Because of this, Coastline’s interest in PCE rentals has also organically expanded. Larger, more productive machines are in high demand, and we want to a valued partner in supplying that equipment to our customers.”

Part of being on the leading edge of PCE rentals is having the right people and technology to fully support each individual customer’s needs. Coastline’s machine monitoring department is one example of how the company is supporting its PCE rental customers. JD Link Telematics is implemented and used to maximize the health and efficiency of every PCE rental. “We can many times resolve potential issues remotely through our telematics technology. We maintain a staff that keeps a watchful eye on each machine that is out on rent. Additionally, we gather consolidated data on each machine to help us recognize the root cause of failures or maintenance issues,” continues Malloy. “It is also important to note that Coastline takes care of all preventative maintenance for the duration of the rental. There are no dribble-in expenses associated with the rental experience. It is all built into the rate. The customer takes care of the daily consumables like fuel and wear parts and we do the rest.”

Coastline’s PCE rental program also comes with the availability of world-class Topcon precision construction technology. “Our Topcon Grade Control technology maximizes production on large excavators and dozers where speed is key and precision grade is critical. Topcon can take your average operator and allow them to perform at tolerances that were only possible with the most highly skilled operators of the past,” says Malloy. “This technology is available for rental on many of our PCE machines. A considerable amount of our PCE fleet is precision technology ready, whether for Topcon or any other competitive brand. We have plug and play platforms available, or a customer can choose to rent our Topcon units as part of their rental-purchase agreement.”

Malloy makes it clear that a Coastline PCE rental customer will receive the most technologically advanced equipment with the latest emissions technology, backed by a dealership that is trained, stocked, and staffed to fully support the entire equipment rental experience. “For years, John Deere has been this kind of utility darling that has frankly found great success in the utility machine space. We want to now bring greater attention to our production class line that is now in such high demand,” says Malloy. “We have one of the deepest and widest product lines available, and we are number two in market share in North America. Still, many are not fully aware of our larger PCE inventory and capabilities, and we feel that rental is a leading indicator and door to dealing with these larger civil general engineering contractors.”

Coastline Equipment rents big and partners big to support their customers with the heavy equipment they need. Every rental is backed by John Deere and the entire Coastline team, so you can trust that they will do everything possible to keep you up and running. “If you are looking for the best in late model, low hour production class equipment, we are standing ready to meet your needs. Everything is backed with original OEM parts and service, a factory warranty, and factory-trained technicians and support,” concludes Malloy. “Give us a call. We think you will like everything you get with our aggressive PCE rental program.” For more information on Coastline Equipment’s production class equipment rentals, please visit their website at www.coastlineequipment.com or call (888) 506-2408.