Trend Forecasting

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RANGE PLAN Cally Lam 1005312 BA (Hons) Fashion Management and Marketing EFMM6003 Major Project and Career Planning 2013


CONTENTS


MARKET TRENDS 4-5 KEY TRENDS 6 - 11 KEY ITEMS 12 - 15 OCCASIONWEAR 16 - 19 RANGE PLAN 20 - 27 BIBLIOGRAPHY 28 - 34


MARKET TRENDS

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CLOTHING NUMBER ONE PRIORITY Clothing continues to be the number one priority for 15-24s, with over three fifths (61%) having bought new clothes in the last three months and almost half (49%) planning to purchase new garments in the next three months.

APPEARANCE MOST IMPORTANT TO THOSE WHO LIVE WITH PARENTS Young adults who still live at home with their parents place a much greater priority on their appearance, while those who live in a house share or are renting or buying a property have other financial responsibilities to deal with and less money to spend on clothes.

HIGH RATE OF UNEMPLOYMENT High rates of youth unemployment are a substantial concern for clothing and footwear retailers in the UK, and continue to impact this age group’s spending power.

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KEY TRENDS

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RENDERING REALITY Everyday items and familiar categories are celebrated and altered, reflecting our fascination with photos and filters. Genres and techniques can be layered up or deleted to create sharply edited shapes and tailored sportswear silhouettes, or unexpected glitch textiles and eclectic styling trends that feel almost accidental. Familiar basics are perfected to produce future classics, and digital effects inspire colour usage and offset prints. • • • • • • •

Handpicked basics Commercial composites City champions Graphic breakout Quantified colour Whiteout Print lounge

MODERN MYTH Multi-ethnic folklore has been projected into the future. A contemporary take on local legends and stories updates ceremonial decoration and traditional craft with a new relevance. Patterns are enriched with a narrative message and ancient heroes are brought to life in gilded sportswear and armour-like tailoring. Sci-fi stories inspire cosmic proportions for couture, and finishes suggestive of spaceartefacts. • • • • • • • •

Neo ceremonial Ancient geometries Graphic heritage Brushed checks Fantastic creatures Entwined structure Ancient futurism Forged surfaces

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RENDERING REALITY 8


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MODERN MYTH 10


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KEY ITEMS

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OUTWEAR, CASUALS WOVENS, TAILORING, OCCASION AND KNITWEAR OUTERWEAR: quilted effects, brushed checks, salt

and pepper wools, neppy tweeds, faux-fur effects, dense woolens, sophisticated nylons, metallic coatings

CASUAL WOVENS: utility crumpled cottons, cotton shirtings, folk jacquards, plaids and checks, twill variations, canvas denim, two-tone denim

TAILORING: minute jacquards, gridded formals,

heavy wool tailoring, coloured metallics, sleek neoprene, retracted texture

OCCASION: pearlised synthetics, liquid shine stripes,

deco geometrics, metallic lamĂŠ, latticework, chainmail effects, delicate sheers Jersey: textured fleece, coloured heathers, plush terry, fluid jersey, indigo jersey, solid white, prismatic contrasts

KNIT: knitwear as outerwear, metallic inclusions, textural softness, weathered heritage, decorative jacquards, 3D structures, colour blend, city knits

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OUTERWEAR

CASUAL WOVENS

TAILORING

OCCASION

JERSEY

KNIT

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OCCASIONWEAR

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OCCASIONWEAR WILL BE A KEY PRODUCT WITHIN THE RANGE The main themes for AW 14/15 • • • • • • •

Pearlised synthetics Liquid shine stripes Deco geometrics Metallic lame Latticework Chainmail effects Delicate sheers

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DELICATE SHEERS

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PEARLISED SYNTHETICS

LIQUID SHINE STRIPES

DECO GEOMETRICS

CHAINMAIL EFFECTS

LATTICEWORK

METALLIC LAME

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RANGE PLAN

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THE ULTIMATE AIM IS FOR THE FINAL RANGE SELECTED TO MEET AND EXCEED THE CUSTOMERS EXPECTATIONS The range will be constructed so that it will be innovate and represent the brand values whilst achieving high rates of sale and deliver excellent margin.

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AUTUMN WINTER 14/15 WOMENS COLLECTION OLIVIA PALERMO FOR FRENCH CONNECTION

Structured Oragami Skirt

Metallic Wrap Skirt Fabric: 40% Cotton, 24% Polyester 22% Acetate, 14% Linen

Fabric: 96% Cotton 4% Elastane Sizes: 8 - 16

Sizes: 8 - 16 RRP: £55.00

RRP: £55.00

Metallic structured prahami skirt with split up the front

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Waist Trouser

Metallic wrap skirt

Waist Trouser

Fabric: 81% Polyester, 19% Polyamide

Fabric: 81% Polyester, 19% Polyamide

Sizes: 8 - 16

Sizes: 8 - 16

RRP: £55.00

RRP: £55.00

High waisted navy straight leg trousers

High waisted stone straight leg trousers


High Waist Diamond Boucle Skirt

Pleated Trouser

Fabric: 100% cotton Sizes: 8 - 16

Fabric: 81% Polyeser 19% Polyamide Sizes: 8 - 16

RRP: £55.00

RRP: £55.00

High waist boucle skirt

Printed pleat trousers

Straight Leg Trouser

Silk Shirt Fabric: 100% Cotton Sizes: 8 - 16

RRP: £55.00 Straight leg grey trousers

Fabric: 100% Silk Sizes: 8 - 16 RRP: £55.00 White silk shirt

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AUTUMN WINTER 14/15 WOMENS COLLECTION OLIVIA PALERMO FOR FRENCH CONNECTION

A Line Top

Boxy Long Sleeved Top Fabric: 100% Cotton Sizes: 8 - 16

Fabric: 100% Cotton Sizes: 8 - 16

RRP: £45.00

RRP: £65.00

Dusty pink A line top

Navy crochet top

Open Back Maxi Dress

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Mock Dress

Fabric: 92 % Cotton 8% Polyester

Fabric: 81% Polyester, 19% Polyamide

Sizes: 8 - 16

Sizes: 8 - 16

RRP: £75.00

RRP: £75.00

Metallic open back maxi dress

Gold mock dress


Pleat Jersey Top

Double Layer Tshirt Fabric: 80% Cotton, 20% Polyester Sizes: 8 - 16

Fabric: 100% Cotton Sizes: 8 - 16

RRP: £55.00

RRP: £55.00

Pleat front jersey top

Double layer print tshirt

Gold Sequin Dress

Chaimail Sequin Dress Fabric: 100% Polyester Sizes: 8 - 16

Fabric: 100% Polyester Sizes: 8 - 16

RRP: £125.00

RRP: £125.00

Gold sequin dress

Chainmail sequin dress

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AUTUMN WINTER 14/15 WOMENS COLLECTION OLIVIA PALERMO FOR FRENCH CONNECTION

Floral Brocade Dress

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Sequin Cluster Dress Fabric: 72% Polyester, 28% Cotton Sizes: 8 - 16

Fabric: 100% Polyester Sizes: 8 - 16

RRP: £95.00

RRP: £145.00

Floral brocade dress

Sequin cluster dress


Geo Pleat Dress

Embellished Dress Fabric: 100% Polyester Sizes: 8 - 16

Fabric: 90 % Cotton 10% Polyester Sizes: 8 - 16

RRP: ÂŁ85.00

RRP: ÂŁ125.00

Geo print dress

Embellished shoulder dress

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BIBLIOGRAPHY

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BIBLIOGRAPHY W WGSN.com (2013), WGSN fashion forecast Render Reality [online], http:// www.WGSN.com (Accessed on 18.03.13) WGSN.com (2013), WGSN fashion forecast Modern Reality [online], http:// www.WGSN.com (Accessed on 18.03.13) WGSN.com (2013), WGSN womenswear & material [online], http://www. WGSN.com (Accessed on 18.03.13) WGSN.com (2013), WGSN womenswear & material occasionwear [online], http://www.WGSN.com (Accessed on 18.03.13) WGSN.com (2013), WGSN colour inspiration AW14/15 [online], http:// www.WGSN.com (Accessed on 18.03.13)

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ILLUSTRATIONS

Page 8 – 9 Figure 1. Unknown. (2013), India Hobson journal [online image] http:// indiahobson.tumblr.com/post/33716701925/benjamin-jarvisphotographed-by-me-for-bite (Accessed on 18.03.13) Figure 2. Unknown. (2013), Dion Lee [online image] http://hsnbette.dev. pixelshelf.com/2011/03/18/dion-lee-x-cue-autumnwinter-2011-lookbook/ (Accessed on 18.03.13) Figure 3. Unknown. (2013), Maison Martin Margiela [online image] http://theflamboyantblog.wordpress.com/tag/flamboyant-magazine/ (Accessed on 18.03.13) Figure 4. Unknown. (2013), Philip Lim [online image] http://prafulla.net/ graphics/fashion/valery-kaufman-for-3-1-phillip-lim-pre-fall-2013/ (Accessed on 18.03.13) Figure 5. Unknown. (2013), Russell Giardina [online image] http://partywow-wow-wow.tumblr.com/ (Accessed on 18.03.13) Figure 6. Unknown. (2013), Lea Michele Marie Claire [online image] https://pay.reddit.com/r/LeaMichele/ (Accessed on 18.03.13) 31


Figure 7. Unknown. (2013), Angelica Blick colour block [online image] http://nyheter24.se/modette/angelicablick/2013/02/20/color-block/ (Accessed on 18.03.13) Figure 8. Unknown. (2013), Nike illustrations [online image] http://www. modernists.fr/magazine/2012/11/14/illustration-nike/ (Accessed on 18.03.13)

Page 10 – 11 Figure 9. Unknown. (2012), Sabine Ducasse [online image] http://www. emeemespain.com/2012/10/melting-pot-de-sabine-ducasse.html (Accessed on 18.03.13) Figure 10. Unknown. (2013), Grand Bazaar [online image] http://www. tumblr.com/tagged/the%20ones%202%20watch?language=de_DE (Accessed on 18.03.13) Figure 11. Unknown. (2013), Fashion Week [online image] http:// sempaleto.com.br/2012/10/ (Accessed on 18.03.13) Figure 12. Unknown. (2013), James Long for Topman [online image] http://www.creativeboysclub.com/tags/shop/page/4 (Accessed on 18.03.13)

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Figure 13. Unknown. (2013), Neri Oxman [online image] http://web. media.mit.edu/~neri/site/news/news.php?published-max=2012-0609T12%3A15%3A00.001-04%3A00 (Accessed on 18.03.13) Figure 14. Unknown. (2012), Fan Bingbing [online image] http://www. weartrends.com/PhotoShow.aspx?type=1&id=8862 (Accessed on 18.03.13) Figure 15. Unknown. (2013), V man [online image] http://www. theempressofdress.com/category/vman/ (Accessed on 18.03.13) Figure 16. Unknown. (2012), Gosha Rubchinskiy [online image] http:// www.openingceremony.us/entry.asp?pid=6738 (Accessed on 18.03.13)

Page 15 Figure 17. Unknown. (2012), Street style [online image] http://blog.naver. com/PostView.nhn?blogId=jboy23&logNo=150154924721&redirect=Dlog (Accessed on 18.03.13) Figure 18. Unknown. (2013), WGSN womenswear & material [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 19. Unknown. (2013), WGSN womenswear & material [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 20. Unknown. (2013), WGSN womenswear & material [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 21. Unknown. (2013), WGSN womenswear & material [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 22. Unknown. (2013), WGSN womenswear & material [online image] http://www.WGSN.com (Accessed on 18.03.13)

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Page 18 - 19 Figure 23. Unknown. (2013), WGSN womenswear & material occasionwear [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 24. Unknown. (2013), WGSN womenswear & material occasionwear [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 25. Unknown. (2013), WGSN womenswear & material occasionwear [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 26. Unknown. (2013), WGSN womenswear & material occasionwear [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 27. Unknown. (2013), WGSN womenswear & material occasionwear [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 28. Unknown. (2013), WGSN womenswear & material occasionwear [online image] http://www.WGSN.com (Accessed on 18.03.13) Figure 29. Unknown. (2013), WGSN womenswear & material occasionwear [online image] http://www.WGSN.com (Accessed on 18.03.13)

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