7 tips to write impressive Google Ads copy By Calpine Group
7 tips to write impressive Google Ads copy •
Highlight your unique selling proposition (USP) – What makes you different from your competitors or why customers must buy from you and not your competitors is something that you must write prominently in your ad copy.
•
Use power words to persuade your users – Certain power words have been identified by copywriters that are known to persuade customers to engage with a brand or a business.
•
Include a Call to Action (CTA) – You need to include a call to action in your ad copy that tells your customers what they can do on your site once they reach there by clicking the ad.
7 tips to write impressive Google Ads copy •
Add relevant keywords – In the ad copy you must add your relevant keywords. It could be in the headline, in the URL or in the description.
•
Use emotional triggers – If you can add emotional triggers to your ad copy, it can convince searchers to click on the ads.
•
Match ad and landing page content – When searchers reach your landing page after clicking on your ad copy, they must see the information they were promised in the ad text.
•
Use creative ads – Creative, clever ads are more likely to get clicked than straightforward ads.
Digital marketing India team of Calpine Group has been helping clients across various industries in successfully running Google ads Mail us at info@calpinetech.com or call us at +91-8136887700