identity acceptable LOGO APPLICATIONS The following are appropriate versions of logo for use across a variety of applications and presentations. The logo may appear in black or cut out of a dark background in white on black and white documents. The logo may appear in any of the brand colors, namely PMS P 179-15 C, 4160 UP, 7563 XCG, or 5025 C at the discretion of the designer as long as the choice maintains good contrast. The teal PMS 4160 UP should be used whenever contrast affords for that, followed by the goldenrod PMS 7563 XCG, and lastly with the charcoal PMS P 179-15 C and blush PMS 5025 C. The logo may be etched in glass or on merchandise as in the case of the thermal to-go mug. The logo may appear at any angle as deemed necessary by the brand manager. note that the no-go zone is being disregarded for purposes of presenting information about acceptable and unacceptable logo applications only
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