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Public Recognition for Your Profession
PUBLIC RECOGNITION FOR Is Community Management Your Job or Your Career? Your Profession
One of CACM’s top priorities is to help promote your professional value in front of the people who matter most. That’s why we’ve developed these promotional pieces and public relations campaigns to help gain more public recognition for you, your professional accomplishments and the industry as a whole.
Three Ways We’re Promoting the CCAM
Simply put, the California Association of Community Managers, Inc. (CACM) supports the managers who enrich your communities. We provide comprehensive education and certification programs that prepare California community association managers to be a trusted resource for HOAs statewide.
Since 1991, CACM has been providing community association managers with professional tools to help them manage California associations successfully. Today, CACM has a membership of nearly 3,000 Californiabased professionals and is the only community association management organization in the nation to offer a Californiaspecific educational program for industry professionals that leads to the designation of Certified Community Association Manager (CCAM).
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IS YOUR COMMUNITY MANAGER CALIFORNIA CERTIFIED?
Why a certified professional is the right choice for your community
Designed specifically for you to distribute to your board members or prospective/existing clients so they can better understand how your Certified Community Association Manager (CCAM) certification positively impacts them and their community. This brochure explains how CCAMs: • Understand how to apply the 1,200+ laws that govern California HOAs • Help board members make wise business decisions for the community • Act as the HOA’s liaison with owners, tenants, sub-contractors and public entities • Pursue continuing education in a variety of management subjects • Adhere to ethical guidelines and best business practices Individual manager members can order up to 10 free copies of this brochure quarterly. To order, email registration@cacm.org.
My Community Champion Campaign
CACM launched a statewide multimedia consumer awareness campaign in 2 March 2014 demonstrating the value CCAMs bring to the more than 50,000 homeowners associations in California. The My Community Champion campaign, which features television, radio, web and print elements, has rolled out in three phases: • Phase I: Sacramento and San Diego counties • Phase II: Bay Area and Central Coast • Phase III: Orange County, Los Angeles, Ventura and Inland Empire
At the conclusion of Phase II, the campaign had generated more than 28 million positive impressions about community association management in California.
You can help us reach even more Californians by spreading the word about this dynamic campaign.
Here are three easy ways to share the news: • Add a link to www.mycommunitychampion.com on your company or association website. • Include a brief message in your association newsletter. • Announce the campaign to your BOD.
Sample wording for all of these options is available at www.cacm.org/about-us/help-uspromote-your-profession.html. With your help, we can ensure more Californians recognize the value of living in an HOA and working with a Certified Community Association Manager.
Not a CCAM? Learn how you can become certified in three steps at www.cacm.org.
3Press Release Distribution Each quarter, CACM prepares and distributes press releases announcing our new CCAMs to local publications. These releases are often picked up by local media outlets who then share the news of your accomplishment with the surrounding community in various print and online publications. CACM was also successful in gaining media coverage for Darren Shaw, our first Master of Community Association Management (MCAM). Learn more about Darren’s certification journey on page 48.
LOOKING FOR A JOB OR A QUALIFIED CANDIDATE?
In 2014, 580 community managers posted their résumés to CACM's Career Network.
Consider this exclusive job board, designed for the California community management industry, for your next job or candidate search.
Gaining Acknowledgement for the ACMF
Management at a Higher Level Brochure
This brochure is designed for management firms who have earned the Accredited Community Management Firm (ACMF) accreditation to distribute to their current and prospective clients. This brochure highlights the higher standard of service ACMF companies are able to provide by meeting strict risk management, education and insurance requirements.
This brochure explains how ACMF companies: • Employ a well-educated, professional and certified management team Understand and comply About CACM: with the
The California Association of Community Managers, Inc. 1,200+ Confidence. Mutual trust. laws that affect California (CACM) supports the community association managers and management firms who enrich the communities of millions of Californians.
Peace associations of mind. Since 1991, our comprehensive education and certification programs have been preparing California • Know how These are the most important things your association’s management firm should provide you with when serving your to advise the best community association managers to be a trusted resource for HOAs statewide. In addition, we also offer membership and accreditation programs designed to promote professional standards for management firms course of action for associations • Implement risk management serving the California market. Today, CACM has a membership of nearly 3,000 California-based professionals focused on supporting the close to 50,000 associations throughout the state. 7580 C 756 C 294 C 445 C community. CACM offers California community association management firms the opportunity to continually achieve this higher standard of service for their clients through the Accredited Community Management Firm (ACMF) program. practices The ACMF accreditation tasks management firms with meeting rigorous risk management, education and and internal Pantone Pantone Pantone Pantone financial insurance requirements. Through their commitment Empowering Managers. controls to these ACMF standards, each accredited company operates with the highest accountability and professionalism, which directly benefits you and your 23461 South Pointe Drive, Suite Laguna Hills, CA 92653 Enriching Communities. 200 community. • Remain committed to ethical 949.916.2226 www.cacm.org
practices and the betterment of the industry as a whole
Management at a Higher Level
GAIN PEACE OF MIND WITH A CALIFORNIA ACCREDITED MANAGEMENT FIRM
ACMF companies can order up to 50 free copies of this brochure quarterly. Or, order 100 brochures at a time for $75. To order, email registration@cacm.org.
ACMF Promotional Tools Provided by CACM
We also offer several other tools and services to help companies share their ACMF accomplishment, including: • CACM-generated press releases distributed to media outlets in the company’s area ($300+ value) • ACMF logo (and marketing description) to display proudly on company website and include in collateral and electronic communications • ACMF certificate suitable for framing • Sample letters to announce your achievement to both existing and prospective clients • Free featured listing in the Management Firm E-Marketplace, an online directory where board members and the public can search for a management firm in their area ($350 value) • Visibility on the CACM website, in Vision magazine and in the Resource Guide
Learn more about these promotional materials and the accreditation process at www.cacm.org/management-firm.html.
