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CAMBRIDGE MARKETING REVIEW CAMBRIDGE MARKETING REVIEW MEDIA PACK
CAMBRIDGE MARKETING
FEATURES
Godfather vs Gamechanger Philip Kotler Social Media: ROI REPORTS
Cookie Law: are you up to date? VIEWS
A view from inside: Facebook COMMENTS
Marketing Philosophy Case study: mobile marketing
Marketing stands the test of time
CAMBRIDGE MARKETInG
ISSUE 4 AUTUMN 2012
FIRST ANNIVERSARY FMCG SECTOR FEATURES The Artisan Food Trail: A Social Media Success Story Social Media and Food Marketing Case Study: Bill’s Restaurants
FEATURES
7 – Marketing for the FMCG Sector
Urban Myths & their Disastrous Effects on Marketing by Laurie Young
WhAT’S On ThE MEnU FOR 2014?
Marketing in the Boardroom by Professor Malcolm McDonald Are you Ready to Change the World in 2014?
VIEWS Design for Business and Marketing Gamification the Good, the Bad and the Ugly
REVIEWS Book Reviews The Tutor’s View
ISSUE 7 AUTUMN 2013
www.cambridgemarketingreview.com
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editor@marketingpress.com
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CAMBRIDGE MARKETING REVIEW MARKETING INSIGHT FOR THE INTELLECTUALLY CURIOUS HISTORY
MAGAZINE STRUCTURE
Founded in 1992 Cambridge Marketing Colleges has extensive experience of educating and informing marketing professionals in the UK and around the world. During this time the College has developed a reputation for quality and success. In 2012 75 of classes conducted by the College achieved a 100% pass rate.
The magazine is typically 56 pages with specific regular sections that include:
The College has developed a number of supporting activities to assist delegates with furthering their marketing knowledge including a wider range of courses as well as research and consulting services. This portfolio of services was augmented in 2012 with the addition of the Cambridge Marketing Review
• Theme articles - past themes have included the Third Sector, Brand Building, Entrepreneurship, and Marketing Implementation • Feature articles which includes articles by well known faces from the industry and academia including Philip Kotler, Malcolm MacDonald, Paul Fifield and Peter Fisk • Views - articles from marketing practitioners dealing with specific marketing applications and strategies • Reviews – articles on new books, new technology and other key marketing issues
The Review has just published its seventh quarterly edition and is produced in both print and digital formats. The printed edition is mailed to just over 6,000 addresses with a further 4,000 accessing it online via the Cambridge Marketing Review website. READERSHIP The readers of the Review have all taken accredited marketing qualifications with the College and are engaged in active marketing within their organisations. The majority of readers are aged 26-40, have budget responsibility of over £100k and earn over £30k per annum. The majority of readers are UK-based with over 60% of those operating from the South East. 25% of readers are based overseas.
www.cambridgemarketingreview.com
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editor@marketingpress.com
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CAMBRIDGE MARKETING REVIEW WHO’S READING: AGE OF READERSHIP
21-25
AGE OF READERSHIP • 50% of readers are aged between 26 and 35
26-30
• 32% of readers are aged between 31 and 35 • 24 % of readers are aged 26 - 30
31 31-35
• 18% of readers are aged between 36 and 40
36 36-40 41 41-45 46 46-50 51 51-55 55+ 55
www.cambridgemarketingreview.com
01954 234 940
editor@marketingpress.com
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CAMBRIDGE MARKETING REVIEW WHO’S READING: BUDGET RESPONSIBILITY BUDGET RESPONSIBILITY
£0-100k
• 61% have budget responsibility • 15% of readers are responsible for a budget of £500,000+
£100-200
• 13% of readers have a budget of £300,000 - £500,000
£200-300 £300-500 £>500k
www.cambridgemarketingreview.com
01954 234 940
editor@marketingpress.com
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CAMBRIDGE MARKETING REVIEW WHO’S READING: CLASSIFICATION BY INDUSTRY
Financial & Business Services Manufacturing Education and Health
CLASSIFICATION BY INDUSTRY • The majority of our readers are in: manufacturing (22%); other service industries (19%) and financial and business services (18%) • 14% of our readers are from the education and health sector
Other Service Industries Public Administration Creative industries Other
www.cambridgemarketingreview.com
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editor@marketingpress.com
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CAMBRIDGE MARKETING REVIEW 2014 EDITION PLAN Following discussions with the Editorial Board and a range of other interested parties the plan for the CMR for 2014 is as laid out below: 2014 Q2 EDITION: CHANGING CUSTOMERS This Edition is focused on changes in the behaviour, sophistication, tolerance and relationships with the customer. Focus on shift away from B2B and B2C and toward ‘relationships’, how the customer is influenced, what new priorities they have, how they might change as some economies recover and others grow or slow down, how to research behaviour and manage superior buyer knowledge and cynicism , the future of bricks and mortar and physical customer interaction. 2014 Q3 EDITION: MARKETING INFLUENCE This Edition focuses on what skills, knowledge and behaviours are and will be necessary for practitioners to gain influence into executive strategy making conversations as well as to key decision-making processes. Focus on need for wider and better financial knowledge/ capabilities for marketers so that marketing is seen as essential for growth, more in-depth understanding of strategy creation and implementation, importance of HR and team compatibilities, training development planning and strategy effectiveness and measurement.
customer structures, attitudes and desires. Focus on new and more agile marketing which demand new capabilities and mindsets, integration of marketing approaches across tech, media and how all can be orchestrated to deliver dynamic and effective marketing responses in elements such as pricing, channel usage and product/service creation. 2015 Q1 EDITION: DIFFERENT/FUTURE MARKETS This Edition is focused on how different markets demand different approaches, dependent on industry, geography, growth stage, culture and a range of other parameters. Potential to show how ‘older’ economies (Canada, Italy, UK) are adapting to the change and how newer economies (Indonesia, Brazil, parts of Africa) are leapfrogging old ideas. Focus on need for a global mindset and the potential to reshape markets with new strategic thinking and innovation.
2014 Q4 EDITION: AGILE MARKETING This Edition is focused on the challenges and opportunities that new skills and technologies can supply in terms of faster and more effective marketing responses to changing market/
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CAMBRIDGE MARKETING REVIEW CMR FORMAT Although in the medium-term the structure of the Journal will be linked in part to the structure of the accompanying website, its format will initially remain familiar with the introduction of a few new and regular sections which will include:
Best of/Top 10 Linked to user responses this section will run surveys on popular elements and then report back on results.
FROM 2014 Q2 EDITION
RATE CARD
A view from... This segment will reflect on marketing in different geographical and cultural sectors.
Position
Inside front/ DPS inside back
A Day in the Life of… This segment will allow the journal to move across sectors both from an industrial perspective and from a public/private/3rd sector one. It will focus on a individual who has strategic or major tactical responsibility for marketing.
1 Edition
800
4 Editions
2400
Article Summary page Similar to the HBR there will be a page (or pages) that contain simple summaries of all articles in the issue.
INSERTS
Theory to Practice This segment will be a summary of, or a focus on, a specific new/emerging marketing theory that has practical applications for readers. This will be a regular column by Roger Palmer. What Happens when… This section will be a mashup of scenarios or ideas that are collided, inverted or reimagined.
www.cambridgemarketingreview.com
Full Page
Inserts/ Outserts
950
650
250 per 1000
2850
1950
185 per 1000
A4 loose insesrts should be under 20gms. Inserts over this weight will be given a price upon application (minimum charge £2,000). ARTWORK All artwork should be supplied as hi-res locked PDF files, at least 300dpi and be at the size they will be used, e.g. a4/half page. Artwork should be supplies to the editor and designer: emma@marketingcollege.com and lorna@marketingcollege.com.
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editor@marketingpress.com