Abigail Curtis Branding Callum O’Reilly Design March/April 2019
Abigail Curtis Branding
What is the brand?
Abi Curtis is a digital based Printed Textiles designer, focusing on the theory of colours and the way these interact through the design process. Key themes throughout focus on a heavy influence from Scandinavian design and colour based historical artists and theorists such as Josef Albers and Sonia Delaunay, as well as more contemporary influences such as Bridget Riley and Marimekko. Taking colour in her work as key, whether this be bright or refined, colour is used in moderation and carefully thought through. Colours being used in harmony or clashing work throughout Abi’s work to define the way we all use and see colours, encouraging the viewer to see colour and movement in a variety of ways.
Abigail Curtis Branding
Key words:
Colours Interaction Process Scandinavian Influence Contemporary Moderation Harmony Clashing
Abigail Curtis Consumer
Persona 1
Young female, with her first/second home, who wants to make it a place she is proud to show off to friends and family as being a place to entertain and show off her personality through her surroundings. She is doing well in her career and has a spare money to be able to go out and spend extra on soft furnishings and other elements of the home in which the surface print designer will be featured. She is conscious of trends and styles and therefore shops accordingly for her home as she does for herself. She’s health-conscious and regularly attends the gym, in which she stays brand loyal to the other brands which she surrounds herself with, therefore requiring bright and vibrant activewear also.
Abigail Curtis Consumer
Persona 2
A mother and family lady older than 30-upper Middle-aged who is conscious of keeping her home in a stylish manner in order to be able to entertain friends and family. She is a brand loyal consumer who wants to find brands which suit her personality which she can add elements of to both her home and wardrobe. There is enough to income to be able to afford the higher brands, although likes to invest in start-up designers and find interesting and new quirky prints and patterns to invigorate her lifestyle.
Abigail Curtis Consumer Brands
Abigail Curtis Consumer Brands
Abigail Curtis Consumer Brands
Abigail Curtis
Key design considerations:
Modern Clean Contrasting Experimental
Abigail Curtis - Idea 1
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Abigail Curtis - Idea 2
ABI CURTIS
Abigail Curtis - Idea 3
Abigail Curtis - In Situ
Abigail Curtis Refinement
Abigail Curtis Refinement
Abigail Curtis Refinement
Abigail Curtis Refinement
Abigail Curtis Refinement
Abigail Curtis Final Logo
Abigail Curtis Logo in Situ