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KEY PERFORMANCE INDICATORS – April (Updated 4/29/13)
$0.99
Average Selling Price Category Average Selling Price per Unit for the 4-weeks ending 4/21/2013
23
Foodservice Chain Promotions 23 foodservice chain promotions are scheduled for 2013
90 Million
Consumer Advertising Impressions 90 million impressions have been secured through April 2013
175,116 Facebook Fans
5% increase month over month with Facebook Advertising now running 29k over 2012 goal!
132 Million
Consumer PR Impressions Media coverage secured with broadcast and online media outlets through April 2013
3.0 Million
Retail Trade Advertising & PR* Impressions Total impressions in November 2012 – April 2013 *PR includes Circ. Figures only