Callum O’Reilly 261713
Studio Brief 3 Collaborative Exhibtion Branding OUGD406 Callum O’Reilly Level 4
Studio Brief 3
Callum O’Reilly 261713
Studio Brief 3
Rationale + Roles
Pressing Matters focuses on celebrating events that occurred in public spaces, shaping Leeds. Pressing Matters also highlights the fact that all prints with in the exhibition will be created using traditional hand printing methods. The exhibition branding should relate to the concept thoroughly through visuals tying together to create a rounded brand. Due to the name pressing matters the branding should be orientated around newspapers and the media, as well as visually representing the idea of pressing matters representing traditional printing methods.The branding should be carried throughout the social media and physical objects, with new and innovative ways to engage with the audience, using technology alongside the traditional methods. The design should be consistent and show development from all members of the group. Roles: Dan - Grids/Catalogue Callum - Social Media Hugo - Logo Development Josh- Poster Sarah- Brand Identity/Invites Rebecca - Wayfinding Joint - Presentation Dan and Callum - Presentation Speakers
Callum O’Reilly 261713
Group 5
Pressing Matters
@pmatterslca
Pressing Matters
@pmatterslca
Grids and Layout
Group 5
Newspaper Identities: Local NewspapersSandwich Boards
Studio Brief 3
Research
Group 5
Pressing Matters
@pmatterslca
The research for the brief began at looking at previous branding design for exhibitions is let me to look at OK-RM, their style branding consists of bright bold colours, each ad for the exhibition is different, but through a consistent style and use of a colour pallet all designs link, this is something to take into consideration with the production and designing of my design. Our name pressing matters, reminded majority of the audience of news, therefore this was a focus throughout our design process. Following the previous research into OK-RM, the guardian’s new branding follows the same kind of lines in terms of creating a recognisable brand throughout through visual consistency, yet being modern clean and bright still. In terms of the type of format we must produce for the brief we began to look at broadsheets, taking into consideration the catalogue; by producing a broadsheet style publication it would keep costs down and allow for the most content to be displayed. The investigation into news led up us to research into the media associated with newspapers, in this case the sandwich board. This is an idea way of presenting stand-alone information within the space, whilst in keeping with the visual identity theme. Broadsheets would work in terms of some format, but following the previous research of desiring a colourful but modern design direction I began to look into tabloids, as they are less formal. The tabloid is mainly identifiable through its red banner and strong bold white contrasting type. This is the type of strong visual identity that would benefit the exhibition, tying together all elements through a similar theme.
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Experimentation
Studio Brief 3
As we focused on creating an exhibition based around a newspaper and media theme I began to experiment with elements of the exhibition. At first I began to create various variations of logos that could work, here all three designs were inspired by publishing design, evident in the type choices and editorial layout e.g. the use of a traditional serif type depicting the traditional use of Times New Roman within news publications. In terms of the social media aspect of the experiments, it was decided that we would begin to experiment with the idea of comical headlines found on sandwich boards, to make this relevant I experimented with the idea of Graphic Design jokes, making it relevant to people that would be most interested in the exhibition. Slogans such as “Wacom replaced by squeegee” would reference the replacement of digital design and capturing the use of traditional print, these slogans would later become part of the campaign tying in with the branding. to experiment with the idea of the catalogue being presented as a broadsheet I created a modular layout in which the work could be inserted alongside information about the work being displayed, the design plays on the idea of mixing modern design and using bright colours, as found in our research, coincides with the tabloid theme.
Pressing Matters
Print Exhbition
Level 4/5
NAME 2ND NAME
NAME OF PIECE INSERT DESCRIPTION
INSERT DESCRIPTION
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Callum O’Reilly 261713
Development (My Role)
Studio Brief 3
My personal role within the exhibition branding team was to work with the social media campaign creating a campaign that coincided with the consistent design style of tabloid influenced design. We decided to use the typeface Franklin Gothic in heavy italic, due to its use in the sun and across other tabloid media. It was also decided that red should be used should be 100% magenta and 100% yellow, as this is the brightest possible red to get on screen as well as print, allowing us to get a consistent brand visual conscious colour across the entire branding exploration in both print and screen design. The logo would consist of three even red stripes, in the chosen hue, this captures the essence of a tabloid, whilst representing the core values of the exhibition, being a traditional print exhibition. The three lines represent the three layers used when printing, the bed, the stock and the inked plate or screen etc. This logo was a group development and could be altered throughout the branding to different variations depending on its usage. Creating content for the social media allowed me to used different variations of this logo. The logo could be overlaid onto images of the event space, to build hype when posted around the various social media accounts, the posts all have a strong consistent visual identity meaning its cross posting across various platforms would gain notoriety for the brand identity. These small square images can be adapted to create other content that builds a stir amongst the audience to be intrigued about the event, rather than showing the work itself. After adding numbers, the images become part of a countdown, by simply using the type that is used across the branding, showing the versatility of the brand and the social media content. Whilst investigating into social media techniques it was discovered that snapchat filters could be made personalised, the filter would allow people at the event to post the photo with the filter over the top. This would promote the event to the friends of people who are interested in the event, therefore opening the audience up to a wider audience that have similar interests to people who are already attending. The design itself informs the audience of the location and date, as well as having the scrawling banner across the top which can be found within other parts of the branding such as the catalogue, representing further extension of brand awareness in the social media.
Callum O’Reilly 261713
Development (My Role)
The social media campaign require coverage across a pleathera of platforms to be able to reach the largest amount of people possible. All of the accounts had the same @address this meant that once found on one social network it would be easy to find across the others gaining notoriety for the brand. Through Instagram the promotion is done through regular posts documenting the production of the exhibition as well as utilising the story tool, giving live updates to the audience, wider audiences can be reached through the use of hashtags. Twitter allows for posts also with hashtags to be able to get your post to reach a wider audience, it also allows for more personalisation, thus giving the opportunity to create a real visualisation of the brand through the look of the profile. Facebook events can be promoted which allows you to select the target demographic in a particular area and the advert for that event will reach that particular crowd, this wold be useful to promote the event as you can specify people who would be interested in attending the event. Snapchat filters, as previously mentioned, can be made. The costing is a consideration when completing various social media tasks, the costing of the filter within the library (57,000ft) would cost ÂŁ11 for the duration of the exhibition this is a small cost for the amount of people it could possibly reach, this once again pushes the event out to a wider audience of people on our course would have no other way of reaching.
Studio Brief 3
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Final Design
Studio Brief 3
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Evaluation
Studio Brief 3
Our finished product was representative of traditional printing methods both in name and through the concept behind it. The name pressing matters itself refers to the impression needed from inked media to page to be able to print, the pressing motion creating the impression on the stock. The brand itself further represents this through the use of three stripes within the logo representing the three layers to traditional print, depicted throughout all posts in social media. In terms of the design the campaign was successful, decisions were informed by research. The adaptation of a broadsheet into a catalogue shows the beginning of the theme throughout our brand, the mix of this with aspects of the tabloid paper create a brighter more interactive outcome, taking inspiration from the OK-RM bright vivid style, which consistency allows to be successful. Our brand identity is consistent throughout, all typefaces used are sourced from research to inform the decision, all ‘header’ text has been completed in Franklin Gothic a type often used within tabloid titles, further tying together the brands visuals. Reiterated by the choice of red throughout the campaign, made stronger by being the only hue other than black and white, relating its importance to the audience. Importance is visually represented through repetition within the logo, particularly the variation used within the snapchat filter and catalogue, depicted through the use of bold caps in high contrast (white against red). It is the largest item on the page when put into context, again representing the importance of the exhibition, and the importance of traditional print. In terms of social media, the accounts made and maintained, giving some insight into the production and location of the exhibition getting the audience interested in the exhibition. The choice of social media in the way I presented it would also allow for a reach to an audience wider than just the LCA network, into the public promoting the university and what it can do. The methods I chose also represented no or little costs, and utilise the facilities of each social network and their new developments to optimum ability, i.e. use of Instagram stories and snapchat geo-filters. From feedback received post presentation it is evident that we should have further developed the original idea of using comical slogans in the promotion of the event. As we tried to develop a professional and polished outcome, it almost became too serious and formal, by adding in the graphic design relevant humour it would have allowed for a lighter hearted manner towards the project. The serious tone comes from the use ‘importance’ in the design, to create more of an impact and lasting impression on the audience, the saturation of putting ‘pressing matters’ to the forefront of the audience’s attention almost becomes too much. Overall I am happy with the outcome and believe as a team we worked well all producing an even amount of development towards the final product, the project overall was created as a successful collaborative.
Callum O’Reilly 261713
RAUM, was the chosen exhibition branding team, I was placed within the social media team, meaning I was responsible for ensuring the build-up to the exhibition and the exhibition were exposed on multiple social media platforms. I was case within the Facebook team, believe this is the work placement within the team and this is what I was experimenting with in my previous team. I also believe that this is the right role for me as our feedback specifically mentioned the strength of our social media within our previous team. As part of the Facebook team I will be creating the Facebook page and event, ensuring to invite everyone and promote the amount of like the page get to further its reach and ensure more people know about the event. I will be regularly posting content that documents the
My Contrabution towards RAUM
build-up, production and actual event itself, creating a hype around the event that remains to keep people interested. This will be done through the use of the story tool, not only just from posting content that has been cross posted from other platforms. I will also be helping to create and maintain a consistent flow of visuals that represent and maintain the brand identity.
Studio Brief 3