CERTIFICATIONS SELL Your education and certification are key marketing advantages to tout with your clients or your employer.
By Andrew Hay, CAMEx, CCAM-ND.PM
M
anagers and management
the course) to attend the required certification
as part of their RFP process, so make sure you
companies invest countless hours
courses. Before choosing your next employer,
market yourself to prospective employers by
into professional development and
ask those companies you interview with if they
highlighting both the certification and the
having a certification behind those hours gives
cover the cost of certification courses as it will
courses you’ve taken to achieve that.
them a leg up on the competition. Whether
tell you a little bit more about how much they
Specialty certificates are also a great way for
it’s marketing your company or yourself as
invest in their employees and how much they
individual managers to identify specific areas
an individual, certification can go a long
value your professional development.
of interest or expertise. Whether it is portfolio
way toward influencing a “buy” decision of a prospective employer or client.
management, high rise, large scale, or new Another indicator of a company who values
developments, attending the courses and
professional development, look for a company
obtaining these certifications will help you
While the laws that govern our clients are
that has achieved an ACMC certification. One
identify and hone your skills as a manager as
uniform, the management philosophies of
requirement to achieve an ACMC certification
you build a career in this industry. This also
companies vary greatly, and the main way the
is that 75% or more of the company’s
shows employers your dedication to the craft
industry ensures continuity and consistency is
managers must have obtained or be working
and a specific area within the industry. These
through the certification courses that CACM
to obtain a CCAM or CAFM certification.
courses allow you to get a glimpse into certain
has to offer. Having a CCAM, CAFM, MCAM,
ACMC-certified companies also go through a
specialties before you make the leap into a job
specialty certificate, or ACMC helps both
rigorous independent audit process to ensure
that you may find doesn’t fit your management
clients and employers know you have a solid
appropriate internal controls are in place, which
style or work life balance goals.
foundation and understanding of key concepts
protect both their employees and clients.
MARKETING YOURSELF
MARKETING YOUR MANAGEMENT COMPANY
As a manager, it is important to know that
After you achieve your certification, it is
Companies can use specialty certificates
there are companies that pay for their
important to know your worth. Many clients
achieved by managers to show a dedication
employees (both time to attend and cost of
request managers with CCAM certifications
to development of their personnel specifically
that help you successfully manage.
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Vision Summer 2021 | cacm.org
