A Guide to Selling Your Home

MISSION STATEMENT

The mission of Sarah Marrinan and her company, Call Sarah First, Inc.

WHY SARAH?

Highlights from Sarah's resume.

PRICING YOUR HOME

Four things you need to consider when pricing your home

REVIEWS

Read what clients and other industry professionals say about working with Sarah

SELLING TIPS

Facts you need to know about selling.

WHO?

This is not a team of new agents. This is a group of industry pros providing the best services available.

MARKETING

Systems and details.

SHOWINGS

How to potential buyers get access to your home?

BROKERAGE

The brokerage your agent partners with matters

SERVICE GUARANTEE

Sarah's easy-exit listing agreement

GETTING STARTED

The process of getting your home on the market and SOLD!

MISSIONSTATEMENT

The goal at Call Sarah First, Inc is to run a profitable and rewarding business through goalsetting, planning, and hiring and partnering with well-qualified personnel. We will always provide top quality service to our clients and customers, as well as a total commitment to meet their goals in buying and selling real estate.

We are committed to being totally forthright and honest with our home seller clients in regard to the pricing and marketing of their property and with our home buyer clients in regard to the market and purchase challenges and opportunities. We know they can only achieve their goals with total honesty and truthful information. Sometimes the facts are hard to swallow. We are committed to this even if it means losing the listing or sale.

We will maintain a positive attitude in striving to meet our clients’ goals We realize that our creativity and strategies may be advanced, and not necessarily the “norm”, but we know that we must make that extra effort to help our clients reach their goals.

We use our time each and every day to its fullest potential, leveraging technology and partnerships, always remembering that our clients pay us to work diligently to get their home sold, or find their next home for purchase.

We are career professionals. We always try be available in someone else’s time of need. We also strive to maintain balance in all aspects of life. Working 24/7 is unhealthy and unproductive.

We are thankful for all we have and the blessings bestowed upon us.

Thank you for taking a moment to read my Mission Statement I have a strong belief in our services, and am committed to proving to everyone who hires me and my associates that they could not have made a better decision for their real estate needs

With gratitude,

Sarah Marrinan

(651) 964-0289

COMMITMENT

Today’s real estate market presents unexpected obstacles and opportunities. That’s because the real estate business climate now requires seasoned trouble-shooting, performed with surgical precision…something that many agents just are not prepared for, don't have resources to handle or lack the ability to execute.

Sarah Marrinan will focus her expertise on each challenge. As professional who is among the most experienced and successful agents, her work is backed by an aggressive group of knowledgeable professionals tapping unique resources and solutions.

Isn’tityourturntohavetheBEST?

SarahMarrinanhasthedesiretoserve, thetoolsandtechnologytoperform, theexpertiseinyouruniquemarket, andtheconfidencetosucceed.

“I am a full time professional, fortunate enough to have a leadership role with the largest real estate company in the US though I am also agent who can adapt, make changes and get the job done with the flexibility of a small broker I am always striving to learn the most cutting edge techniques in real estate, but I also believe in traditional, in person communication You will not find anyone who will work harder or more professionally to get you the most money for your home, on your timeline, with the fewest headaches possible I pride myself in educating my clients so they can make informed decisions and honest communications even when the truth is hard My focus is on your complete satisfaction In fact, I work to get the job done so well, you will want to tell your friends and associates about it”

-Sarah

"Strive not to be a success, but rather to be of value." --Albert Einstein

QUALIFICATIONS

SARAH’SEDUCATIONANDAFFILIATIONS

Certified Residential Specialist (CRS®): The CRS designation is the highest credential awarded to residential sales agents, managers, and brokers.

Seller's Representative Specialists (SRS®): The SRS designation is the premier credential in seller representation.

Graduate of the Realtor Institute (GRI®): A REALTOR® who has made the commitment to provide a high level of professional services by securing a strong educational foundation Real Estate Negotiation Expert® (RENE): RENE is the only real estate negotiation credential recognized by NAR.

Pricing Strategy Advisor (PSA): This certification is critical in understanding home pricing from the market perspective, appraisal perspective and inspections perspective.

NAR New-Home Construction Buyer Representation Certificate.

NAR’s e-PRO® certification: Advanced training in using the latest technology and social media to promote your property or find your next home.

Certified Listing Agent (CLA): Extensive training to assist motivated sellers.

Leadership Tomorrow Certificate: 10-month program combining leadership skills and community awareness.

CLHMS™ Designee & Member of the Institute for Luxury Home Marketing

BOLD graduate plus the completion of a number of personal and business growth courses.

Serves on the NorthstarMLS advisory committee. The MLS is the agent database of homes for sale and that have been sold since its inception.

Serves on the MN REALTOR Strategic Thinking committee.

Member of the St Paul Area Associations of REALTORS (SPAAR) and the National Association of Realtors (NAR).

2022 State President for the Residential Real Estate Council

2019-2021 State CRS Education Leader for the Residential Real Estate Council

Instructor in the KW Ignite training program to help agents hone their skills.

Featured in the Tech Savvy Agent: Tips, Dialogues and Techniques Handbook

Author of multiple guides for buyers and sellers

Served on the exclusive Agent Leadership Council for Keller Williams (Board of Directors). Past chair of the local Keller Williams Premier Realty Tech Committee.

8 year member of the KWPR Cappers Club and Cappers Mastermind (Top 20% of agents).

Sarah’s Awards:

Super Real Estate Agent (Twin Cities Business and Mpls.St.Paul Magazine)

KW North Central Region Triple Gold, Gold, & Bronze Medallion Award Winner & Bold 100

Engel & Völkers Diamond Elite (National)

E&V Top Five Advisor (Minnesota)

Top 10% under the age of 40

Best of Saint Paul Award

SERVICES

TWO OF THE PRIMARY JOBS OF THE LISTING AGENT ARE TO MARKET THE HOME AND GUIDE THE SELLER THROUGH THE PROCESS.

SOMEOFTHESERVICESCALLSARAH

FIRSTPROVIDESTOTHESELLER

Assist in determining Fair Market Value by reviewing market demand, seasonality of sales, location and many other variables, which often alter your home's value.

Suggest ways to improve salability based on Fair Market Value and an objective, third party viewpoint.

Create an individual marketing plan for each seller utilizing over 50 pre-listing activities in my unique system!

Locate qualified Buyers who want homes like yours, through the local and national multiple listing services, the ENGEL & VÖLKERS Network, internet marketing direct mail and phone contacts.

Keep you, the Seller, informed and educated where appropriate.

Market home by emphasizing and illustrating the best features through a variety of marketing channels that are best suited for your property to ensure maximum reach. Qualify and counsel serious buyers (and other agents) toward a decision. Buyers need answers to countless questions, not only on your property, but also on other technical matters such as financing, payments, insurance and title clearance. As your Realtor, I will have the answers, make detailed arrangements for financing and serve the buyer in dozens of ways to make it easy for him/her to complete the purchase of your home, even if their agent doesn’t.

Negotiate purchase agreement price and terms.

Coordinate scheduling of buyers inspections, appraisals and walk-through of your home. Synchronize your buyer/seller transactions. (Ask about my buyer services!)

Assist with all the steps involved with the title work and closing. Handle any and all complications that occur throughout this process…from before the contract to after the closing.

… and many more “behind the scenes” tasks totaling approximately 200 services Realtors® perform for sellers!

ANSWERINGTHEBIG QUESTIONFIRST!

Why should you price your home REALISTICALLY?

Time/Inconvenience: Chances are that your home will sell at its fair market value. Pricing it realistically at the outset simply increases the likelihood for a timely sale with less inconveniences and greater monetary return. The longer your home is on the market, the longer you have to keep it "showing ready" every day.

Competition: Buyers educate themselves by viewing many homes. They know what a fair price is. If your home is not competitive in value with those they have seen it will not sell. Buyers typically look at a home within a $25,000 price range. If your home is not priced within the correct range, it very likely will not be exposed to its potential or targeted buyers.

Reputation: Overpricing causes most homes to remain on the market too long. Buyers, aware of a long exposure period, are often hesitant to make an offer because they fear "something is wrong" with the house. Often homes that are on the market for a long time eventually sell for less than their fair market value.

Loss: If overpricing keeps your home from selling promptly, you can end up owning two homes - the one you've already purchased and the one you're trying to sell. Or worse, you lose the home you love to another buyer while waiting for your home to sell. This can prove costly and worrisome, as well as inconvenient.

80%OFTHEMARKETINGOFYOUR HOMEISSETTINGTHECORRECTPRICE

If you are unwilling to list your home at, or just below, the current market value, you are better served to NOT put it on the market at all.

CLIENTREVIEWS

A few words from past clients…

Sarah helped us buy our “forever home” and sold our old home in one day! She is extremely knowledgeable and responsive. I was especially pleased at her accommodating nature as we had our two small children with us at many showings. You will not regret signing with Sarah!

Corey Weatherup

We have sold two homes and bought our dream home with Sarah. The homes we sold, Sarah was able to sell both for over asking price in less than a week! She is AMAZING! Sarah works tirelessly to make sure you are represented in the upmost professional way. I am amazed at her work commitment- I swear she never stops working!! She is very knowledgeable, accommodating, very professional, and is truly the best!!

Stacie Ferrence

I would recommend Sarah to any seller or buyer for her relentless pursuit of finding exactly what her clients want. She brings an extended wealth of knowledge and value to any buyer/seller transaction. Sarah was able to assist us in selling our home, property and finding us a new home all in just a matter of months. Sarah works quickly and gets the deals done leaving nothing behind. During this process she will also keep your best interests in mind making sure you are making the right decision. I highly recommend Sarah as a preferred agent to anyone.

John Kretschmer

As a Mortgage Broker, it’s a rare trait to find a real estate agent that truly looks out for their clients best interest. Sarah will go the extra mile for sure!!

Jesse Vollmer

*MORE REVIEWS CAN BE FOUND ONLINE!

CLIENTREVIEWS

A few words from past clients…

Sarah helped us buy our “forever home” and sold our old home in one day! She is extremely knowledgeable and responsive. I was especially pleased at her accommodating nature as we had our two small children with us at many showings. You will not regret signing with Sarah!

Corey Weatherup

We have sold two homes and bought our dream home with Sarah. The homes we sold, Sarah was able to sell both for over asking price in less than a week! She is AMAZING! Sarah works tirelessly to make sure you are represented in the upmost professional way. I am amazed at her work commitment- I swear she never stops working!! She is very knowledgeable, accommodating, very professional, and is truly the best!!

Stacie Ferrence

I would recommend Sarah to any seller or buyer for her relentless pursuit of finding exactly what her clients want. She brings an extended wealth of knowledge and value to any buyer/seller transaction. Sarah was able to assist us in selling our home, property and finding us a new home all in just a matter of months. Sarah works quickly and gets the deals done leaving nothing behind. During this process she will also keep your best interests in mind making sure you are making the right decision. I highly recommend Sarah as a preferred agent to anyone.

John Kretschmer

As a Mortgage Broker, it’s a rare trait to find a real estat truly looks out for their clients best interest. Sarah will mile for sure!!

Jesse Vollmer

WHYCHOOSEACRS®?

The Certified Residential Specialist designation is the highest credential awarded to residential real estate sales agents, managers, and brokers. Working with a CRS will make a real difference in the purchase or sale of your home, since they have been trained to help save you time and money.

Proven Experience

Certified Residential Specialists are REALTORS® that have completed a significant number of real estate transactions and have met requirements for advanced training and education. That means that CRSs are experienced professionals who have a proven track record of successful sales and transactions.

Ethics

As REALTORS®, CRSs abide by a strict Code of Ethics and maintain membership within the National Association of REALTORS®.

Negotiation Skills

As a home buyer or a seller, you face many risks along the way financial risks, legal risks, even the risk that a home purchase will fall through. A CRS is trained to minimize those risks and negotiate on your behalf to give you peace of mind throughout your transaction.

Out of more than 1 million REALTORS®, less than 3% are Certified Residential Specialists.

SELLER'SCHOICES

Selling with a Real Estate agent vs iBuyer (Cash Offer) vs DIY

Fast Cash: While life events like a family milestone or a new job can encourage you to sell your home, the decision often involves many other factors. Understanding your finances, your timeline, and how you’ll sell can provide good insight into whether you’re ready to sell your home. Online estimates can be as far off as your assessors taxable value so skip clicking on the ads for "FREE HOUSE VALUE" and use your taxable value as your estimate.

Equity: A good place to start is to understand the amount of equity you have in your home, and if the proceeds from a sale can cover the total costs of selling, moving, and potentially putting a down payment on your next home. Use our home sale calculator to estimate your costs and net proceeds.

Timeline: Timing can also impact whether you’re ready to sell. You can get a good signal of how long it will take to sell your home by looking at the average Days on Market for similar homes in your area. You may need to also consider the impact of market trends on your home value and goals.

There are many ways to sell a home, each with their different advantages. Compare the costs and benefits of the traditional process with alternatives like selling to an investor or iBuyer. Having a plan is a good sign you’re ready to start the process.

WHATISMOSTIMPORTANTTOYOU? YOURTIME?YOURMONEY?HEADACHES ANDLEGALLIABILITIES?

The Bottom Line: You have to know what is most important to you.

If you need top dollar, then you need to put in the work AND hire a Certified Residential Specialist to have the fewest headaches and legal liabilities.

If you just need to get out of your house fast and without doing any work, you may need an investor or iBuyer that can close quickly without a loan - but they are in this to make money so you are certainly NOT getting top dollar. You are paying them to for convenience.

If you want to try to DIY (sell it yourself) be prepared to still pay an agent or attorney in addition to a title company if you want your sale to include all the legal appropriate disclosures and sale documents.

purposes only Call Sarah First, Inc always encourages you to reach out

SERIOUSBUYERS GOTOAREALTOR®

87% of buyers recently purchased their home through a real estate agent or broker. (7% bought new through a builder or builder's agent.)

Expect your buyer to have an agent. We need to sell your home to other agents.

YOU'RECOMPETING

Buyers typically searched for 10 weeks and visited a median of 10 homes.

That means 9 other homes are DIRECTLY competing against yours!

SELLITAGAIN...

88% of recent buyers financed their home purchase.

This means we will also need to sell your home's price and condition to an appraiser.

YOUNEEDTOKNOW...

PRICE

THE BEST CHANCE FOR SELLING YOUR PROPERTY IS WITHIN THE FIRST WEEKS ON THE MARKET.

Studies show that the longer a property stays on the market, the less money the seller will net.

It is very important to price your property at a competitive market value at the signing of the listing agreement and then carefully adjusting your price with the market. The market is so competitive that even overpricing by a few thousand could mean that your house will not sell. Interestingly, your first offer is usually your best offer. Here are reasons for pricing your property at the market value right from the start in order to net you the most amount of money in the shortest amount of time.

An overpriced home:

Minimizes offers.

Lowers online traffic

Lowers agent response.

Lowers showings.

Deters prospects.

Limits qualified buyers.

Limits financing.

Lacks excitement

Sits instead of sells

Wastes advertising dollars.

Nets less for the seller.

We must sell your home four times: The internet, the agents, the buyers and the appraisers! Each is judging if your price is the best value.

CONDITION

PAINT AND MINOR REPAIRS ARE YOUR BEST IMPROVEMENT INVESTMENT FOR GETTING GREATER RETURN ON YOUR MONEY.

Leaks, broken switches, peeling caulk, loose handles are all items that give buyers the impression the home has been poorly maintained.

Paint makes the whole house smell clean and look neat. If your house has chipped paint, exposed wood or the paint looks faded, it is time to paint. Wallpaper and borders should be removed in most cases. If painting is not your thing, hire a professional. Bad paint jobs are often as bad as no fresh paint. If your carpet is worn, dirty, outdated or an unusual color, you may need to seriously consider replacing it. Don't assume that buyers have more money than you have to replace carpet. They don't – it's usually tied up in down payment and closing costs. They simply buy elsewhere… or nearly as bad they offer thousands below what it would have cost you to make the updates.

YOUNEEDTOKNOW...

ACCESS

TOP SELLING AGENTS WILL NOT SHOW YOUR HOME IF BOTH

THE KEY AND ACCESS ARE NOT READILY AVAILABLE. THEY DO NOT WANT TO BE INCONVENIENCED TRYING TO SHOW YOUR HOME. THEY WANT TO SELL A HOME!

The greatest way to show a house is to have access to a key which is why we use onsite key lockboxes and a showing scheduling system called ShowingTime!

When your house is being shown, please do the following:

Keep all lights on.

Keep all drapes and shutters open.

No dishes in the sink or laundry out.

Leave soft music playing.

Leave the premises (and take your pets).

Let the buyer be at ease and let the agents do their job.

CLEAN

MOST PEOPLE ARE TURNED OFF BY EVEN THE SMALLEST AMOUNT OF UNCLEANLINESS OR ODOR. WHEN BUYING A HOME SELLERS LOSE THOUSANDS OF DOLLARS BECAUSE THEY DO NOT ADEQUATELY CLEAN.

If your house is squeaky clean, you will be able to sell your home faster and net hundreds, if not thousands of dollars more. Cleaning not your thing? Hire a cleaning person. And since you are planning on moving, why not get rid of that old junk and extra stuff now so that your house will appear larger? Make more space.

Odors must be eliminated especially if you have pets, young children in diapers or if you are a smoker. You may not notice the smells you are used to, but buyers do! Most agents have a difficult time communicating to their sellers about odor. By employing me to get the most amount of money for you, the seller, I am committed to helping you get a head of any objections a potential buyer might have against paying top dollar for your home.

YOUNEEDTOKNOW...

YARD

YOUR CURB APPEAL IMMEDIATELY REFLECTS THE INSIDE CONDITION OF YOUR HOUSE TO THE BUYER.

Our area has a seasonal climate therefore outside activities are important. People enjoy their yards. In the warmer months, make certain that the trees are trimmed. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away debris. In the winter, keep walks shoveled and clear of ice. Remove parked cars. These all add to curb appeal. If a buyer does not like the outside, that person simply drives on.

LOCATION

Let’s talk about things that make a location less desirable and reduce home values, particularly in Minnesota but most apply nationally. All of these items can cause your home to sit on the market longer and sell for less than exactly the same home in a different location. Please ask me if you need more insight or would like to know how your location specifically affects your home value.

On a busy road

In a poor school district

High taxes and/or assessments

Neighborhood quality

Lack of local amenities

Lack of privacy

Adjacent to factories or industry

Traffic and highway accessibility

Limited or poor city services – from parks to trash to snow plowing, not all cities have equal services.

While these are mostly permanent issues, there are some issues that may be temporary. These could be:

Many foreclosed homes near your

Road construction

A poorly kept neighboring house

ISYOURHOME WORTHLISTING?

EXPERIENCEDAGENTSDON’TSIGNEVERY LISTINGTHATCOMESTHEIRWAY.

Every agent is running their own business and experienced agents know that “bad listings” will only cost them time and money and will just give the seller grief. If an experienced agent gives you condition, marketing and pricing advice and you don’t agree, chances they take your listing will be slim.

Some agents will "buy your listing" by agreeing to a higher upfront price and then ask you to reduce your price once the home is on the market. Make sure the comparable properties justify the list price and market direction.

You should never hire an agent that wants to list your house for sale more than you want to sell your house and move!

WILLYOURLISTINGAGENTBRINGA BUYER?

Your Agent’s objective should be to generate prospective buyers for your home. If your home is marketed properly and aggressively, this is a real possibility that your agent will bring your buyer. (Ask about Dual Agency in Minnesota.)

We are busy recruiting buyers for your area even when we don’t have a home in your neighborhood listed. Why? So we have a database of buyers ready to buy your home when you are ready to sell.

This is a great service to our sellers and our buyers know they will be the first to

hear about your home during the premarketing period, giving them a time advantage over other buyers!

Keep in mind that when a buyer responds to our marketing, the buyer is prequalified, an appointment is confirmed and one of us will accompany that buyer to your home. Our brokerage always represents you, unless both the buyer and seller have agreed to Dual Agency and we make certain the buyer is aware of this, as the law states.

CLIENTREVIEWS

A few words from past clients…

Sarah Marrinan did an amazing job with the sale of our home. She went the extra mile many times to make sure everything was in our greatest interest. Sarah worked hard to advertise our home not only to the public but to other agents. Sarah knows what it takes to sell a house, she proved that to us when our house was sold in 2 1/2 weeks. We would highly commend and use Sarah Marrinan for any real estate needs.

-Tamara and Jon

I've had the pleasure of working with Sarah on several transactions. As a long-time loan officer in the area, I've seen many Realtors come and go but very few in my eyes have set themselves apart in the way that Sarah Marrinan has. The effort she puts forth for her clients is unmatched and she has a work ethic that is second to none. This combined with her pleasant nature and her ability to relate to people (not talk down to them) make her a Realtor that her clients always remember. I would highly recommend Sarah Marrinan to anyone considering buying or selling a home.

-Curt Smith, Bell Mortgage… and home buyer through Sarah!

I am writing to express my pleasure with your real estate agent Sarah Marrinan, who represented me in my recent purchase of my new home. Sarah guided me through the entire process, from searching for houses to making the offer and closing the deal. I credit Sarah with a smooth, stress-free home-buying experience. This is my sixth purchase of property in my lifetime, and never had such a pleasurable experience. Sarah is savvy, personable and knows the local market inside and out. I never could have gotten this home without her Sarah always had time for showings on our schedule and was constantly keeping me informed on homes on the market and homes likely to be coming on the market. I appreciated her constant attention to my needs. To reiterate, I am very pleased with Sarah and her expertise and we will highly recommend her to everyone, and if I ever need an agent again, Sarah will be my first choice. Sincerely,

-Jake Covey

CLIENTREVIEWS

A few words from past clients…

Sarah Marrinan did an amazing job with the sale of our home. She went the extra mile many times to make sure everything was in our greatest interest. Sarah worked hard to advertise our home not only to the public but to other agents. Sarah knows what it takes to sell a house, she proved that to us when our house was sold in 2 1/2 weeks. We would highly commend and use Sarah Marrinan for any real estate needs.

-Tamara and Jon

I've had the pleasure of working with Sarah on several transactions. As a long-time loan officer in the area, I've seen many Realtors come and go but very few in my eyes have set themselves apart in the way that Sarah Marrinan has. The effort she puts forth for her clients is unmatched and she has a work ethic that is second to none. This combined with her pleasant nature and her ability to relate to people (not talk down to them) make her a Realtor that her clients always remember. I would highly recommend Sarah Marrinan to anyone considering buying or selling a home.

-Curt Smith,

Bell Mortgage… and home buyer through Sarah!

I am writing to express my pleasure with your real estate agent Sarah Marrinan, who represented me in my recent purchase of my new home. Sarah guided me through the entire process, from searching for houses to making the offer and closing the deal. I credit Sarah with a smooth, stress-free home-buying experience. purchase of property in my lifetime, and never surable experience. Sarah is savvy, personable ocal market inside and out. I never could have ome without her Sarah always had time for our schedule and was constantly keeping me es on the market and homes likely to be coming appreciated her constant attention to my needs. m very pleased with Sarah and her expertise and commend her to everyone, and if I ever need an n, Sarah will be my first choice. Sincerely,

-Jake Covey

ITTAKESMORE

WEareCallSarahFirst

Call Sarah First, Inc isn't just about Sarah Marrinan.

I am part of a group of Highly Qualified Professionals (I am a stickler for finding the best of the best) who work with me and have one goal… “Serve our clients so that they will never want to use any other real estate agent or team ever again!” We know we are successful when our clients who rave about each person in our group. Keep in mind that you ALWAYS work with me personally… and my Call Sarah First team helps me keep things going. I do not pass you on and forget about you! Please call me directly for an update anytime.

WHOELSEWILLHELPGETYOURHOME SOLD?

Front Desk/Office – These wonderful staff people provide administrative support to me and reception when you call or visit our offices. They also handle a variety of services for me and my clients including showing requests and home listing MLS input and changes.

Mortgage Professionals –I have a list of wonderful loan officers that have many years of experience with home mortgages.

Professional Photographer & Video/3D Tour Companies – Awesome professional photographers.

Home Inspectors -Get city required inspections done. Ask about getting your home certified and give buyers confidence!

Professional Marketing Design and Printing companies - Ensuring beautiful marketing materials.

Local Agents + Global Network– I network with other REALTORS® and Advisors around the world to ensure you no stone is left unturned when finding a buyer for your home. Local agents help me host open houses and show your home to buyers!

Title Professionals –Experienced closers and title professionals.

Transaction Co Assistant/Assis assistants fill in Other home sta etc – Too many

SEVENTEENQUESTIONSTOASKYOUR NEXTREALTOR®

You don't buy and sell homes every day so it's hard to know what questions to ask when you interview an agent. Here are some key questions that will help you understand the selling process, the market and the qualifications of your agent.

What professional designations or certifications have you earned? How do they help you help me? (May I see your resume?)

How many years have you been in the business?

What is the market average time on market for homes in my price range? What is your average days-on-the-market per listing sold in my price range?

What is the market average list-to-sales price ratio for homes in my price range? What is your average list-to-sales price ratio?

How many homes have you sold? (How does that compare to the average agent?)

What percentage of your transactions fall through?

Do you provide a home display book or print marketing for prospective buyers? (Samples)

What is your written marketing plan?

Will you be marketing within my neighborhood?

What types of marketing reports do you provide to sellers?

What strategy do you use for pricing my home?

What paperwork do I need to sign?

How long will it take to get my home on the market?

Are there any marketing "tricks" I should be aware of?

Do you recommend a pre-listing inspection?

What happens to the photos of my home after closing?

Who do I call when I have questions?

Presenting your home in it's best light for the fastest sale at the highest price with the fewest headaches requires proper preparation. While it's possible to get your home on the market in just a day, one of the most important steps in marketing your home is preparation. It is critical for most home sellers to hire their REALTOR and start the process at least two weeks prior to listing their home if they want top dollar. Some homeowners plan a year or more in advance! This is your biggest asset and a process most people only experience a few times in their life. We will guide you through it.

THE REAL ESTATE SIGN PLACED IN YOUR YARD IMPACTS YOUR MARKETING MORE THAN YOU KNOW...

The Problem: The phone number on your sign is often answered by a “staff person” or an agent sitting on “floor time”. The person who knows the most about your home does not even take those calls. And what about when your agent is helping other clients... or sleeping?

The Solution: Place a “direct” phone number to the agent on the sign that also captures prospect info and immediately sends them a text follow up even when the agent is unavailable. If that person responds to the text with a question, a LIVE ASSISTANT will let them know our question was received and they will get a call from Sarah. With my system, the people that know your house best handle calls instead of an agent that has never seen it. I am more likely to "show" your home to prospects because I want to sell YOUR home. I represent your best interests when showing your home to new prospects.

YARDSIGNS ONLINE

The NAR Profile of Home Buyers and Sellers, 42% of buyers first looked online for homes for sale and over 90% of buyers used a real estate agent/broker! We must be where they are looking for them to find your property!

Among buyers who used the internet during their home search, 89 percent of buyers found photos and 84 percent found detailed information about properties for sale very useful.

Social media can be HUGE in catching buyers that are early in the process.

Virtual tours have been around for a while but drone photography, videos and floor plans are starting to grow in popularity for luxury homes and acreage properties.

Private online agent networks for pre-marketing homes have been growing.

PRINTMARKETING

We put your home in print because...

People view physical advertising longer than digital advertising. People remember physical advertising for a longer time and recall details more quickly and more confidently than digital advertising.

Physical advertising produces a stronger emotional response, triggering activity in the brain that is responsible for value desirability, which signals a greater intent to purchase.

SOURCE: Study conducted by TEMPLE UNIVERSITY NEUROLOGICAL INSTITUTE

SYSTEMS!PROVEN,REPEATABLESYSTEMS!

In real estate, it’s the job of the seller’s agent to handle the process and the job of the seller to make the decisions. Part of a successful process is having good systems in place.

It’s a fact: Seller’s get their home sold for more money in less amount of time with fewer headaches because of proper execution of the Call Sarah First Home Selling System. Learn more at: www.callsarahfirst.com/keys-to-the-call-sarah-first-home-selling-system

TARGETMARKETING

Every agent makes great claims about their company’s marketing, or their personal marketing. Every agent is convinced that their marketing will find that “right” buyer for you.

To make your decision a little easier, consider the following:

If the broker is not investing in ads specifically targeted to buyers who want homes with views, how much less is their chance to find that “right” buyer ” with marketing specific to buyers who want homes like yours?

How could starting a custom premarketing program when your home is listed increase effectiveness of a program that has been in place, and steadily attracting buyers for homes like yours ?

How much more effective in attracting buyers for a home like yours is a marketing program is designed to consistently and systematically attract buyers who want a home like yours, than a generic marketing program that attracts all kinds of buyers?

EXPOSURE

How much more effective is offering incentives such as a Home Warranties, Inspections and other sale guarantees to attract buyers for your home?

How much more effective is a marketing program in attracting buyers if that program includes your home on ALL major search sites than an exclusive site including just other homes listed by the brokerage?

86% of property marketing focuses on three strategies: MLS, Real Estate Sites and Yard Signs

We target 100% by increasing exposure to include people who haven't started looking yet, people who just left the market and people who know people looking. We beat the distractions with repetition and retargeting. We create memorable, emotional connections with buyers.

PROTECTINGYOUANDYOURHOME

ELECTRONIC LOCKBOXES

I have chosen to use iBox electronic lockboxes on my listings to provide showing access until an offer is accepted.

The iBox is the original Supra infrared keybox. Infrared technology allows the DisplayKEY, ActiveKEY®, and smartphones (with eKeys) to access the listing keys stored in the secure iBox key container. Real estate agents (as well as appraisers and some inspectors) can simply point and beam their electronic key or eKEY® enabled smartphone at the iBox to interact with it.

Each time an iBox is opened, both the key and iBox record the date, time and the identify of the keyholder. The information is delivered to Supra’s secure database and can be obtained using SupraWEB. The listing agent can also read the iBox to view recent access information.

The iBox offers the ability to customize showing hours and can be set up to require all access be prescheduled with the listing agent and approved by you, the seller, unless otherwise arranged.

This is control and security you do NOT have with numeric or alphabetic lockboxes.

SCHEDULINGSHOWINGS

Showings are often one of the hardest things to juggle. Sellers that provide the most a ailabilit and ha e fle ibilit reach the most potential buyers. Our ShowingTime ers to book online and you are instantly

phone owingTime app.

e app, sellers can see all their showings at a n their mobile device.

receive calls from our office (M-f between 8am a and 2p, Sunday between 9 and noon).

CLIENTREVIEWS

A few words from past clients…

Sarah does the work - not just upfront, but behind the sceneswhich in my opinion is more important. She tirelessly networks a sale - long before it goes on the market. I can tell you it's the difference of getting the asking price and securing a sale well over the asking price. She put out all the feelers to sell my house and it sold in two days for well over the asking price. The exact same layout with newer upgrades was for sale next door with another realtor. That house sold for $3000 less than asking price. Sarah is talented, diligent, vigilant and truly cares about her clients. If you're thinking of selling your home, rundon't walk, to Sarah Marrinan. Call Sarah First!nd and use Sarah Marrinan for any real estate needs.

-Tina Herzog

Sarah helped us sell and purchase (our dream lake home) She was prompt, professional, and EXTREMELY knowledgeable about every facet of the selling and buying processes. Sarah means it when she says "Call Sarah First". She had answers for all our questions and went above and beyond to help us stay sane in what could have been a more stressful time. I was impressed over and over and how hard she worked while making it look easy! She helped sell our house in ONE WEEKEND. Phenomenal! We love our new home. Sarah helped us research, narrow down, and find the one Her skills at guiding us through the scary and split-second decision making (lake home) offer process were a 10/10. Definitely Call Sarah First. She will get it all professionally done for you!!!

-Erin Krenz

Always “Call Sarah First” buyer’s and or a seller’s side, Sarah is top notch. ets and exceeds all expectations. Sarah gives tions and opinions so that you have multiple ives to help get the best results to satisfy your xpectations. The comfort Sarah provides with the surprise or uncertainty makes closings easy and gives a piece of mind.

-Chad Rindahl

The Engel & Volkers story

This is us.

ENGEL&VOLKERS

Engel & Volkers shops are located where our clients are, in the world's best locations. Founded in 1977 in Hamburg, Germany, Engel & Volkers began as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Volkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise. Our successes led to a greater demand for specialized services, including yachting, development services, and specialty designations surrounding high net-worth clientele

In 1990, Engel & Volkers opened its first international shop in Majorca, Spain. This marked the beginning of our global expansion Today there are more than 16,000 real estate advisors in over 30 countries With an Americas headquarters located on Park Avenue in Manhattan, our Americas network continues to

grow throughout the US, Canada, Caribbean, and Mexico-allowing more consumers to benefit from our renowned client services

Understanding that luxury is personal and based on experience over pricepoint, we ensure customized service for every client as they achieve their real estate aspirations

ENGEL&VOLKERS

Competence. Exclusivity. Passion.

The core values that define us

serious reliable professional networked driven

The thousands of professionals who represent Engel & Volkers worldwide share a single vision: achieving the aspirations of discerning individuals around the world, be it in a private or business context, with total passion. To achieve this vision, our company was founded on a set of core values deeply rooted in our DNA today These values are carried with pride by every advisor associated

elegant stylish

high-quality independent

with Engel & Volkers throughout the globe, allowing us to adhere to the highest service standard worldwide

Through sophisticated training, distinctive marketing capabilities, and a global network, our advisors can competently meet your real estate needs by developing a customized strategy and providing specialized services And they will do it all with total passion

It's not just business

It's personal

ENGEL&VOLKERS

When working with Engel & Volkers, you are our highest priority Our collaborative approach to the sales process means involving you in as much or as little as you desire Through it all, we will provide proactive and ongoing communication, reporting on the status of your home as frequently as you would like and through the channels most convenient for you. You will receive regular updates on your property's status, written reports on each showing, and details of our marketing campaigns before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service

Detailed information to keep you up to date:

♦Written reports after each showing

♦Activity reports on the status of your sale

•Latest market information

♦Evaluation for marketing measures

•Advice on aesthetic improvements

Smart marketing. Extensive exposure.

Giving you the EDGE

Our Extensive Domestic & Global Exposure (EDGE) platform provides unprecedented reach to get your property in front of qualified consumers whether they're next door, in the Americas, or abroad-because they deserve to see it and you deserve to sell it. Working with an Engel & Volkers advisor gives you the EDGE that gives each listing extensive online exposure in major markets via a suite of highly trusted and strategic digital and mobile marketing partners-an expectation of today's savvy consumers and international clientele.

But we don't stop there, with a global network of more than 16,000 real estate professionals in over 30 countries, we not only reach millions of consumers but are also able to collaborate with our fellow Engel & Volkers advisors to strategically handpick and refer buyers for the specific properties they seek ...l ike yours.

Let us provide the EDGE you need to sell your home and begin your next adventure.

Global reach

Marketing with power

Engel & Volkers offers a distinct marketing portfolio to showcase every property at its finest to the greatest audience of potential buyers locally and across the globe. While there is no limit to our brand offerings, we work to identify the most influential marketing strategy to promote your specific property to whom we believe to be the ideal buyer

Each Engel & Volkers shop has the ability to leverage our brand's national and international marketing resources to create customized, multi-channel campaigns for each property we market.

By identifying the unique qualities of a property and placing it in the context of current and trending market conditions, we then identify target market groups and create campaigns to provide maximum exposure alongside messaging and branding to attract the most qualified buyers. Our creative approach is backed by consumer data and testing to ensure we highlight your property in the best light

Working with Engel & Volkers Experts at yottr service

When considering buying or selling a property, it's essential you work with true market experts who take the time to understand your unique real estate goals Engel & Volkers advisors are known for their unparalleled professionalism and dedication to providing high quality, personal service. These characteristics are evident among all Engel & Volkers real estate advisors in local markets across the globe.

Each of our advisors is devoted to the core values of competence, exclusivity, and passion, as they represent a luxury global real estate brand with over 40 years of brand heritage and experience. Engel & Volkers advisors are leaders in their local markets with valued connections that help maintain our reputation for excellence around the globe

Through our unique and powerful marketing strategies, backed by an iconic brand and global network, we will ensure your property is best positioned to sell while meeting your specific goals

Founder Christian Volkers,

SO,HOWMUCHDOYOUGETPAIDFOR ALLTHISEXCEPTIONALSERVICE?

Good Question! It's different for every home. We will discuss this specifically for your home at our listing appointment. In the meantime, here are some key points about commission:

The listing commission is split four ways, the listing side (the seller’s agent and brokerage) and the selling side (the buyer’s agent and brokerage).

Taxes are paid on this commission (30-45%!) by each party.

Agents are business owners. They have necessary business expenses that get paid first from their commissions such as dues and insurances required to stay in business

Agents pay for things that make their business go - like cell phones, internet service, offices, office supplies, etc. Plus their own benefits such as healthcare!

Agents pay their help… and themselves considering they are providing a professional service and who doesn’t want to get paid for their work?

Remaining funds are used to market your home.

The lower the margins in any business the more volume they need to do to stay afloat.

GETTINGWHATYOUPAYFOR…

With the advent of the web, some agents are offering "cut-rate" commissions. Most of the time, lower commissions are tied to a lower level of service and/or experience or al-a-carte services. If all you want is to be listed with the Multiple Listing Service and a sign in the front yard, then a cut-rate commission may be right for you. If you want an agent who will actively promote and pay for advertising your property, negotiate for you, communicate and be personally invested in selling your house a reduced commission company is not right for you.

At other times, the lower commissions are offered when you agree to tie in to other services offered by the broker, such as a specific lender or title company. The broker will probably have some type of ownership or profit participation in those businesses. The problem with agreeing to tie in to these other companies is that they do not have to be as competitive in pricing or quality of services– so are you really getting a discount?

If you see an ad for a flat rate commission when you agree to buy your next home through the same agent or broker there are usually stipulations. With flat rate commissions, with flat rates agents don't have incentive to sell for the highest price.

As a result, when you see an offer for a lower commission, you should analyze what you are giving up by accepting such an offer. It probably will not be readily apparent in the advertisement.

If an agent can't even defend their commission, how will they defend your value?

NOEMPTYPROMISES

I tell you what I am going to do, then I do it, then I tell you I did it and what the results are! You don’t have to guess about what is going on with the marketing of your home. You don’t have to try to remember what promises were made, you don’t have to wonder if anything is actually being done. You know in advance, by reviewing my plan and as it happens with email updates Isn’t that the way you want to do business?

EXPECTATIONS

Setting expectations upfront can go a long way in a healthy relationship. Here goes. Our goal is to earn your trust and referrals by helping you experience the smoothest transaction possible (and have a little fun doing it). Please tell me how we can best serve you! If something is bothering you tell us.

Normal Office Hours: Mon-Fri, 9am-4pm + evenings and weekends by appointment only. Only URGENT text/calls/emails will be answered in the evening and on weekends. (I do have a family and life outside of my job too! :-)

EASYEXITLISTINGAGREEMENT

What's your biggest fear when you list your home with a real estate agent? It's simple. You worry about being locked into a lengthy listing agreement with a less than competent real estate agent, costing your home valuable time and exposure on the market.

Well, worry no more! Sarah Marrinan takes the risk and the fear out of listing your home with a real estate agent with her Cancel Anytime agreement.

You can cancel your listing anytime. You can relax, knowing you won't be locked into a lengthy contract.

Enjoy the caliber of service confident enough to make this offer.

Sarah Marrinan has strong opinions about real estate service. She believes if you are unhappy with the service you receive, you should have the power to fire your agent.

It takes a strong belief in the quality of on bu th fro yo re sta M ho dif

GIVINGBACK

One thing that motivates me is the ability to pay it forward. I love giving back in my community, church and to charities that are close to my heart.

Since Real Estate agents are self-employed, they often lack adequate insurance to get them through personal tragedy. KW Cares is a 501(c)(3) public charity created to support Keller Williams associates and their families with hardship as a result of a sudden emergency. KW Kids Can is an educational nonprofit founded to engage the next generation of entrepreneurs and world leaders in conversations that matter. I donated to KW Kids Can and KW Cares over the years.

There is Salvation Army assistance available in every county of Minnesota and services include basic needs, housing, youth services, rehabilitation, disaster relief, counseling and spir

Special Olympics Minnesota's unrelenting mission to provide opportunities for their athletes to thrive mentally, physically, and socially through sports is one of the many reasons we passionately support their organization.

LOCAL EDUCATION & KIDS:

*I donated the money to purchase a Traverse Rock Wall for Otter Lake Elementary school. I love supporting school events too!

*Every year I help with a Toys for Tots/Teens holiday toy drive.

HITTING CLOSE TO HOME:

*Marriage Encounter - All marriages need attention, effort and nurturing.

*DAV is a nonprofit charity that provides a lifetime of support for veterans of all generations and their families.

PAYITFORWARD

When you have a gift to share, you should! I donate my time to teach and give back to the community as much as I can.

WEALTHWELLNESS

I have a network of people from financial to legal to insurance professions that help me educate and support both my clients and do public classes.

SPECIALTYCLASSES

From high school financial wellness classes to first time buyers to seniors... I introduce and guide people through the real estate options during free educational classes, webinars and seminars.

COMMUNITY

From business associations to schools to chambers, I love being involved in my local community!

INSUMMARY

A lot of agents say the same stuff to home sellers: More money, faster, fewer headaches... but can they actually deliver?

1.MOREMONEY

With proper planning, preparation, and execution of my systems, sellers get more money for their home

2.LESSTIME

Every market segment has a track record of average days on the market before a home sells. Following my proven systems will help us beat the odds and sell faster!

3.FEWERHEADACHES

While I can't control what other parties to the transaction do, through proactive planning, checklists and education of my clients, I am able to create the smoothest transactions for my clients. In fact, I specialized in teaching the Contract to Closing class in the Keller Williams Ignite program for years!

CurrentMarketNotes:

MOSTIMPORTANTLY

WE ASK A LOT OF QUESTIONS BECAUSE THAT IS HOW WE CAN BEST SERVE YOU!

What your biggest concerns regarding selling your home?

What matters most to you in the process?

What are your goals?

What other real estate experiences you have had?

PROCESSOVERVIEW(NEXTSTEPS)

We need to ensure the following forms are complete (via electronic signature or returned to the office): Agency Relationships in Real Estate Transactions

Seller pre-interview, MLS Withhold Sheet, Sarah's Pre-marketing form, Listing Contract, Estimate of Proceeds MLS Input Form, Showing Information Sheet, Property Disclosures (plus Lead Based Paint, Septic, Well & Location Map if you have private water and/or sewer)

Seller interview, Sellers Disclosures, Waivers & Acceptances form

Some additional items before your home goes on the market:

Order pre-inspection for certification (optional)

Coordinate and schedule staging and/or cleaning (where needed)

Coordinate and schedule professional photography with clients

Order Home Warranty (optional)

Order any preliminary title work Schedule Open House (where beneficial)

Things we will need your help with:

Utilities -Companies and annual averages

Well and Septic maintenance record (where applicable)

Property Taxes -have you received assessment notices?

Association contact info, fees, docs (including covenants, etc) and benefits list (where applicable)

Truth-in-housing (TISH or similar)must be done before showing the home (where applicable)

Please share if you have ever refinanced, taken a second mortgage or line of credit or had a marital change since the home was purchased as this is important in your title search. Make a list of any major home repairs, like siding or roofing for advertising (title will also need to make sure there are no liens on the house).

Install our ShowingTime app (optional) so you can easily monitor showings and feedback.

NOBSPHILOSOPHY.

My philosophy is simple: the clients I represent come first in business. Selling a home is stressful in any market. While sales volume and achievements/awards are important milestones, the satisfaction of our clients is the focus of my team. For many of my clients, knowing that they can trust me to just get things done and update them with candid advice when necessary is exceptional value when it comes to time well spent.

SARAH MARRINAN

CREATING THE BEST POSSIBLE EXPERIENCE, ONE CLIENT AT A TIME. Call Sarah First, Inc has a phenomenal reputation because our main goal is to provide outstanding customer service to our clients. The knowledge and insight we provide in a constantly changing real estate environment is unparalleled. By utilizing cutting edge technology trends and providing guidance through every step to our clients, we assure you the most efficient and enjoyable real estate experience possible.