BRUT Design Boards

Page 1

Callum O’Reilly

External Collaboration - BRUT

OUGD603

Brief/Rationale An ad campaign for the male fragrance BRUT with the main insight being that teens use this as their first cologne, transitioning them into manhood. The design has been driven with the idea that BRUT is the key to manhood with the copy on the ad showing that there is ‘two sides to every bottle’.


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BRUT Design Boards by Callum O'Reilly - Issuu