Campus Activities Magazine March 2011 by The Cameo Group

Campus Activities Magazine Board Meets in St. Louis

Hot New Novelty Ideas

LIVE! at Carolina Productions

Josh McVicar: Will He Fill Kredible’s Shoes?

Our National Advisory Board comes up with great new ideas to improve the awards process and motivate more student buyers. Dianne Comstock identifies some creative ideas on how to use novelties to draw more students.

The University of South Carolina proves you can bring in celebrity talent and pack the house.

ALIVE!

MENTAL HEALTH FAIR 14

Suicide is the SECOND leading cause of death on America’s College Campuses. Reese Butler, after the tragic loss of his sister, has devoted his life to the prevention of suicide, especially among young people.

McVicar The Trickster is making waves with a clean, young look and earning audience appeal.

D E P A R T M E N T S

From the Publisher Laff Guru Real Life w/ Elaine Pasqua APCA’s Summer Meetings

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Artist Report Cards AEP’s Signature Event Inside The Industry Entertainment Warehouse

Z-MAGS® ONLINE VIDEO INTERACTIVE EDITION: campusactivitiesmagazine.com

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RANDOM THOUGHTS & OTHER MINDLESS DRIBBLE

Campus Activities Magazine ® Teams Up As An Official Sponsor Of The Association of Entertainment Professionals And Their Signature Annual Conference.

For the last twenty years, both schools and agencies have been asking me, “When Are You Going To Do A Conference?” The answer has always been, “When the time is right.”

I have always thought that there were way too many conferences already and they were occupying too much time and too many resources. I have often told our clients that

when we decided to go forward with a conference, it wouldn’t be about the money but rather making a difference in the marketplace.

Many of you know that for five years, Campus Activities Magazine’s sister publication, American Entertainment Magazine, was a 50% partner in the International Association of Corporate Entertainment Producers (IACEP) annual conference and showcase. The executive director of that association and the key

player in the success of their conferences was former Advertising Director of both of our magazines, Leona Plaugh.

Leona proved to be an excellent negotiator and was well respected by the conference producers and suppliers as well as the membership. Through these very successful producers who served on the IACEP board of directors, I learned a lot about what went into an event from soup to nuts. There was a wealth of knowledge that went far beyond my eleven years with NACA and the nearly 30 years in the entertainment publishing industry. But even beyond this amassed knowledge from these acclaimed individuals, it was Leona who I learned with about new kinds of relationships and putting the show on the road. It didn’t hurt that beside being a savvy business woman, she was also my sister.

A little over a year ago, IACEP took a different turn. The founding fathers had spent their time on the board and the association was in flux. The initial consideration was to turn the association over to this company to manage and run, reporting to the board. The fact that it was a non-profit made some of that a little more difficult and it was finally decided to select a chairman who was relatively new to the industry. This man grabbed the reigns and re-structured much of the board, dismissing many of the original ideas upon which the organization was founded. He then, for some unknown reason, decided to downsize the organization, severed his relationship with us (Cameo) and later laidoff Leona, the executive director. The organization failed to honor the contract for their 2010 conference and later began to lose members from their board of directors. For all intents and purposes, this had been an extremely successful organization that made a wrong turn because of leadership. It was at that point, I decided to take a year and reflect on everything that was good and bad about this organization. Together with Leona, we plotted the successes and failures. 4, CAMPUS ACTIVITIES MAGAZINE, March 2011

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Then with Ian, the editor of both magazines, we began to align key people in various segments who could help us bring together all the facets of the entertainment industry. From our research, what we realized was that each segment had something that the other could use. For the last two years, IACEP has an educational segment on developing artists that producers should consider as alternatives for higher priced celebrity talent. Nearly all had come originally from the campus market. These same acts could easily play any number of additional segments from performing arts, to clubs to the military. Yet many of the celebrity acts appearing for corporate events would also be attractive to buyers for special events on campus and not just for activities buyers but other segments at the schools.

To attract the widest range of buyers we knew we had to involve key players from each of the markets. Our goal was to find artists, agents and buyers who were well respected so others inside their segments of the industry would know we were serious in our mission. I am pleased to say that we have been very successful in finding leaders who believe in what we are doing. That list of members of the National Advisory Board will be released in the next few weeks. We also knew we had to deliver more for less. We negotiated a sweet deal with a property we already were familiar with and one that has an excellent in-house facility already with sound and lights. The Green Valley Ranch Resort & Spa is a world-class facility and its Ovation Theater can seat up to 500 comfortably. Then we had to make membership in the organization very attractive to both buyers and sellers of talent. We took what we considered the closest thing to our concept and cut that price in half. Plus we made it so easy for schools, businesses and agencies to add additional members. As long as additional members are from the same physical location as the primary member, they can join for $50. But to make it even sweeter, if they join by June 30, they can have the same deal for 2012 regardless of the price at that time. Pretty nice, huh? A similar consideration was made for artists and agencies. While the cost of doing business in the marketplace is higher for suppliers, the $399 initial annual cost is extremely affordable and again, add as many staff members from your agency or business as long as they are from the same physical location for $50 each.

One of the big perks for joining will be the interactive, searchable database which will put you in touch with talent, agency rosters, videos and more for members all across the country. It will be a website complete with facebook and Twitter feeds. Cameoâ&#x20AC;&#x2122;s web developer, John Thorne is hard at work getting the first phase of the initial launch ready.

I invite you to check out the information contained in the AEP Worldwide pages beginning on Page 34 of this issue. I think you will be excited with the level of benefits you can receive. For more information, feel free to contact Ian Kirby here at Campus Activities MagazineÂŽ at (803) 712-1429 or Leona Plaugh at (803) 782-1947

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Jimmy Della Valle COMEDIAN & GAMBLING SPEAKER

Jenny Harrop

EATING DISORDER SPEAKER

Dr. Jim Wand STAGE HYPNOTIST

What’s New?

I suspect most people have a branch of their family tree they consider “poor relations” and my immediate family is no different. We have an Aunt and Uncle that, due to unfortunate circumstances, are basically uneducated and largely uncultured. Good people, just not entirely socially acceptable. I confess there was a time when I dreaded their visits to our home, especially entering my teenage years, that awkward age when peer pressure is colossal and avoiding embarrassment paramount (and few things are more embarrassing than your family). My fear of guilt by association was so strong I recall being mortified with shame when I returned from school one afternoon to find my Uncle mowing the yard shirtless with the tattoos from his Navy years on display, wearing baggy pants that left a generous portion of his boxer shorts exposed for the entire neighborhood to see. My Aunt sat on the porch wearing bleach-blonde hair with noticeably dark roots and a tank top with her bra straps showing. In hindsight (thanks to Hip Hop and Madonna) I now see that my relatives were actually fashion trend setters just far ahead of their time.

I mention this story because this afternoon I had a similar experience of self-discovery; while visiting my sister I came across a photograph of myself at the age mentioned above. I was stunned to see the outfit I was wearing (straight-legged jeans, neon

shirt, oversized Ray Bans, and Chuck-T sneakers) was almost identical to the clothes featured in the current issue of Vogue on my sister’s coffee table. My look had recycled. If I had kept those clothes (and could still fit into them) I would be quite the fashionista today. The magazine pictorial touted many new fashion trends for this season that I had seen before, from high-waisted skirts and shorts, to giant purses and oversized hoop earrings. My jaw dropped when they mentioned the comeback—of all things—“Hammer pants,” something I vow to never wear again no matter how popular they become! This led me to ponder an age old question: What’s new?

I love working on the college circuit because I receive the bonus of being exposed to the latest fads and trends that originate on campus before filtering into the mainstream. However, when spending time at a school I am always surprised to hear students listening to music that sounds similar (often identical) to the music I listened to when I was in college, or in some cases, the music my parents were listening to when they were that age. For example, the musical stylings of Amy Winehouse, Duffy, Joss Stone, and Sharon Jones are almost interchangeable with the sounds of Aretha Franklin, Diana Ross, Gladys Knight, and Etta James.

This train of thought came to a sad revelation: for the past two decades

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college students have not had a new style of music they can call their own. They lack an original musical battle cry to identify with and rally around, losing a time-tested weapon to irritate the authority figures in their lives. I feel sorry for their loss.

I am disheartened that for the first time in a century or more the river of original musical genres has run dry. Sure, there are still new bands and new ways to record and produce them, just not totally new music for them to play (or us to listen to). Although I’m no expert on music history, I can offer a simplistic review of the styles that had an impact on past generations. At the turn of the twentieth century young people were tapping their toes to Ragtime, followed by the truly American art forms of Jazz and Country & Western. In the 30s a new generation embraced Swing. By the 40s Rhythm and Blues took hold. The 50s introduced a style of music that resulted in a cultural revolution: Rock and Roll. In the 60s Soul music emerged and Rock expanded into Surf, Acid Rock, Psychedelic Pop, and Heavy Metal. That expansion continued in the first half of the 70s with Glam Rock, Country Rock, Jazz/Rock Fusion, and then by mid-decade another musical style spearheaded cultural change: Disco. In the 80s Punk, Rap and Hip Hop blossomed, creating cultures of their own. But by the 90s, originality began to wane and music became derivative.

THE LAFF GURU CONTINUES ON PAGE 40

BY ELAINE PASQUA

Tips For A Successful Job Interview

I fly a lot. Being a people-person, I talk to everyone and meet a lot of interesting people along the way. In a flight from Tampa to Philly I sat next to a friendly man named Ray. Ray owns 3 answering service businesses and spent two years participating in a two year training program called Advanced Interpersonal Management Skills.

Ray has interviewed hundreds of individuals and knows what works and what doesn’t. Over the years he has observed a decline in interviewing skills and offered to share his expertise. With graduation approaching, keep these valuable tips in mind to help you successfully interview for a job or internship.

RELAX! SMILE! Don’t look scared but look confident. View this as an opportunity, not a requirement, and enjoy the interview. Our brains are hard-wired to receive smiles. When you smile, it triggers an area in the other person’s brain that causes them to secrete the feel-good chemicals.

Shake hands as soon as you come into the room. You want the handshake to be warm and friendly. It should not be a contest to see who is stronger by crushing fingers and you do not want to shake hands like a wet noodle. View the handshake as a bridge to building rapport.

The best predictor of future performance is past performance. Prepare a resume that makes you stand out. An employer looks for prior employment or life experience that indicates stability. Make sure the resume is neat and free of grammatical errors.

Show up on time! You will not make a favorable impression if you show up late. You will be frazzled and won’t interview as well. Dress neatly and appropriately.

Be a good listener so you can ask appropriate questions. You want this to be a two way conversation. Reflect back on something the employer said and ask questions like, “Did I get this right?” or “Did I understand you correctly?’ Be prepared to talk about past performance emphasizing reliability and punctuality. Talk about how you never showed up late and how you did not call out sick frequently. Be ready to have an employer check on your past references.

If you have something negative from the past, tell the employer up front. It will be less traumatic to them. Ray shared a story of a woman who was forthright in her interview, stating that she had been caught stealing. She was a single mom who was destitute at the time. Ray had a good feeling about her honesty and hired her in spite of that black mark. At the time that I met him he was going to meet with her to give her the news that she was promoted to supervisor. Some people respect the honesty and will give you a chance.

Think of an interview as an opportunity to build a friendship, not to qualify for a job. You are convincing an employer to like you enough to hire you. People want to surrounded by people they like. Research the company ahead of time. You want to make sure that this position is a good fit for both of you. The employer wants this to be a win-win situation.

your spare time, what excites you, what was your favorite class in college and why?

The biggest mistake that people make is not carrying on a conversation with the interviewer. Many graduates provide short answers. The employer wants to find out what type of personality you have through a more conversational dialogue. Some people try to hide that. Make eye contact. You don’t want to stare them down but you want them to feel comfortable with you. Be prepared to talk about you; what are your successes, what do you like to do in

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Do not talk negatively about your past employer. You don’t want to give a perspective employer the impression that you could be trashing them at a future date. Lastly, clean up your Facebook page. In spite of privacy settings employers have their tricks and can access your information. Many students have shown up at interviews and employers have asked them “Why should I hire you when I have photos of you that reveal bad choices?” Present yourself in a way that will make people feel confident that you are the best person for the job. Questions on college life? Email me at elaine@elainepasqua.com. www.campusactivitiesmagazine.com

Story by Elena Milovanova

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A college event focusing on depression, suicidal thoughts, addictions and overall mental health does not sound like a typical “student entertainment” staple, yet the response from students has been overwhelming, to say the least. The ongoing effect on both campus staff and the student body only shows that, if you bring those issues up in a creative way, young people will open up and talk about them.

The Alive! Mental Health Fair and Suicide Prevention Tour is the program of Kristin Brooks Hope Center (KBHC), a DC based non-profit organization raising awareness about suicide prevention through both traditional and unconventional means. After the tragic loss of his wife Kristin to suicide, KBHC Founder Reese Butler linked over 200 crisis centers all over the US into the National Hopeline Network (1-800-SUICIDE) and launched a suicide prevention Pick Up The Phone Music Tour which featured “Blue October” in 2010 and the late Michael Jackson’s eldest sister, Rebbie Jackson this year. 1800-SUICIDE and other peer-to-peer hotlines, free and confi-

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dential to the public, as well as music outreach, helped millions connect to help and hope. Yet many groups, including college students, still suffer from high levels of suicide, untreated depression and mental health issues. They are harder to reach though traditional awareness programs.

“Every college campus is a unique group of individuals where each person has a story to tell. We didn’t want to bring a program to the campus that would seem like another educational course. We wanted to give each student an opportunity to express themselves, and to take part in creating a lasting masterpiece to remind them daily how exceptional they are and that there is hope”.

The Alive! Mental Health Fair is an all-day event which consists of several ongoing and time specific exhibits. One of the biggest draws is ‘Post Your Own Secret’ Exhibit. In the month prior to coming to each campus thousands of blank Post Cards are placed at strategic locations around campus with a drop box to place the card in. Students are encouraged to take one or more of the cards and write their secret(s) on the back of the postcard. It can be anything from a simple sentence to an artistic rendering of their thoughts and feelings. Once the student has created the 4”x6” card with their “secret”, they leave it in the drop box. On the day of the Fair, the postcards are displayed

in a massive exhibit to show students what secrets are being hidden around them and that their fears and weaknesses are shared by others just like them. Silly, shocking, sad, hilarious, angry, heart wrenching – students’ secrets evoke different emotions and consistently gather a crowd around them. Some campuses visited by the Alive! Mental Health Fair had over 20% of the student body create these mini works of art containing deep personal secrets. As a result each student who took the time to share their feelings and create the art came out to the exhibit to see if it was displayed, as well as to see what other students had shared.

Another part of the Fair, which attracts the most outgoing students as well as complete introverts in flocks is the Graffiti Art Therapy Exhibit. Students are invited to “create graffiti without getting arrested” and are provided with a variety of tools, from markers to spray cans, to write and draw their messages on a huge canvas. Weeks in advance, the organizers of the fair contact each campus to learn more about the unique character of that particular school, their mascot and words that would inspire the students. Then a one of a kind canvas is created for each college with a pre-populated outline of their mascot or logo and the school’s name. The Fair visited seven campuses in 2010. Seven 10’x 4’ foot long canvases were created by over a thousand students with

messages of inspiration and artistic renderings which now hang at each campus in a prominent location. The canvas at each school reminds students daily of their message of hope and what their fellow students thought and felt that day.

Some students wrote poignant heartfelt messages that inspired many who read them. Some created art and others tagged the canvas in their own way. The key to the success of each of the Graffiti Art Projects was the ability to stop a student in his or her tracks and give them an opportunity to have a conversation that otherwise would not have taken place. Those that had already made their mark on the canvas would proudly point to what they had written. It was a low bar to cross to begin the dialog about what was going on in their lives and in many cases connect them to the Post Your Own Secret Exhibit or the lecture series which included documentaries on suicide, bullying and how to learn the warning signs for suicide and how to prevent it. Many who attended the suicide prevention training did so after learning about it during their stop at the Graffiti Art Project or the Post Your Own Secret Exhibit. Both the Graffiti Art Therapy and the students’ secrets exhibits stay open throughout the day . They are usually strategically located in a high traffic area to make sure that even occasional passers-by have a chance to participate. In between the se-

Brady Cudmore & Ben Clifford performing at the Hudson County CC Alive! Fair 11/3/10. Students’ secrets are on the wall behind them.

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crets postcards there are posters with brain scans of people suffering from different mental illnesses and addictions. Students can clearly see the effect each illness has on the human brain. While the disease itself is not like an obvious broken leg or arm, the brain scans show it’s not as invisible as many still think. There are secrets that clearly speak about the devastating effect that bipolar disorder, alcoholism and drug addictions have on families and friends. Also, on display are warning signs of suicidal behavior, so even if students came only to read the fun part of the exhibit – they can’t miss the potentially life-saving education part of it.

While overall the secrets exhibit is a fun thing to read, many times the anonymous nature of the secret is the only way for a student to reach out and tell others what they really feel. Here’s one of the multiple examples that Reese experienced: “At one school a resident advisor pointed out a card to me that clearly indicated that the student was at a high level of suicide risk. The RA said that she knew the girl, Stacy (name changed) who wrote the secret because Stacy had shared the traumatic experience (loss of her brother’s to suicide) and how her brother’s death didn’t leave any hope in life for her. Stacy had been thinking about ending her life, scared to share her thoughts with anyone. While for a suicide prevention specialist, the mere fact of her being a survivor of suicide puts her at high risk, neither

Stacy nor the RA knew about it.

“I was now concerned for both students, as one carried a secret that could derail her future, and the other bore the knowledge and felt helpless as to what to do. I let the RA know that she was no longer alone in her effort to help this young woman. I let her know the key to really helping her would be to build a safety net around her from her parents to the school counselors and any other people she could trust. By the end of the fair, the RA reported to me excitedly that the student had voluntarily agreed to go see the counselor and share what was going on. By the time I left campus this had occurred. It took the secrets exhibit, as well as the Student Activities Coordinator who cared enough to bring the fair to their school, the campus resources available both on and off campus and, of course, the caring resident advisor who encouraged her friend to create the secret to release some of the pressure of holding this situation in for all these years. Not one of us by ourselves could have helped this young woman make the leap from painful, agonizing, silent grief to meeting with a caring trained counselor and begin the path to recovery. It shows the student council body that the Fair compliments the existing services and gives them the opportunity to help students who are unsure how to approach school counseling services. At Penn State, the biggest draw was the

keynote speech given by the founder of 1800-SUICIDE, Reese Butler. It was a standing room only crowd. At the end of the powerful and inspiring speech that chronicled the many miracles which made the creation and success of 1-800-SUICIDE and the National Hopeline Network possible, two young women approached Reese each with a different story. One was a sophomore who in her first year was a straight “A” student who lost her sister to suicide between the first and second year. The second year her grades reflected her own grief and depression as she was failing every course. She signed up for a training course and they were able to use that connection to make sure the counseling staff was alerted to the risk and guide her through her grief therapy making sure she did not fall through the cracks. During the Fair students have the opportunity to take a one hour QPR (Question Persuade & Refer) suicide prevention course. This shorter version of the comprehensive QPR course, created by the Spokane-based QPR Institute, teaches students how to recognize the signs of suicidal behavior. Often times after a suicide occurs, people who knew the victim say that there were no signs of the upcoming tragedy, while, in fact, the person gave away his/her possessions and openly told their friends that soon they wouldn’t need them anymore. This and other clues are taught in the QPR course in an easy to understand way so that students become more aware of the signals their friends send to

Dr. Betsy Asserson, MSU Counseling Services, Alex Kavon, Kathy Allen of The Help Center (Bozeman) and Reese Butler.

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them. They are taught to ask directly: “Are you thinking of ending your life?” and what to do to help a friend who is suicidal.

The one-hour course has inspired many students in different ways. Some students sign up for the course only to learn that all this time they were missing the signs that a friend was sending them. Some recognize those signs in themselves. At one school, a young woman turned out to be a psychology major who wanted to volunteer as an intern for the National Hopeline Network. She approached the Chair of the Psychology Department and asked that the program be added to the menu of internship opportunities for the students at the school. Because of the passion she had for the organization, the Online Suicide Intervention Specialist training course is now available to all students at this campus as an internship for course credit. This would not have happened without the fair and its many components. At another school QPR training was made a requirement of all Resident Advisors and by the end of the two-day fair we had trained 168 RA’s and certified them as Suicide Pre-

vention GateKeepers. In addition, we show at each school the documentary produced by Media Projects called A Reason To Live and this year have added Bullied. Bullied is a documentary film that chronicles one student’s ordeal at the hands of anti-gay bullies and offers an inspiring message of hope to those fighting harassment today. It can become a cornerstone of anti-bullying efforts in middle and high schools.

Bullied is designed to help create a safer school environment for all students, not just those who are gay and lesbian. It is also intended to help all students understand the terrible toll bullying can take on its victims and to encourage students to stand up for their classmates who are being harassed.

Bullied has been endorsed by Charles Haynes, Senior Scholar at the First Amendment Center; Kevin Gogin, Program Coordinator, Support Services for LGBT Youth, San Francisco Unified School District; Sandra Lee Fewer, Commissioner, San Francisco Unified School District and these organizations: Alabama Safe Schools

Coalition, Anti-Defamation League, Committee for Children, Encompass, Fortunate Families, GLSEN, Groundspark, Mississippi Safe Schools Coalition, National Safe Schools Coalition, NEA, New York State United Teachers, PFLAG National and Welcoming Schools/HRC.

“This film is powerful, important and extremely realistic. It provides teachers with a rare opportunity to address bullying in a real and meaningful way.” -- Lee Cutler, Secretary/Treasurer, New York State United Teachers A Reason to Live is a documentary created by Media Projects and was a winner of the Voice Awards by Entertainment Industry Coalition and the SAMHSA.

The filmmakers choose to begin the documentary with the case of a young man. As his story begins to unfold, the film cuts to the first-hand accounts of young people and their parents, only to then cut back to the next excerpt of the evolving crisis case. The filmmakers skillfully shift back and forth between the drama of the unfolding mock cases and the first-hand accounts of real kids and parents. The net effect of this interplay creates the opportunity for the viewer to witness hallmark features of suicidal risk among youths. There is the classic “cry for help,” the fights between kids and parents, missed communications, and misunderstandings. As the intimate stories of the young people play out across the course of the movie, one gets a real feeling for their lives as their narratives are artfully peppered with images from their lives, pictures of early childhoods, even a recording from an inpatient facility. Such images help paint a fuller and richer picture of these complex lives.

Students at Green River Community College adding their “tags” to the graffiti art canvas

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To this end, there was an account of one father particularly poignant in that he is the only parent in the film who does not have the companion account of his daughter— because she took her life. His painfully candid and brokenhearted description of losing her, visiting her room, and grasping for answers that will never come is moving. Through the first-person approach, the young people tell their stories of www.campusactivitiesmagazine.com

suicidal struggles (without any intrusive interviewer asking questions). These young people usefully describe the phenomenology of a young person with suicide on his or her mind. It follows that they are also describing classic symptoms of mood spectrum disorders and related constructs that are endemic to suicidal youth. As expected, there are discussions of seeing themselves as a burden on their loved ones, being bullied and taunted by peers, and the potential struggles of being gay in a straight world. The youths in the film also describe the unique pain and suffering that are emblematic of suicidal states as well as related behaviors such as substance use and abuse and cutting; problems with weight and being different; and various social struggles. These young people further describe feelings of embarrassment and shame connected to their mental health issues and their behaviors.

Throughout this film, the pivotal role of relationships in youth suicide is made plain. For example, the crisis counselor in the mock crisis call with the suicidal young man (who is very distressed over the loss of a girlfriend) engages him in a discussion about his younger brother as a key intervention. While it is perhaps a bit of a guilt trip, this points to how one can literally or figuratively “bring in” key others as an effective deterrent to delay suicidal behaviors. Making the reality of suicide and its interpersonal impact on others clear is a distinct strength of this documentary.

No one has watched this in any of their screenings without being deeply moved. They also station at each door a counselor with an Alive! Mental Health Fair Tshirt on with the words “Stressed? Need Someone to Talk To?” This makes it easier for people at risk to locate a safe person to talk with if the film or other presentations cause anyone to have disturbing thoughts as a result of issues they had coming into the presentation.

So after one year of Alive! Mental Health fairs, thousands of college students have been exposed to positive messaging in relation to mental health counseling, alternative therapies, hundreds of trained and certified gatekeepers and several lives saved as a result of the efforts of the schools, the staff at the fairs and the wonderful volunteers at each organization that participated at the fairs as on or off campus resources. BOOK IT! To Book the ALIVE! Mental Health Fair for your campus, contact Degy Entertainment: Ari Nisman at (732) 818-9600 or Jeff Hyman at (217) 359-4243. www.campusactivitiesmagazine.com

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Campus Activities Magazine’s® National Advisory Board Meets In St. Louis To Discuss Industry Issues

EDITOR’S CORNER

With Ian Kirby

You’ve got to get some serious value out of a 12+ hour drive (each way) to make the trip worth it and I have to say, the hike from Columbia, SC to St. Louis, MO for a meeting on February 18th was an excellent investment.

The Campus Activities Magazine® National Advisory Board met for the first time in two years and its members gave us valuable direction. I’d like to spend the next few minutes going over the meeting with the readers and the salient points.

First and foremost, I’d like to get credits and thank you’s out of the way. I personally hand selected this Advisory Board not only because the chosen members were supporters of our publication with intimate knowledge of its contents, but also because I view them as the very best and brightest in our market and I would encourage anyone not currently doing so to go out of your way to work with these people. They have top quality acts, levels of professionalism and reputations in the market. Chris Schuler- Partner in Bass/Schuler Entertainment, one of the top agencies in the market with an eclectic roster and several Agency of The Year awards. 773-481-2600, chris@bass-schuler.com Gina Kirkland- Owner of another prominent campus agency, Kirkland Productions and KP

Comedy, Gina also represents a wide variety of quality acts. 866-769-9037, gina@kirklandproductions.com Mike Seymore-President of Cutting Edge Productions (CEP), one of the best novelty guys in the business. CEP's productions are unique and top-of-the-line and create a truly professional novelty experience on campus. Another division of his company, P.E.E.R.S. (Professionals Encouraging Educational Reform) is strictly devoted to health and wellness programming and has just been granted nonprofit status. 866-288-8126, mike@cuttingedgepi.com Doug Hall-Doug is the man running the entertainment division of TalentPlus, an agency truly making a name for themselves in the college market. Based in St. Louis, this agency represents great acts in music, comedy, live novelty and more. 314-421-9400 x113, dhall@talent-plus.com Denise Heitkamp-Where the buck stops at The College Agency and TCA Entertainment. Another varied and award winning roster, TCA has a very strong presence in the market and actively serves many of the Higher Ed & Greek life markets., 952-440-4777, denise@thecollegeagency.com

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Tom Faessel-Who doesn't know Tom? In case you don't, he is "the guy" for activities and residence life programming at The University of Akron, CAM's 2010 Campus Program of the Year winner. 330-972-5288 faessel@uakron.edu

Boyd Jones-Another guy needing no introduction, Boyd is the director of activities at Winthrop University, another Campus Of The Year award winning program. 803-323-2108, jonesbj@winthrop.edu Bobbi-Lynn Anderson-An up and comer on the programming side, Bobby-Lynn wears many hats at Bentley University, including having a hand in orientation, residence life and activities board programming 781-891-2326 banderson@bentley.edu

It has been a good year for the magazine and we are proud of the editorial coverage we have provided. Comedy ruled our covers this year with Ben Bailey in August, Nick Cannon in Nov./Dec. and Donald Glover in February, though was balanced nicely with October’s Dirty Heads cover and February's Jason Levasseur cover representing music, and this month’s Alive! Mental Health Fair really brings a serious topics to the forefront. And of course, don’t miss next month’s Reader's Choice Awards issue with the first speaker to ever be named Entertainer Of www.campusactivitiesmagazine.com

The Year, David Coleman.

While editorially this has been a gratifying year, there have obviously been other problems. The elephant in the room is our website (ahem, ok the other one is pink), a struggle I’ll perhaps write a detailed chronicle of in one of my upcoming Editor’s Corner columns. But for now, suffice to say, “Dat sh!# be broke y’all!” Users can sign up for profiles and anyone who does so will be notified when things are up and ready, but we really had it up to accommodate the awards process, however flawed. Keep in mind the site is not finished and all the cool interactive features that will make the site compelling for users like agency rosters, artist tour schedules, pricing, videos, open forums for discussion and much more will be ready to go by start of the 2011 Fall semester. So, the house is built, there’s just nothing in it. We’ll let you know when the movers are finished, just bear with us. They’re union guys. That was a joke, but if it wasn’t funny, blame it on the fact that I’m from South Carolina and there are less unions here than there is sweet tea in NYC. • So, on the subject of the website, there were several points made, mostly importantly:

It should be easier to sign up for the site. We will be attempting to implement a one-click sign up from Facebook. Certain schools don’t want certain private info displayed. You currently can have your entire profile private, viewable to members only, friends only or open to public visitors. We will try to make certain criteria (like phone #s) displayable at your option. We’d like you to note this info is required for a profile, but IS NOT currently displayed publicly.

Discussion boards should be started and completely uncensored. Nothing is off limits within reasonable decency considerations. Anything is

open and you won’t be asked not to discuss or say certain things, even if it is negative towards CAM itself. Just remember what you say will be viewable by all members (who are vetted as active members of the activities community carefully) and they will have an opportunity to retort in open discussion.

• We discussed the possibilities of CAM continuing to try to penetrate the residence hall and Greek life programming organizations, and we encourage any referrals. • We discussed Artist Report Cards and how to make the system more current and easier to use. While we will not take the system online exclusively and will continue to print reports in the magazine and accept hard copy forms, we will work to try to integrate an input system on the website so that users can fill out reports through their profile using their system info. This should make things easier.

• Artists who consistently get the highest ratings over the course of a year will be added to the “Artist Report Cards Dean’s List” of approved acts. These will be easily distinguishable as the highest rated acts performing. Agencies whose artists average at a certain level over the year will be eligible as a Dean’s List agency as well. This lets you know your peers of buyers have pushed them to the highest honor of qualified buyer feedback. • The Student Ambassador Program is one we have allowed to lie dormant but no more. We have information for students upon request and will begin heavily promoting the program next year. Some basics: Students serious about activities and seeking to build their resume can be nominated to be an Ambassador by their advisor. If approved, they will be an official liaison between Campus Activities Magazine and their (and locally surrounding) campuses. The duties are far outweighed by the benefits. Shoot me an email if you have interest in more details or pos-

sible candidates. ian@cameopublishing.com

Ambassadors will drive Report Cards, submit story ideas, get their own write-ups published in the magazine, do live show reviews, give us story leads and will be responsible for next year’s Awards nominations.

There have been problems with the Awards over the years and I have made every effort to make them fair and equitable. Next year, there will be a new and streamlined system for voting online and we will likely eliminate the paper ballots. Nominations will be much more closely scrutinized as well as voting deadlines and eligibility. More to come later. Some interesting article ideas were tossed around, mainly the consensus was that artist interviews are informative to the specific buying reader, but folks would like to see more casually interesting and enjoyable content. Please feel free to add any topic to our list by emailing me. Some of the future possibilities include: • State Withholding Taxes •Government & School Mandates for programming • Publishing school’s event calendars • Corporate Sponsorships • Dealing w Bullying Issues- who are the real deal and not just bandwagon speakers?

It was a long and productive session, a wonderful dinner at Lucas Park Grille (thanks for helping me with that sea bass Boyd) in downtown St. Louis and a great time. It was good seeing our friends there and we look forward to the next session and adapting the wisdom of these experienced professionals to make this magazine better for us, them and most of all YOU. Stay Tuned.

-Ian Kirby, Editor (ian@cameopublishing.com)

Left to right: Tom Faessel, Boyd Jones, Ian Kirby

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March 2011, CAMPUS ACTIVITIES MAGAZINE, 21

Novelty Suppliers Provide Great Programming Possibilities

By Diane Comstock Fun Enterprises

For so long, novelty programs have been used by college programmers as just one part of on-campus event planning. For campus wide events, novelty is a great hook to get students to join in early and create a buzz around the main attraction. The free give away quality that is intrinsic to novelty programs gets students excited about taking the walk down from their dorm rooms and classrooms because they know that they will walk away with something tangible from the experience. Novelty items capture those moments in time that are so important for students, the memories of their first steps into the future and the time spent with those friends who are so important on the journey.

WALKING ADVERTISEMENTS Large on-campus events are not the only place where novelty programs shine though. They are a great way to advertise for upcoming major events in a way that draws students in and lets them know what is coming up next in the calendar. With the huge number of posters and flyers that blanket college campuses every year, it is no wonder that student programmers are constantly looking for new ways to advertise. For campuses that are able to do so, advertising with novelty events is a great way to make a program stick in someoneâ&#x20AC;&#x2122;s mind and get students excited about what is coming to campus. In my experience as a former student programmer, I can say with some certainty that college students love getting free stuff, and often the goodwill that is extended to a person when they get a really exciting giveaway will positively influence that student to attend the event.

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SQUARE PEG... These days, however, on-campus programming isnâ&#x20AC;&#x2122;t just about planning big annual events. The work that goes on in campus activities offices is a seven day a week operation with student programmers on different campuses hosting events every day for their classmates. Trying to find the right act to perform in the right place at the right time is always a challenge, even for a veteran student programmer. Trying to do all of the above and find a place for those performances in the increasingly demanding schedules of college students is made more challenging with so many students balancing academics, jobs and co-curricular involvement. Even events that have a great act planned and great promotion leading up to the date can lack an audience if students arenâ&#x20AC;&#x2122;t able to take time out of their schedules to sit down and watch a performance.

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For campuses struggling to meet the needs of students who are looking for â&#x20AC;&#x153;Grab and Goâ&#x20AC;? entertainment, novelty programming is emerging as one of the solutions to help programmers navigate this changing environment. The first factor in this solution is that the standard length of most novelty programs gives students more opportunity to take part in the programs. In general, programs of this type run anywhere from two to four hours, allowing students with a variety of schedules to visit the event before and after classes. The second factor is that novelty programs give students tangible proof that they have taken advantage of their student activities fees and have truly participated in the college experience. Walking away with a brand new airbrush hat or photo keychain reminds students that they have a huge variety of experiences available all around them if they just take a little time to join in.

SOMETHING FOR EVERYONE When it comes to on-campus events, working with busy schedules is just one challenge that programmers face. Getting students involved in the events offered on campus is also challenging for some student programmers. Offering novelty programs as an entertainment option is a great way to reach out to students who might not be interested in sitting down for a show or a lecture and while encouraging them to become involved in a different way. Not only do they have the opportunity to take part in fun events on campus, they also have a chance to interact with one another and cultivate friendships with their classmates. Whether this happens with a group of friends taking a picture together or in a conversation between a new student and a seasoned student programmer, the point is that students

who take part in novelty events add to the success of the student programming on campuses everywhere. They take the initiative to create connections with their communities, and they learn to make the most of what their campuses have to offer. RAISING THE BAR With the use of novelty programs increasing on college campuses, student programmers are constantly faced with the challenge of finding new and better programs to work with. With this added pressure on student programmers comes the demand for novelty companies to provide these new and better programs their clients. If novelty companies expect to maintain a reputation of providing high quality programs, they must listen to their clients and find out what it is that they really need. The very best novelty programs will keep students entertained and engaged not only with the product, but with the entire experience of having the product made just for them. With college bills always on the rise, students want to know that they are getting the most for their money and a great way to prove that is to give them something tangible to hold on to. Novelty is also about making practical items entertaining, like a backpack with a photo or a t-shirt with a special name airbrushed on it. There is great pride that comes from using and displaying a personalized item and novelty companies must constantly be on the lookout for the best new products to suit that need as well as recognize the demands that their clients face when booking programs. There are many factors that go into planning for novelty programs on campus, and in the college market the responsibility of understanding this lies not only with the students but also with the agents who supply the programs. Novelty programs are becoming performances in their own right, taking center stage positions at events and rising in the ranks of on-campus entertainment. If student programmers are going to continue to be successful in their entertainment endeavors, they must have the support of novelty entertainment companies who understand their situation and will meet their ever changing needs. With a little creativity, the possibilities are endless.

BOOK IT! For more information on innovative novelty ideas contact Diane at (781) 340-0180. www.campusactivitiesmagazine.com

March 2011, CAMPUS ACTIVITIES MAGAZINE, 25

LEE McKAGEN CONNOR DEASON SARAH JORDAN Most of the time, when we feature boards for the Campus Activities Live! section, it is through an interview done by phone from hundreds or even thousands of miles away (I think my personal record is Oregon Institute of Technology, 2,702 miles from Blair, SC). It’s not often that the story develops right in my own back yard, or 26, CAMPUS ACTIVITIES MAGAZINE, March 2011

about 25 miles away, (backyard in the rural sense anyway). In fact, it is the closest major university to my home and is the predominant higher learning institution in our state and certainly one of the most widely regarded athletically. As much as the football gods rule the culture ‘down here’ the activiwww.campusactivitiesmagazine.com

JESSE FAYNE

JAKE CAUSEY KALLIE LINSBURY

ties board at the University of South Carolina’s main Columbia campus is alive and kicking and not to be outdone. I myself have had the opportunity to attend several compelling events, graciously invited and given the VIP treatment by Carolina Productions. Three of the best shows I have attended in the past year have been hosted in USC’s Russell House, including “Last Comic” winner Josh Blue, www.campusactivitiesmagazine.com

“America’s Got Talent” host Nick Cannon and speaker Marc Elliot.

With an impressive schedule of events including all genres of entertainment (and of course the ever-popular union cinema- 9,128 attendees in 2009-2010) Carolina Productions has drawn in an overwhelming number of the school’s 26,000 students, and they can March 2011, CAMPUS ACTIVITIES MAGAZINE, 27

prove it with an impressive and unique system for keeping tabs and reporting on just how well their events are doing.

Carolina Productions’ office is parked discreetly on one side of the second floor of the Russell House, a glass door with a contemporary (if somewhat harried) office. Visibility isn’t a problem though, as the door of CP is merely feet from not only the cinema (which draws a steady flow of students Thursday through Sunday) but also the food court. I was really hungry toward the end of the long interview with the board and the tortuous smells seeping in through the pores of the office was matched only by my delirious delight of being close to the food once back out the threshold. But, that’s a story for another day, this one focuses on a fine institution with a storied history and vibrant population, six very motivated, organized and passionate exec. members and one somewhat subdued and contemplative program advisor Sarah Morgan (at least during our interview), content (even insistent) to let the students be the stars of the story. “Oh, I’m not even here,” she jokes. Five students laugh around the table at the obvious irony of this statement; Lee McKagen, President, Sarah Jordan, VP of Internal Affairs, Connor Deason, Cinematic Arts Chair, Jake Causey, Comedy & Traditional Events Chair and Jesse Fayne, Concerts Coordinator.

of Carolina Productions’ volunteer resources is fluid. “We don’t require anyone to be permanent,” says Jake Causey who, as Comedy Chair, recently took the lead on hosting Nick Cannon and Ralphie May and was very obliging on my trip to see the former (and believe me, I only missed the latter because of a scheduling conflict). “We kind of say everyone on campus is a general member. Everyone has their say and they all have the opportunity to gain experience working the events.”

The six committees include Comedic and Traditional Events, Concerts, Cinematic Arts, Cultural Awareness chaired by Brandon White, Ideas and Issues chaired by Casey Crum, and Special Programs headed by Kallie Linsberg, late arrivals. Another key member who could not be present due to class conflicts is Vice President for Finance John Wiggum, who is key come allocation time. “That starts soon,” Lee says. “We get a figure from the University and divide it among the six committees based on student feedback and need for the events. Each committee does have a requirement to plan at least 3 events per semester.”

“I was the Comedy Chair last year,” Jesse says, “All of our weekly Sunday committee meetings are open to the entire student body so the campus population has their voice heard. Last year on that committee anywhere from three to 11 highly reliable and involved students a week would show up, but as Concerts Chair it is a lot easier and I can get anywhere from 25 to 35 people a week. Our students seem to be the most interested in working on a big concert than anything else around.”

Lee adds, “In the fall we hosted a Big Boi concert and had over 100 general members working on it, so the amount of activity can largely depend on the draw of the act we are working with.” The structure remains constant, but the substance

While on a fairly large and well accommodated campus, CP has some very nice venues to work with for their events, with one interesting caveat; there is an awkward gap between their capabilities for hosting something between a medium and large scale event. “In general, we use a few spaces regularly,” Sarah Morgan actually pipes in. “Our primary rooms are the Russell House Theater which holds 300 people and the ballroom with a basic stage holds 650. We kind of have an odd phase between that, because our next largest venue is the Koger Center at 2,250. We are looking into expanding the ballroom so we could get a 1000+ seat venue for artists that have a bigger draw than the ballroom can accommodate but would only fill half or so of the Koger Center.”

Good examples again are Ralphie May and Nick Cannon, both of whom packed the ballroom with the corridor outside lined with listeners but who also wouldn’t have gotten near capacity in the local market at the Koger Center, a much more costly venue for CP to book, in expense and personnel resources. The largest venue practical to CP (excluding Williams Brice Stadium’s 85,000, home of Gamecocks Football, since there haven’t been any arena tours through Columbia in some time) is The Carolina Coliseum, maxing out at around 12,000. We’ve come to run out of space in this article and I feel as if we’ve only scratched the surface. As mentioned earlier, Carolina Productions has an incredibly active student body and very high turnout, and they keep detailed tracking and reporting of this information. The 2009-2010 Carolina Productions Annual Assessment Report is available on their website and provides detailed demographic information about just how many students showed up at each event, verified through unique student ID scans at the door.

The school’s International Business program is something its known for, top in the country in fact. “The school’s major rivalry is with Clemson University, located about two hours away in the upstate and a school who’s programming board benchmarks with Carolina Productions,” Lee says. “Another popular program on campus is the hospitality major, 9th in the nation, which provides significant numbers of involved students to CP.” The core of the board is a fairly small group of less than a dozen students that hold weekly meetings for their events. All students are welcome to attend and participate in the activities programmed, and some of the larger meetings on the most popular committees can draw over 100 students. “We have six committees,” Sarah Jordan says. “Concerts is definitely the most popular, Jesse can tell you about the turnouts for their meetings.”

idly and helps pack out the 302 seat theater.”

GIRL TALK While the budget of a program this size is enough to accommodate several major events a year, homegrown entertainment put on by the students themselves is a popular and affordable draw. “Five of the six committees have at least one student showcase event including our Campus Moviefest, Student Comedy Competition, USC Idol, USC’s Got Talent, Battle of The Bands and Spoken Word Wednesday.”

The homegrown events do help stretch the budget, but aren’t completely free, because one thing CP does make sure of is that every event is done right and in style. “Last year was my first hosting one of these events at the Student Comedy Competition,” Jesse says. “We do pay a professional emcee to come in and host the event, keep things running smooth and provide a strong opening and closing. It is a very small fee, but it helps the show run so much more flu-

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Just to throw out a few interesting facts from the report, over 13,000 individual students attended at least one of the 27 events and 36 movies Carolina Productions hosted during the listed academic year. 67% of the attendees lived on campus. 18,482 card swipes were recorded. Girl Talk was the highest attended single event at 2,486 students, faculty and staff. Events at capacity include Duff Goldman, Herman Boone, Project Condom, The Birdcage and the Student Comedy Competition. Comedian Bo Burnham drew 1,134 entries at the Koger Center (there’s that gap), Ben and Jerry had 555, and Andrew W.K. drew 131 not for a concert, but a Q&A lecture.

This year’s top events include Dave Coulier, Ralphie May, Nick Cannon, Josh Blue, Matisyahu, Dr. Cornel West and more. For a link to the full report, see this story in the interactive version of the flipbook issue on our website. The links will be highlighted in the story. For more information on Carolina Productions, contact Sarah Morgan at MORGANS@mailbox.sc.edu

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THE RATING SYSTEM: 5= EXCELLENT 4= VERY GOOD 3= AVERAGE 2= FAIR 1= POOR

AGENCY COOPERATION

PROMO

ROAD CREW/ MGMT

COOPERATION/ATTITUDE

ARTIST'S ABILITY

NOVELTY/ GAMES

ORIGINALITY

INDIVIDUAL PERFORMANCE BOX SCORES

RELATIONSHIP TO AUDIENCE

If you want to know how good an act might be that you plan on booking, just ask another campus where they have played. Here are reports from our readers on recent playdates. No report may be submitted older than six months (180 days) at the time of our deadline for the issue. If you would like to report on a performance, complete a form on our website at campusactivitiesmagazine.com, use a form in this issue or request one at (803) 712-1429. Forms can easily be submitted online, by mail or fax. All forms online must have complete verifiable information. Mailed and fax forms must be signed. Agents and/or acts have the right to respond to negative reports. No reports will be accepted from agencies. All reports must be submitted by the school where the date was played.

AMERICAN POP STAR Cutting Edge Productions

West Texas A&M University, Canyon TX Stephanie Brackett, Assist DSA, 1/20/11

San Jacinto College, Pasadena TX Amanda Rose, Coordinator Student Life 1/25/11 BONGO BALL MANIA Cutting Edge Productions

Evangel University, Springfield MO Ryan Frierson, DSA 1/17/11

Southeast Community College, Beatrice NE Carrie Puhalla, 1/18/11

Niagara County Community College, Sanborn NY Susan Stret, Tech Assist., 1/25/11 Texas Tech University, Lubbock TX Sarah Brown, Grad Assist., 1/28/11 SUNY Cortland, Cortland NY Mary Kate Boland, Assist DSA

Wells College, Aurora NY Keely Latopaski, Coord Student Prog., 2/5/11 Radford University, Radford VA Jordan Shank, Late Night, 2/11/11

Maryville College, Maryville TN Sara Stacy, Assist Dir Student Involvement, 2/24/11 John Carroll University, University Heights OH Chelsea Gerben, Event Coord, 2/25/11

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This was probably the most fun our students have ever had at an event. I even joined a team and had a blast. Highly recommended!

They were awesome & want them back in the fall.

It was a great show.

Crew showed up late because they went to the wrong location. One member gave campus police attitude when asked to reduce volume.

They should provide promo. The road crew was awesome. Should buy new goggles. Students want me to book it again. They loved it. The road crew was awesome. They were so engaged with the students. It really made the event worth it.

Everything was great! My only concern is that the gym floor may have gotten scratched from some of the equipment. Amazing Event. So entertaining and so many ways to play. People couldn’t get enough of it! They were great to book with and at the event!

March 2011, CAMPUS ACTIVITIES MAGAZINE, 29

AGENCY COOPERATION

PROMO

ROAD CREW/ MGMT

COOPERATION/ATTITUDE

RELATIONSHIP TO AUDIENCE

ORIGINALITY

ARTIST'S ABILITY

INDIVIDUAL PERFORMANCE BOX SCORES CARTE BLANCHE CASINO NIGHT Kirkland Productions

Louisiana State University, Shreveport LA Kimberly Thornton, DSA 2/25/11

They were Fabulous!

Kaplan Career Institute, Charlestown MA Lorraine Brooks, Dir Student Services, 1/28/11

Robert was very professional and related to our students in an excellent manner.

D.U.I SIMULATOR P.E.E.R.S

Jones County Junior College, Ellisville MS Jaquelyne Barnett, Counselor 2/15/11 Woodland High School, Woodland AL Danny Porterfield, Principal 2/16/11

West End High School, Walnut Grove AL Sam Booker, Counselor 2/17/11

Lynn University, Boca Raton FL Gail De Ana, Substance Abuse Specialist, 2/23/11 Valencia Community College, Orlando FL Edward Holmes, Counselor 3/1/11

EVOLUTION Cutting Edge Entertainment

Fulton-Montgomery Community College, Johnstown NY Jeremy Sherman, Coord of Student Actv San Jacinto College, Pasadena TX Amanda Rose, 2/28/11

FUNNY T-SHIRTS & PICTURES TOO The Smith Agency

Robert was excellent & didn’t move for 6 hrs straight. Stayed late to accommodate the crowd. Didn’t like the poster so didn’t print or post.

The guy was super early. Great attitude & worked well with our students. Thank You!

Event-specific posters for this event would have been helpful. Road crew should be more patient with student helpers.

The show was okay. It was informative but I expected it to be more flashy based on their ad. I expected there to be more information with the show.

Caldwell College, Caldwell NJ DSA, 2/8/11

University of Wisconsin, Green Bay WI Stephanie Kapanya, Program Coord 2/11/11

INTENSITY/REALITY GAME SHOW Cutting Edge Productions

Gainesville State College, Gainesville GA Brenda Adams, Coord Student Life, 1/26/11

University of New Mexico, Albuquerque NM Ryan Lindquist, Assoc Dir SAC 2/15/11

Colby College, Waterville ME Paul Spangle, Assist Dir of Campus Life, 2/24/11

Our students loved this show & were very competitive. $ always works but they also genuinely had fun. Great crew!

Great show! Earl & Ryan were a pleasure to work with.

MOVIE POSTER SHOW Cutting Edge Productions

University of New Mexico, Albuquerque NM Lesley McKinney, Coordinator 2/03/11

Santa Fe University of Art & Design, Santa Fe, NM Kristian Chambers, Dir Campus Life 2/4/11

Jonathan was outstanding! Thanks for everything.

Idaho State University, Pocatello ID Amanda Baker, SAB Educator, 2/9/11

Kathryn was super fun to work with. We had many students waiting for her after her time. Positive feedback. Will definitely re-book.

PUCKER UP IMPRESSIONS Kirkland Productions

PUT IT WHERE YOU WANT IT Cutting Edge Productions

Southeast Community College, Beatrice NE Carrie Puhalla, Student Activities, 1/12/11

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www.campusactivitiesmagazine.com

Morton College, Cicero IL Alonzo Velaequez, Director 1/19/11

AGENCY COOPERATION

PROMO

ROAD CREW/ MGMT

COOPERATION/ATTITUDE

RELATIONSHIP TO AUDIENCE

ARTIST'S ABILITY

ORIGINALITY

INDIVIDUAL PERFORMANCE BOX SCORES Great show! Students loved it. Will have to have it back.

A great show to bring back every semester.

Jonathan is great to work with. The students connected with him very easily.

The show was great for our sibs and kids weekend. Many positive comments.

New Waverly High School, New Waverly TX Cade S Reece, Dir of Students 2/28/11

Alarming statistics. This was an eye opener to all the students. Well presented!

Mesa State College, Grand Junction CO Patience Kanda, PACâ&#x20AC;&#x2C6;Chair 1/21/11

Such an amazing program- everything & more than we expected. Not a great turn-out because of a basketball game.

Hinds Community College, Raymond MS Director, 1/18/11

Great Job. Loved the show.

Trocaire college, Buffalo NY John Hudack, Student Activities, 1/26/11 New Mexico Institute, Socorro NM Melissa Begay, Director 2/9/11 SNAKES ALIVE! G.G.Greg Agency

Waynesburg University, Waynesburg PA Kelley Hardie, Housing Director 2/26/11 TEXTING Cutting Edge Productions

THE GROOVE Cutting Edge Productions WAX TO THE MAX The Smith Agency

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March 2011, CAMPUS ACTIVITIES MAGAZINE, 31

Cuyahoga Community College, Cleveland OH M Mistak, Student Actv Assist 2/9/11 X-BOX 360 DOMINATION Cutting Edge Productions

Colby College, Waterville ME Paul Spangle, Assist Dir Student Life, 1/6/11 Ottawa University, Ottawa KS Amanda Wadkins, 1/14/11

College of Creative Studies, Detroit MI Dan Long, Assist DSA, 1/25/11 Regis University, Denver CO Chelsea Caldwell, 2/12/11 ZAPPED LASER TAG The Smith Agency

Grand Valley State University, Allendale MI Jameson Glover, Grad Assist 1/22/11

COMEDY

AGENCY COOPERATION

PROMO

ROAD CREW/ MGMT

COOPERATION/ATTITUDE

RELATIONSHIP TO AUDIENCE

ORIGINALITY

ARTIST'S ABILITY

INDIVIDUAL PERFORMANCE BOX SCORES

The team was easy to work with. Self-sufficient in running their event and genuinely appreciative of being hosted by us.

Awesome!!

The guys were great to work with. The program was very cool and students who participated had a great time.

Good program. Still working on best timing/venue for this event. Crew was great.

A PAIR OF NUTS TalentPlus Entertainment

Methodist University, Fayetteville NC Doris Jackson, Director SAC, 1/26/11

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32, CAMPUS ACTIVITIES MAGAZINE, March 2011

CAMPUS ACTIVITIES MAGAZINE速 IS A PROUD PARTNER OF AEP WORLDWIDE

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Bryn Mawr College, Bryn Mawr PA Mary Beth Horwath, DSA 1/21/11 ERIC O’SHEA Summit Comedy

AGENCY COOPERATION

PROMO

ROAD CREW/ MGMT

COOPERATION/ATTITUDE

RELATIONSHIP TO AUDIENCE

ARTISTÕS ABILITY

CARMEN LYNCH KP Comedy

ORIGINALITY

INDIVIDUAL PERFORMANCE BOX SCORES

Iowa Western Community College, Council Bluff IA Stacy Shockey, Student Actv Coord, 2/15/11

Great show! Love Eric-Best comedian we’ve had.

Husson University, Bangor ME Anne Schmidt, Coord Student Actv., 1/20/11

No promo posters were provided by the agency. We had to make our own advertising flyers.

Albion College, Albion MI Laura Erikson, VP Comedy 1/22/11

Michael was great. I got excellent feedback from students.

Mike was great and a pleasure to have!

Dr Corvino was absolutely fantastic! The audience gave very positive feedback and work with Kirkland was easy beginning to end.

Elaine did a fantastic job with our student athletes. Her engaging & interactive format held their attention and interest.

JOE WONG KP Comedy

MICHAEL PALASCAK Bass/Schuler Entertainment

College of Holy Cross, Worcester MA Michael Miles, CAB Comedy Co-Chair, 2/11/11 MO MANDEL KP Comedy

Bryn Mawr College, Bryn Mawr PA Mary Beth Horwath, DSA 1/21/11

SPEAKERS

DEANNA LATSON Kirkland Productions

St Edward’s University, Austin TX Hunter Hagemann, Event Coordinator, 2/7/11 DR JOHN CORVINO Kirkland Productions

Oklahoma State University, Stillwater OK Jen Macken, Coord Women’s & LGBT Affairs ELAINE PASQUA Pasqua Productions

University of North Florida, Jacksonville FL Kathy Klein, Sr Assoc Athletic Dir 2/23/11

United States Coast Guard Academy, New London CT Ray Cieplik, Dir of Athletics, 3/28/11 University of Rhode Island, Kingston RI Stephen, 3/1/11

JESSICA PETTITT Kirkland Productions

Colorado School of Mines, Golden CO Joe Zeimen, Student Org President 1/17/11 JOHN BATTAGLIA: Rock Star in You John Battaglia

Outstanding presentation that was well-received by the entire student body involved with college athletics. Elaine’s program was fantastic. It had just the right balance of information concerning alcohol and sexual behavior. She was engaging.

Excellent speaker! Jessica is very energetic and makes the issues she is talking about entertaining and fun.

Sage College, Albany NY Mike Duignan, DSA 8/20/10 MARC ELLIOT Coleman Productions

Anne Arundel Community College,Arnold MD Kimberly Herrers, Coord of Student Actv. 2/15/11 Alvernia University, Reading PA Angela Kase, Graduate Assistant, 2/15/11

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This was by far the best lecture we have had. Marc’s story is amazing. He was so engaging w/students with a discussion afterwards.

Marc was interactive and engaging. He chatted with audience members after the show. An incredible connection with the audience.

March 2011, CAMPUS ACTIVITIES MAGAZINE, 33

Campus Activities Magazine® invites you to join us in the premier of the world’s first association (AEP Worldwide) dedicated to entertainment from all sectors of the entertainment industry. For a very nominal fee staff and students involved in entertainment from every branch of your campus can rub elbows with artists and professionals from every sector of the industry. See acts that you have never seen before including developing artists and celebrity talent. Find new programs and opportunities. Educate yourself on legal issues, contracts and dos and don’ts from senior level buyers and agents. And if you are looking for a career in the industry, learn of intern and entry level positions currently available.

Your membership includes a fully functioning website that includes artists, agencies and suppliers of entertainment services in a searchable database with direct links to artist info, bios and videos as well as booking information. Plus get a free individual subscription to both Campus Activities Magazine® and American Entertainment Magazine, two of the most respected publications in the industry. Through our annual Signature Event, you will be able to see showcases of both major acts and developing artists many still at affordable rates at the beginning of their careers. Plus there are volunteer opportunities during the annual event as well as social gatherings at other industry-wide functions.

Suppliers receive discounted advertising from Campus Activities Magazine & American Entertainment Magazine, plus discounts on printing, design services, video services and web design services from Cameo Graphics. Everyone receives a $100 discount on any subscription to Celebrity Access.

Images used in this promo are from American Entertainment Magazine and do not represent the actual showcasing artists at The 2011 Signature Event. Showcasing artists will be chosen by a showcase committee from submissions from all participating agencies and announced after July 1, 2011

Discover the most affordable option in the entertainment industry. Your campus has the opportunity to join the ultimate association of entertainment professionals for just $199 for the first staff or student and $50 for each additional member at the same physical location. This rate is valid through June 30, 2011 ($299 beginning July 1), plus it guarantees a renewal at that rate for the 2012 year. Membership is for a full 365 days beginning with the activation for the primary (first) member. All campus members joining must be from the same campus location but are not required to be from the same department on campus. Once the primary membership is activated, other divisions may acquire memberships at the $50 member rate (i.e., fine arts, residence halls, greek life, athletics, administration, etc.) Supplier Membership is available to all artists and agencies at $399/per year. For $50 additional per artist or agent, other members of the same company may join as long as they are from the same physical location. If you join by June 30, 2011, you will be guaranteed to renew at the existing rate for 2012 regardless of the rate at the time of renewal. All members are approved based on conduct code becoming professionals in the industry. Any complaints will be handled by the conduct committee and conduct found unbecoming could result in either sanctions or expulsion. The conduct committee will be comprised of peers and authorized by the National Advisory Board.

The AEPâ&#x20AC;&#x2C6;Worldwide website is a CLOSED site, password protected and available to members only. This will be your resource to connect with artists, agencies, other campuses and other sectors of the entertainment industry. Through this site you can evaluate possible talent choices by connecting with others who have previously had the act or program. You will also be able to make direct contact with agencies regarding possible dates, fees, availabilities, riders, etc. Inexperienced programmers may not understand the cost of an act may go well beyond the cost of the talent. Connect with middle agents or producers who can put an entire package together for you to include, production, backline, security requirements and even travel. This can be especially helpful if you are not experienced in booking celebrity talent or major productions.

Your membership includes special discounts for delegate fees to the AEPâ&#x20AC;&#x2C6;SIGNATURE annual event. If you are an artist or agency, it includes discounts on exhibit and showcasing fees, plus an advanced application process before nonmembers can apply.

MORE BANG FOR YOU BUCK!: Here is a marketplace where all facets of the entertainment industry converge. Meet your counterparts in various areas of the campus market, buyers from associations and corporations, entertainment producers, event planners, buyers from performing arts venues, fairs, festivals, clubs, charities and fund-raisers, military buyers, special events, amusement parks, buyers for branded tours, entertainment agencies, major and developing artists, production suppliers and more. SEPTEMBER 18 - PRE-EVENT ACTIVITIES: This will be a day of interaction between buyers and sellers including an late afternoon social gathering (4:30-6:30) and tickets offered to various shows from venues in the area in the evening. This is the perfect time to take advantage of the opportunity to meet buyers from your or other parts of the industry and artists and agencies for developing or major acts in a relaxed atmosphere.

MONDAY SEPTEMBER 19: The first day of the conference starts out with two educational tracks and the grand opening luncheon. The afternoon features the first Developing Artist Showcase followed by the opening of the exhibition area. Dinner on Your Own* is easy at the hotel’s food court or several attached restaurants including The House of Blues and PF Chang’s Chinese Bistro. The evening session starts out with the first Mainstage Showcase followed by meeting artists and agents in the Exhibit Hall. Monday ends with an interactive late-night activity.

TUESDAY SEPTEMBER 20: The day starts with a Job Cafe from 8:30-9:15am, where agencies and businesses can meet with potential interns and employees interested in careers in the entertainment industry. General Session begins at 9:30 followed by Lunch on Your Own*. The afternoon features the second Developing Artists Showcase followed by the first exhibit hall of the day (Exhibit 3). After Dinner on Your Own*, the day concludes with the Celebrity Artist Showcase with Meet & Greet with artists and agents in the Ovation Showcase Venue. WEDNESDAY SEPTEMBER 21: From 9:30 to 11:00am participate in AEP’s first “Buyer/Agency Face-Off”. Submit questions on either side of the buying equation for the buyer/agency panel to sound off on and get a complete perspective from both sides of the issue. In the last half-hour of this session, the panel will take questions/issues directly from the audience. This will be followed by the first annual Town Hall Meeting where delegates can discuss the conference and offer suggestions for 2012. EXTREMELY AFFORDABLE DELEGATE FEES: AEP Member Early Registration (thru June 30) $375 Non-Member Early Registration (thru June 30) $475 AEP Standard Registration (July 1- Sept 9) $475 Non-Member Standard Registration (July 1-Sept 9) $575 AEP Late/On-Site Registration (After Sept 9) $525 Non-Member Late/On-Site Registration (After Sept 9) $625

* With “Dinner/Lunch On Your Own” The Green Valley Resort offers not only an attached food court but a number of varied restaurant options from quick, inexpensive food choices to an elegant dining experience.

The Green Valley Ranch Resort & Spa offers an exceptional resort experience at an amazing rate for AEP Delegates and Guests. The $115 (plus tax) AEP Guest Rate INCLUDES their regular $24.95 Resort Fee. Unlike many other associations, AEP has not marked up this special rate but offers it to our delegates at exactly our negotiated rate with the property. Included are rooms equipped with high-speed internet access, unlimited local and toll-free calls, turn-down service on request, free admission to the exercise facility, daily newspaper in your room, free coffee in your room and in the lobby and free shuttle to and from McCarren Airport based on a set schedule.

Please note that GVR strictly adheres to Nevada regulations on minors. Each delegation must have at least one delegate 21 years of age or older upon check-in at the hotel. The hotel does have an adjacent gaming facility. No one under the age of 21 will be allowed in the gaming area. IDs will be checked at any restaurant, facility or function where alcohol is sold.

You may lock in your special hotel rate for up to three days prior and three days after the conference based on availability, but the rooms must be reserved at the time you make your AEP Reservation. TOLL FREE RESERVATIONS: (866) 782-9487. Ask for the AEP Worldwide Conference Rate.

CAMPUS ACTIVITIES MAGAZINE® IS AN OFFICIAL SPONSOR OF AEP WORLDWIDE

Story By Chandler Cook 38, CAMPUS ACTIVITIES MAGAZINE, March 2011

www.campusactivitiesmagazine.com

Josh McVicar Brings Magic & Mystery To Campus In the world of campus entertainment, sifting through countless magicians can be a daunting task. First it is important to decide what kind of show it is you are looking for. There is a serious and mystifying brand of magic most commonly associated with acts like David Blaine or Criss Angel. Then there comedic magicians such as Mac King and Justin Kredible

w h o bring a combination of closeup magic with a comedic and light hearted stage presence. When looking for a solid comedic magician, look no further than Josh McVicar; better known as McVicar the Trickster.

Josh McVicar began his Magic career performing closeup magic in restaurants at the age of 16 and immediately fell in love with the craft, as well as excelled in its many facets. “It was an exhilarating experience for me and certainly led me to where I am as a magician today.”

Before moving into the college market as a performer, McVicar worked as a www.campusactivitiesmagazine.com

magician for Six Flags Amusement Park, thus honing his performance skills. This unique beginning to McVicar’s career gives him an advantage during his teasers and his overall performance. Before his shows it is not uncommon to see him roaming around social halls and common areas on campus performing tricks of all kinds and of course making people laugh. But when you see him on campus be sure to keep a close eye on your watch, as it is a habit of McVicar’s to steal such items while he is performing these close up tricks. But don’t worry, he always returns them after the trick.

We know you don’t hire an act just for the teaser, but for his/her performance. McVicar’s stage presence provides a comical atmosphere, yet with the number of high quality illusions and a rapid exchange of audience volunteers, the attention of his audience is always well held. “I like to use as many volunteers in the show as possible. It makes it more fun for me and the audience.”

There are many magicians out there with fantastic tricks, or great comedy. But what sets McVicar the Trickster apart from the rest is the level of energy and passion he brings to each and every show. “Every show is important and I get amped for everyone of them. I love to feel the energy in the room.”

McVicar may be a new face to the college market but he is making an incredible impression on the many campuses he has toured this year. “It has been an incredible year for me so far.” A big part of what has made McVicar so successful is his approachable and friendly off-stage presence. Always making it a point to meet and greet the students both before and after the show, His personal attention to his audience makes him a hit on any campus. A key reason why most of us enjoy magic is the shock value of a new trick that we have never seen before. Thus it is important for magicians to not only be good with their audience or tell funny jokes, but they must be innovative. McVicar adds, “I am continually improving and evolving my act to make the audience experience new and exciting every time.”

The future looks bright for McVicar the Trickster. “I want to be in the campus market for years to come and the sky is really the limit as far as i’m concerned.” Between Josh’s pick-pocketing, outrageous comedy, closeup tricks, captivating stage performance, and his approachability you will find students completely emersed in the experience he brings to campus. BOOK IT: For more information on Josh McVicar’s show contact Metropolis Management at (877) 536-5374 .

March 2011, CAMPUS ACTIVITIES MAGAZINE, 39

THE LAFF GURU CONTINUES FROM PAGE 8 House and Dance are the evolution of Disco. Grunge is a combination of Indie Rock, Heavy Metal, and Punk (which is actually old Garage Rock). Techno and Trance have their origins in earlier works by musicians like Kraftwerk and Philip Glass. Even Emo was definable before this millennium in the works of Fugasi and Rites of Spring. Not to say that there was nothing new in music in the 90s; while no radically new musical styles developed, a new form of musical entertainment did become commonplace: Tribute Bands. Music didn’t just quit moving in new directionsCit did a u-turn.

Not only have people stopped creating new styles of music they have also stopped inventing new musical instruments, at least not instruments that have any impact on popular music (granted, the “vuvuzela” is a new instrument, but despite being popular, it is hardly musical). The last instrument to have any noticeable effect on the music we listen to was the synthesizer, and it was originally invented— are you ready for a shock—in 1876, by Elisha Gray, the man best known for developing the telephone prototype. In 1964, Robert Moog made the synthesizer commercially available for the select few that could afford one; in the 70s miniaturized components made it portable, and by the 80s it was finally produced at modest prices for the public. Today your laptop (or even phone) can be a synthesizer.

This brings me to the correlation of the decline in music originality with the boom of household computers. I am not the only one to notice this connection; Jaron Lenier (the man that coined the phrase “virtual reality”) was quoted in the New York Times: “It’s as if culture froze just before it became digitally open, and all we can do now is mine the past like salvagers picking over a garbage dump.”

My theory: the computer killed new music, or at the very least, replaced the motivation for creating it. In the past when a creative 16-year-old felt alienated or dissatisfied with the status quo he would reach for a guitar or spit a rhyme. Now they change culture by creating an original website or writing new code, and the benefits are similar: fortune, and for some, fame and the blessings celebrity status bestows. (If a nerdy looking kid like Mark Zuckerberg receives benefits from groupies that formally only Rock Stars knew, then who the hell wants to spend time with guitar lessons?) I grew up wanting to be the next John Lennon or Jimi Hendrix; now kids want to be the next Bill Gates or Steve Jobs. The internet was first misunderstood, even feared by the status quo, but eventually embraced. The same holds true for Rock and Roll. And the pioneers of both eventually got a very satisfying and financially rewarding last laugh. It is my sincere wish that my theory is incorrect, and new music is not dead, but merely in hibernation. I hope someone reading this column sees it as a call to action and creates something original to blast from my headphones, because I miss seeing older folks roll their eyes and ask “Can you believe what kids today call music?” instead of “That tune sounds familiar.”

“The Laff Guru” has taken his message of LAUGHTER=NIRVANA to all 50 states and 23 countries. His awards include: “Comic of the Year,” “Campus Performer of the Year,” and a “Cable Ace Award.” His credits include over fifty TV appearances, including: Showtime and The Late Show. He is represented by GP Entertainment. To find out more about his award-winning comedy act please visit: laffguru.com

40, CAMPUS ACTIVITIES MAGAZINE, March 2011

Volume 19, #151 March 2011 Staff:

W.C. Kirby, Jr., Publisher Ian Kirby, Editor and GM Craig Delk, Artist & Agency Relations Bryan Waldrop, Design Team Head John Thorne, Web Developer Chandler Cook, Graphic/Video Sales Samuel Hook, Writer/Sales Elaine Pasqua, Contributing Writer Spanky McFarland, Contributing Writer

National Advisory Board:

Chris Schuler, Bass/Schuler Entertainment Mike Seymore, CEP, Inc. Gina Kirkland, Kirkland Productions Doug Hall, TalentPlus Denise Heitkamp, The College Agency Boyd Jones, Winthrop University Tom Faessel, University of Akron Bobbi Lynn Anderson, Bentley University

AEP Worldwide

W.C. Kirby, Jr., Partner Leona K. Plaugh, Partner Ian Kirby, Artist & Agency Development Chandler Cook, Video Services John Thorne, Website Developer

Campus Activities Magazine Offices

• 15420 Newberry Road, Blair SC 29015 (803) 712-1429 • (803) 712-6703 (F) • PO Box 509, Prosperity SC 29127 Accounting & Mailing • 7338 SC Hwy 395, Newberry SC 29108 (803) 276-1635 , Graphic Design Office

On the web: campusactivitiesmagazine.com

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INSIDE THE INDUSTRY NIKKI FRANKLIN TALENTPLUS

By Special Correspondent Samuel Hooker

It all started in middle school for me. I was an over-achiever that wanted to be a part of everything so I joined my school’s Junior congress,” Nikki from TalentPlus explains diving into her memory bank recalling how she got started in the talent booking industry just a short year ago.

Naturally, the student council in high school was the next step for this self-motivated youngster. “I did a lot of event planning for dances and other events and I absolutely loved it.” Hoist the mainsail and grab the rails because from there, Nikki was sailing directly to a landing in a career in the entertainment booking industry for a renowned talent agencies. While attending her first year of college Nikki decided she was going to try and take it easy and focus on school. By the time her sophomore year rolled around, boredom had taken it’s toll and she started searching for things to occupy her time besides the books. “That’s when I came across the Student Activities Board and I quickly joined after realizing how much it was like Student Council and I could relate to what was going on. Not to mention being able to meet and greet with all these national touring acts,” she adds with a laugh. Spending the rest of her years of college on the SAB, she programmed her own events for the school from bringing large events to overseeing smaller student talent showcases. Nikki shares how

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during her junior year, she bounced around majors trying to find her calling. “That’s when I thought, ‘what if I did this the rest of my life?’ So I started checking into being an agent. Luckily enough, our VP at the time was dating a man who’s dad’s best friend worked in the office of TalentPlus.” After exchanging some info and emails, she was brought on as an intern. The word of Nikki’s opportunity in the entertainment industry quickly spread around her small home town and after getting a phone call from some folks at home, she was faced with her first challenge. Having only

been on the buying end of talent and never before selling it, she was unsure when asked to bring in Bob Seger for a local yet well-off woman’s 50th birthday party. “Well, after we realized he was a little out or her price range I presented her with some other options that might more reasonably accommodate her request.”

Apparently the way she handled the situation sparked an interest from Doug Hall, Principal at TalentPlus and what started as an internship quickly developed into a fulltime career as an agent. She explains that the transition straight from college to her daily “nine to fiver” was pretty hazy at first. “When I first started to travel to conferences it became surreal. I was running booths that I had visited when I was in college! It was weird being on the other side of the fence.”

Now delivering up-and-coming artists like A Pair Of Nuts, Nick Howard and nearly 30 other hot acts, Nikki’s endeavors once again show the ambition of a Junior Congress member blossoming into an ever growing career. “I found where I want to be,” and with the support of her husband, dog and cat, Nikki expresses how much she would not change a thing. BOOK IT! For more information on Nikki’s path from Cabbie to industry pro, contact her at TalentPlus at (314) 4219400. Want to be in her shoes someday? Become a CAM Student Ambassador and find out how! ian@cameopublishing.com for more info

March 2011, CAMPUS ACTIVITIES MAGAZINE, 41

42, CAMPUS ACTIVITIES MAGAZINE, March 2011

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