Production Class Performance and Cutting-Edge Technology, Ready to Rent Big
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enting heavy, production class equipment (PCE) has never been easier with Coastline Equipment’s heavy equipment rental program. Coastline’s expertly maintained fleet of production-class excavators, wheel loaders, crawler dozers, and articulated haul trucks are packed with the latest technology that John Deere and Hitachi have to offer. Steve Malloy (Malloy) has been with Coastline Equipment for just over four years and with John Deere in various capacities for 28 years. Malloy is the corporate sales director for Coastline Equipment, and he is responsible for complete goods sales and rentals. “Production class equipment rentals offer an opportunity for contractors to leverage our inventory for their construction projects. They don’t have to shell out huge sums of money to get after these demanding projects,” says Malloy. “We offer the latest emission certified machines and most technically advanced gear available on the market. Our PCE offerings include late model lower hour John Deere and Hitachi excavators from 100,000 lb. operating weight and above. We also have wheel loaders from 5-yard and up, dozers in the 65,000 lb. weight class and above and articulated rock trucks from the 31 to 46 metric ton capacity.”
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REN TAL EQU I P MENT / 2 0 2 1
Steve Malloy, Corporate Sales Director, Coastline Equipment.
Malloy says that John Deere and Hitachi are probably some of the best-kept secrets in the construction industry regarding production class equipment (PCE). “In some cases, our bigger equipment represents the best of what John Deere and Hitachi have to offer. As the demand for larger equipment continues to grow, so do the services we offer here at Coastline Equipment,” says Malloy. “This is not your daddy’s Coastline any longer. It has become necessary to evolve into a very different dealer group that provides even more value to the customers we serve while always maintaining that hometown,
local John Deere service atmosphere. This has required us to step into a space where we have expanded operations with brandnew facilities and technology. It also means that we recognize the continued and growing need for bigger, heavier pieces of rental equipment.” Coastline’s target audience for their PCE rental program could be contractors involved with building roads or bridges, manufacturing aggregates, or involved with a long list of other heavy civil development projects. “We remain open and transparent that our end game is to get our machines off our balance sheet and into the hands of our customers who can make money with these assets. Rentals are a means to an end for us, and we work with many other rent-to-rent companies on new sales and as re-rent partners. Our inventory is always available to our rental partners in an industry where investment in production-class equipment can be extremely daunting. We have to provide more value in the rental of production class equipment, and that is why so many purchases start as a rental-purchase option (RPO) agreement. Our program also allows for the flexibility of renting the machine first to assure that it is the right fit for each specific contractor’s individual needs.” C A LCO N T R AC TO R .CO M
