LinkedIn BY EMILY YOST
A POWERFUL CONNECTION TOOL FOR PROFESSIONALS
THE STATS
Launched in 2003, LinkedIn is a social network designed specifically for business professionals to connect. Unlike other social networks that focus on socializing and sharing personal updates of friends, family and perhaps, what you last ate at your favorite restaurant, LinkedIn focuses on your professional life giving you direct access to individuals who may hold the key to your professional growth.
LinkedIn boasts over
660 MILLION USERS in more than 200 COUNTRIES and territories across the globe. (LinkedIn 2020)
190 MILLION
of those users are located within the United States. (Influencer Marketing Hub, 2021)
37%
of US adults – or more than one out of every three-aged between 30-49 years old use LinkedIn. (Pew Research Center, 2019)
89% OF FORTUNE 500 COMPANIES USE THE PLATFORM TO PROMOTE THEIR BRANDS, TELL THEIR STORIES, RECRUIT AND NETWORK.
30
36
Vision Spring 2021 | cacm.org
MILLION More than 30 million companies are listed on the platform. (LinkedIn, 2019)
15%
Nearly of all LinkedIn users are senior-level influencers, that’s 90 million senior level influencers! (LinkedIn, 2019)
WHY LINK IN TO LINKEDIN? Online connection is here to stay with the global pandemic offering even more urgency to embrace technology and how it enables us to connect and grow professionally. Networking and collaborating with peers is where our most valuable learning and growth lie. LinkedIn brings professionals together in an environment that places your career front and center. So, how do you make the most of this platform?
