Big Furniture Event Concepts

BIG FURNITURE EVENT Campaign Concepts

Primary Message: –Customer needs new furniture for the New Year –Cost Plus World Market has the best prices on all furniture –Customer should buy furniture from Cost Plus World Market Goal: –To inform the customer about the furniture sale –For customer to purchase furniture from Cost Plus

1. STAYCATION Message: After the holidays are over, most people dread returning to the typical grind of everyday life. Instead of typing away at a computer, one would much rather be somewhere far away, living life at their leisure. The concept here is that you can build your own paradise at home. Returning home should never be something to moan about. Home is a place for people to recharge and unwind.

With the right environment and *cough cough the right furniture cough cough* staycations are in fact possible and affordable.

How this achieves our goal: Through this concept, customers will feel excited to purchase new furniture to reinvigorate their surroundings and recharge themselves for the new year.

2. PIECE BY PIECE Message: Building a home doesn’t happen all at once.

It’s through carefully curating pieces of furniture that the home environment slowly comes together. Cost Plus is the place to select unique individual pieces of furniture.

How this achieves our goal: The goal is to encourage customers to find that missing piece of furniture in this event that will help make their home feel more complete. The goal is not for the customer to replace every piece of furniture. Rather, it is that they will make pick and choose what is right for them and their home.

3. URBAN KINGS AND QUEENS Message: What’s a King or Queen without their castle? Customers can be royalty in their own homes by furnishing it to the tens. Luxurious furniture doesn’t have to drive the kingdom to bankruptcy.

How this achieves our goal: The hope is that through this concept, customers will want to elevate their living spaces to more luxurious ones, suitable for kings and queens.

4. HAPPY HOUR Message: Who doesn’t love Happy Hour and why should it only apply to drinks? We all love a good deal and a cheerful atmosphere, so that’s why customers should go to Happy Hour, World Market style. When you’ve had a bad day and just need that moment of relief, Happy Hour lets you know that for the next few hours everything is right in the world. Just think of all the chairs you can sink into!

How this achieves our goal: Riding on the coattails of the positive feelings that come with true Happy Hour, people will associate this event with relaxation, good conversation, rejuvenation, and positive vibes—all without breaking the bank.