AUTUMN 2011
Quality
pure swiss Q UAL I TY
Organic
The new bio-cotton with Swiss certification
Entlebuch
Experience nature
Takewin & part oday t
Editorial
Dear reader Perfection, naturalness and round-the-clock well-being. These values apply not only to Switzerland and the UNESCO Entlebuch Biosphere Reserve, but also to CALIDA products. A quality derived from passion, from A to Z. Seeing, feeling, sensing, ensuring, assuming responsibility for quality and – experiencing it! That is what we promise you with our PURE Quality magazine. We hope you enjoy browsing through it.
Published by
CALIDA AG | Marketing department PO Box | 6210 Sursee | Switzerland | www.calida.com
CALIDA Quality derived from passion
99%
of Swiss people know CALIDA. Three out of four women regularly wear CALIDA products.
3500 43
staff are employed at CALIDA to ensure product quality.
quality assurance wash cycles are carried out each year at CALIDA. More than 2,600 quality sample tests were carried out at the warehouse in 2010.
FACT S & F IGU RE S
5000
samples are subjected to quality assurance tests at CALIDA each year. Each individual article undergoes at least five quality inspections.
20
minutes is the average time required by a sewer to produce a pair of pyjamas.
The beginnings Founded in 1941, CALIDA starts producing women‘s underwear. 1954: With its marketing of «guaranteed underwear» that is repaired free of charge, CALIDA shows itself to be a woman’s true friend from the outset. 1955: The CALIDA pyjamas with the patented waist and cuff finish that prevented tops and bottoms from riding up, gain renown outside of Switzerland.
QUALITY ASSU RANC E «Quality, service, environmental friendliness & ethics are traditional values at CALIDA.»
Quality assurance is becoming increasingly complex. CALIDA applies various measures to ensure that every product meets the exacting requirements. How is quality assured at CALIDA? Stringent quality guidelines and tests are defined at CALIDA. For example, in addition to optical inspections, chemical and physical tests are also carried out involving tolerance, washing and wearing, workmanship and fitting etc. Suppliers are visited several times a year and we
support suppliers with our technical expertise. Complete confidence in wearing and tolerance – can this be guaranteed at all? Clothing worn close to the skin, such as that produced by CALIDA, is subject to exacting safety requirements. With the Öko-Tex Standard 100 testing and certification system, CALIDA ensures that all products can be worn next to the skin without hesitation. All materials, from yarns to fabrics, sewing thread, elastics, embroidery and labels undergo comprehensive testing for harmful substances.
& RESPONSI B ILITY
What about social responsibility? CALIDA actively supports socially and ethically sound production conditions irrespective of how and where a product is made. To be able to ensure this, CALIDA is a member of the BSCI. Further information can be found at www.calida.com/en/ discover/company/ social-responsibility
For some years now, CALIDA has been a member of the Business Social Compliance Initiative (BSCI), which aims to ensure that suppliers comply with specific social and environmental standards. The BSCI code of conduct is based on key international conventions and agreements such as the UN Declaration of Human Rights. The Öko-Tex Standard 100 is the world’s most important textile label, with testing by internationally recognised textile institutions. More than 100 test criteria ensure that textiles pose no health risk and contribute to your well-being.
F E E LI NG QUALIT Y «Natural fibres & CALIDA – an interplay of tradition and future.»
Soft and warm – our natural fibres. Cotton – a completely natural product Good washing properties, high abrasion resistance and wearability features that caress the skin make cotton the most popular raw textile material. Silk – the finest natural fibre with a brilliant sheen Wool – for a pleasant skin climate The soft fabric conserves body warmth but also protects against heat.
Micromodal – extra-fine This natural fibre from beech wood is a completely natural product made using raw herbal materials. The material lends products a smooth surface, durable radiance and soft colours. It is extremely efficient at absorbing moisture away from the skin and allowing it to evaporate, providing an ideal method for regulating body temperature.
TEXTILE CARE TIPS Please turn inside out! Washing clothing inside out protects colours and surfaces. No fabric conditioner Do not use fabric conditioner for delicate micromodal underwear as this will cause the fibres to stick together. Fabric conditioner also reduces the radiance of wool and silk clothing, which means that it is better to use a shampoo. Grey tinge? Have your whites developed a grey tinge over time? Use a detergent for curtains to turn them sparkling white again. White linen can turn yellow if exposed to too strong or excessive sunlight and should therefore be dried in the shade.
Beware of limescale! If your favourite pyjamas suddenly feel hard, it may be that limescale has settled on the fibres. A descaling tablet or a dash of vinegar essence in the last rinse cycle removes the limescale from the washing and keeps your washing machine running smoothly. And don’t worry, the smell will go away. Careful washing Do not select a higher temperature than the one shown on the care label. Washing at too high temperature damages the fibres and fit. Low washing temperatures protect the environment and save money.
NEW
www.calida.com
SE NS I NG QUALITY A premium natural product made of high-quality bio-cotton.
Organic consists of SwissCotton Organic. The SUPIMA cotton used for this not only bears the SwissCotton label, but is also GOTS-certified.
SUPIMA – The finest
cotton in the world is grown exclusively in the USA.
swisscotton – Products with 67% processing in Switzerland are awarded this seal of quality. GOTS – (Global Organic Textile Standard) guarantees that the strictest of criteria regarding health and environmental friendliness are adhered to throughout the entire manufacturing process.
Entlebuch
was designated Switzerland’s first
biosphere reserve in September 2001. «Preserve, develop and cooperate» is the long-term objective of the Entlebuch UNESCO biosphere reserve. In this way, the unique protected landscape, especially the moorland and karst area, is to be preserved and sustainable regional development implemented.
e x pe r i ence Nat u r e Excursion tips • Take a daytrip to the Entlebuch UNESCO biosphere reserve with an adventurous e-bike tour. • Relax during a boat trip on Lake Lucerne. • Enjoy nature at its best with a hike up the Pilatus. Environmentally-friendly holidays – discover Entlebuch and Central Switzerland with the Swiss Travel System. Offer: Travel with the three-day Swiss Flexi Pass before 30 November 2011 and save 30%. www.SwissTravelSystem.com/tickets For further information, visit www.biosphaere.ch.
Did you know that Swiss Federal Railways use an average of 9.2 kWh to transport one passenger 100 kilometres? This equates to fuel consumption of 1.1 litres for 100 kilometres.
LAND OF HE RBS «Kräuterland Entlebuch» is a special project in the area of regional products. Herbs are a very special gift from nature. They can not only soothe and heal, but also pamper our body and indulge the palate. The Entlebuch UNESCO biosphere reserve has set itself the goal of protecting and utilising the wide range of wild and cultivated plants in a sustainable manner. Further information: www.kraeuterland.ch
Herbs and their effects
Lemon balm
Peppermint
Ribwort
Stimulates, soothes, disinfects, fights inflammation, relieves spasms
Lime blossom
Soothes, reduces fever, enhances the body’s defences
Stimulates the appetite, soothes the stomach, relaxes Anti-bacterial, staunches bleeding, fights inflammation, loosens mucus
Marigold
Decongestant, anti-bacterial, stimulates, relieves spasms, cleanses, induces perspiration
Enjoy
now
a
IDA CAL ess n well a te
Quality
pure In cooperation with
Further information from Switzerland Tourism www.MySwitzerland.com T 00800 100 200 30 (free-phone) F 00800 100 200 31 (free-fax)