Portfolio – Fall 2016

Page 1

C ALEB AMUNDS ON A design portfolio.


0 2.


IN T R ODUC T ION DE SI GN .

C ON T EN T S

Every day I love what I do. I

04 .

K AN S A S N E WS

m a k e a b s t r a ct i d e a s c o m p r e h e n s i b l e

Exhibit design, partnership with the

through purpose and order. Design

Kansas Museum of History

i s a r t f o r s om e t h i n g . Y o u s h o u l d n ’ t need to keep your hands off of it. You should engage it. Wrestle with i t . A n d get i t . I t s h o u l d h i t y o u smack

across

the

shear

beauty,

face

and

it

with

should

it’s go

10.

C O N T IN U U M

Home healthcare, partnership with Nemschoff (Herman Miller)

a

S T E E LC A S E N E X T

step further to improve your life.

16 .

Design should challenge you to see

Coworking, first place national award

things differently. It should push you

to

should

iterate e n c o ur a g e

and

improve.

you

to

It

explore.

And my favorite thing about design: i t cannot b e p e r f e c t . I t ’ s a l w a y s more

about

process

than

product.

winner of the Steelcase NEXT Student Design Competition 24 .

EPOCH

Product design, task lamp

It’s about constantly learning and absorbing

a

better

way

to

do

it.

It’s impossible to get burned out

28 .

S T U DY A B ROAD

Graphic design

on good design. I’m Caleb. I design.

32.

IN T E RN S H IP

Coworking, The Fellow Residential, renovation

34 .

PH O T O S + G R APH IC S

Freelance and personal work 38 .

RE S U ME


4.


K ANS A S NE W S exhibit design. Partnership with the Kansas Museum of History, Fall 2014

PRO B L E M Reinvision one of seven problem exhibits in the Kansas Museum of History as an interactive and immersive experience.

SO L U T IO N The Kansas News exhibit utilizes William Allen White’s printing press to explain the rich history of journalism in Kansas as well as the history and mechanics of printing through the Emphasize News Wall, Apply Print Station, and Interact Press Station.

SO F T WARE Rhino, Photoshop, Illustrator, InDesign


06.

K ANS A S NE W S concept.

S TAMP

PAP ER S TOR AGE

I N T ER AC T I V E AR T ICLE S LI V E NE W S FEED

M AGNE T IC T Y P E HOLDER

E MPH A SI Z E NE WS WA LL

IN T E R AC T PRE S S S TAT IO N

The news wall serves to emphasize the

At

importance of access to information and

get up close and personal with William

explain Kansas news history. Information

Allen White’s Cottrell printing press.

mobility

An

all

began

with

the

printing

the

interact

expansive

station,

led

screen

patrons

can

controlled

press, so the wall moves backward in time

by an interactive panel at the front

as you progress. The first interactive

immerse patrons with timelines, videos,

panel has a live Twitter news feed and

photographs,

the final includes information on William

Screen

Allen White.

the process of how the printing press is

printed

operated.

and

text

acrylic

information. panels

explain


FLE XIBLE LED SCREEN I N T ER AC T I V E C O N T R OL PANEL

S CR EEN P R IN T ED ACR Y LIC B AR R IER

A PPLY PRI N T S TAT IO N At

the

print

knowledge

that

station, they

patrons

learned

at

apply the

interact and emphasize sections of the exhibit. The table has paper, magnetic movable type stamps, and ink so that every guest can create their own, custom printed card to take with them. This helps take the information to a new level where they are asked to apply it first hand.


08.

K ANS A S NE W S process.



1 0.

C ON T INUUM home healthcare. Six

member

team

in

partnership

with

Nemschoff, Fall 2014

PROBL E M Identify

a

current

medical

treatment

being performed in a clinic that could be brought into a home setting in the next 10 years.

SOL U T I O N Understanding that physical health is deeply affected by mental, emotional, and spiritual health with any chronic illness

led

mobile,

modular

us

to

design

system:

a

a

social,

wholistic

approach that goes beyond treatment.

SOF T WA RE Rhino, Photoshop, Illustrator, InDesign



1 2.

C ON T INUUM concept. AC C E S SI B I L I T Y We designed a mobile IV pump so that during

the

2-8

hour

treatment,

the

patient could get up and walk around, use the restroom, or even be outside. We also carefully between

considered

what

the

the

nurse,

relationship the

patient,

and third parties had access to on the lounger.

E FFI C I E N C Y The intergration of tablet technology allow for quick and easy communication with doctors at the clinic. The custom IV pump would also be remotely controlled, so the precise amount of medicine needed can

be

administered.

Rounded

edges

and spill-friendly surfaces allow for quick and easy sanitation. And builtin

modularity

allows

Continuum

to

be

rearranged based on the patient’s needs.

P OSI T I V I T Y Continuum was designed to help patients be positive during treatment: a wholistic approach. The overhead plane and ambient light,

integration

of

a

social

seat,

and color all have an impact on that positivity.


I V FL UI D

I V T UBE

B U BBLE DE T EC T OR

S Q UEE Z I N G BOARD

PRE S SURE SENSOR L IQ UI D RE TAI NI N G CL AM P

P OW ER & LOC K


14.

C ON T INUUM process. FUL L SC A L E MO DE L One of the most beneficial parts of this project

was

a

scale

full

the

opportunity

model

in

foam

to

build

core

of

Continuum. We constructed a scrap plywood frame and then cut out each piece of foam core with extreme care, using a variety of scoring and bending techniques.



16.


S T EELC A SE NE X T coworking. Steelcase NEXT Student Design Competition, Fall 2015

PRO B L E M Provide

Nexters

working

environment

with

an

innovative

that

brings

out

the best in them and forges a community culture of collaboration, inspiration, performance, and fun.

SO L U T IO N At NEXT, members can take raw business and project ideas, refine them among a collaborative, inspiring culture, and have fun or get away to refuel before getting back in action. The a

hearth

Nexters, can

on

central

each

clients,

come

floor

gathering and

together

relationships,

serves

point the

and

insights,

as

where

community forge and

new ideas

that aren’t possible to create alone.

SO F T WARE Revit,

Rhino,

Photoshop,

Illustrator,

InDesign

FIRS T PL ACE National award winner


18.

S T EELC A SE NE X T concept. FORGE R AW The starting point. Reception, ideation zone, open office, WorkCafe.

REFINE Get equipped + relax. Private offices, private enclaves, forum space, resource center, WorkCafe + PlayCafe.

REFUEL Collaborate. Video conference, project rooms, studio, WorkCafe.

HE ARTH Gather.

Nexters,

clients,

and

the

community can come together and forge new relationships.

FORGE


NE X T


2 0.

A

1

2

4

1 Reception

3

2 Ideation Zone 3 Forum Space 4 Studio 5 PlayCafe

5

FIRST FLOOR PL AN

SECTION A-A

A


“Flue” connects the hearth on each level

3

5 4

1 Project Room

1

2 Video Conference 3 WorkCafe 4 NEXT CEO/COO

7

6

2

5 Private Enclave 6 Private Office

1

SECOND FLOOR PL AN

7 Open Office


2 2.

S T EELC A SE NE X T research + process. C O L L A B O R AT I O N , F U N , P R I VA C Y, Q U I E T Coworking spaces should integrate work and play, Offer choice and control of where you want to work for different types of activities, and provide quick and easy ways to collaborate with the use of technology.

VIBR ANT Coworking spaces should be beautiful, comfortable, energizing, and inspiring. Members need to be able to make their own mark on the space and mixing up the decor or displays often helps people want to keep coming back.

WHOLISTIC You should leave work feeling better than you came. That is only possible if a wholistic approach to wellbeing is tackled: cognative, physical, and emotional. Through

this in

can

be

various

accomplished ways

like

implementing the theory of biophilia, and providing choice and control.


F L U E E L E VAT I O N


24.


EP OC H product design. Spring 2014

PRO B L E M Identify a task and create a luminaire that helps you to better accomplish it.

SO L U T IO N The task I chose was abstract: to inspire creativity. I designed a luminaire with a

thermochromic

plastic

shade

that

changes from clear to blue as you work to stimulate the user when starting out and to calm as he or she works longer.

SO F T WARE Rhino, Photoshop, Illustrator, InDesign


26.

EP OC H concept + process. S T I MUL AT E C RE AT I V I T Y After

researching

psychology,

I

light

the

and

stimulating: beginning

color

and

determined color

what

of

the

you

light

that

orange want

creative

warm were

at

the

process.

As you keep working and begin to get frustred through the trial and error process, turn

the

blue

thanks

shade

as

to

the

will

gradually

lamp

heats

thermochromic

up

plastic.

Psychologically, blue is is a calming or relaxing color.

C ON T R A S T One of the most basic principles of design, contrast, can help the mind consider

outside-of-the-box

ideas.

Epoch plays with contrast of heavy & light, cold & warm, round & angular.

G O L DE N R AT I O I

adhered

golden

very

ratio

to

strictly create

to

the

something

aesthetically beautiful and inspiring rather

than

distracting

strange proportions.

because

of


Tungsten tube

Injection molded

filament lamp

thermochromic acrylic

Changes to blue at 86ºF

On/off

Cast concrete

B E G IN N IN G Desire stimulation, rapid ideation

MID PRO CE S S Desire destressing, critical thinking

N E W IDE A “Light Bulb!” Remove acrylic & let cool


28.


S T UDY A BR OAD graphic design. Summer 2015

V IS UAL J O U RN AL We were challenged to document our time in London not only by taking photos, but

by

sitting,

relaxing,

observing,

and drawing our surroundings: a way to really engage place for more than a split second. The visual journal specifically depicts

my

time

exploring

Borough

Market, Hyde Park, and Queen Elizabeth Olympic Park.

SO F T WARE Photoshop, InDesign


3 0.

FOR

S T UDY A BR OAD

THE GOV AND C OM AN EB

K OF ENGLAND

M S01 102293

H FT

T I ME I S MONE Y

PO

graphic design.

B A N K OF EN G L A N D

F IV E M I NU T E S

CHIEF CASHIER

We began this project with a question:

I P R OM I S E T O PAY T H E BE A R E R ON D E M A N D T H E S U M OF 5M

MS01 102293

what do you find beautiful, strange, or ugly about London? For me, the Londoner’s obsession with time fascinated me. Never have I seen so many people rushing to be

A1 A histo Bliss typef

B1 The go of London

C1 Must-s and pop-u summer

D1 Eating student b

B A N K OF EN G L A N D

10M

on time. So in return, my question was, “What if we paid for things with time? What if life ended when we ran out of savings?”

SOF T WA RE Illustrator T H E G OV E R N OR A N D C OM PA N Y OF T H E B A N K O F E N G L A N D

F( R )ON T PAGE S This research-based project challenged FOR THE GOV AND C OM

us to become experts on one typeface, understanding why it was created, its

SOF T WA RE

BANK OF ENGLAND

MS 0 1 1 0 2 2 9 3

of the font without using it itself.

F ENGLAN ANK O D EB

page of a newspaper that evoked the depth

H FT

then were tasked with creating the front

PO

intended uses, and its inspiration. We

T W E N T Y M I N U T ES

CHIEF CASHIER

Photoshop, InDesign

I P R OM I S E T O PAY T H E BE A R E R ON D E M A N D T H E S U M OF 2 0 M

MS01 102293

B A N K OF EN GL A N D

50M T HE GOVERNOR A ND COMPA NY OF T HE BA NK O F E NGLA ND

A of Ta

t


IGNORANCE ISN’T

bliss

articles

sections

weather

ory of Jeremy Tankard’s face

A Ignorance Knowledge

Hi 23 C Lo 17 C

ood, the bad, the ugly n from foreign eyes

B Contrast Opinions

see museums, exhibits, ups in London this

C Poise Culture

Cloudy skies with chance of light drizzle in the late afternoon.

g out on a university budget

D Practical Money

A history f Jeremy STORY BY ankard’s CALEB Bliss AMUNDSON typeface

A1

24 July 2015 Volume 1, Issue 1

21:03 Sunset

I

n 1906 Edward Johnston’s seminal book Writing & illuminating & lettering was first published. The ideas Johnston put forward, both in this book and in his lectures, were to inspire a revival of interest in calligraphy and to inform the wider fields of lettering and type in England. One of Johnston’s ideas was a belief that a block sans serif form could be made more harmonious and acceptable if it were derived from the proportions of the Roman square capital letter. Bliss began with a nod of recognition to this idea. However, during the development of Bliss, five typefaces in all were studied, each with a unique and interesting history; Johnston’s Underground, Gill Sans, the Transport typeface, Syntax and Frutiger. With the Underground type, Johnston put into practice his ideas of a linear block sans serif. Eric Gill, a friend and collaborator of Johnston, draws heavily on Johnston’s example for his own Gill Sans of c.1928. Transport, designed for the Department of

Transport, utilises features and ideas from Johnston and Gill as well as concepts found in some of the continental type forms of the 1950s – such as the single bowl form of the g. The designer, Jock Kinneir, also worked hard to avoid ambiguity between characters sharing similar basic forms. Hans Eduard Meier developed the idea of a dynamic structure within the normally rigid forms of a sans serif type. His Syntax typeface is drawn over the structure of an Old Face letter. As with Gill Sans it has humanistic subtleties of proportion together with weighted shading and open... continued on page a2


3 2.

connect motivat


te thrive

IN T ER NSHIP coworking. Spring 2016

PRO B L E M Connect,

motivate,

thrive.

Provide

a

space where professionals, entrepreneurs, and students can escape isolation, build a

network,

forward.

and

The

move

their

community,

business

space,

and

education platforms drive everything The Fellow is and does. Create a cohesive brand identity across the space, on the web, and for print.

SO L U T IO N Based on Aristotle’s idea, “The whole is greater than the sum of the parts,” this space

was

matrix. meet

inspired

Providing

and

interaction

retreat, and

by

a

mathematical

‘bracket’ while

zones

to

encouraging

collaboration

through

open seating and an informal cafe zone.

BUDGE T $40,000

SO F T WARE Revit, Photoshop, Illustrator, InDesign


34.


PHOTOS + GR APHIC S


36.

food

SATU

FOOD

COLONIAL PRESBYTE

LIVING


PHOTOS + GR APHIC S

photo BOOTH

URDAY, FEBRUARY 15

D 4:30 PM / MUSIC 6:00 PM

ERIAN @ 12501 W 137TH STREET OP, KS featuring

G WATER PRAISE BAND



C ALEB AMUNDS ON born creative. trained designer.

C O N TAC T c. 913.624.4938 e. caleb.amundson@me.com w. issuu.com/calebamundson

E DUC AT IO N M.I APD

I N T ER E S T Graphics + branding, conceptual development

M AY 2 0 1 7

Master of Interior Architecture + Product Design College of Architecture, Planning and Design

E XP ER I ENCE

Kansas State University, Manhattan, Kansas 4.0 GPA

GR APH I C DE SI G N

T H E FE L LOW S U M MER 2015

Co-Founder,

Summer study abroad

FEBR U AR Y 2016-P R E SEN T Owner

created

brand

identity

and

building

interior for the first coworking facility in Manhattan, KS

Graphic Communication Design Programme UAL Central Saint Martins, London, England

DE S IG N E R / PRO J EC T M AN AG E R

SP R ING 2016

Residential remodeling for private client in Manhattan, KS

L E ADE R S HI P DE S IGN E X P O C O MMI T T EE

G R AD UAT E T E AC H IN G A S S IS TAN T

FALL 2015

“Spark” – graphic communication course, formulated curriculum

SP R ING 2015

+ graphic identity, developed and presented weekly tutorials

Assisted with firm registration and organized catering

MOC K I N T E R V I E W C OM M I T T E E

RE AC H S U MME R IN S T I T U T E SP R ING 2015 + 2016

SUMMER 2014

Summer Intern – leadership and ministry development program

Recruited and assisted with firm and student registration

OPEN H OUSE + 50T H A N N I V. C O M M I T T E E S

SP R I NG 2015

Graphic Design Director – fabrication and installation of IAPD’s Open House 2015 and 50th Anniversary exhibits

IC H T HUS MHK

H O L L IS + MIL L E R ARC H I T EC T S

SUMMER 2013

Model Maker – built a model of Lansing High School

C AL E B AMU N D SO N PH O T O + DE S IG N

OC TOBER 20 1 1 -P R E SE N T

Owner – logos, branding + identity, and invitation design,

FA L L 2 0 1 2- P R E SEN T

engagement, wedding and portrait photography

Armada house church leader and teacher

SK I LL S

HONO R S + AWA R D S ICERI C ONFE RE N C E PRE S EN T ER

NOV EM BER 2016

Selected to present research on visual and acoustic privacy and security in open informal learning environments

SCUP C O N FE RE N C E PRE S E N T E R

OC TOBER 2016

Selected to present research on integrative planning and informal learning envrionments with industry partner Steelcase

FIRS T PL AC E S T E E LC A S E N E X T C O M PE T I T IO N

J ANU AR Y 2 016

National design competition winner for NEXT Coworking space

JOY A NNE BA L DE RSO N M E M O RI A L SC H O L A RS H IP

FALL 2015

Departmental scholarship awarded to one IAPD student annually

DE AN’ S L I S T

FA L L 2 0 1 2 - P R E SEN T

SO F T WARE

PE RSO N AL

AutoCAD +

Leadership +++

Adobe Illustrator +++

Graphic communication +++

Adobe InDesign +++

Sketching ++

Adobe Lightroom +

Prototyping ++

Adobe Photoshop +++

Collaboration ++

Grasshopper + Revit ++

O PE R AT IN G S Y S T EM S

Rhino 3D +++

macOS +++

Sketch Up ++

Windows ++

Capable +

Proficient ++

Very adept +++


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