PUBLIC RECOGNITION FOR
Your Profession Is Community Management Your Job or Your Career?
One of CACM’s top priorities is to help promote your professional value in front of the people who matter
most. That’s why we’ve developed these promotional pieces and public relations campaigns to help gain more public recognition for you, your professional accomplishments and the industry as a whole.
Three Ways We’re Promoting the CCAM
Simply put, the California Association of Community Managers, Inc. (CACM) supports the managers who enrich your communities. We provide comprehensive education and certification programs that prepare California community association managers to be a trusted resource for HOAs statewide.
CALIFORNIA CERTIFIED?
Since 1991, CACM has been providing community association managers with professional tools to help them manage California associations successfully.
Why a certified professional is the right choice for your community
Pantone 445 C
Pantone 756 C
Pantone 294 C
Today, CACM has a membership of nearly 3,000 Californiabased professionals and is the only community association management organization in the nation to offer a Californiaspecific educational program for industry professionals that leads to the designation of Certified Community Association Manager (CCAM).
Pantone 7580 C
My Community Champion Campaign
IS YOUR COMMUNITY MANAGER
About CACM:
23461 South Pointe Drive, Suite 200 Laguna Hills, CA 92653
2
949.916.2226 www.cacm.org
1
Is Your Community Manager California Certified? Brochure
Designed specifically for you to distribute to your board members or prospective/existing clients so they can better understand how your Certified Community Association Manager (CCAM) certification positively impacts them and their community. This brochure explains how CCAMs: • Understand how to apply the 1,200+ laws that govern California HOAs • Help board members make wise business decisions for the community • Act as the HOA’s liaison with owners, tenants, sub-contractors and public entities • Pursue continuing education in a variety of management subjects • Adhere to ethical guidelines and best business practices Individual manager members can order up to 10 free copies of this brochure quarterly. To order, email registration@cacm.org.
CACM launched a statewide multimedia consumer awareness campaign in March 2014 demonstrating the value CCAMs bring to the more than 50,000 homeowners associations in California. The My Community Champion campaign, which features television, radio, web and print elements, has rolled out in three phases: Phase I: Sacramento and San Diego counties Phase II: Bay Area and Central Coast Phase III: Orange County, Los Angeles, Ventura and Inland Empire
• • •
At the conclusion of Phase II, the campaign had generated more than 28 million positive impressions about community association management in California. You can help us reach even more Californians by spreading the word about this dynamic campaign. Here are three easy ways to share the news: • Add a link to www.mycommunitychampion.com on your company or association website. • Include a brief message in your association newsletter. • Announce the campaign to your BOD. Sample wording for all of these options is available at www.cacm.org/about-us/help-uspromote-your-profession.html. With your help, we can ensure more Californians recognize the value of living in an HOA and working with a Certified Community Association Manager. Not a CCAM? Learn how you can become certified in three steps at www.cacm.org. Continued on page 46 www.cacm.org | Vision Spring 2015 45
