Incentives, Incentives, Incentives
RECOGNITION IS A POWERFUL TOOL!
Spotlight your board members and/ or homeowners. People want to see themselves in print and those who are not spotlighted this month want the next opportunity. They are much more likely to engage in this month’s newsletter (filling out a survey, submitting a story, volunteering for X, Y or Z) in the hopes of seeing themselves showcased the next month.
Spotlight your board members and/or homeowners. People want to see themselves in print.
TEAM UP WITH LOCAL BUSINESSES:
Advertise a local business in exchange for a giveaway. It only takes one phone call to share with a local restaurateur that your community will be hearing all about their location this month in your newsletter in exchange for a “FREE Dinner for Two” voucher. You will be surprised just how quickly they’ll jump on
achieving professional excellence
the bandwagon for that free advertising. Encourage both parties to take photos of the night and spotlight them in the next newsletter further building your engagement.
Be Human and Relatable
This newsletter is also your opportunity to relate to the homeowners you serve. Share a comic strip, a tidbit about yourself with a photo, let them know you are having a cookie social in their honor and want them to stop by just to say hello. People want to work with who they know and who they trust. In the event you miss a deadline or make a simple mistake, your community will be much more willing to forgive you if they know you.
Emily Yost is the Marketing Director at MPS Financial in Rancho Santa Margarita.
Congratulations Managers
It is with pride that we recognize managers who have taken the next step in their professional career by pursuing advanced educational opportunities. Congratulations to our newest Certified Community Association Manager (CCAM) and Specialty Certificate recipients for the fourth quarter of 2015.
NEW CCAMs
Dolores A. Acosta, CCAM Attila Acs, CCAM Joe Aguilar, CCAM David M. Alvarado, CCAM Rick Antunes, CCAM Curtis L. Askey, CCAM Brenda L. Baker, CCAM Stacey L. Bantz, CCAM Amanda L. Bauer, CCAM Renee K. Bettencourt, CCAM Erika A. Boza, CCAM Cari A. Burleigh, CCAM Marinel Castillo, CCAM Stacy Coite, CCAM Arlene Collins, CCAM Kristina M. Collins, CCAM Megan R. Daniel, CCAM Jolene M. Elliot, CCAM Macy P. Faumuina, CCAM Christopher Flood, CCAM Jane Frazee, CCAM Adam Frederickson, CCAM Christina R. French, CCAM Goran Handzar, CCAM Janna L. Havener, CCAM Nicholas W. Hofmann, CCAM Tonya L. Kalvass, CCAM
Tina M. Kramer, CCAM Erin E. Lavergne, CCAM James T. Maggio, CCAM Carrissa Martinez, CCAM Jessica L. McCarron, CCAM Patricia L. McHugh, CCAM Derek R. Mobraaten, CCAM John E. Muller, CCAM Judith C. Nixon, CCAM Jessica Oakes, CCAM Terry M. Pellegrini, CCAM Nicholas Ramirez, CCAM Tammy G. Rees, CCAM Troy D. Reis, CCAM Stephanie Schwarzmiller, CCAM Andrew W. Scott, CCAM Peggy L. Shaw, CCAM Laura K. Smyth, CCAM Sue Spencer, CCAM Kim A. Swanberg, CCAM Patrick C. Telfer, CCAM Sandra Thompson, CCAM Lori A. Tishgart, CCAM Eric M. Vifian, CCAM Kari L. Wilkinson, CCAM Cheryl Witherill, CCAM Sonia K. Wright, CCAM Pamela M. Zegers, CCAM
SPECIALTY CERTIFICATES High Rise Community Management Jim Jennings, CCAM-HR Christopher Pettis, CCAM-HR Tom Connell, CCAM-PM.HR
Large Scale Community Management Michele Abdelnour, CCAM-LS James Antoyan, CCAM-LS Nikki Bekish, CCAM-LS Rosanna Cardenas, CCAM-LS Andrea Fidler, CCAM-LS Amy Moore, CCAM-LS Joseph Powell, CCAM-LS Marianne Simek, CCAM-LS
Portfolio Management Carra Clampitt, CCAM-LS.PM Marla Hemmel, CCAM-HR.PM Karen Newsome, CCAM-PM.HR Ed Parada, CCAM-LS.PM
New Development Community Management Crystal Griffin, CCAM-ND Morgen Hardigree, CCAM-ND www.cacm.org | Vision Spring 2016 37
