3.0
COPYING CARLISLE As the state-managed pubs became more popular, the spatial rearrangements began to be mimicked by the breweries who largely controlled the remaining pub stock of the country. Brewers and their architects would pilgrimage up to Carlisle to see the uninhibited potential of the pub. The New Model Inns hence served to upgrade the facilities of the private sector as well, with many built to imitate Redfern’s designs. Breweries were creating huge amounts of social infrastructure and encouraging pubs to be considered as places beyond alcohol consumption. For example:
10
‘On a vast working-class housing estate in suburban Leeds, Indcoope’s Middleton Arms typified the metamorphosis from gin palace into reformed pub occurring across the country. “It looked more like a beautiful public hall than a public house,” grudgingly admitted one advocate of state control. Three tennis courts, a spacious café, and a capacious hall, with “similar dimensions, furnishings, etc., to what is the general rule in modern first-class hotels,”. 15 Yet, as Pilcher describes, not all of the imitations were effective. He calls the improvements ‘part of a sales campaign by the breweries’ and that those improvements to
